AJ Marketing
AJ Marketing is a Singapore-based creative marketing agency providing influencer marketing, celebrity campaigns, media buying, social media management, and video production to enterprise brands across 10 Asia-Pacific markets.
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AJ Marketing does
AJ Marketing is a Singapore-headquartered full-service creative marketing agency (legal entity AXJ International Pte. Ltd.) that helps global and regional brands execute localized marketing campaigns across the Asia-Pacific region. Founded in 2019 and led by CEO Arthur Sabalionis and CMO Joon Kim, the firm operates local teams in 10 countries — Singapore, Japan, Korea, India, Indonesia, Malaysia, Vietnam, Philippines, Thailand, and Taiwan — with staff collectively speaking 15 languages to support culturally nuanced execution.
The agency's core product suite spans Celebrity Campaign, Influencer Marketing (leveraging a curated network of 7,000+ mega, macro, and micro creators), Press Release distribution, Media Buying/Performance Marketing with an AI-Based User Screening targeting layer, Social Media Management, Video Production, and Offline Events. Its 'Our Creators' platform functions as a structured influencer supply layer across verticals including technology, entertainment, lifestyle, gaming, sustainability, fitness, health, beauty, and fashion, with coverage on TikTok, Instagram, YouTube, X, and Facebook. Content output includes 3,500+ pieces and 270+ end-to-end campaigns to date, reaching a claimed 1 billion+ consumers across Asia.
AJ Marketing generates revenue through professional services engagements — project-based and retainer arrangements with quote-based pricing that is not publicly disclosed — targeting enterprise clients such as Microsoft, Adobe, AMD, TikTok, Bytedance, OPPO, Lululemon, MINI, Bundesliga, Rakuten, Philips, and Ben & Jerry's. The company is privately held with no disclosed institutional funding beyond a $200,000 round in September 2019, indicating a bootstrapped growth profile.
AJ Marketing firmographics
Firmographics- Name
- AJ Marketing
- Legal name
- AXJ International Pte. Ltd.
- Website
- https://ajmarketing.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AJ Marketing is a Singapore-based creative marketing agency providing influencer marketing, celebrity campaigns, media buying, social media management, and video production to enterprise brands across 10 Asia-Pacific markets.
- Ownership category
- akta.pro rank
AJ Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Market Research, Analytics & Consumer Insights (BPAFAAAM)
- akta.pro secondary industries
- Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where AJ Marketing is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices10 records
Markets served
AJ Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Marketing Services: AJ Marketing generates revenue through providing comprehensive marketing services including celebrity campaigns, influencer marketing, press release distribution, media buying, social media management, video production, and offline events. Services are priced project-based or through retainer arrangements.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
AJ Marketing product offering
Product offeringCore offering
AJ Marketing is a full-service creative marketing agency delivering Celebrity Campaigns, Influencer Marketing, Press Release distribution, Media Buying (Performance Marketing), Social Media Management, Video Production, and Offline Events across 10 Asia-Pacific markets. The firm connects enterprise brands with a network of 7,000+ influencers and creators across platforms such as YouTube, Instagram, TikTok, X, and Facebook, executing localized end-to-end campaigns. Services are priced project-based or through retainer arrangements and supported by proprietary AI-powered targeting technology for media buying.
Product overview
AJ Marketing is a full-service creative marketing agency operating across Asia-Pacific with local teams in 10 countries (Singapore, Japan, Korea, India, Indonesia, Malaysia, Vietnam, Philippines, Thailand, and Taiwan). The company offers an integrated suite of marketing services including Celebrity Campaign, Influencer Marketing (with 7,000+ influencers), Press Release, Media Buying/Performance Marketing (with AI-powered targeting), Social Media Management, Video Production, and Offline Events. The company serves over 50 brands across APAC and has delivered 270+ end-to-end marketing campaigns. Their Our Creators platform manages their influencer network across technology, entertainment, lifestyle, gaming, beauty, and other categories. The company also publishes a Blog providing marketing intelligence and industry insights for the region.
Differentiator
Problem solved
Functional benefit
Products and services
- Celebrity Campaign Celebrity partnership and endorsement services connecting brands with top celebrities for marketing campaigns across Asia-Pacific markets.
- Influencer Marketing Influencer marketing services connecting brands with a network of over 7,000 influencers across 10 countries in Asia-Pacific, offering mega, macro, and micro influencer tiers.
- Press Release Press release distribution services for brand announcements and media coverage across Asia-Pacific markets.
- Media Buying (Performance Marketing) Performance-based advertising and media buying services with AI-powered targeting capabilities. Targets audiences based on interest, income level, location, age, gender, and search keywords. Includes data and AI targeting for laser-focused ad distribution.
- Social Media Management Social media management services including content creation, community engagement, platform strategy, and localized content production across Singapore, Japan, Korea, India, Indonesia, Malaysia, Vietnam, Philippines, Thailand, and Taiwan.
- Our Creators (Influencer Network) Premium creator and influencer network with 7,000+ influencers across technology, entertainment, lifestyle, business & finance, gaming, sustainability, fitness, health, beauty, and fashion categories. Offers mega, macro, and micro influencers across TikTok, Instagram, YouTube, X, and Facebook platforms.
- Video Production Professional video content production services for marketing campaigns, featuring digital artists and professional designers.
- Offline Events In-person event marketing and activation services for brand experiences in Asia-Pacific markets.
Quantifiable outcome
- 270+ end-to-end marketing campaigns delivered
- +2 more outcomes
Companies that use AJ Marketing
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles3 records
AJ Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AJ Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- METUB NetworkminorMETUB Network is mentioned as the network hosting some of AJ Marketing's creator partners, specifically referencing Hana Giang Anh's YouTube channel which is part of METUB Network.
Scale indicators6 records
Recent moves6 records
Expansion highlights3 records
AJ Marketing competitors and assessment
Company assessmentDirect peers
- Obviously: Global influencer marketing agency that connects brands with creators across platforms like Instagram, TikTok, and YouTube. Direct peer in full-service creator campaign execution for enterprise brand clients.
- Vamp: Singapore-headquartered influencer marketing platform that connects brands with creators across APAC. Direct competitor to AJ Marketing's influencer marketing and campaign execution services, with similar enterprise brand focus and regional coverage.
- Billion Dollar Boy: Global influencer marketing agency with end-to-end campaign management for brands across categories. Direct competitor to AJ Marketing in delivering measurable, creator-led campaigns for enterprise customers.
- Goat Agency: Global influencer marketing agency that runs large-scale creator-led campaigns for major brands. Comparable to AJ Marketing in influencer network curation and cross-market campaign delivery for enterprise clients.
- We Are Social: Global social media creative agency with significant APAC offices and influencer marketing capabilities. Direct competitor for global brands seeking integrated social, influencer, and content campaigns across multiple Asian markets.
- Hashmeta: Singapore-headquartered digital marketing agency offering influencer marketing, performance ads, and social media management across Southeast Asia. Direct competitor in regional multi-market campaign execution for enterprise brands.
- Gushcloud International: Singapore-based influencer marketing agency and talent management company operating across APAC with a large managed creator network. Direct competitor to AJ Marketing in influencer-led brand campaigns for enterprise clients.
Broad incumbents
- GroupM: World's largest media investment company operating across APAC, providing media planning, buying, and digital performance services. Larger incumbent with overlapping media buying and influencer offerings in the same regional enterprise client pool.
- Hakuhodo: Japan's second-largest advertising agency with broad APAC operations offering creative, media, and digital services. Larger incumbent that competes for the same enterprise brand budgets across Asian markets.
- Dentsu: Global Japanese-headquartered advertising holding company with extensive APAC presence and integrated creative, media, and digital capabilities. Larger incumbent competing for multi-market enterprise brand engagements.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AJ Marketing social profiles
Digital presenceAJ Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
AJ Marketing leadership team
Management profileNumber of profiles
Profiles2 records
AJ Marketing funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AJ Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AJ Marketing
What does AJ Marketing do?
AJ Marketing is a full-service creative marketing agency delivering Celebrity Campaigns, Influencer Marketing, Press Release distribution, Media Buying (Performance Marketing), Social Media Management, Video Production, and Offline Events across 10 Asia-Pacific markets. The firm connects enterprise brands with a network of 7,000+ influencers and creators across platforms such as YouTube, Instagram, TikTok, X, and Facebook, executing localized end-to-end campaigns. Services are priced project-based or through retainer arrangements and supported by proprietary AI-powered targeting technology for media buying.
Is AJ Marketing a public or private company?
AJ Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AJ Marketing founded?
AJ Marketing was founded in 2019. It employs 11 to 50 people.
Where is AJ Marketing based?
AJ Marketing is headquartered in Singapore, Singapore, in the Asia region.
How does AJ Marketing make money?
One revenue line is on record: marketing Services.
Who are AJ Marketing's main competitors?
Direct peers on record are Obviously, Vamp, Billion Dollar Boy, Goat Agency, We Are Social, Hashmeta and Gushcloud International. Broad incumbents are GroupM, Hakuhodo and Dentsu.
Does AJ Marketing have an API?
No public API is recorded for AJ Marketing.
What industry is AJ Marketing in?
AJ Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAM, Market Research, Analytics & Consumer Insights, with a secondary code of MPAAAFAF, Digital Marketing Strategy & Channel Mix Advisory. Its NAICS code is 54181 and its SIC code is 7311.