MAYANI
Philippine agritech platform founded in 2019, connecting 139,000+ smallholder farmers and fisherfolk to B2B institutional buyers and B2C consumers via Mayani.ph, Shop.Mayani.ph, MayaniVille, and the AgriKLIMA climate initiative.
- Company typePrivate
- Founded2019
- HeadquartersSan Juan, Philippines
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What MAYANI does
MAYANI is a Philippine-based agritech social enterprise founded in 2019 by JT Solis and Ochie San Juan, headquartered in San Juan. The company operates a multi-channel digital supply chain platform connecting over 139,000 smallholder farmers and fisherfolk across seven Philippine regions with both B2B institutional buyers (hotels, supermarkets, food processors) and B2C consumers. Its core technology stack consists of a value chain platform linking fragmented supply to commercial demand, complemented by pre-cooling facilities that reduce post-harvest losses, a parametric climate insurance pilot for fisherfolk built on satellite-triggered payouts, and digital financial inclusion services delivered through partners including GCash and Fuse Lending.
The company's product portfolio spans three primary digital properties: Mayani.ph for B2B enterprise partnerships, Shop.Mayani.ph for direct-to-consumer fresh produce e-commerce, and MayaniVille, a reseller sub-brand offering a guaranteed 15% discount to microbusinesses. AgriKLIMA, a climate-focused sub-brand, layers climate adaptation services on top of the core marketplace. Mayani earns revenue through marketplace commissions on B2B transactions, transaction-based margins on B2C e-commerce, volume-based margins from reseller activity, and managed services tied to rural financing. The company also generates capital efficiency through non-dilutive grants (Glenfiddich Where Next Club, Amplifier Programme) and corporate strategic capital (Ninjacart via NinjaVentures), supporting operations while maintaining a headcount of 51-100 employees.
MAYANI firmographics
Firmographics- Name
- MAYANI
- Legal name
- Mayani
- Website
- https://mayani.ph
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Philippine agritech platform founded in 2019, connecting 139,000+ smallholder farmers and fisherfolk to B2B institutional buyers and B2C consumers via Mayani.ph, Shop.Mayani.ph, MayaniVille, and the AgriKLIMA climate initiative.
- Ownership category
- akta.pro rank
Where MAYANI is headquartered
LocationHeadquarters
- HQ city
- San Juan
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
MAYANI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- B2C E-commerce Sales: Direct sales of fresh produce to individual consumers through shop.mayani.ph online storefront
- B2B Marketplace: Connecting smallholder farmers with institutional buyers (hotels, supermarkets, food processors) through platform-mediated transactions
- Reseller Program (MayaniVille): Microbusinesses purchase products at 15% discount and resell, generating margin through volume-based distribution
- Rural Financial Services: Alternative rural financing and financial inclusion services for smallholder farmers and fisherfolk
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | MayaniVille Reseller Program - 15% discount on all products |
| Unit Pricing | Pay-as-you-go | Delivery and Re-delivery Fees |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
MAYANI product offering
Product offeringCore offering
MAYANI operates a digital agritech platform connecting more than 139,000 organized smallholder farmers and fisherfolk in the Philippines to institutional buyers (hotels, supermarkets, food processors) via Mayani.ph, to individual consumers via Shop.Mayani.ph, and to microbusiness resellers via MayaniVille. The offering combines a multi-channel marketplace, agricultural inputs, rural financial services, pre-cooling and cold storage infrastructure, and parametric climate insurance for fisherfolk.
Product overview
MAYANI operates as a multi-channel agricultural technology platform consisting of three interconnected digital properties: (1) Mayani.ph - the primary B2B platform connecting smallholder farmers and fisherfolk with institutional buyers, providing market access, agricultural inputs, and rural financing; (2) Shop.Mayani.ph - the direct-to-consumer e-commerce platform offering fresh produce, frozen goods, plant-based options, and imperfect crops to households; and (3) MayaniVille - a reseller program offering 15% discounts to microbusinesses. The platform is complemented by AgriKLIMA, a climate-smart agriculture initiative, and supports various product categories including Pakyawan bulk purchasing, Vegetables, Fruits, Frozen Meat, Plant Based Meat, Imperfect Crops, and Bundles. MAYANI's core value proposition is building sustainable pathways from farms to tables while empowering rural agricultural communities across the Philippines.
Differentiator
Problem solved
Functional benefit
Brands
- MayaniVille: A reseller program designed to help microbusinesses flourish by providing a guaranteed 15% discount on products. Born out of a small Viber community during the pandemic.
- Mayani for Business
- Mayani for Online Shoppers
- AgriKLIMA
- Ka-Farmilya
Products and services
- Mayani.ph B2B Agritech Platform Philippines-based impact-driven agritech platform that connects smallholder farmers and fisherfolk with hotels, supermarkets, food processors, and other institutional buyers, providing sustainable market access, agricultural inputs, and credit.
- Shop.Mayani.ph Consumer E-commerce Direct-to-consumer online shopping platform for households to purchase fresh produce, frozen meat, plant-based options, imperfect crops, and bundles directly from farmers with delivery.
- MayaniVille Reseller Program Reseller program that empowers microbusinesses to resell fresh produce and grocery products with a guaranteed 15% discount, born from a pandemic-era Viber community.
- AgriKLIMA Climate Initiative Climate-smart agriculture initiative providing climate adaptation and resilience solutions, including parametric insurance and pre-cooling infrastructure, to support Filipino farmers and fisherfolk.
- Parametric Climate Insurance for Fisherfolk Parametric climate insurance product for fisherfolk that triggers automatic payouts via satellite data when extreme weather prevents fishing, paired with structured offtake agreements connecting fishers to commercial buyers.
- Rural Financial Services Alternative rural financing and financial inclusion services for smallholder farmers and fisherfolk, delivered in partnership with platforms such as GCash and Fuse Lending.
- Pre-Cooling and Cold Storage Facilities Pre-cooling and cold storage infrastructure investment that reduces post-harvest food waste and keeps produce fresher longer for both farmers and commercial buyers.
Quantifiable outcome
- Three times revenue growth in fiscal year with positive margins
- +2 more outcomes
Companies that use MAYANI
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
MAYANI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MAYANI partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Hillridge TechnologycoreInsuTech firm partnering with Mayani on parametric climate insurance pilot for fisherfolk. Insurance triggers automatic payouts when satellite data shows extreme weather prevents fishing, combined with structured offtake agreements.
- Pampanga State Agricultural University (PSAU)minorPSAU through its Office of Innovation partnered with Mayani and DTI to drive agricultural development. Mayani provides full-stack agri-tech platform while DTI's FabLab enhances research capabilities.
- Asian Institute of Management - Dado Banatao IncubatorminorMayani was part of THINCOHORT 2020-2021 Program. The incubator congratulated Mayani on being selected for Endeavor's 2024 Scale Up Program.
- GCash (Mynt)coreMayani CEO JT Solis met with H.M. Queen Máxima during GCash visit. Mayani is a key partner offering fair lending and financial literacy training to farming and fishing communities through GCash platform.
- Centre for Impact Investing and Practices (CIIP) / Philanthropy Asia AlliancecoreTemasek Trust ecosystem entities selected Mayani for the Amplifier mentorship programme. Mayani receives up to S$250,000 in catalytic funding, mentorship from over 30 industry leaders, with focus on climate-smart agriculture and commercial viability.
- USAID Fish Right ProgramcoreMayani hosted the Responsible Seafood Sourcing (RSS) Technical Working Group Workshop. Partnership focuses on improving compliance with RSS Standard and creating market linkages for fishers and traders.
- Endeavor PhilippinescoreSelected Mayani for the 2024 Scale Up Program providing strategic guidance, mentorship from Bain & Company, AWS cloud credits up to USD 100,000, and access to global entrepreneur network.
- JICA (Japan International Cooperation Agency)coreCollaboration on Market-Driven Enhancement of Vegetable Value Chain in the Philippines (MV2C) pilot with Department of Agriculture. Mayani leverages grassroots knowledge and operating footprint to boost vegetable farmers' incomes.
- ARISE Plus Philippines / International Trade CentreminorMayani receives technical support under Quality Champions Initiative to build export capability, comply with export quality requirements, and access markets including European Union.
- QBO Innovation Hub / Microsoft PhilippinesminorMayani selected for AQELERATION: B2B Startups Disrupting Industries accelerator program - a 6-month initiative providing intensive training, mentorship, financial grants, and strategic support.
- ABC ImpactminorPart of Temasek group, serving as mentor under the Amplifier programme for Mayani.
- 500GlobalminorServed as mentor under the Amplifier programme, providing guidance for Mayani's growth strategy.
- Schneider Electric Energy Access AsiaminorMentor partner under the Amplifier programme supporting Mayani's energy access and sustainability initiatives.
- Department of Agriculture PhilippinescoreGovernment partner for agricultural development programs including MV2C pilot and Farm and Fisheries Clustering and Consolidation (F2C2) initiatives.
- Department of Trade and Industry (DTI) PhilippinesminorCollaborating with Mayani and PSAU on agricultural development initiatives. DTI's FabLab initiative enhances research and technological capabilities.
- Fuse LendingminorFinancial inclusion partner providing lending services to farmers and fishing communities through Mayani's platform.
- World Bank / PRDP Scale-UpcoreWorld Bank-funded Philippine Rural Development Project Scale-Up includes partnerships with agricultural technology companies like Mayani.ph for digital transformation and connecting farmers directly with institutional buyers.
- JCI ManilaminorPartnership on 'Food for Life' initiative addressing malnutrition by connecting farmers' rural livelihoods with urban nourishment needs.
- Scholars Of Sustenance Philippines (SOS Philippines)minorCollaborating with Mayani and JCI Manila on Food for Life partnership addressing food insecurity and community malnutrition.
- MayaniVille ResellersminorMicrobusiness network reselling Mayani products with guaranteed 15% discount. Born from Viber community during pandemic to support small businesses.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
MAYANI competitors and assessment
Company assessmentDirect peers
- Ninjacart: India's leading B2B agritech platform that connects farmers directly to retailers and restaurants. It is both a direct functional peer and a strategic investor in Mayani, providing the most relevant comparable for technology, business model, and growth playbook.
- DeHaat: India-based full-stack agritech platform offering market linkage, inputs, financing, and advisory services to smallholder farmers. Closely comparable to Mayani's integrated farmer services and marketplace model.
- TaniHub: Indonesian B2B and B2C agritech platform sourcing fresh produce from farmers for distribution to retail and HoReCa buyers. Highly comparable to Mayani in geography, business model, and smallholder farmer base.
- Sayurbox: Indonesian online grocery and farm-to-table platform delivering fresh produce directly from farmers to consumers. Comparable to Mayani's B2C e-commerce channel and smallholder farmer sourcing model.
- WayCool Foods: India-based full-stack agritech supply chain company moving produce from farms to retailers and food services. Comparable in B2B supply chain focus and multi-channel distribution model.
- Eden Farm: Indonesian B2B agritech startup supplying fresh produce from farmers to restaurants, hotels, and retailers. Directly comparable to Mayani's B2B enterprise motion and Southeast Asian smallholder sourcing.
Emerging players
- AgroStar: India-based agritech platform providing farmers with inputs, advisory, and market access via digital channels. Comparable in farmer-facing digital services and agricultural input distribution.
- Twiga Foods: Kenya-based B2B food distribution platform aggregating produce from farmers for urban retailers. Comparable B2B marketplace model linking smallholder farmers to institutional buyers.
- Crofarm: India-based agritech platform connecting farmers with retailers and consumers for fresh produce. Comparable farmer-to-business supply chain model and Asian agricultural focus.
Regional players
- Kamereo: Vietnam-based B2B agritech platform supplying restaurants and hotels with fresh produce directly from farmers. Comparable B2B food-service supply chain model, though primarily serving Vietnam and Cambodia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MAYANI social profiles
Digital presenceMAYANI financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAYANI leadership team
Management profileNumber of profiles
Profiles6 records
MAYANI funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAYANI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAYANI
What does MAYANI do?
MAYANI operates a digital agritech platform connecting more than 139,000 organized smallholder farmers and fisherfolk in the Philippines to institutional buyers (hotels, supermarkets, food processors) via Mayani.ph, to individual consumers via Shop.Mayani.ph, and to microbusiness resellers via MayaniVille. The offering combines a multi-channel marketplace, agricultural inputs, rural financial services, pre-cooling and cold storage infrastructure, and parametric climate insurance for fisherfolk.
Is MAYANI a public or private company?
MAYANI is a private company. It is classified as venture growth investor backed and is currently operating.
When was MAYANI founded?
MAYANI was founded in 2019. It employs 51 to 100 people.
Where is MAYANI based?
MAYANI is headquartered in San Juan, Philippines, in the Asia region.
How does MAYANI make money?
Four revenue lines are on record. B2C E-commerce Sales are the primary driver. The others are B2B Marketplace, reseller Program (MayaniVille) and rural Financial Services.
Who are MAYANI's main competitors?
Direct peers on record are Ninjacart, DeHaat, TaniHub, Sayurbox, WayCool Foods and Eden Farm. Emerging players are AgroStar, Twiga Foods and Crofarm. Kamereo is listed as a regional player.
Does MAYANI have an API?
No public API is recorded for MAYANI.