Velocia
Velocia is a Toronto-based B2B SaaS company that sells white-label rewards and behavior-change software to North American transit agencies and MaaS providers, integrating point-issuance and validation directly into agency apps such as Masabi EzFare and the Transit App.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Velocia does
Velocia is a Toronto-based B2B SaaS company founded in 2018 that sells white-label behavior-change and rewards software to public transit agencies and mobility-as-a-service (MaaS) providers. Its platform ingests tokenized payment-card and ticketing data (MasterCard, Visa, Masabi EzFare), validates qualifying ridership behaviors, and issues micro-earning points that riders can redeem for future transit trips, microtransit credit, or modal alternatives such as bike-share and ride-hail. The product surface now spans six modules: Rider Incentive Program, Transit Ambassador Program, Mobility Wallet, Surveys, Automated Guaranteed Ride Home Program, and Major Event Solutions, all delivered as integrations inside the agency's existing app (notably the Transit App and Masabi-powered agency apps).
The company's go-to-market is enterprise field sales to transit authorities and municipal transportation departments, with named customers including Miami-Dade County, King County Metro, Seattle DOT, Cincinnati Metro (SORTA), TANK, RTC Las Vegas, and CITT. Velocia reports a pay-as-you-go commercial model in which agencies are invoiced based on validated rewards redemption rather than per-seat licensing, supplemented by implementation and campaign-management fees. The platform is positioned around four customer-reported KPIs: a 96% increase in mobile ticketing app engagement, a 22% increase in mobile ticket activation through persona segmentation, 125,000+ survey responses delivered, and case-study outcomes at Miami-Dade (cost savings and rider touch-point expansion during COVID-19).
Velocia has raised $2.5 million to date, led by WindSail Capital Group in August 2022, with prior participation from Techstars, Toyota Tsusho Canada, and Bicameral Ventures. It is privately held, incorporated in the United States (Florida-governed terms) with operational presence in Toronto and Cincinnati, and operates across the US and Canada. The leadership team is led by CEO and founder David Winterstein, with COO Nate Hough, VP of Technology Sean Park, and Head of Strategy & Special Projects David Freeman as co-founders or senior executives. The reported headcount band is 11-50 employees.
Velocia firmographics
Firmographics- Name
- Velocia
- Legal name
- Velocia, Inc.
- Website
- https://velocia.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Velocia is a Toronto-based B2B SaaS company that sells white-label rewards and behavior-change software to North American transit agencies and MaaS providers, integrating point-issuance and validation directly into agency apps such as Masabi EzFare and the Transit App.
- Ownership category
- akta.pro rank
Velocia industry classification
Industry- Product category
- Transit Ridership Solutions / Mobility Rewards Software
- NAICS
- Transit and Ground Passenger Transportation (485)
- akta.pro primary industry
- On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces) (TLAFAIAA)
Keywords
Where Velocia is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Velocia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Licensing: Velocia provides a white-label rewards platform to transit agencies, integrating directly into agency apps of choice. The company operates on a per-implementation basis with agencies, offering customizable campaigns and dedicated account management. Revenue is generated through licensing their platform to transit authorities who use it to incentivize ridership behavior change.
- Behavior Change Campaign Management: Velocia operates a pay-as-you-go model where incentives are only awarded to riders once a behavior is achieved and validated. This ensures value for transit agencies while generating revenue based on campaign performance and rider engagement metrics.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Velocia product offering
Product offeringCore offering
Velocia sells a modular white-label SaaS platform that transit agencies embed into their existing rider apps to deliver real-time rewards, behavior-change campaigns, rider feedback surveys, mobility wallet payments, and automated guaranteed ride home services. Its core purpose is to help public transit authorities grow ridership, convert cash riders to mobile ticketing, and promote multi-modal transit use through micro-earning incentives and validated qualifying behaviors.
Product overview
Velocia is a modular SaaS platform providing transit ridership solutions designed to influence behavior change for today's transit riders. The platform consists of a unified core system with multiple integrated modules: the Rider Incentive Program (micro-earning rewards for transit use), Transit Ambassador Program (rider feedback and advocacy), Mobility Wallet (financial barrier removal and multimodal access), Surveys (automated rider feedback collection), Automated Guaranteed Ride Home Program (emergency ride coordination), and Major Event Solutions (traffic demand management). These solutions integrate directly into transit agencies' existing apps and systems to deliver real-time rewards, data insights, and operational optimization without requiring significant capital investment.
Differentiator
Problem solved
Functional benefit
Products and services
- Rider Incentive Program A customized reward-based incentive program for transit agencies that uses a micro-earning and redemption model to encourage sustainable behavior change, rewarding riders with points for transit and mobility-related offers.
- Transit Ambassador Program A rider advocacy and feedback program that engages consistent transit riders through configurable surveys about safety, cleanliness, and operations, with a 360-degree feedback loop for transit agency response.
- Mobility Wallet A digital wallet that helps transit agencies remove financial barriers by giving riders managed access and payments for additional transportation modes including bikes, scooters, and ride-hail services, with top-up functionality.
- Surveys An automated survey tool for transit agencies to run service planning surveys, public hearing engagements, and Net Promoter Score surveys, with rider persona segmentation by region, demographics, or ridership engagement.
- Automated Guaranteed Ride Home Program A streamlined guaranteed ride home program that automates eligibility confirmation and integrates with ride-hailing services (Uber, Lyft) and taxi operators to enable direct redemption without lengthy reimbursement processes.
- Major Event Solutions Event-specific solutions supporting transit agencies and event organizers with Traffic Demand Management and carbon offset goals, providing attendees with alternative transit options to reduce single-occupancy vehicle use.
Quantifiable outcome
- 96% increase in mobile ticketing app engagement
- +3 more outcomes
Companies that use Velocia
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Velocia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature4 records
Velocia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, strategic and supporting.
- MasabicoreMasabi provides ticketing platform infrastructure (EzFare) for transit agencies, with Velocia embedded within their platform to provide Transit Rewards functionality. Velocia works with Masabi clients including transit agencies in RTC Las Vegas, SORTA-Metro, and TANK.
- Transit AppcoreTransit App serves as the front-end application for transit agencies including TANK and SORTA-Metro, with Velocia embedded within to provide rewards functionality. The partnership enables riders to earn rewards through the Transit App when using participating transit services.
- LimestrategicLime partnered with local transportation agencies in Seattle to inspire riders to 'decarbonize' their daily commutes through free transit tickets earned via the Velocia-powered platform. This partnership supports multi-modal mobility and sustainable transportation options.
- UbersupportingUber is integrated as a ride-hailing service option within Velocia's Guaranteed Ride Home program, allowing transit agencies to offer seamless ride-hail connections for eligible riders.
- LyftsupportingLyft is integrated as a ride-hailing service option within Velocia's Guaranteed Ride Home program, providing transit agencies with established partnerships for ride-hailing integration.
- ZipcarsupportingZipcar car-sharing service is listed among Velocia's clients and partners, with Velocia's rewards platform potentially integrated with Zipcar for multimodal mobility incentives.
- GetaroundsupportingGetaround car-sharing service is among Velocia's listed clients and partners, supporting the multi-modal mobility rewards ecosystem.
- CitiBike MiamisupportingCitiBike Miami bike-sharing service is listed as a Velocia client/partner, participating in the multimodal rewards ecosystem in the Miami-Dade region.
- NeoRidesupportingNeoRide micro-mobility service is among Velocia's listed clients and partners, integrated into the mobility rewards ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Velocia competitors and assessment
Company assessmentDirect peers
- Passport: Passport provides mobile payments, parking, and transit ticketing software to cities and transit agencies, including many of the same North American agency buyers. It competes for the same enterprise SaaS budget allocated to digital rider engagement.
- Bytemark: Bytemark provides mobile ticketing and fare payment solutions for transit agencies, and collaborated with Velocia on King County Metro's Transit GO Rewards. It is a direct competitor in the transit mobile ticketing and engagement space.
- Token Transit: Token Transit provides mobile ticketing and fare payment software to transit agencies across North America, competing for the same agency SaaS wallet and engagement budgets that Velocia targets.
- Optibus: Optibus offers AI-driven transit operations and scheduling software to public transit agencies globally. It targets the same enterprise transit agency buyer and is part of the broader digital transformation stack where Velocia's engagement layer sits.
- Remix (now part of Via): Remix (acquired by Via) provides transit planning and scheduling software to transit agencies, including many of the same North American cities Velocia serves. It competes for the same agency SaaS budget lines, though focused on planning rather than rider engagement.
- Swiftly: Swiftly is a B2B SaaS platform for transit agencies focused on real-time data, passenger information, and analytics. It targets the same North American transit agency buyers as Velocia and competes for digital engagement wallet-share within agency technology stacks.
- Masabi: Masabi provides the EzFare mobile ticketing platform used by the same transit agencies Velocia serves (RTC Las Vegas, SORTA-Metro, TANK). Velocia is embedded within Masabi's ecosystem to deliver rewards, making Masabi both a partner and the most direct adjacent competitor in transit fare engagement.
- Transit App: Transit App is a leading multi-modal journey-planning app used by transit agencies including TANK and SORTA-Metro, where Velocia is embedded. It is both a distribution partner and a direct competitor for the rider engagement layer on agency apps.
Broad incumbents
- Cubic Transportation Systems: Cubic is an established incumbent providing fare collection, real-time passenger information, and transit analytics to large transit agencies worldwide. Its portfolio overlaps with Velocia's mobility wallet and incentives offerings at a much larger scale.
- Moovit: Moovit (owned by Intel) operates a global MaaS and journey-planning app used by transit agencies and riders. Its mobility-as-a-service positioning overlaps with Velocia's multimodal integration ambition, though at far greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Velocia social profiles
Digital presenceVelocia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velocia leadership team
Management profileNumber of profiles
Profiles6 records
Velocia funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velocia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velocia
What does Velocia do?
Velocia sells a modular white-label SaaS platform that transit agencies embed into their existing rider apps to deliver real-time rewards, behavior-change campaigns, rider feedback surveys, mobility wallet payments, and automated guaranteed ride home services. Its core purpose is to help public transit authorities grow ridership, convert cash riders to mobile ticketing, and promote multi-modal transit use through micro-earning incentives and validated qualifying behaviors.
Is Velocia a public or private company?
Velocia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Velocia founded?
Velocia was founded in 2018. It employs 11 to 50 people.
Where is Velocia based?
Velocia is headquartered in Toronto, Canada, in the North America region.
How does Velocia make money?
Two revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are behavior Change Campaign Management.
Who are Velocia's main competitors?
Direct peers on record are Passport, Bytemark, Token Transit, Optibus, Remix (now part of Via), Swiftly, Masabi and Transit App. Broad incumbents are Cubic Transportation Systems and Moovit.
Does Velocia have an API?
No public API is recorded for Velocia.
What industry is Velocia in?
Velocia's product category is Transit Ridership Solutions / Mobility Rewards Software. Its primary akta.pro industry code is TLAFAIAA, On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces). Its NAICS code is 485.