What Newrank.cn does

Newrank.cn (新榜 / Shanghai Newrank Information Technology Co., Ltd.) is a Shanghai-headquartered, NEEQ-listed (since 2024) data-driven new-media content technology company founded in 2014 by Xu Jun. The company's technology platform aggregates cross-platform data across WeChat, Douyin, Kuaishou, Xiaohongshu, Bilibili, Video Account and Weibo, and layers on it an AI-enabled product suite: the proprietary Newrank Index (新榜指数) influence ranking franchise; Matrix Tong (矩阵通) for enterprise multi-account matrix management; Shengliang Tong (声量通) for social-listening and reputation monitoring; Haihui (海汇) for marketing-investment data analytics; and GEO Intelligence for AI-search mention tracking across six major LLMs (Doubao, Yuanbao, DeepSeek, Kimi, and others). The platform underpins an AI creator toolkit, the Xiaodouya cross-platform AI browser, the Youzhuan ad-placement marketplace, the Shangqiao demand-matching platform, six platform-specific data tools (新榜有数/新抖/新快/新站/新视/新红), and the Newrank Research Institute reports.

The business model is a hybrid of enterprise services, SaaS subscriptions, marketplace commissions and SMB/creator self-serve tools. Revenue streams include: (1) full-funnel enterprise content marketing services for 300+ group-level KA customers (Tencent, ByteDance, Alibaba, Ping An, BYD, JD, Beike, P&G, L'Oreal, Unilever, Estée Lauder, Disney, Huawei); (2) recurring SaaS subscriptions (Matrix Tong, Shengliang Tong, Haihui, GEO); (3) transaction-based take-rate commissions on KOL/KOC placements routed through the Youzhuan marketplace where Newrank holds core-agent status on Tencent Ads, Ocean Engine/Star Map, Xiaohongshu Pugongying, Bilibili Huahuo, Kuaishou Magnetic Engine; (4) creator/enterprise data tool subscriptions across the six platform tools; (5) custom research reports, white papers, and bespoke government/university rankings; and (6) training, study tours, and value-added services.

The company employs 101-250 staff across six Chinese offices (Shanghai HQ, Beijing, Chengdu, Guangzhou, Changsha, Hangzhou), reports annual turnover of approximately 1.4 billion CNY (about page), and serves 70,000+ cumulative enterprise clients across 30+ industries. Newrank has completed four VC rounds (largest disclosed: ~$26M Series B in 2017 led by CMC Capital and Hg Capital, with participation from Huagai Capital and earlier rounds from Gaorong Capital, ZhenFund, SkyChee Ventures), backed by CMC Capital, Hg Capital, Weiyi Capital, Tencent, Dacheng Capital, Gaorong Capital, ZhenFund, Yingyou Capital and Youzan. It holds National High-Tech Enterprise status (Shanghai parent + Beijing subsidiary), Shanghai 'Specialized, Refined, Differential, Innovative' recognition, CNAA I Class-A advertising qualification, ISO/IEC 20000 and ISO/IEC 27001 certifications, and Cybersecurity Class-3 Protection assessment.

Name

Newrank.cn

Legal name

上海新榜信息技术股份有限公司 (Shanghai Newrank Information Technology Co., Ltd.)

Website

https://newrank.cn

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Newrank.cn is a Shanghai-headquartered, NEEQ-listed data-driven new-media content technology company providing cross-platform influence rankings (Newrank Index), enterprise SaaS (Matrix Tong, Shengliang Tong, Haihui, GEO), and full-funnel content marketing services; it serves 300+ KA enterprise customers and 70,000+ long-tail clients across 30+ industries in China.

Ownership category

akta.pro rank

Product category

New Media Analytics & Content Marketing Platform

NAICS

Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Information (51)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)

akta.pro secondary industry

Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)

Keywords

• New media analytics
• Content marketing SaaS
• Cross-platform rankings
• Influencer marketplace
• Social listening

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Content Marketing Services (KA): Project-based / annual retainers for large brands covering full-funnel digital marketing: strategy, KOL/KOC media buying, scenario-based content creation, community distribution, brand penetration analysis and effect review. Customers include Tencent, ByteDance, Alibaba, Ping An, BYD, JD, Beike, P&G, L'Oreal, Unilever, Estee Lauder, Disney.
2. SaaS Subscriptions (矩阵通/声量通/海汇/GEO): Recurring subscription SaaS for enterprise content asset management, brand voice monitoring, marketing investment data and GEO intelligence, sold under tiers (e.g., Matrix Tong 'any version' membership); serves 300+ group-level enterprise customers.
3. Platform / Channel Commissions (有赚 Youzhuan): Transaction-based fees and take-rate commissions on KOL/KOC advertising placements routed through Newrank's marketplace — including WeChat official-account ad placement, Xiaohongshu grass-planting, WeChat-group placement, APP promotion and cultural-tourism marketing; operates as core agent on Ocean Engine, Star Map, Xiaohongshu Pugongying, Bilibili Huahuo, Kuaishou Magnetic Engine, Tencent Ads Mutual Selection.
4. Creator Data Tools Subscriptions: Paid tiers (including 'Enterprise Premium' editions) of vertical creator analytics tools (新抖/新快/新站/新视/新红) for self-media creators and brands, with premium/enterprise membership unlocks such as physical annual report books.
5. Research Reports & Custom Ranking Services: Custom new-media research reports, white papers, industry rankings (Geo/industry/regional/platform tiers), bespoke brand lists and consulting engagements; also sells 'rank customization' services for governments, universities and enterprises (e.g., university-research data services).
6. Training, Study Tours & Value-Added Services: Revenue from system training, study tours, digital large-screen solutions, consulting reports and custom APIs sold alongside core SaaS and services.

Go-to-market motion1 record

Distribution channels10 records

Marketing channels11 records

Core offering

Newrank.cn operates a data-driven new-media content technology platform that delivers cross-platform content analytics, authoritative influence rankings, and a stack of enterprise SaaS modules (matrix management, social listening, marketing-investment analytics, and AI-search mention monitoring) for brand and creator customers. It also runs a Youzhuan KOL/KOC ad-placement marketplace, the Xiaodouya multi-account AI operations browser, an AI creator toolkit, and a research-institute report line serving over 30 industries across China.

Product overview

Newrank.cn (新榜) operates a platform-plus-modules architecture: a unified new-media data, marketing and content-asset management company founded in 2014. The core data foundation is the 新榜指数 (Newrank Index) and ranking products, supported by six platform-specific data products (新榜有数 for WeChat, 新抖 for Douyin, 新快 for Kuaishou, 新站 for Bilibili, 新视 for 视频号, 新红 for Xiaohongshu). On top of this foundation sit four enterprise SaaS modules: 矩阵通 (matrix.newrank.cn) for account/matrix management, 声量通 (voice.newrank.cn) for social-listening/reputation, 海汇 (e.newrank.cn) for marketing-investment analytics, and the newer GEO数智 (geo.newrank.cn) for AI-search mention intelligence. The trading platform 有赚 (a.newrank.cn) wraps ad-placement and monetization services. Creator-facing add-ons include the 小豆芽 (d.newrank.cn) multi-account browser and the AI创作者工具 suite (copy rewrite, title generation, cover image, AI video, AI account analysis). Auxiliary modules include 商桥 (sq.newrank.cn) talent-matching, 新榜有赚GEO/AI搜索营销 service, 新榜新媒体导航 (nav.newrank.cn), and 新榜研究院 research reports. Together these serve over 30 service industries, 70,000+ enterprise clients and 300+ enterprise group customers with annual turnover near 14 billion RMB.

Differentiator

Problem solved

Functional benefit

Brands

• Juzhentong (矩阵通): Multi-platform new media matrix management SaaS for enterprise digital transformation (multi-account management, task dispatch, content compliance, AI Q&A/creation/analysis)
• Shengliangtong (声量通)
• Haihui (海汇)
• GEO / Hui GEO Digital Intelligence (汇GEO数智)
• NewRank Youzhuan (新榜有赚)
• NewRank Xiaodouya (新榜小豆芽)
• Xindou/Xinkuai/Xinshi/Xinzhan/Xinhong (新抖/新快/新视/新站/新红)
• AI NewRank (AI新榜)

Products and services

• Newrank Index / Ranking Platform (新榜指数) Authoritative cross-platform new-media influence ranking platform covering composite, platform, regional, and industry rankings across WeChat, Xiaohongshu, Douyin, Kuaishou, Bilibili, and Video Account on daily, weekly, and monthly cadences; powers the industry-standard Newrank Index used for influence measurement.
• Juzhentong / Matrix Tong (矩阵通 / matrix.newrank.cn) Enterprise new-media matrix account management SaaS for unified cross-platform account coordination, task dispatching and tracking, operations effectiveness evaluation, points/rewards redemption, content compliance control, and AI Q&A/creation/analysis. Designed to manage hundreds of corporate new-media accounts at scale.
• Shengliangtong / Voice Tong (声量通 / voice.newrank.cn) Multi-platform social media content listening and reputation management SaaS offering real-time tracking of brand share-of-voice trends, user-preference insights, positive/negative sentiment detection, and competitive benchmarking across the social media landscape.
• Haihui (海汇 / e.newrank.cn) Marketing investment/publishing data digital management SaaS that helps brands manage multi-platform marketing investment data, post-campaign review, talent/influencer management, and competitor tracking; retains investment assets, reviews results, optimizes strategies, and broadens industry view.
• GEO Zhishu (GEO 数智 / geo.newrank.cn) Generative Engine Optimization intelligence platform that tracks and analyzes brand mentions in AI-generated answers across six major AI platforms (Doubao, Yuanbao, DeepSeek, Kimi, and others); includes scenario quick-check, citation point tracking, real-user question mining, content optimization, citation-rate reverse lookup, and source penetration analysis.
• Youzhuan (有赚 / a.newrank.cn) Self-service ad-placement and monetization platform enabling brands and merchants to find accounts for ad delivery and helping creators monetize; includes WeChat Official Account placement, Xiaohongshu grass-planting, WeChat-group placement, APP promotion, cultural-tourism marketing, KOL proxy placement, Xiaohongshu Jingguang placement, and talent monetization services.
• Xiaodouya (小豆芽 / d.newrank.cn) Cross-platform multi-account content operations AI browser supporting 50+ platforms, multi-account authorization binding, task marketplace for KOC/KOL quick-orders, creative inspiration, viral shop templates, video scripts, and hot content materials; marketed as the self-media operator's tool and new-media AI browser.
• Newrank Creator AI Tools (新榜创作者工具) AI creator tools suite covering copy rewriting, title generation, forbidden-word checking, one-click image-text note generation, short-video script extraction, AI text creation, AI video generation, cover image creation, account AI analysis, AI viral video breakdown, WeChat editor, and Xiaohongshu viral templates; targets content creators across WeChat, Xiaohongshu, Douyin, and Video Account.
• Data Tools (小数林 / t.newrank.cn) Out-of-the-box data tool suite for comment/account/work multi-dimensional analysis covering account work back-collection, WeChat fan-count query, hot-article export, comment back-collection, topic back-collection, quick ranking tool, word cloud, deleted-article detection, university research data, in-account search, interaction update, comment opinion monitoring, work data monitoring, account indicator monitoring, and historical Newrank Index query.
• Shangqiao (商桥 / sq.newrank.cn) Demand cooperation matching platform that connects brand/merchant demands (find collaborations, find influencers, find communities) with new-media talent and community resources; provides talent list and information square.
• Newrank Content Marketing Services (新榜内容营销服务) Full-scope content marketing services for enterprise brands including KOL native-ad cooperation, KOC mid/long-tail batch placement, information-flow ad placement, with 60W+ KOL resources, 1000+ MCN core-agency partnerships, 100W+ mid/long-tail KOC resources, and 26W+ vertical-community resources; includes socialized marketing full-case planning, full-platform media buying execution, group media-asset library construction, offline on-site execution, annual KOL framework cooperation, and deep IP interactive cooperation.
• Newrank Content Asset Management Services (新榜内容资产管理服务) Digital content-asset management services for enterprises covering full-process content-asset operation including content ecosystem research, platform-value analysis, industry new-media research, reputation/sentiment-trend analysis, enterprise new-media operations analysis, matrix-incubation solutions, and training courses.
• Newrank Research Reports (新榜研究院 / 新榜研究报告) Industry research reports from the Newrank Research Institute including annual industry whitepapers (2024 Content Industry Annual Report), platform data reports (WeChat, Video Account, Douyin, Xiaohongshu, Bilibili, Kuaishou), vertical industry research (GEO source report, Douyin food annual report, Weibo ACG report, Baidu APP military/international white paper, Matrix Erao, financial-industry brand matrix, home/education/automotive brand matrices, 2024 content creator ecosystem report); backed by Fudan University Journalism School academic support.

Quantifiable outcome

• 160× single-month A3-audience growth for a KA brand scenario-content engagement
• +6 more outcomes

Named customers15 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability15 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Baidu (百度) — Baidu APP Military & International VerticalcoreStrategic or Co-development Partner · 2 April 2026Co-published 'Baidu APP Military & International Vertical Content Creation White Paper' (百度APP军事国际垂类内容创作白皮书) on 2026-04-02, analyzing military-international content consumption in a turbulent geopolitical landscape.
• Tencent (腾讯)flagshipChannel Partner/ Reseller/ DistributorNewrank is an 'Excellent Gold Medal Partner' and 'Video Account Breakthrough Partner' on the Tencent Ads Mutual Selection Platform (腾讯广告互选平台), and an investor/shareholder as a VC backer. Tencent is both a channel partner (for ad inventory and joint marketing programs on the WeChat ecosystem) and a financial partner (capital).
• ByteDance / Ocean Engine / Star Map (字节跳动 / 巨量引擎 / 巨量星图)flagshipChannel Partner/ Reseller/ DistributorNewrank holds 'Best Cooperation Service Provider', 'Tacit Service Partner', 'Service Breakthrough Partner' and 'Extreme-Contribution Partner' status on ByteDance's Ocean Engine and Star Map platforms, enabling it to place ads and run joint campaigns across Douyin, Toutiao, Xigua Video and other ByteDance assets. Joint-published ByteDance Public Welfare ranking.
• Xiaohongshu / Pugongying (小红书 / 蒲公英)flagshipChannel Partner/ Reseller/ DistributorDesignated as a 'Quality Agent', 'Channel Best Cooperation Agent', 'Channel Most-Influential Partner', and 'Annual Growth-Power Commercial Partner' by Xiaohongshu Pugongying. Operates the dedicated Xiaohongshu data tool (新红 / Xinhong) and runs joint grass-planting campaigns.
• Bilibili / Huahuo (哔哩哔哩 / 花火)coreChannel Partner/ Reseller/ DistributorCore Agent (核心代理商) on the Bilibili Huahuo commercial platform and recognized for 'Outstanding Huahuo Agent' and 'Best Innovation Marketing Agent' (Magnetic Star). Operates the Bilibili data tool (新站 / Xinzhan).
• Kuaishou / Magnetic Engine (快手 / 磁力引擎)coreChannel Partner/ Reseller/ DistributorRecognized as 'Best Innovation Marketing Agent' on Kuaishou Magnetic Engine; jointly publishes the Kuaishou MCN Influence Ranking (快手MCN影响力排行榜). Operates the Kuaishou data tool (新快 / Xinkuai).
• Tencent Public Welfare (腾讯公益)coreGTM or Marketing PartnerJoint publication of the Tencent Public Welfare Content Ecosystem Development Index (腾讯公益内容生态发展指数). Co-developed ranking series across multiple issues since 2023.
• Sohu Video (搜狐视频)minorGTM or Marketing PartnerJoint publication of the Sohu Video Self-Media Influence Ranking (搜狐视频自媒体影响力排行榜).
• Baidu / Baijiahao (百度 / 百家号)coreGTM or Marketing PartnerJoint publication of the Baijiahao 'Spring Breeze Plan' MCN Institution and Influencer Rankings (百家号春风计划MCN机构榜、达人榜). Deep cooperation empowering Baijiahao's market expansion.
• Fudan University Journalism School (复旦大学新闻学院)flagshipStrategic or Co-development PartnerProvides 'all-round academic support' to Newrank Institute (新榜研究院); underpins research credibility for industry reports and rankings.
• Weibo (微博)coreStrategic or Co-development PartnerJoint publication of '2025 Weibo Pan-ACG Content Ecosystem Research Report' (《2025微博泛二次元内容生态研究报告》). Co-developed research on Weibo ACG user base.
• Douyin / Douyin Select (抖音 / 抖音精选)coreStrategic or Co-development PartnerJoint publication of the '2025 Douyin Food Content Creation Annual Report' (《2025抖音美食内容创作年度报告》).
• Beike (贝壳)coreStrategic or Co-development Partner'Galaxy Plan' (银河计划) project: Matrix Tong-powered new-media operations for thousands of brokerage stores; account supervision, operations tools, performance management.
• BYD (比亚迪)coreStrategic or Co-development Partner'Play Tang-Han Style' (玩转唐汉之风) campaign: own-matrix x Douyin KOL joint short-video distribution for BYD's Tang and Han models, generating 180M + 160M platform views.
• Ping An (中国平安)coreStrategic or Co-development Partner'Ping An Mantianxing' (平安满天星) project: batch incubation of insurance agent IPs via Matrix Tong end-to-end.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• TopKlout (克劳锐): KOL influence evaluation and content-marketing research firm in China, publishing KOL rankings and industry reports. Closest analogue to Newrank's Newrank Index methodology and ranking franchise.
• Miaozhen Systems (秒针系统): China's leading independent marketing measurement and ad-effectiveness analytics platform, covering cross-platform digital media, social, e-commerce and content performance. Closest direct competitor to Newrank's data-and-analytics core, with overlapping enterprise customer base in FMCG, automotive and internet verticals.
• TalkingData: Mobile and cross-platform data analytics platform in China providing audience, app, advertising and device-level measurement. Comparable to Newrank on the structured-data, account-monitoring and data-tooling layer.
• QuestMobile: China's authoritative mobile-internet audience analytics firm publishing industry benchmark reports (cited alongside Newrank's own annual reports). Overlaps on cross-platform user-data reporting and competitive intelligence for brands and investors.
• AdMaster (精硕科技): Cross-platform digital marketing measurement, social listening and ad-verification provider serving enterprise brands in China. Comparable to Newrank on social-listening (Voice Tong) and cross-platform campaign analytics use cases.
• Aladdin Tech (阿拉丁): Chinese mini-program and new-media data analytics platform offering WeChat mini-program rankings, monitoring and research — overlapping with Newrank on WeChat OA rankings, account monitoring, and industry research.
• Weiboyi (微播易 / Webo Dashen): KOL/influencer marketing transaction platform in China connecting brands with creators across Weibo, WeChat, Douyin and Xiaohongshu. Direct competitor to Newrank's Youzhuan marketplace and Xiaodouya KOC marketplace.

Emerging players

• PARKLU (PARKLU 公园): Influencer marketing platform in China providing KOL discovery, campaign management and analytics. Niche overlap with Newrank's enterprise KOL/KOC placement and measurement offerings, focused on mid-market and international brands.

Broad incumbents

• CTR (央视市场研究): Established Chinese media-research firm with official ties to CCTV, providing cross-media audience measurement, advertising monitoring and industry rankings. Broad incumbent that competes with Newrank on rankings, audience data and government/industry reports.
• Kantar Millward Brown China: Global market-research and brand-performance consultancy with deep China operations, providing brand tracking, ad-effectiveness and consumer research. Competes for enterprise marketing-services wallet share with Newrank's content-marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newrank.cn