Oé

What Oé does

Oé is a France-based, B Corp-certified activist wine brand founded in 2015 and headquartered in Lyon. The company sells certified organic and regenerative wines — red, white, rosé, sparkling, and Champagne — directly to consumers via a Shopify-powered e-commerce platform (oeforgood.com), and to hospitality professionals through a dedicated B2B channel (Oé Pro) serving hotels, restaurants, and cafés such as Intercontinental Lyon, Château de Versailles, and three-Michelin-star Lameloise. The product portfolio includes individual bottles (€9.90–€65), a quarterly seasonal subscription at €59.90 per case, pre-curated bundles, gift cards, limited-edition artist collaborations, and a recently launched non-alcoholic botanical soda line (Les Essences d'Oé, <1g sugar) that won the SIRHA 2025 Special Startup Prize.

The company operates a network of independent partner winemakers across major French appellations (Côtes-du-Rhône, Champagne, Alsace, Beaujolais, Bordeaux, Languedoc) and in 2024 acquired its first owned estate, Domaine Oé de la Chapelle Saint-Pierre — 6 hectares of certified-organic vines in the Rhône Valley — providing direct control over a portion of its supply and a platform for regenerative-agriculture R&D. Oé was the first wine brand in France to relaunch bottle reuse at scale (26% of bottles and 71% of restaurant bottles in the reuse circuit), and runs zero-waste logistics eliminating capsules, plastic film, and excess packaging. The company has been B Corp certified since 2017 (current score 102.3, targeting 130+) and became a Mission-Driven Company (Entreprise à Mission) in June 2021.

Oé raised €5 million from Demeter IM and existing investors in October 2022 to fund expansion of sustainable viticulture. Revenue is undisclosed; with 11–50 employees, ~984+ DTC customers, a subscription base, and a growing HoReCa channel, the company sits in the small-but-growing DTC-plus-B2B wine segment. The Mouvement Oé community (40+ members) and StopCapsules.fr regulatory advocacy reflect an ecosystem-and-policy-driven growth strategy that extends beyond traditional wine marketing.

Name

Oé

Legal name

Oé

Website

https://oeforgood.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Oé is a France-based, B Corp-certified organic wine e-commerce brand selling wines, seasonal subscriptions, and non-alcoholic botanical sodas direct-to-consumer and via its Oé Pro HoReCa channel, with vertical integration through its own 6-hectare Rhône Valley estate acquired in 2024.

Ownership category

akta.pro rank

Product category

Organic Wine Retail

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Organic wines
• Regenerative viticulture
• Wine subscription
• Botanical sodas
• Sparkling wine retail

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine and Sparkling Wine Sales: Direct-to-consumer sales of organic wines, sparkling wines (Champagne, Crémant), and limited-edition collaborations through the e-commerce platform. Prices range from €9.90 to €65 per bottle.
2. Seasonal Wine Subscription: Seasonal subscription model delivering 6 bottles of organic wines every 3 months for €59.90 per case. Includes free delivery and the ability to skip or cancel anytime.
3. Botanical Sodas: Non-alcoholic sparkling beverages (Essences d'Oé) made from regenerative vineyard botanicals, sold at €7.60 per 75cl bottle or €45.60 for a box of 12.
4. Gift Cards: Digital gift cards (Cadoé) valid throughout the Oé website, available in €30, €60, €90, €120, and €150 denominations.
5. Professional/HoReCa Channel: B2B sales to hotels, restaurants, and cafés including Intercontinental Lyon, Château de Versailles, and Michelin-starred restaurants like Lameloise.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Oé is an online wine merchant that sells certified organic and regenerative French wines (red, white, rosé, Champagne and Crémant) sourced from a network of independent partner winemakers and its own Rhône Valley estate, distributed directly to consumers through oeforgood.com. The portfolio is expanded by Les Essences d'Oé, sparkling non-alcoholic botanical sodas made from vineyard plants, and supported by seasonal 6-bottle subscriptions, curated multi-bottle bundles, limited-edition artist collaborations, gift cards, and a dedicated B2B HoReCa channel (Oé Pro) for hotels, restaurants and cafés.

Product overview

Oé is an activist organic wine brand operating primarily as an e-commerce platform built on Shopify. Its core offering consists of individually sold organic wines across red, white, rosé, and sparkling categories, sourced from a network of independent winemakers across France and from its own estate (Domaine Oé de la Chapelle Saint-Pierre, acquired in 2023). The product portfolio is supplemented by Les Essences d'Oé botanical sodas (non-alcoholic sparkling drinks made from vineyard plants), seasonal subscription cases (delivering 6 bottles quarterly), pre-curated bundles and cases, gift cards, and limited-edition artist collaborations. All products are certified organic, vegan, and pesticide-free, and the company is B Corp certified. Deliveries are handled via UPS across France and Europe, with same/next-day bicycle delivery available in Lyon through Fends la Bise.

Differentiator

Problem solved

Functional benefit

Products and services

• Oé Organic Wine Bottles (Red, White, Rosé) Single-bottle organic and regenerative wines (red, white, rosé) produced in partnership with independent French winemakers and sold as individual 75cl bottles online; all wines are certified organic, vegan and pesticide-free.
• Le Champagne Oé (Organic Champagne) Organic Champagne produced in Épernay (80% Pinot Noir, 20% Chardonnay), positioned as a rare offering given only 3% of Champagne vineyards are certified organic; sold through oeforgood.com and Oé Pro.
• Le Crémant d'Alsace Organic Crémant d'Alsace sparkling wine (70% Pinot Blanc/Auxerrois, 20% Pinot Noir, 10% Riesling) made with partner winemakers Moltès, sold via oeforgood.com.
• Les Essences d'Oé (Botanical Sodas) Sparkling non-alcoholic botanical sodas (€7.60/75cl or €45.60/box of 12) made from flowers, bark, leaves and roots harvested from Oé's vineyards to support soil regeneration and biodiversity, with less than 1g of sugar per bottle.
• Seasonal Subscription (Coffret Saison) Quarterly subscription delivering 6 organic wine bottles (3 different wines) per season at €59.90 per case, including free delivery, tasting tips and food-pairing suggestions; auto-renews with skip or cancel anytime.
• Wine Bundles and Cases (Coffrets Oé) Pre-curated multi-bottle bundles (e.g., Discovery Bundle 6 wines €63.40, The Iconic 6 wines €89.70), including red-only, white-only, mixed and seasonal editions, with reduced carbon impact per bottle for transport.
• Oé Mini Bottles (25cl) Organic red, rosé and white wines offered in 25cl miniature bottles sold in boxes of 6, designed for limited-consumption occasions or as gifts.
• Oé Special Edition Collaborations Limited-edition wines created in collaboration with artists and chefs sharing Oé's sustainability mission, including Le Suze-la-Rousse x Malika Favre (€65.00) and Le Champagne Cardenau x Oé.
• Oé Gift Cards (Cadoé) Digital gift cards (Cadoé) valid across the Oé website in denominations of €30, €60, €90, €120 and €150, printable at home for gifting.
• Domaine Oé de la Chapelle Saint-Pierre (Owned Wine Estate) Oé's first owned wine estate: 6 hectares in the Rhône Valley between Drôme and Vaucluse, producing AOP and IGP Côtes-du-Rhône wines, certified organic since 2023, with regenerative practices (plant cover, hedge planting, agroforestry, flower strips).

Quantifiable outcome

• 79% less greenhouse gases from bottle reuse vs recycling
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Domaine Moltès (Mickaël and Stéphane)coreStrategic or Co-development PartnerWinemakers producing Le Crémant d'Alsace. Domaine Moltès has been in the family since 1930 in Pfaffenheim, Alsace. The 13-hectare vineyard has been organically farmed for generations.
• Emmanuel (Oé Winemaker in Sorgues)coreStrategic or Co-development PartnerWinemaker producing Le Côtes-du-Rhône, Châteauneuf-du-Pape, and white Côtes-du-Rhône. 25-hectare estate in the southern Rhône Valley with 2,800 hours of sunshine annually.
• Marie-Paule (Oé Winemaker in Ribaute)coreStrategic or Co-development PartnerFifth-generation winemaker in Ribaute, Corbières. Produces Le Languedoc rouge and blanc. Family estate dates to the 19th century with exceptional terroir at the foot of Cathar castles.
• Denis (Oé Winemaker in Visan)coreStrategic or Co-development PartnerWinemaker producing Le Suze-la-Rousse collaboration. 40-hectare estate on communes of Visan and Tulette, 20km from Orange. Fourth-generation family vineyard.
• Fabien (Oé Winemaker in Bollène)coreStrategic or Co-development PartnerWinemaker producing Le Vaucluse Principauté d'Orange. Family estate in Bollène since 1972, converted to organic farming in 2010.
• Pierre-André (Oé Winemaker in Odenas)coreStrategic or Co-development PartnerWinemaker producing Le Brouilly. Estate in Beaujolais on granite soils, producing Gamay wines including Côtes-de-Brouilly and Beaujolais Village.
• Valérie and Alexi (Oé Winemakers in Saint-Émilion)coreStrategic or Co-development PartnerWinemakers producing Le Saint-Émilion Grand Cru. 6-hectare estate east of Libourne with 30-year-old vines and perfect sunshine exposure.
• Malika FavreminorStrategic or Co-development PartnerRenowned artist collaboration for limited-edition Le Suze-la-Rousse bottle. Favre created sensual label design for Côtes-du-Rhône Villages Suze-la-Rousse AOC.
• Francis CardenauminorStrategic or Co-development PartnerDouble Michelin-starred Danish chef collaboration for limited Champagne edition. Only 12 bottles available. Reflects shared values of respect for living things and authentic taste.
• Fends la BiseminorOthersLyon-based bicycle delivery partner offering same or next-day delivery for local customers.
• Bertrand GroupminorStrategic or Co-development PartnerHospitality group financing regeneration of vines. Example of customers co-investing in Oé's regenerative agriculture projects.
• Le Pain QuotidienminorChannel Partner/ Reseller/ DistributorPartner restaurant/retailer serving Oé wines at their establishments.
• BiocoopminorChannel Partner/ Reseller/ DistributorOrganic supermarket chain distributing Oé wines.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Advini: Major French wine producer-distributor with estates across multiple French appellations. Comparable production footprint and French wine distribution scope, though at far larger scale than Oé.
• Castel Group: One of France's largest wine producers and distributors with broad portfolio across still and sparkling wine. Operates in the same French wine category as Oé but at vastly greater scale.
• Pernod Ricard: Global wine and spirits group with major French wine brands including Mumm and Perrier-Jouët. Operates in the same French wine category as Oé but across a vastly broader portfolio and geography.

Direct peers

• Le Petit Ballon: French wine subscription club delivering curated bottles to consumers on a recurring cadence, with editorial content and food pairings. Closely comparable model to Oé's Coffret Saison subscription and DTC wine proposition.
• Ventealapropriete: French online wine retailer offering flash-sale and direct-purchase wines across French appellations. Comparable e-commerce wine catalog and DTC distribution model to Oé's oeforgood.com storefront.
• Vin Malin: French online wine shop with broad appellation coverage and direct-to-consumer delivery. Direct competitor to Oé's wine e-commerce offering across French regions and price points.
• Naked Wines: UK-headquartered online wine subscription and crowdfunding-funded marketplace for independent winemakers. Comparable subscription-DTC model and winemaker-partnership structure to Oé's network.
• Dry Farm Wines: US-based online wine club specializing in natural, organic, and low-intervention wines. Closely comparable niche positioning in organic/regenerative wine DTC.

Emerging players

• Trois Fois Vin: French wine subscription and discovery club targeting curious consumers. Smaller-scale peer with comparable subscription-DTC angle and curated French wine offering.
• Plonk Wine: UK-based natural and organic wine subscription club. Comparable niche focus on organic, low-intervention wines with subscription-DTC mechanics, though operating in a different geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oeforgood
• LinkedInlinkedin.com/company/oeforgood
• Instagraminstagram.com/oeforgood
• Xx.com/oeforgood

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oé