Tame

What Tame does

Tame is a Copenhagen-based virtual events platform company founded in 2016 that targets enterprise marketing and HR departments with software for hosting virtual conferences, webinars, all-hands meetings, and internal corporate events. Originally operating in the offline events space, the company pivoted to fully digital events in 2020 in response to the COVID-19 pandemic, which drove a 700% organic revenue expansion. The platform is sold primarily through a sales-led, enterprise field motion with subscription-based recurring revenue, and is positioned as the "#1 platform for Branded Virtual Events" in its marketing copy.

The company raised a total of approximately $6.3M in disclosed funding, anchored by a $5.5M seed round in May 2021 led by VF Venture, with prior pre-seed capital from byFounders, EISMEA, and Innovation Fund Denmark between 2016 and 2018. The seed round was earmarked for international expansion into the UK market and team growth. Headcount sits in the 11-50 range, and the leadership team includes founder Jacob Wandt alongside CPO Mickey Switzer Schubert-Suell and CTO Nikolaj Hass.

The company's web presence at tame.events is currently branded as "EventMate," a content blog that publishes reviews, guides, and tips on virtual events platforms. Notably, recent 2026-dated content on the domain has expanded into unrelated online casino reviews, indicating either brand repurposing, content decay, or an unconfirmed strategic pivot. The legal entity relationship between Tame (Denmark) and EventMate (US-linked contact address in Sacramento, CA) is not clarified in available sources. No AI/ML capabilities, patents, integrations, API offerings, or certifications are disclosed.

Name

Tame

Website

https://tame.events

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Tame is a Copenhagen-based virtual events platform founded in 2016, serving enterprise marketing and HR departments with subscription-based software for virtual conferences, webinars, and corporate events. The company pivoted from offline to digital events in 2020.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Virtual Events Platform: Virtual events platform providing corporate event services. The company experienced 700% revenue growth during the pandemic as it pivoted to fully digital events.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Tame is a virtual events platform that enables enterprise organizations to host digital conferences, webinars, all-hands meetings, training sessions, and other corporate events online. Originally an offline events company, Tame pivoted to fully virtual events during the COVID-19 pandemic, driving 700% organic revenue growth, and now primarily serves enterprise marketing and HR departments with subscription-based recurring access to its event infrastructure.

Product overview

EventMate (tame.events) is a content-focused informational blog that publishes reviews, guides, and tips about virtual events platforms and software. The company does not appear to offer a unified software platform with multiple modules, but rather publishes educational content including platform reviews (BigMarker, Airmeet, Zoom alternatives), tips for planning virtual events, and articles on topics like webinar engagement, online broadcasting, and conference organization. EventMate positions itself as a trusted companion in the 'ocean of digital platforms' for meetings and conferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Tame Virtual Events Platform Subscription-based virtual events platform built for enterprise marketing and HR departments to host digital conferences, webinars, all-hands meetings, training sessions, and corporate communications.

Quantifiable outcome

• 700% revenue growth during pandemic

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zoom Events: Major incumbent adding event-hosting capabilities on top of its dominant video conferencing base. Comparable insofar as it competes for the same virtual events budget inside enterprises, but bundled with a much broader collaboration suite.
• Cvent: Large enterprise event management platform spanning in-person, hybrid, and virtual events. Competes for the same corporate marketing/events budget but is a much broader and more established incumbent.
• Eventbrite: Public events marketplace and ticketing platform that has expanded into virtual events. Compares on virtual events category but skews toward SMB/self-serve rather than Tame's enterprise HR/marketing focus.
• Microsoft Teams Events: Incumbent collaboration suite with native webinar and event hosting capabilities for enterprise IT/HR buyers. Represents a bundling threat that can undercut standalone virtual event platforms on price.

Direct peers

• Hubilo: Virtual and hybrid events platform aimed at enterprise marketing teams for conferences, webinars, and community events. Comparable in enterprise sales-led GTM, subscription SaaS model, and feature surface.
• ON24: Publicly traded virtual events and webinar platform selling into enterprise marketing and demand-gen teams. Comparable in target buyer, subscription model, and webinar/virtual event product surface.
• BigMarker: Virtual event and webinar platform serving enterprise marketing and training use cases. Comparable in product surface (webinars, virtual events) and enterprise subscription pricing model.
• Bizzabo: Enterprise events platform offering virtual, hybrid, and in-person event software to corporate marketing and event teams. Closely comparable to Tame on buyer (enterprise marketing), product (virtual events SaaS), and go-to-market (sales-led enterprise).
• Airmeet: Virtual and hybrid events SaaS platform for community, conferences, and webinars, with a similar sales-led enterprise motion. Directly comparable in product functionality and customer base.
• Hopin (now RingCentral Events): Was a leading virtual and hybrid events platform targeting enterprise event organizers with similar event hosting, networking, and broadcasting capabilities as Tame. Directly competes in the same virtual events category, though at much larger scale and capital base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/tamehq
• Facebookfacebook.com/tamehq

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tame