What French Florist does

French Florist is a U.S. floral retail and e-commerce company founded in Los Angeles in 1978 and incorporated as French Florist Holdings Co. in Delaware. The company designs, sources, and delivers handcrafted floral arrangements through approximately 20 owned retail boutiques across 8 states (California, Arizona, Florida, Indiana, New York, South Carolina, Texas, Washington), supplemented by an e-commerce storefront with same-day and next-day delivery logistics. Its core technology is a multi-location fulfillment platform combining direct-from-farm sourcing, a proprietary designer training school, and a tiered arrangement sizing system (Larger and Fuller, Similar to As Shown, Slightly Smaller) that supports perishable inventory management and pricing differentiation.

The company generates revenue through four streams: one-time floral arrangement sales ($54.95 to $1,399.95 price range), recurring subscription services, corporate gifting and event floral services, and orchid and botanical plant sales. Its go-to-market combines direct-to-consumer e-commerce, physical boutique retail, corporate house accounts, and an emerging franchise model. Marketing is executed across an integrated digital ecosystem including SEO, Instagram, Facebook, Pinterest, blog content, email, and SMS, with same-day delivery (orders before 2pm) functioning as a primary conversion driver.

French Florist targets individual consumers purchasing flowers for gifting occasions (birthdays, anniversaries, sympathy, romance, get well) alongside corporate clients, event planners, and healthcare/funeral service recipients. The company completed a $3,000,000 exempt securities offering in December 2023 and recently opened a new boutique in Greenville, South Carolina in April 2026. A social impact partnership with Little Miracles Foundation and a tiered loyalty/rewards program provide additional customer engagement and retention mechanisms. No material AI/ML capabilities, public listing, or institutional venture backing are identified in the available data.

Name

French Florist

Legal name

French Florist Holdings Co.

Website

https://frenchflorist.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

French Florist is a U.S. premium floral boutique founded in 1978, operating ~20 owned locations across 8 states plus an e-commerce platform with same-day delivery. It serves individual consumers, corporate clients, and event planners with handcrafted arrangements, subscriptions, and corporate gifting.

Ownership category

akta.pro rank

Product category

Floral Retail and Delivery Services

NAICS

Florists (45931), Florists (4593), Florists (459310)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industry

Floral & Event Installations (HSACAAAC)

Keywords

• Floral arrangements
• Flower delivery
• Event florals
• Corporate gifting
• Subscription flowers

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Floral Arrangement Sales: One-time purchase of handcrafted floral arrangements sold directly to consumers through e-commerce and retail boutiques. Products range from standard arrangements to luxury高端 arrangements with pricing tiers based on size and complexity.
2. Subscription Services: Recurring floral subscription services allowing customers to receive regular deliveries on an ongoing basis.
3. Corporate Gifting and Event Services: B2B services including corporate floral design for events, corporate gifting programs, and house accounts for business clients.
4. Orchid and Plant Sales: Sale of potted orchid plants and other botanical products including phalaenopsis orchids in various containers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

French Florist designs, produces, and delivers handcrafted floral arrangements through company-owned retail boutiques and an e-commerce platform with same-day and next-day delivery across multiple U.S. states. Offerings span standard and luxury arrangements, subscription floral services, corporate gifting, event florals, orchid plants, and gift cards, supported by a proprietary designer training program and direct-from-farm sourcing.

Product overview

French Florist operates as a premium floral boutique platform offering handcrafted floral arrangements with same-day delivery capabilities across 20+ U.S. retail locations. The core offering consists of same-day delivery floral arrangements with three size tiers (Larger and Fuller, Similar to As Shown, and Slightly Smaller), supplemented by Designer Choice custom arrangements, subscription services, corporate gifting, and event floral services. Additional offerings include orchid plants, a rewards/loyalty program, personalized video messaging via QR code, gift cards, and SMS mobile messaging. The company was founded in Los Angeles in 1978 and has grown to serve multiple metropolitan areas across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Same-Day Delivery Floral Arrangements Premium handcrafted floral arrangements available for same-day delivery when orders are placed before 2pm local time; multiple size and price tier options.
• Designer Choice Collections Customizable arrangements where customers share an occasion and desired sentiment, and trained designers craft personalized arrangements.
• Floral Subscription Services Recurring floral delivery programs allowing customers to receive regular flower arrangements on a scheduled basis.
• Corporate Gifting Business floral services including corporate accounts for regular gifting, events, and bulk orders for corporate clients.
• Event Floral Services Specialized floral design services for events including weddings, corporate gatherings, and large celebrations.
• Orchid Plants Potted orchid plants including Phalaenopsis varieties in various colors and vessel options.
• Multi-Location Retail Boutiques Physical retail boutique locations across the United States serving customers with in-store purchases, local delivery, and walk-in service.
• Gift Cards Stored-value gift cards available for purchase and redemption across the French Florist network.
• Size-Tiered Arrangement Options Three size tiers — 'Larger and Fuller' (up to 50% more flowers), 'Similar to As Shown' (standard), and 'Slightly Smaller' (20-30% fewer flowers) — offered across most arrangements.

Quantifiable outcome

• Designers with 10+ years average experience and proprietary training
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Little Miracles FoundationminorOthersFrench Florist has partnered with Little Miracles Foundation (LMF), an organization offering homes, educations, and life training to boys, girls, adolescents, and people with disabilities of all ages. The company donates a portion of each purchase to support LMF. Total donated amount reported as $37,415.88. The partnership provides a social impact dimension to purchases.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ProFlowers: Online flower and gift delivery brand owned by FTD. Comparable as a national online florist with broad assortment, subscription options, and same-day delivery partnerships.
• 1-800-Flowers.com: National floral and gifting retailer with e-commerce, retail stores (including Harry & David, Cheryl's), and a florist network. Directly comparable as a multi-channel flower delivery competitor with broader product portfolio and significantly larger scale.

Direct peers

• Farmgirl Flowers: DTC florist focused on sustainably sourced, hand-designed arrangements with a distinctive burlap-wrapped aesthetic. Comparable as a digitally native, design-forward premium florist targeting the same gifting customer.
• The Bouqs Co. Farm-to-doorstep online florist with farm-direct sourcing model. Comparable as a DTC premium florist using direct-from-farm supply chain to deliver to consumers nationwide, with similar positioning on freshness and modern brand.
• FTD: Florists' Transworld Delivery — one of the original national floral delivery networks connecting consumers to local florists. Direct peer in same-day flower delivery with multi-brand portfolio (ProFlowers, Personalization Mall).
• UrbanStems: Direct-to-consumer florist with farm-sourced flowers, modern digital brand, and partnerships with brands like Vogue. Comparable as a digitally native premium flower delivery brand targeting the same design-conscious urban consumer.
• Teleflora: Florist network operator that connects customers with local member florists for delivery. Comparable as a national flower delivery brand built on a network of local florist partners with same-day delivery capabilities, directly competing for the same gifting occasions.

Emerging players

• BloomNation: Online marketplace connecting customers to local florists. Comparable as an e-commerce florist network that empowers independent local florists with digital storefronts — a potential partner or competitor for French Florist's e-commerce expansion.
• Ode à la Rose: Premium NYC-based florist with hand-delivered arrangements to major US cities. Comparable as a design-forward, premium-positioned florist targeting the same luxury gifting occasion-driven customer.
• H.Bloom: Subscription and corporate floral service focused on weekly office flower deliveries and corporate accounts. Comparable in the B2B corporate gifting and subscription segment, where French Florist is building a presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/frenchflorist
• Instagraminstagram.com/frenchflorist
• Pinterestpinterest.com/frenchflorist

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about French Florist