Cipher Sports Technology Group

What Cipher Sports Technology Group does

Cipher Sports Technology Group is a privately held sports betting analytics and content company that operates a hybrid B2C/B2B model targeting sports bettors, media publishers, sportsbook operators, fantasy platforms, and professional sports leagues. Formed in 2022 through the merger of Australia's Hypometer Technologies (founded 2015) and US-based iRival Media (founded 2019), the company is headquartered in Collingwood, Melbourne, with regional headquarters in New York City and additional operations in the UK. Cipher employs between 11 and 50 staff following a 2023 expansion of roughly 30 hires, and is backed by Cygnet Capital following a $5M Series A in July 2022.

The company's core technology comprises 70+ proprietary sports betting models that run 260+ million event simulations annually across 25,000+ events spanning 20+ sports and leagues, with the most sophisticated models incorporating 150-200 features. Cipher's product portfolio includes Dimers.com (flagship free consumer platform reaching approximately 1M monthly users), Dimers Pro (subscription at under $1/day launched March 2024), Dimers Platinum (AI product using reinforcement learning launched 2024), Stats Insider (Australian predictive analytics brand established 2018), and Convertr (B2B data matching platform launched March 2023 in partnership with IXUP). Distribution is anchored through enterprise partnerships with Advance Local (52M monthly visitors across its network), Major League Soccer, Betfair, BetMGM, Unibet, and Mojo Fantasy, supplemented by affiliate relationships with DraftKings, FanDuel, and Caesars Sportsbook.

Cipher generates revenue through four primary streams: consumer subscriptions (Dimers Pro, Dimers Platinum), B2B content and data licensing to media publishers and operators, affiliate referral revenue (CPA, fixed-fee, and revenue-share models) leveraging its US-state affiliate marketing licenses, and managed services including API integration and betting widgets. The company reports over 25 million sports bettors in its network globally and has earned third-party validation including top-ranked NBA provider status from Pickwatch and multiple shortlistings at the SBC Awards.

Name

Cipher Sports Technology Group

Legal name

Cipher Sports Technology Group

Website

https://ciphersports.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Cipher Sports Technology Group is a sports betting analytics company that operates 70+ proprietary ML models running 260M+ annual event simulations to serve consumers (Dimers, Dimers Pro, Stats Insider) and B2B clients (media publishers, sportsbook operators, leagues) across the US, Australia, and UK.

Ownership category

akta.pro rank

Product category

Sports Betting Analytics and Predictive Modeling

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL), Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)

Keywords

• Sports betting analytics
• Predictive modeling
• Machine learning predictions
• Affiliate marketing platform
• Sports data licensing

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consumer Subscription (Dimers Pro/Platinum): Premium subscription product at under $1/day providing full access to all sports betting models, predictions, player props, parlays, and advanced tools. Launched March 2024, representing shift to subscription-based model for enhanced service delivery.
2. B2B Content & Data Licensing: Provides sports data analytics models, betting content, and SEO-optimized content to media partners, publishers, and operators. Revenue from content partnerships, automated content delivery, and data analytics services.
3. Affiliate Partnerships: White-label affiliate platform and affiliate partnerships driving acquisition for sportsbooks. Generates revenue through CPA models, fixed fees, and revenue sharing from referred customers. Cipher holds affiliate marketing licenses across all applicable US states.
4. Betting Widget Integration: Seamlessly integrated widgets directing customers to betting content and promotions. Quick integration services for operators and media partners seeking to monetize sports betting audiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Cipher Sports Technology Group builds and operates AI/ML-powered sports betting analytics products sold both directly to consumers (via Dimers.com, Dimers Pro subscription, Dimers Platinum AI product, and Australian Stats Insider platform) and to businesses (via API integration, white-label affiliate platforms, betting widgets, content syndication, and the Convertr customer data matching platform). At the core are 70+ proprietary machine learning models running 260+ million event simulations per year across 20+ sports and leagues, which generate real-time probabilities, predictions, and value-bet recommendations delivered as automated content, subscription insights, and embedded data feeds.

Product overview

Cipher Sports Technology Group operates as a multi-product sports betting technology company offering both B2C and B2B solutions. The consumer portfolio centers on Dimers (flagship free platform), Dimers Pro (subscription tier), and Dimers Platinum (AI-powered premium product), while the Australian market is served through Stats Insider. The B2B suite includes Convertr (data matching platform), API integration services, betting widgets, and white-label affiliate solutions. All products are powered by Cipher's proprietary predictive analytics infrastructure of 70+ machine learning models conducting 260+ million annual simulations across 20+ sports and leagues.

Differentiator

Problem solved

Functional benefit

Brands

• Dimers: Flagship sports betting predictions platform delivering news, tools, and analysis to maximize sports betting experience
• Dimers Pro
• Dimers Platinum
• Stats Insider
• Convertr
• Fantasy Insider

Products and services

• Dimers Flagship consumer sports predictions and content platform delivering news, tools, and analysis to help sports fans maximize their betting experience. Free access to core features for individual sports bettors across major U.S. sports.
• Dimers Pro Premium subscription product offering best bets, player props, parlays, trends, and advanced ML-driven analytics for all major betting markets across every event in the global sporting schedule. Top-ranked NBA provider per Pickwatch for Moneyline and Totals picks, #5 for Spread.
• Dimers Platinum AI-powered premium sports betting product trained with advanced reinforcement learning techniques to uncover hidden value and identify odds inefficiencies across sportsbooks. Targeted at serious bettors seeking profitability-focused recommendations.
• Stats Insider Australia's leading predictive analytics and data-led content site for Aussie and global sports, established in 2018. Powers partnerships with Tabcorp and Betfair, including the Betfair Brownlow Medal report and World Cup analytics.
• Convertr Sports wagering customer analytics and data matching platform enabling secure database collaborations between media companies, sports leagues, and betting operators. Provides matched and unmatched customer behavior insights with 100% data control, security, and privacy, and holds ISO/IEC 27001 certification.
• Fantasy Insider Australia's leading Daily Fantasy Sports projections and tools platform, originally launched by Hypometer Technologies and now operating under the Cipher umbrella alongside the company's sports betting focus.

Quantifiable outcome

• Top ranked NBA provider for Moneyline and Totals picks by independent platform Pickwatch
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered major and core.

• BetMGMmajorGTM or Marketing Partner · 15 May 2024Partnership for WNBA sports betting product launch. BetMGM offers new users three months complimentary Dimers Pro access upon signing up and placing first wager. Joint promotion celebrating WNBA season growth and Caitlin Clark's debut.
• BetfaircoreStrategic or Co-development Partner · 25 September 2023Stats Insider partnered with Betfair for 2023 Brownlow Medal report, powered by Betfair. Partnership expanded Stats Insider data-led content and predictions to Betfair Hub, media assets, radio, digital media, events and social media. Stats Insider also chosen as preferred soccer World Cup analytics partner for Betfair Australia.
• Mojo FantasymajorStrategic or Co-development Partner · 14 September 2023Dimers.com partnered with Mojo Fantasy to bring cutting-edge sports predictions to Mojo's Sports Stock Market fantasy product. Partnership covers 20 states and territories. Every player prop functions like a stock with dynamic probability-based pricing. Mojo has raised over $100M in funding from investors including Alex Rodriguez.
• Times Leader Media GroupmajorGTM or Marketing Partner · 30 August 2023Strategic partnership to elevate sports betting experience in Pennsylvania. Collaboratively developed new sports betting section specifically for Pennsylvania sports enthusiasts. Times Leader Media Group serves Luzerne, Lackawanna and Wyoming Counties and operates timesleader.com with largest newspaper audience in Northeastern Pennsylvania.
• Major League Soccer (MLS)coreStrategic or Co-development Partner · 17 May 2023MLS partnered with Dimers.com to publish sports betting content to the new Betting Hub on MLSsoccer.com for the 2023 season including MLS All-Star Game and MLS Cup. Dimers experts publish editorial pieces ranging from best bets of the day to popular parlays. MLS Senior VP Chris Schlosser cited Dimers' world-class predictive analytics.
• IXUP (ASX: IXU)majorTechnology or Integration · 6 March 2023Convertr platform created in partnership with IXUP, a listed company on ASX. Convertr is a revolutionary sports wagering customer analytics and data matching platform designed for secure database collaborations between media companies, leagues, and betting operators. Possesses ISO/IEC 27001 information security management certification.
• Advance LocalcoreGTM or Marketing Partner · 16 May 2022Strategic partnership integrating Cipher's predictive analytics tools and content into Advance Local's PennLive.com, LehighValleyLive.com and GulfLive.com platforms. Extended in August 2023 to include Syracuse.com, NYUP.com, SILive.com, and new GulfLive.com site. Advance Local reaches 52 million monthly visitors. Partnership provides sports betting content to users and positions Advance Local platforms as preferred destinations for sportsbooks.

Scale indicators12 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• Action Network: US-based sports betting data, picks, and content platform serving both consumers and operators. Closely comparable to Cipher in combining ML-driven predictions, content, and affiliate monetization across major US sports.
• OddsJam: Odds comparison and positive expected value (+EV) betting tool focused on identifying sportsbook inefficiencies. Highly comparable to Cipher's Dimers Platinum value-bet thesis and its reinforcement-learning approach to odds inefficiencies.
• BettingPros: Sports betting picks, data, and tools platform with consumer-facing products and B2B data feeds. Comparable to Cipher across both B2C sports betting insights and B2B data distribution to operators.
• Pickswise: Free and premium sports betting picks, predictions, and content site covering major US sports. Comparable to Dimers.com as a consumer-facing predictions and content brand monetized through subscriptions and affiliate partnerships.
• VSiN (Vegas Sports Information Network): Sports betting news, analysis, and content network distributed across linear, digital, and partner platforms. Comparable to Cipher's content-partnership model with media publishers like Advance Local and Betfair.

Emerging players

• RotoGrinders: Daily fantasy sports (DFS) tools, projections, and content platform. Comparable to Cipher's Fantasy Insider brand and to Cipher's DFS projections offerings for fantasy operators like Mojo Fantasy.
• FantasyLabs: DFS projections, lineup tools, and player-prop analytics. Comparable to Cipher's Fantasy Insider brand and its player-prop analytics embedded in Dimers Pro.
• OpticOdds: B2B sports betting data and odds feeds provider serving operators and media partners. Comparable to Cipher's API/data distribution and Convertr enterprise offerings for sportsbooks and media.

Broad incumbents

• SportsLine (CBS Sports): Established sports predictions and picks brand within CBS Sports offering computer-simulated picks, expert analysis, and subscription tiers. Comparable to Dimers Pro at the consumer subscription layer, with deeper distribution and capital.
• Stats Perform: Global sports data and AI analytics provider distributing data, odds feeds, and integrity services to operators and media. Comparable to Cipher's B2B data/API/Convertr offering at a much larger, established scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ciphersports
• Xx.com/ciphersports

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cipher Sports Technology Group