Soshe

What Soshe does

SoShe is a US-based digital health and wellness platform serving expecting and new parents from preconception through postpartum and return-to-work. Founded in 2018/2019 by Shannon Field (former product leader at Disney, Pinterest, Trulia, and Virta Health), the company is headquartered in Boston, MA and operates as SoShe Inc. with a small team of 1-10 employees distributed across multiple US states.

The core product is a software-based, video-driven childbirth education platform delivered via iOS mobile app and web application. It consists of 20+ self-paced, expert-reviewed educational videos (most 5-15 minutes) covering labor, delivery, newborn care, cesareans, induction, NICU, and coping skills, all reviewed by physicians, midwives, doulas, and childbirth educators. An Interactive Birth Plan Builder uses a Q&A format to populate a personalized birth plan. Complementary offerings include 1-1 virtual doula coaching, lactation consulting, a postpartum symptom checker, pregnancy and post-birth physical boxes, care and benefits navigation, and online community sessions. The platform is explicitly positioned as 'software in a sea of telehealth,' emphasizing prevention and education over clinical care, and carries a medical disclaimer that it does not replace licensed medical advice.

SoShe operates a multi-channel go-to-market combining direct-to-consumer subscriptions (monthly and annual with free trial), enterprise/B2B employer benefit programs (sold to HR/benefits teams with co-branded boxes and dedicated implementation support), healthcare provider referrals, and a freemium Access For All Program that distributes free or discounted access through community-based organizations in New York, New Jersey, Michigan, Indiana, Texas, and Kentucky for Medicaid/WIC/SNAP-eligible families. The company also runs a Birth Worker Program that issues free class passes to doulas and childbirth educators. Revenue is generated primarily through consumer subscriptions and enterprise employer contracts, with no publicly disclosed pricing or revenue figures. Capital raised to date consists of a $315,000 seed round led by Precursor Ventures in 2018, an undisclosed seed from an individual investor in 2019, and a non-dilutive MassChallenge milestone in 2020.

Name

Soshe

Legal name

SoShe Inc.

Website

https://soshe.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

SoShe is a Boston-based digital health platform that delivers video-based, expert-reviewed childbirth education, birth planning, virtual doula coaching, lactation support, and postpartum care tools to expecting and new parents, with B2C subscriptions, employer benefit programs, and free access for underserved families.

Ownership category

akta.pro rank

Product category

Maternal Health Education Platform

NAICS

Family Planning Centers (621410), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHLACANAK

Women’s Health & Fertility Therapeutics (Digital)

Healthcare & Life Sciences/Digital Health & Health IT/Digital Therapeutics (DTx) & Software as a Medical Device (SaMD)

SECONDARYHLACAFAC

Maternal & Neonatal Remote Monitoring Platforms

Healthcare & Life Sciences/Digital Health & Health IT/Remote Patient Monitoring (RPM) & Connected Care Platforms

SECONDARYHLALAFAG

Maternal & High-Risk Pregnancy Remote Monitoring (BP, glucose, fetal/uterine monitoring)

Healthcare & Life Sciences/Telehealth Platforms/Chronic Care & Remote Patient Monitoring (RPM) Platforms

SECONDARYBPADAIAC

Maternal, Newborn & Child Health (MNCH) Programs

Business & Public Services/International Organizations & Development/Global Health & Population Programs

Keywords

• Childbirth education
• Maternal health platform
• Birth plan software
• Lactation support services
• Virtual doula coaching

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Subscription Revenue: Monthly and annual subscription plans providing access to online birth class, birth plan builder, and coaching features. Automatic renewal with free trial period.
2. Enterprise/B2B Benefit Plans: Employer-sponsored benefit programs including pregnancy boxes, post-birth boxes, virtual 1-1 doula support, and lactation consultations. Revenue from employer contracts.
3. Access For All Program: Free access provided to Medicaid/WIC/SNAP eligible families and underserved communities through partnerships with community-based organizations
4. B2B2C Partnerships: Partnerships with community-based organizations, non-profits, and health centers providing discounted or free access to underserved families

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

SoShe is a digital maternal health platform that delivers a software-based, video-driven Online Childbirth Class (20+ expert-reviewed videos), an Interactive Birth Plan Builder, and optional 1-1 virtual doula coaching and lactation support. It supplements (rather than replaces) physician care for expecting and new parents, and is sold both as a direct-to-consumer subscription and through employer-sponsored benefit programs with physical pregnancy/post-birth boxes.

Product overview

SoShe is a digital health platform offering partner-inclusive, software-based childbirth education and maternal health support. The core offering consists of an Online Childbirth Class (20+ expert-reviewed videos) and Interactive Birth Plan Builder, complemented by 1-1 Virtual Doula Coaching and Lactation Support sessions. The platform also includes employer benefit programs with Pregnancy/Post-Birth Boxes, Care & Benefits Navigation, and Online Community with Expert Sessions. An Access For All Program provides free access to qualifying families on Medicaid/WIC/SNAP. SoShe positions itself as 'software in a sea of telehealth' focused on prevention and education rather than clinical care.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Childbirth Class Self-paced, video-based birth preparation class with 20+ educational videos (5-15 minutes each) reviewed by physicians, midwives, doulas, and childbirth educators. Covers labor, delivery, newborn care, cesareans, induction, NICU, coping skills, and partner-inclusive preparation for expecting parents.
• Interactive Birth Plan Builder Interactive Q&A tool that guides expecting parents through key labor and delivery topics and automatically populates a printable birth plan with research-based information to support informed decision-making. Available as a free entry-point product to drive acquisition into the paid Online Childbirth Class.
• 1-1 Virtual Doula Coaching Partner-inclusive virtual coaching from certified doulas and childbirth educators for birth preparation, labor rehearsal, self-advocacy practice, and postpartum support, sold as an add-on to the Online Childbirth Class.
• Lactation Support Program Breastfeeding curriculum covering prenatal education, immediate post-birth support, and ongoing guidance for pumping, growth spurts, and return to work, including 1-1 sessions with IBCLC-certified lactation consultants.
• Employer Maternal Health Benefit Program B2B employer benefit package combining the SoShe digital platform with co-branded pregnancy and post-birth physical boxes, virtual 1-1 doula support, lactation consulting, care and benefits navigation, and an employer dashboard for HR/benefits teams.
• Pregnancy and Post-Birth Boxes Physical boxes with must-have items curated by experienced moms and doulas, co-branded for employer benefit programs and shipped to employees.
• Access For All Program Free access program offering the Online Childbirth Class at no cost to families covered by Medicaid, WIC, or SNAP, or those qualifying based on household income or financial hardship, delivered in partnership with community-based organizations.

Quantifiable outcome

• Fewer unnecessary C-sections
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Community-Based Organizations in New York, New Jersey, Michigan, Indiana, Texas, and KentuckycoreStrategic or Co-development PartnerSoShe partners with community-based organizations to provide childbirth prep to underserved families. These partnerships support the Access For All Program, offering discounted or free access to SoShe's online birth class and coaching services for families who cannot otherwise afford to pay.
• Non-profits, Community Health Centers, and Birth WorkerscoreChannel Partner/ Reseller/ DistributorSoShe partners with non-profits, community health centers, and birth workers to provide discounted or free access to underserved families through the Access For All Program and Paying It Forward initiative.
• Employers (Benefits/HR Teams)coreChannel Partner/ Reseller/ DistributorSoShe offers employer-sponsored benefit programs providing employees with pregnancy boxes, post-birth boxes, dedicated virtual doula support, and lactation consulting. Employers contract directly with SoShe to provide this benefit.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maven Clinic: Largest digital maternity, fertility, and family health platform serving both consumers and employers globally. Most directly comparable on the employer benefit motion, multi-condition women's health scope, and B2B2C distribution, though at materially larger scale and capital base.
• Babyscripts: Digital maternal health platform combining mobile patient engagement, remote monitoring, and provider/health-plan partnerships. Directly competes with SoShe on the B2B health-system/payer and consumer-pregnancy education axis, with stronger provider-side tooling.
• Mahmee: Maternal and infant health platform with content, virtual doulas, lactation consultants, and partnerships with health systems and community organizations. Closely matches SoShe's service mix (virtual doulas, lactation, CBO partnerships) and equity-focused Access For All-style programs.
• Wildflower Health: Digital health platform focused on women's and family health with strong payer and employer distribution. Comparable go-to-market (health-plan/employer benefits, app-based engagement) and maternal health content overlap with SoShe.

Broad incumbents

• Ovia Health: Long-established pregnancy, parenting, and women's health app suite now owned by Labcorp. Comparable on the consumer pregnancy content/app axis and on employer/health plan distribution; broader in scope and with substantially more resources.
• Carrot Fertility: Global fertility, maternity, and family-forming benefits platform sold primarily to employers and health plans. Adjacent on the employer benefit motion but broader across fertility, adoption, and men's health; competes for the same employer maternal benefits budget.
• The Bump (The Knot Worldwide): One of the largest pregnancy and parenting content platforms, with app, registry, and content monetization. Comparable on consumer pregnancy content and SEO-driven acquisition, but not a clinical-support or employer-benefit platform.
• What to Expect: Iconic pregnancy and parenting content brand with app and large organic search presence. Competes with SoShe for the same expecting-parent search demand and advertising/affiliate revenue, though not on paid childbirth education.

Emerging players

• Peanut: Social networking app for women across fertility, pregnancy, and motherhood, with growing content and community features. Compares on the consumer pregnancy social/community axis and partner-inclusive design philosophy.

Regional players

• Progyny: US fertility and family-building benefits provider for employers, primarily in fertility treatment coverage with adjacent maternity support. Adjacent rather than direct: competes for a portion of the employer maternal benefit dollar but focuses on fertility specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Soshe_app
• Facebookfacebook.com/SosheApp
• LinkedInlinkedin.com/company/soshe-app
• Instagraminstagram.com/soshe_app

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soshe