Bytemark

What Bytemark does

Bytemark provides enterprise-grade transit fare collection, mobile ticketing, and Payments as a Service (PaaS) solutions to public transit agencies across North America, the United Kingdom, Australia, and India. The company sells a cloud-based platform called Bytemark Bridge, organized as six configurable mobility suites (including Passage for mobile ticketing with fare capping, Connect for account-based fare payments, Transact for open-loop EMV payment processing, Navigate for journey planning, and a Spaces parking suite). The platform integrates with existing agency hardware via open APIs and a universal validation service, allowing transit authorities to deploy mobile and contactless payment capabilities without replacing legacy fare collection infrastructure. Bytemark also operates the Journey by Bytemark consumer mobile app, which aggregates multiple agencies into a single ticketing interface for riders on iOS and Android.

The company monetizes primarily through multi-year SaaS subscriptions with transit agencies, supplemented by transaction processing fees on mobile ticket purchases and EMV fare payments. Pricing is quote-based and enterprise-negotiated; the Journey app is free for riders to download. Distribution is delivered via direct enterprise field sales, channel partnerships with system integrators and payment processors (Hacon, INIT, Moneris, Stripe, InComm, Swiftly), and marketplace access such as the California Integrated Travel Project (Cal-ITP) Master Service Agreement. Notable customers include King County Metro, York Region Transit, Hampton Roads Transit, San Diego MTS/NCTD (PRONTO), Capital Metro/CapMetro (Austin), Metrolinx, NY Waterway, and NICTD South Shore Line, alongside non-transit deployments like Seattle Kraken/Climate Pledge Arena.

Bytemark was founded in 2011 in New York City, raised roughly USD 32.6M across disclosed venture rounds through 2019 (including a USD 9.5M round in September 2016 led by Siemens Venture Capital alongside init AG and HaCon), and on August 1, 2023 merged with and into Siemens Mobility, Inc. The company now operates as part of Siemens Mobility's Intermodal Solutions Group, with offices in New York (headquarters), Edinburgh, Toronto, Sydney, and Bangalore, and a workforce of 51-100 employees. It holds two U.S. patents (No. 9,239,993 and No. 8,494,967) covering its V3 ticket and mobile ticketing technology, and maintains PCI-DSS and PA-DSS payment certifications.

Name

Bytemark

Legal name

Bytemark, Inc.

Website

https://bytemark.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Bytemark provides cloud-based transit fare collection, mobile ticketing, and Payments as a Service (PaaS) solutions to public transit agencies across North America, the UK, Australia, and India via its Bytemark Bridge platform. Operating as a Siemens Mobility subsidiary since August 2023, it serves 20+ transit operators with mobile and open-loop EMV payment capabilities.

Ownership category

akta.pro rank

Product category

Transit Fare Collection Software

NAICS

Urban Transit Systems (48511)

akta.pro primary industry

Smart Card & Closed-Loop Fare Media Systems (THAIAMAC)

Keywords

• Transit fare collection
• Mobile ticketing platform
• Payments as a service
• Account-based ticketing
• Open-loop EMV payments

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions / SaaS: Bytemark provides Payments as a Service (PaaS) solutions to transit agencies through cloud-based software subscriptions. Agencies pay for access to Bytemark Bridge platform functionality including ticketing, payment processing, and journey planning modules.
2. Transaction Processing Fees: Revenue generated from processing mobile ticket purchases and fare payments through the platform, including credit card and digital wallet transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Bytemark provides global transit fare collection, ticketing, and Payments as a Service (PaaS) solutions to public transit agencies through its Bytemark Bridge software platform. The platform enables riders to Plan, Book & Pay for transit in a single transaction via mobile apps, account-based fare payments, open-loop EMV contactless payments, and embedded journey planning, integrating with agencies' existing fare collection hardware through open APIs.

Product overview

Bytemark is a transit fare collection company providing Payments as a Service (PaaS) solutions, now a Siemens Company. The core offering is the Bytemark Bridge platform—a Plan, Book & Pay platform comprising six configurable mobility suites. Key products include Journey by Bytemark (consumer mobile ticketing app), Passage (mobile ticketing suite with fare capping), Connect (account-based fare payments), Transact (payment processing/open payments), and Navigate (journey planner). Additional products include PRONTO (San Diego regional fare app), YRT Pay (York Region Transit), and Transit GO Ticket (Puissant Sound). The company pioneered mobile ticketing in 2012 and serves transit agencies across North America and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Bytemark Bridge: Plan, Book & Pay platform spanning six configurable mobility suites for transit agencies.
• Journey by Bytemark
• Transit GO Ticket
• Passage
• Connect
• Transact
• Navigate
• ByteToken

Products and services

• Bytemark Bridge A Plan, Book & Pay™ software platform spanning six configurable mobility suites that gives transit agencies comprehensive MaaS capabilities beyond mobile ticketing, with open APIs and a universal validation service that integrates with existing fare collection hardware.
• Journey by Bytemark Streamlined consumer mobile ticketing app for public transit across North America that brings multiple agencies into a single app, enabling mobile ticketing for agencies of any size via the SaaS Bytemark Bridge platform. Available on iOS and Android.
• Bytemark Passage Mobile ticketing suite within Bytemark Bridge providing fare capping and digital wallet payment options (Apple Pay, Google Pay, Interac Debit) for transit agencies.
• Bytemark Connect Account-based fare payments solution within Bytemark Bridge that enables riders to pay using credit/debit cards, mobile wallets, and open-loop payment options across transit systems.
• Bytemark Transact Payment processing and open payments suite within Bytemark Bridge enabling contactless EMV fare payment systems and multiple payment method acceptance.
• Bytemark Navigate Journey planner/trip planning tool embedded in Bytemark Bridge that creates end-to-end, real-time trip itineraries with automatic fare calculation, powered by Hacon.
• Transit GO Ticket Mobile ticketing solution for the Puget Sound region providing a multimodal journey app for King County Metro, King County Water Taxi, Kitsap Transit, Seattle Streetcar, and Sound Transit, serving over 44 million annual rides.
• PRONTO Regional fare system card management mobile app for San Diego Metropolitan Transit System (MTS) and North County Transit District (NCTD), developed in collaboration with INIT, with embedded Navigate journey planner and full Plan, Book & Pay functionality.
• YRT Pay Mobile ticketing app for York Region Transit riders in Canada, featuring digital wallet payment options including Apple Pay, Google Pay, and Interac Debit through the Passage mobile ticketing suite.

Quantifiable outcome

• 85% of active pilot users engaged regularly with platform to claim rewards points
• +4 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, major, supporting and strategic.

• Siemens MobilitycoreStrategic or Co-development PartnerSiemens Mobility is the parent company of Bytemark following merger on August 1, 2023. Bytemark operates as part of Siemens Mobility's Intermodal Solutions Group. Siemens provides global presence and distribution reach for Bytemark's transit payment solutions.
• HaconcoreTechnology or IntegrationHacon provides journey planning technology embedded in Bytemark's Navigate suite within the Bridge platform. Partnership announced July 2015 with ongoing collaboration. Hacon is also an investor in Bytemark.
• INITcoreTechnology or IntegrationINIT is a leading supplier of intelligent transportation systems and fare collection systems. Global survey identified Bytemark as best technical solution for mobile ticketing. Joint projects include PRONTO system for San Diego MTS.
• Moneris Solutions CorporationmajorTechnology or IntegrationCanada's largest provider of commerce solutions enabling digital wallet payments (Apple Pay, Google Pay) and Interac Debit for transit riders through Bytemark mobile apps.
• VelociamajorStrategic or Co-development PartnerPartnership to deliver mobility rewards and incentive programs for transit riders. Enables Transit GO Rewards program for King County Metro with extensible platform for rewarding transit trips.
• SwiftlysupportingTechnology or IntegrationSwiftly provides GTFS-Real-Time feeds used to deliver vehicle occupancy information in CapMetro's Trip Planner application.
• InCommsupportingChannel Partner/ Reseller/ DistributorInComm partnership enables cash payments for mobile transit apps through VanillaDirect, allowing riders to purchase trips with cash at local retailers.
• StripesupportingTechnology or IntegrationStripe processes credit card payments for Journey by Bytemark app. Industry leading payment processor encrypts all card information.
• California Integrated Travel Project (Cal-ITP)majorChannel Partner/ Reseller/ DistributorCal-ITP awarded Bytemark a Master Service Agreement to provide Transit Processor Services for contactless EMV fare payment systems. Available to 300+ California transit agencies.
• Seattle Kraken / Climate Pledge ArenastrategicGTM or Marketing PartnerFirst deployment of digital transit ticketing for a professional sports franchise. Transit GO Ticket integrated into Kraken + Climate Pledge Arena mobile app.
• Transit AppsupportingTechnology or IntegrationIntegration partnership for ticketing, payments and validation services beyond existing transit agency deployments.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Masabi: Masabi provides Justride, a mobile ticketing and fare payment platform for transit agencies globally. Directly comparable product (mobile ticketing, account-based fare payment, open-loop EMV) targeting the same public transit agency customer base.
• INIT: INIT is a leading European supplier of intelligent transportation systems and integrated fare collection hardware/software. INIT is both a Bytemark partner (PRONTO San Diego) and a competitor for full-stack transit fare collection tenders globally.
• Genfare: Genfare (an SPX brand) supplies electronic fare collection hardware and software to US transit agencies. It competes head-to-head for farebox, validator, and back-office contracts at the same municipal and regional transit customers that Bytemark targets.
• Token Transit: Token Transit provides mobile ticketing apps and validation hardware for US transit agencies and events. It targets the same SMB and mid-market public transit customer segment as Bytemark's Journey app and Passage suite.
• Vix Technology: Vix Technology supplies automated fare collection systems including smart cards, mobile, and open-loop EMV to transit operators globally, with particular strength in APAC and the UK. Comparable in fare collection technology breadth and customer profile to Bytemark Bridge.

Broad incumbents

• Cubic Transportation Systems: Cubic is a long-established incumbent in transit fare collection, supplying back-office systems, gates, and mobile platforms to major US and UK agencies. Bytemark's hardware-agnostic integration specifically targets agencies looking to layer on top of Cubic installations.
• Conduent: Conduent's Transportation Solutions division operates large-scale fare collection contracts with US transit authorities. Its broad public-sector services portfolio overlaps with Bytemark's transit fare collection focus, and Alex Litchfield previously held sales leadership at Conduent.
• Scheidt & Bachmann: Scheidt & Bachmann is a European incumbent in transit fare collection systems, supplying validators, gates, and back-office software. It competes for end-to-end transit fare tenders that Bytemark pursues via software-only, hardware-agnostic deployments.

Emerging players

• Littlepay: Littlepay offers an open-loop EMV payment processing platform purpose-built for transit agencies. It competes directly with Bytemark's Transact suite and the open-loop Cal-ITP Master Service Agreement scope.
• Transit App: Transit App is a multimodal journey planning and real-time transit app used by riders and agencies across North America. Bytemark lists Transit App as an existing integration partner and overlaps with it on agency-facing journey planning and ticketing capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bytemarkinc
• Facebookfacebook.com/bytemarkinc
• LinkedInlinkedin.com/company/bytemark-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bytemark