Qulture.Rocks
Qulture.Rocks is a Brazilian SaaS platform that unifies performance management, learning, corporate education, and HR consulting for enterprise clients, serving 1,500+ organizations including Nubank, PagSeguro, Banco do Brasil, and Renner within the UOL EdTech ecosystem.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Qulture.Rocks does
Qulture.Rocks is a Brazilian cloud-based people management SaaS platform that integrates performance management, learning, and corporate education into a unified ecosystem for enterprise customers. The platform is organized into four solution pillars: Diagnóstico (OKRs, climate/culture mapping, assessment, performance evaluation, feedback, recognition, succession planning, people analytics); Desenvolvimento (1:1s, individual development plans, LMS+LXP, customized development journeys, Sapiência content streaming with 700+ titles, corporate social network); Educação Corporativa (content factory with OnDemand model, content curation, onboarding journeys, mandatory on-demand courses, custom courses leveraging generative AI and digital avatars); and Consultoria (organizational diagnosis, performance cycle design, learning design). The underlying technology combines a SaaS platform with AI-powered recommendations in Sapiência, generative AI for custom course production, and people analytics dashboards that connect training data to performance outcomes.
Qulture.Rocks firmographics
Firmographics- Name
- Qulture.Rocks
- Legal name
- Qulture Rocks
- Website
- https://en.qulture.rocks
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Qulture.Rocks is a Brazilian SaaS platform that unifies performance management, learning, corporate education, and HR consulting for enterprise clients, serving 1,500+ organizations including Nubank, PagSeguro, Banco do Brasil, and Renner within the UOL EdTech ecosystem.
- Ownership category
- akta.pro rank
Qulture.Rocks industry classification
Industry- Product category
- Human Resources SaaS
- NAICS
- Information (51)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL)
- akta.pro secondary industries
- Assessments, Quizzes & Learning Analytics Tools (MPACALAK), Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)
Keywords
Where Qulture.Rocks is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Qulture.Rocks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based access to the Qulture.Rocks platform covering performance management, learning, and development tools. Pricing likely varies by company size and module selection.
- OnDemand Content Production: Continuous educational content production service with dedicated team for companies needing recurring corporate learning materials.
- Consulting Services: Organizational diagnosis, performance management cycle design, and learning design consulting engagements.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Qulture.Rocks product offering
Product offeringCore offering
Qulture.Rocks is a unified performance and learning management SaaS platform that integrates diagnosis, development, corporate education, and consulting into a single ecosystem for enterprise HR departments. The platform covers OKRs, performance evaluation, feedback, recognition, succession planning, people analytics, 1:1s, individual development plans, LMS+LXP, the Sapiência content streaming service with 700+ courses, and a corporate social network. It serves over 1,500 client organizations in Brazil, connecting performance data to personalized learning paths with AI-powered recommendations.
Product overview
Qulture.Rocks is a unified performance and learning management platform that integrates diagnosis, development, corporate education, and consulting into a single ecosystem. The platform is organized into four solution pillars: (1) Diagnóstico — covering OKRs (Objetivos e Metas), Climate and Culture mapping, Assessment, Performance Evaluation, Feedback, Recognition (Elogios), Succession Mapping, and People Analytics; (2) Desenvolvimento — covering 1:1s, Individual Development Plans (PDI), LMS + LXP, Customized Development Journeys, the Sapiência content streaming platform (700+ courses), and Corporate Social Network; (3) Educação Corporativa — covering Content Factory (with OnDemand model), Content Curation, Onboarding Journeys, On-Demand Mandatory Courses, and Custom Courses; and (4) Consultoria — covering Organizational Diagnosis, Performance Management Cycle, and Learning Design. The platform is built by Qulture Rocks in partnership with Learning Rocks and Ciatech, collectively representing over 25 years of corporate solutions experience, and serves over 1,500 client organizations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 1,500+ organizations use the platform
- +4 more outcomes
Companies that use Qulture.Rocks
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Qulture.Rocks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Qulture.Rocks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UOL EdTechcoreQulture.Rocks is part of the UOL EdTech ecosystem, operating under the UOL EdTech umbrella. The company leverages the Auditório UOL EdTech for hosting QInsights events. The partnership provides brand backing and infrastructure within Brazil's major edtech group.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Qulture.Rocks competitors and assessment
Company assessmentDirect peers
- Lattice: Performance management and people development SaaS platform offering OKRs, performance reviews, feedback and 1:1s. Closely aligned to Qulture.Rocks' Diagnóstico pillar and serves similar enterprise HR buyers.
- Cornerstone OnDemand: Enterprise learning and talent management platform combining LMS, performance, succession and content. Closely comparable to Qulture.Rocks' LMS+LXP, succession and custom content offerings.
- Degreed: Learning experience platform focused on skill development, content aggregation and AI-driven learning paths. Directly comparable to Sapiência and the LMS+LXP module.
- 15Five: Performance management platform with continuous feedback, OKRs, 1:1s and engagement surveys. Comparable to Qulture.Rocks' feedback, OKR and 1:1 modules for mid-market and enterprise HR teams.
- LG lugar de gente: Brazilian HR technology company offering HCM, learning, performance and talent management software. The most direct domestic competitor to Qulture.Rocks in the Brazilian enterprise market.
Broad incumbents
- Workday: Enterprise HCM cloud suite with integrated performance, learning and people analytics modules. Represents the incumbent scale competitor whose bundled deals threaten Qulture.Rocks' enterprise motion.
- SAP SuccessFactors: Global HR and learning management suite covering performance, succession, learning and analytics. Competes with Qulture.Rocks' integrated approach at large multinationals operating in Brazil.
- TOTVS: Brazil's largest enterprise software company with HR, ERP and education modules. Represents the dominant domestic incumbent whose bundled suite competes with Qulture.Rocks' ecosystem.
Emerging players
- BetterUp: Enterprise learning and coaching platform focused on leadership development and AI-powered personalized growth — overlapping with Qulture.Rocks' Jornada Primeira Liderança and PDI offerings.
Regional players
- Convenia: Brazilian HR and benefits management SaaS platform serving SMB and mid-market. Comparable Brazilian-market peer, though positioned below Qulture.Rocks' enterprise focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Qulture.Rocks social profiles
Digital presenceQulture.Rocks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qulture.Rocks leadership team
Management profileNumber of profiles
Profiles3 records
Qulture.Rocks funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qulture.Rocks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qulture.Rocks
What does Qulture.Rocks do?
Qulture.Rocks is a unified performance and learning management SaaS platform that integrates diagnosis, development, corporate education, and consulting into a single ecosystem for enterprise HR departments. The platform covers OKRs, performance evaluation, feedback, recognition, succession planning, people analytics, 1:1s, individual development plans, LMS+LXP, the Sapiência content streaming service with 700+ courses, and a corporate social network. It serves over 1,500 client organizations in Brazil, connecting performance data to personalized learning paths with AI-powered recommendations.
Is Qulture.Rocks a public or private company?
Qulture.Rocks is a private company. It is classified as corporate owned and is currently operating.
When was Qulture.Rocks founded?
Qulture.Rocks was founded in 2015. It employs 101 to 250 people.
Where is Qulture.Rocks based?
Qulture.Rocks is headquartered in San Francisco, United States, in the North America region.
How does Qulture.Rocks make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are onDemand Content Production and consulting Services.
Who are Qulture.Rocks's main competitors?
Direct peers on record are Lattice, Cornerstone OnDemand, Degreed, 15Five and LG lugar de gente. Broad incumbents are Workday, SAP SuccessFactors and TOTVS. BetterUp is listed as an emerging player. Convenia is listed as a regional player.
Does Qulture.Rocks have an API?
No public API is recorded for Qulture.Rocks.
What industry is Qulture.Rocks in?
Qulture.Rocks's product category is Human Resources SaaS. Its primary akta.pro industry code is EDAFADAL, Portfolio, Performance & Rubric-Based Assessment Platforms, with a secondary code of MPACALAK, Assessments, Quizzes & Learning Analytics Tools. Its NAICS code is 51 and its SIC code is 7372.