iFollow
iFollow is a French robotics company that develops autonomous mobile robots (AMRs) for warehouse automation and intralogistics, serving logistics operators and warehouse centers. Following its 2023 merger with Stow Robotics, it now operates under the Movu Robotics brand.
- Company typePrivate
- Founded2017
- HeadquartersGentilly, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What iFollow does
iFollow is a French robotics company founded in 2017 and headquartered in Gentilly, France, that develops autonomous mobile robots (AMRs) for warehouse automation and intralogistics operations. The company's core product line consists of AMRs designed to automate material transport and handling within warehouse and logistics environments, addressing labor shortages and manual handling inefficiencies. iFollow operated an enterprise B2B sales motion targeting warehouse operators and logistics centers, with a stated production capacity target of nearly 1,500 robots annually enabled by its €7.5 million Series 2 funding round closed in November 2021. The company was backed by investors including Supernova Invest, Axeleo Capital, Bpifrance, Socadif, WaterStart Capital, and NCI Waterstart, and opened a UK subsidiary in 2021 to pursue international expansion. In 2023, iFollow merged with Stow Robotics to form the combined brand Movu Robotics, consolidating their respective warehouse automation capabilities under a unified entity positioned around the tagline 'No warehouse left behind.'
iFollow firmographics
Firmographics- Name
- iFollow
- Legal name
- iFollow
- Website
- https://ifollow.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iFollow is a French robotics company that develops autonomous mobile robots (AMRs) for warehouse automation and intralogistics, serving logistics operators and warehouse centers. Following its 2023 merger with Stow Robotics, it now operates under the Movu Robotics brand.
- Ownership category
- akta.pro rank
iFollow industry classification
Industry- Product category
- Warehouse Robotics
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Machinery Manufacturing (333), Industrial Machinery Manufacturing (33324)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Autonomous Mobile Robots (AMRs) & Automated Guided Vehicles (AGVs) (IMAHAHAC)
- akta.pro secondary industries
- Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs) (IMAHABAB), Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules) (IMAHABAK), Supply Chain & Warehouse Automation (Smart Logistics) (IMAIAMAJ)
Keywords
Where iFollow is headquartered
LocationHeadquarters
- HQ city
- Gentilly
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
iFollow business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- AMR Hardware Sales: iFollow generates revenue through the sale of autonomous mobile robots (AMR) for warehouse logistics operations. The company is scaling production capacity to meet demand, targeting near 1,500 robots annually.
Go-to-market motion1 record
iFollow product offering
Product offeringCore offering
iFollow develops and manufactures autonomous mobile robots (AMR) designed for warehouse automation and intralogistics operations. Its robots automate material transport and handling within warehouses and distribution centers, targeting logistics operators seeking to reduce reliance on manual labor and improve operational efficiency.
Product overview
iFollow is a robotics company that offers a single core product line: Autonomous Mobile Robots (AMR) designed for warehouse automation. Following the merger with Stow Robotics to form Movu Robotics, the iFollow AMR product line continues under the combined Movu brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Autonomous Mobile Robots (AMR) iFollow's primary product is autonomous mobile robots (AMR) designed for warehouse automation, including automated material transport and intralogistics handling. The robots are sold to enterprise customers operating warehouses, distribution centers, and logistics facilities that need to automate manual handling and address labor shortages.
Quantifiable outcome
- Production capacity of nearly 1,500 robots annually
Companies that use iFollow
Customer profileSegments1 record
Ideal customer profiles1 record
iFollow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iFollow partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stow RoboticsflagshipiFollow and Stow Robotics merged to create the combined brand Movu Robotics. This merger represents a significant strategic consolidation in the warehouse robotics space, bringing together iFollow's AMR technology with Stow Robotics' capabilities to form a unified robotics offering under the Movu brand.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
iFollow competitors and assessment
Company assessmentBroad incumbents
- AutoStore: AutoStore is a broader warehouse automation incumbent offering cube storage systems that increasingly integrate with AMRs; comparable to iFollow's warehouse automation category, though it competes more on storage than transport.
- Symbotic: Symbotic is a large-scale warehouse automation platform combining robotics, software, and systems integration; a broader incumbent whose portfolio overlaps with iFollow's warehouse automation value proposition.
Direct peers
- Geek+: Geek+ is a global AMR vendor offering goods-to-person and moving robots for warehouses, directly comparable to iFollow's warehouse AMR offering and active across Europe.
- 6 River Systems: 6 River Systems (owned by Shopify) offers collaborative AMR solutions for warehouse fulfillment, directly comparable to iFollow's collaborative AMR positioning for retail and logistics warehouses.
- OTTO Motors: OTTO Motors provides autonomous mobile robots for material handling in factories and warehouses, competing with iFollow in the intralogistics AMR space.
- Locus Robotics: Locus Robotics is a leading provider of autonomous mobile robots for warehouse order fulfillment, competing directly with iFollow in the warehouse AMR segment targeting logistics and retail customers.
- Fetch Robotics: Fetch Robotics (acquired by Zebra Technologies) provides AMR solutions for warehouse fulfillment and material handling, overlapping directly with iFollow's target use cases and customer profile.
- Vecna Robotics: Vecna Robotics develops autonomous mobile robots and orchestration software for warehouse and manufacturing logistics, overlapping with iFollow's AMR and warehouse automation offerings.
- Mobile Industrial Robots (MiR): MiR manufactures autonomous mobile robots for internal logistics in warehouses and manufacturing, making it a direct product and use-case competitor to iFollow's AMR fleet.
Others
- Stow Robotics: Stow Robotics is iFollow's merger partner under the combined Movu Robotics brand; previously a strategic peer in the warehouse robotics space and now integrated with iFollow's AMR technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
iFollow social profiles
Digital presenceiFollow financial estimates
Financial estimateRevenue estimate
Valuation estimate
iFollow leadership team
Management profileNumber of profiles
Profiles2 records
iFollow subsidiaries and ownership
Company hierarchySubsidiaries1 record
iFollow funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iFollow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iFollow
What does iFollow do?
iFollow develops and manufactures autonomous mobile robots (AMR) designed for warehouse automation and intralogistics operations. Its robots automate material transport and handling within warehouses and distribution centers, targeting logistics operators seeking to reduce reliance on manual labor and improve operational efficiency.
Is iFollow a public or private company?
iFollow is a private company. It is classified as venture growth investor backed and is currently operating.
When was iFollow founded?
iFollow was founded in 2017. It employs 1 to 10 people.
Where is iFollow based?
iFollow is headquartered in Gentilly, France, in the Europe region.
How does iFollow make money?
One revenue line is on record: AMR Hardware Sales.
Who are iFollow's main competitors?
Broad incumbents on record are AutoStore and Symbotic. Direct peers are Geek+, 6 River Systems, OTTO Motors, Locus Robotics, Fetch Robotics, Vecna Robotics and Mobile Industrial Robots (MiR). Stow Robotics is listed as an others.
Does iFollow have an API?
No public API is recorded for iFollow.
What industry is iFollow in?
iFollow's product category is Warehouse Robotics. Its primary akta.pro industry code is IMAHAHAC, Autonomous Mobile Robots (AMRs) & Automated Guided Vehicles (AGVs), with a secondary code of IMAHABAB, Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs). Its NAICS code is 333924 and its SIC code is 3537.