Kickflip
Kickflip is a no-code SaaS product configurator platform enabling ecommerce brands to sell customizable products with real-time visual previews, integrating natively with Shopify, WooCommerce, and Wix across sporting goods, footwear, jewelry, apparel, and furniture verticals.
- Company typePrivate
- Founded2010
- HeadquartersQuebec, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kickflip does
Kickflip is a privately-held SaaS company founded in 2010 in Quebec City, Canada (legal entity 9219-4695 Quebec Inc.), providing a no-code product customization platform for ecommerce brands. The platform enables online retailers to build and deploy product configurators featuring real-time photoreal previews, conditional logic rules, dynamic pricing, component-level inventory management, and automated print-ready file generation. Kickflip integrates natively with Shopify, WooCommerce, and Wix, and targets ecommerce brands across sporting goods, footwear, jewelry, home/furniture, fashion/apparel, and electronics verticals. The platform is offered under a transaction-based pricing model (Scale Plan: 1.95% declining to 0% based on monthly order volume) and a Custom Plan for enterprise clients combining fixed monthly fees with transaction components, with a paid CPQ (Configure Price Quote) add-on enabling B2B quote-to-order workflows.
The underlying technology stack is built on TypeScript/Node.js with a MongoDB database, deployed on Amazon Web Services using Docker + Swarm containerization and GitLab CI for continuous integration. The platform exposes a backend API with a JavaScript SDK for retrieval of design data from ecommerce orders. Go-to-market combines product-led growth (free trials, self-serve onboarding in weeks) for SMB and mid-market customers, an agency/affiliate partner program with recurring revenue share, and direct enterprise sales for custom configurations. Notable customers include Dick's Sporting Goods, Pure Hockey, 686, Suunto, ON3P Skis, Modded Zone, Undone, Proof, Omnitype, and Winspace, with the company claiming merchants have driven $100M+ in custom product sales and achieved 150% higher conversion rates and up to 50% higher margins through the platform.
The company has operated since 2010 with one disclosed early-stage funding event (BDC Venture Capital in 2012) and no subsequent institutional rounds, suggesting disciplined, founder/management-controlled organic growth. Headcount is in the 11-50 range and the firm maintains a single headquarters in Quebec City. Kickflip positions itself between expensive enterprise customization solutions requiring months of implementation and low-cost alternatives delivering poor buying experiences, emphasizing premium visual configuration, ease of implementation, and seamless ecommerce platform integration as its core competitive differentiators.
Kickflip firmographics
Firmographics- Name
- Kickflip
- Legal name
- 9219-4695 Quebec Inc.
- Website
- https://gokickflip.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kickflip is a no-code SaaS product configurator platform enabling ecommerce brands to sell customizable products with real-time visual previews, integrating natively with Shopify, WooCommerce, and Wix across sporting goods, footwear, jewelry, apparel, and furniture verticals.
- Ownership category
- akta.pro rank
Kickflip industry classification
Industry- Product category
- Product Customization Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Mobile App Development Platforms (MADP) (HDAEAKAD)
Keywords
Where Kickflip is headquartered
LocationHeadquarters
- HQ city
- Quebec
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Kickflip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Transaction Fees (Scale Plan): Monthly commission calculated as a percentage of monthly custom orders processed through the platform. Fee percentage decreases as order volume increases (from 1.95% down to 0% at higher volumes).
- Custom Plan Revenue: Custom plans negotiated with enterprise clients may include fixed monthly fees plus transaction fees for additional features, add-ons, and custom developments such as 3D rendering or artwork.
- Professional Services: Custom software development services, 3D rendering, and artwork services are quoted and priced separately based on customer needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Scale Plan - Transaction-based pricing with no fixed monthly cost |
| Hybrid | Multi-year contract | Custom Plan - Negotiated pricing for enterprise needs |
| Other | Monthly | Compare: Customily starts at $49/platform/month + transaction fees |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Kickflip product offering
Product offeringCore offering
Kickflip provides a web-based SaaS product configurator platform that enables ecommerce brands to sell customizable products without writing code. The platform combines a no-code drag-and-drop builder, real-time photoreal previews, conditional logic, dynamic pricing, inventory management, and automated print-ready file generation with native integrations to Shopify, WooCommerce, and Wix. It serves brands ranging from solo founders to enterprise retailers (e.g., Dick's Sporting Goods, Pure Hockey, Suunto) that need to deliver premium made-to-order buying experiences.
Product overview
Kickflip is a unified SaaS product configurator platform that enables ecommerce brands to sell custom products without coding. The core product combines a no-code drag-and-drop builder, real-time photoreal previews, dynamic pricing, inventory management, and conditional logic into a single platform with direct native integrations to Shopify, WooCommerce, and Wix. Add-on modules include CPQ (Configure Price Quote) for B2B quote-to-order workflows. The platform offers subscription pricing tiers (Scale Plan with transaction fees; Custom Plan for enterprise needs).
Differentiator
Problem solved
Functional benefit
Products and services
- Kickflip Product Configurator Platform Web-based SaaS product configurator and customization platform for ecommerce brands, combining a no-code drag-and-drop builder, real-time photoreal previews, conditional logic, dynamic pricing, component-level inventory management, and automated print-ready file generation. Integrates natively with Shopify, WooCommerce, and Wix.
- Configure Price Quote (CPQ) Paid add-on module enabling configure-price-quote workflows for complex products that cannot go straight to cart. Generates professional branded quotes automatically and converts approved quotes into Shopify or WooCommerce orders.
Quantifiable outcome
- Merchants have driven $100M+ in custom product sales
- +3 more outcomes
Companies that use Kickflip
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles3 records
Kickflip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Kickflip partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ShopifycoreNative Shopify app integration enabling seamless product and inventory sync, order management, and cart functionality. Kickflip uses Shopify's cart transform function for customized pricing at checkout.
- WooCommercecoreWordPress/WooCommerce plugin allowing ecommerce stores on WooCommerce to integrate Kickflip product configurators with API access for design data retrieval.
- WixcoreWix app integration enabling product customization capabilities for Wix-based online stores.
- Amazon Web Services (AWS)coreCloud infrastructure provider hosting Kickflip's platform and data storage. Data centers located in United States (northeast region) with compliance with applicable privacy laws.
- Kickflip Agency PartnerscoreCertified implementation partners who deploy Kickflip for clients, own client relationships, and earn revenue share on referred accounts for up to 2 years plus implementation fees. Partners featured in Partner Directory for lead generation.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Kickflip competitors and assessment
Company assessmentDirect peers
- Roomle: Roomle provides product and room configurators with 3D visualization for ecommerce and furniture, offering a comparable API-driven configurator platform targeted at mid-market brands.
- Threekit: Threekit offers 3D product visualization and configuration for ecommerce brands, competing head-to-head with Kickflip in real-time visual configurators for made-to-order products across mid-market and enterprise.
- Customily: Customily provides product personalization for ecommerce on Shopify, WooCommerce, and similar platforms, with subscription-based pricing — Kickflip explicitly benchmarks itself against Customily on its pricing page.
- Configura: Configura provides CET Designer and space-planning configurators for furniture and interiors — directly comparable to Kickflip in vertical-specific visual configuration with complex component logic.
- Vntana: Vntana offers 3D and AR product visualization and configuration for ecommerce brands, sitting in the same enterprise-grade configurator category as Kickflip and serving overlapping apparel and consumer goods customers.
- Teeinblue: Teeinblue is a print-on-demand and POD product personalization app on Shopify and Etsy, named by Kickflip as a direct competitor in personalized product configuration for apparel and merchandise.
- Zakeke: Zakeke delivers product customizers and visual configurators for ecommerce stores, serving the same Shopify and WooCommerce merchants with overlapping no-code configurator functionality.
Broad incumbents
- BigCommerce: BigCommerce is a broader ecommerce platform offering native product customization and partner app ecosystems; it competes indirectly for the same mid-market customization merchant budgets.
- Shopify: Shopify is a foundational ecommerce platform that ships its own product options and app ecosystem; Kickflip depends on Shopify cart transform for pricing and is distributed through the Shopify App Store, making Shopify both a partner and a potential competitive platform owner.
Emerging players
- Wizzy.ai: Wizzy.ai is an AI-driven product search and merchandising platform for ecommerce that intersects with personalization/configuration at the storefront layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Kickflip social profiles
Digital presenceKickflip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kickflip leadership team
Management profileNumber of profiles
Kickflip funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kickflip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kickflip
What does Kickflip do?
Kickflip provides a web-based SaaS product configurator platform that enables ecommerce brands to sell customizable products without writing code. The platform combines a no-code drag-and-drop builder, real-time photoreal previews, conditional logic, dynamic pricing, inventory management, and automated print-ready file generation with native integrations to Shopify, WooCommerce, and Wix. It serves brands ranging from solo founders to enterprise retailers (e.g., Dick's Sporting Goods, Pure Hockey, Suunto) that need to deliver premium made-to-order buying experiences.
Is Kickflip a public or private company?
Kickflip is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kickflip founded?
Kickflip was founded in 2010. It employs 11 to 50 people.
Where is Kickflip based?
Kickflip is headquartered in Quebec, Canada, in the North America region.
How does Kickflip make money?
Three revenue lines are on record. Transaction Fees (Scale Plan) is the primary driver. The others are custom Plan Revenue and professional Services.
Who are Kickflip's main competitors?
Direct peers on record are Roomle, Threekit, Customily, Configura, Vntana, Teeinblue and Zakeke. Broad incumbents are BigCommerce and Shopify. Wizzy.ai is listed as an emerging player.
Does Kickflip have an API?
Yes. Kickflip offers an API for backend integrations, allowing developers to fetch Kickflip design data from ecommerce orders. The API enables retrieval of design by ID (e.g., https://api.mycustomizer.com/brands/{companyname}/designs/{designId}), and access to design data from Shopify cart items via the _mczr_designId property. API documentation is available in the Help Center under the API section. Developer documentation is at help.gokickflip.com/en/collections/2614250-api.
What industry is Kickflip in?
Kickflip's product category is Product Customization Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of HDAEAKAD, Mobile App Development Platforms (MADP). Its NAICS code is 513210 and its SIC code is 7372.