Contactually
Contactually was a vertical SaaS CRM for real estate professionals that automated follow-ups, contact management, and pipeline tracking. Founded around 2011/2012 and owned by Compass, it permanently closed on March 31, 2022.
- Company typePrivate
- Founded2012
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Contactually does
Contactually was a vertical relationship-marketing CRM platform that operated from approximately 2011/2012 until its permanent closure on March 31, 2022. The company helped individual professionals — primarily real estate agents and brokers — systematically nurture their professional networks through automated follow-ups, contact organization, lead management, and sales pipeline tracking. Its core product was a single, unified relationship-management platform positioned as a specialized alternative to generic sales CRMs, emphasizing long-term client relationship maintenance over transactional pipeline management. The company pursued a self-serve SaaS go-to-market targeting the SMB/long-tail of the real estate vertical.
Contactually raised approximately $17.8 million in cumulative disclosed funding across multiple rounds between 2011 and 2018, with investors including Grotech Ventures, Rally Ventures, 500 Global, Middleland Capital, Point Nine, Slow Ventures, Correlation Ventures, Bull City Venture Partners, Blossom Street Ventures, and Square 1 Bank (as a debt provider). By the end of its operating life, the company was a subsidiary of Compass, the real estate technology operator, which held the trademark and directed customer support through [email protected].
Commercially, Contactually operated on subscription SaaS pricing with annual pre-pay options. Its primary segment was real estate professionals; no enterprise logos, named accounts, or revenue figures were publicly disclosed. The company employed between 51 and 100 people at scale, was headquartered in Washington, D.C., and was a private, non-IPO entity throughout its existence. Compass ultimately chose to discontinue the standalone product, handling closure by waiving the final month's fees, issuing pro-rated refunds to pre-paid annual customers, and redirecting users to Compass's own agent CRM suite and to competing third-party platforms such as FollowUpBoss, Pipedrive, BoomTown, Brivity, LionDesk, TopProducer, and Relatable.
Contactually firmographics
Firmographics- Name
- Contactually
- Legal name
- Contactually
- Website
- https://contactually.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Closed
- Headcount range
- 51–100 employees
- Short description
- Contactually was a vertical SaaS CRM for real estate professionals that automated follow-ups, contact management, and pipeline tracking. Founded around 2011/2012 and owned by Compass, it permanently closed on March 31, 2022.
- Ownership category
- akta.pro rank
Contactually industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Success & Account Management CRM (HDAEAFAD)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Customer Service, Support & Contact Center CRM (HDAEAFAC)
Keywords
Where Contactually is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Contactually business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Contactually product offering
Product offeringCore offering
Contactually was a relationship management CRM platform designed to help professionals—primarily real estate agents and brokers—nurture and maintain their professional networks. The platform provided automated follow-ups, contact organization, lead and sales funnel management, and pipeline tracking. The business permanently closed on March 31, 2022, after approximately 10 years of operation.
Product overview
Contactually was a single-product CRM platform focused on helping customers nurture their professional relationships. The offering was a unified product that enabled relationship management, lead tracking, and follow-up automation for sales and professional service users. The company permanently closed its business on March 31, 2022, after 10 years of operation.
Differentiator
Problem solved
Functional benefit
Products and services
- Contactually A relationship management CRM platform designed to help professionals—primarily real estate agents and brokers—nurture and maintain their professional network through automated follow-ups, contact organization, and pipeline tracking. The platform enabled users to manage leads, sales funnels, and client relationships. The business permanently closed on March 31, 2022.
Companies that use Contactually
Customer profileSegments1 record
Ideal customer profiles1 record
Contactually technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Contactually partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Contactually competitors and assessment
Company assessmentDirect peers
- BoomTown: An end-to-end real estate platform with CRM, lead generation, and transaction management; cited by Contactually as a customer migration option for a comparable all-in-one stack.
- Brivity: A real estate platform combining CRM, lead nurturing, and client management tools; listed by Contactually as a comparable customer alternative.
- Top Producer: A long-standing CRM and lead-generation system for real estate agents; named by Contactually as a recommended migration option, indicating direct competitive overlap.
- LionDesk: A CRM and transaction management platform built specifically for real estate agents with similar relationship-nurturing and follow-up features. Listed by Contactually as a migration alternative.
- FollowUpBoss: A real estate CRM focused on lead management and follow-up automation, directly comparable to Contactually's core offering for real estate agents and brokers. Listed by Contactually itself as a recommended migration target.
- Pipedrive: A sales pipeline CRM used by SMBs and real estate professionals for lead and follow-up management; named by Contactually as a migration option for lead and funnel management.
Others
- Compass: Contactually's parent company and the entity that absorbed its customers; Compass offers its own agent-facing CRM tooling as the successor offering for the real estate relationship-management workflow.
Emerging players
- Relatable: A newer, lightweight general-purpose CRM listed by Contactually as a migration target; representative of emerging entrants competing in the relationship-management niche.
Broad incumbents
- Salesforce: The dominant CRM incumbent whose Sales Cloud, Marketing Cloud, and partner ecosystem compete in the relationship-management category that Contactually addressed at a smaller scale.
- HubSpot: A broad CRM and marketing automation platform that overlaps with Contactually's relationship-management and follow-up automation capabilities across SMB and mid-market customers.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Contactually social profiles
Digital presenceContactually financial estimates
Financial estimateRevenue estimate
Valuation estimate
Contactually leadership team
Management profileNumber of profiles
Contactually funding detail
Funding detailFunding overview
Funding rounds10 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Contactually M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Contactually
What does Contactually do?
Contactually was a relationship management CRM platform designed to help professionals—primarily real estate agents and brokers—nurture and maintain their professional networks. The platform provided automated follow-ups, contact organization, lead and sales funnel management, and pipeline tracking. The business permanently closed on March 31, 2022, after approximately 10 years of operation.
Is Contactually a public or private company?
Contactually is a private company. It is classified as corporate owned and is currently closed.
When was Contactually founded?
Contactually was founded in 2012. It employs 51 to 100 people.
Where is Contactually based?
Contactually is headquartered in Washington, United States, in the North America region.
Who are Contactually's main competitors?
Direct peers on record are BoomTown, Brivity, Top Producer, LionDesk, FollowUpBoss and Pipedrive. Compass is listed as an others. Relatable is listed as an emerging player. Broad incumbents are Salesforce and HubSpot.
Does Contactually have an API?
No public API is recorded for Contactually.
What industry is Contactually in?
Contactually's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAEAFAD, Customer Success & Account Management CRM, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its SIC code is 7372.