Adtriba
Adtriba is a Hamburg-based B2B software company founded in 2015 that provides a cross-channel digital marketing management platform built on data-driven attribution modelling for advertisers seeking to measure marketing performance across channels.
- Company typePrivate
- Founded2015
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Adtriba does
Adtriba is a Hamburg-based, privately held B2B software company founded in 2015 that operates a cross-channel digital marketing management platform built on data-driven attribution modelling. The platform's core function is to ingest marketing and conversion data across multiple digital channels and apply attribution logic so that marketers can evaluate which channels, campaigns, and touchpoints are actually contributing to business outcomes. This addresses a long-standing pain point in performance marketing where last-click or single-source attribution tends to misallocate budget.
The company sells to marketing teams and advertisers that need cross-channel measurement, likely in the mid-market and enterprise segments typical of European attribution vendors. Revenue mechanics are not publicly disclosed and no pricing model is available in the input data, but the company has invested in a dedicated sales function (Head of Sales role), suggesting a direct sales motion rather than self-serve PLG. The technology stack is not detailed in the input; the website returned a 403 error at the time of collection, limiting the ability to confirm integrations, supported channels, or model types used.
Adtriba has raised approximately $5.5M in cumulative disclosed funding across three seed-stage rounds between 2015 and 2021, led by HTGF and Innovationsstarter Fonds, alongside earlier participation from Next Media Accelerator. The team is small (11-50 employees) and led by co-founders Janos Moldvay (CEO) and Ludwig Ostrowski (CTO), both of whom have been with the company since founding. No acquisitions, partnerships, product launches, or geographic expansions beyond the Hamburg base are documented in the input data.
Adtriba firmographics
Firmographics- Name
- Adtriba
- Website
- https://adtriba.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adtriba is a Hamburg-based B2B software company founded in 2015 that provides a cross-channel digital marketing management platform built on data-driven attribution modelling for advertisers seeking to measure marketing performance across channels.
- Ownership category
- akta.pro rank
Adtriba industry classification
Industry- Product category
- Marketing Attribution Software
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
- akta.pro secondary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where Adtriba is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Markets served
Adtriba business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Adtriba product offering
Product offeringCore offering
Adtriba offers a simple, cross-channel digital marketing management platform built on data-driven attribution modelling. The platform ingests marketing activity across channels, attributes conversions and revenue to touchpoints using algorithmic attribution models, and provides marketers with insights to optimize spend and campaign performance. It serves advertisers and agencies that need unified, cross-channel marketing measurement beyond standard platform reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Adtriba Cross-Channel Marketing Attribution Platform A SaaS platform that applies data-driven attribution modelling to digital marketing activity across channels, attributing conversions and revenue to touchpoints and providing marketers and agencies with insights to optimize cross-channel budget allocation and campaign performance.
Companies that use Adtriba
Customer profileIdeal customer profiles2 records
Adtriba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Adtriba partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
Adtriba competitors and assessment
Company assessmentDirect peers
- Singular: Unified marketing analytics and attribution platform covering web, mobile, and cross-channel spend. Closely comparable to Adtriba on data-driven attribution and ETL/connectivity-led value proposition.
- Wicked Reports: Cross-channel attribution platform using machine learning to tie sales back to marketing touchpoints. Highly comparable niche to Adtriba's data-driven attribution product.
- Rockerbox: Marketing attribution and mixed-media modelling platform for cross-channel advertisers. Closely aligned with Adtriba's positioning around data-driven, cross-channel attribution modelling.
- Northbeam: Cross-channel attribution and marketing intelligence platform for DTC and e-commerce brands. Directly comparable product category to Adtriba, with emphasis on multi-touch attribution and unified spend reporting.
- Triple Whale: E-commerce-focused attribution and analytics platform with cross-channel tracking and ad-spend optimization. Overlaps directly with Adtriba on attribution modelling for performance advertisers.
- Adjust: Global mobile attribution and marketing analytics company (now part of Applovin). Competes with Adtriba in cross-channel measurement and attribution; serves similar advertiser and agency buyers.
- AppsFlyer: Leading cross-channel mobile and web attribution and marketing analytics platform. Directly comparable to Adtriba on cross-channel attribution modelling, though substantially larger and more venture-funded.
- Kochava: Omnichannel attribution and marketing analytics provider. Comparable to Adtriba on cross-channel attribution, identity resolution, and marketing measurement.
Broad incumbents
- Adobe Analytics: Enterprise analytics and attribution product within the Adobe Experience Cloud. Competes with Adtriba for enterprise marketing measurement budgets as a broader-suite incumbent.
- Google Analytics 4: Free, bundled cross-channel analytics and attribution offering from Google. Competes with Adtriba at the lower end of the market and sets the baseline expectation for cross-channel measurement features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Adtriba social profiles
Digital presenceAdtriba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adtriba leadership team
Management profileNumber of profiles
Profiles3 records
Adtriba funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adtriba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adtriba
What does Adtriba do?
Adtriba offers a simple, cross-channel digital marketing management platform built on data-driven attribution modelling. The platform ingests marketing activity across channels, attributes conversions and revenue to touchpoints using algorithmic attribution models, and provides marketers with insights to optimize spend and campaign performance. It serves advertisers and agencies that need unified, cross-channel marketing measurement beyond standard platform reporting.
Is Adtriba a public or private company?
Adtriba is a private company. It is classified as venture growth investor backed and is currently operating.
When was Adtriba founded?
Adtriba was founded in 2015. It employs 11 to 50 people.
Where is Adtriba based?
Adtriba is headquartered in Hamburg, Germany, in the Europe region.
Who are Adtriba's main competitors?
Direct peers on record are Singular, Wicked Reports, Rockerbox, Northbeam, Triple Whale, Adjust, AppsFlyer and Kochava. Broad incumbents are Adobe Analytics and Google Analytics 4.
Does Adtriba have an API?
No public API is recorded for Adtriba.
What industry is Adtriba in?
Adtriba's product category is Marketing Attribution Software. Its primary akta.pro industry code is BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA), with a secondary code of BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 54181 and its SIC code is 7311.