Travelshift
- Company typePrivate
- Founded2014
- HeadquartersReykjavík, Iceland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Travelshift firmographics
Firmographics- Name
- Travelshift
- Legal name
- Travelshift
- Website
- https://travelshift.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Travelshift industry classification
Industry- Product category
- Travel Marketplace Software
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industries
- Wholesale Travel Product Aggregators (Multi-Supplier B2B Aggregation) (THAKAJAI), Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Hotel & Accommodation Booking Platforms (THALAFAB), Air Booking Platforms & Flight Marketplaces (THALAFAA), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)
Keywords
Where Travelshift is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices1 record
Markets served
Travelshift business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Commission: Travelshift operates a marketplace model where suppliers list and sell their travel products (accommodation, tours, car rentals, etc.) on the platform. The company earns revenue through commissions on transactions processed through the platform.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Travelshift product offering
Product offeringCore offering
Travelshift sells a cloud-based, all-in-one B2B travel marketplace platform that enables travel companies to build their own online booking marketplaces. The platform aggregates 2,500+ third-party suppliers across accommodation, flights, tours, car rentals, transport, food and drink, and experiences, and combines this inventory with dynamic packaging, vendor extranet management, affiliate programs, end-to-end messaging, and multi-language localization. The company also operates its own destination-specific consumer marketplaces such as Guide to Iceland and Guide to Europe.
Product overview
Travelshift operates as a B2B SaaS marketplace platform for the travel industry, offering a white-label solution that enables travel companies to build and manage their own travel marketplaces. The core platform aggregates 2500+ suppliers across multiple verticals including tours, accommodation, car rentals, flights, and experiences. Key product modules include Travel Plans (curated itineraries), Flights, Accommodation, Food & Drink, Cars & Transport, and Tours & Tickets. The platform is complemented by features for dynamic packaging, vendor extranets, affiliate systems, blogging platforms, marketing automation, and multi-language support. The company also operates Guide to Europe (an AI-powered vacation package platform) and Guide to Iceland as destination-specific marketplace brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Travelshift Marketplace Platform An all-in-one B2B SaaS platform that enables travel companies to build, launch, and operate online travel marketplaces. It aggregates 2,500+ suppliers across tours, accommodation, car rentals, flights, transport, food and drink, and experiences, and provides booking functionality, dynamic packaging, vendor extranet, affiliate system, end-to-end messaging, multi-language support, and technical SEO features.
- Guide to Iceland
Quantifiable outcome
- Trip planning reduced from 52 Google searches to 7 clicks
- +2 more outcomes
Companies that use Travelshift
Customer profileSegments3 records
Ideal customer profiles2 records
Travelshift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Travelshift partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Travelshift competitors and assessment
Company assessmentDirect peers
- Klook: Klook is an Asia-headquartered travel activities and services marketplace that aggregates tours, attractions, transport, and experiences. It mirrors Travelshift's multi-vertical aggregation play, dynamic packaging approach, and supplier extranet model, though Klook operates across Asia-Pacific rather than Europe.
- TourRadar: TourRadar is a multi-day and group tour marketplace that aggregates tour operators and offers dynamic package booking. It is closely comparable to Travelshift's curated Travel Plans and dynamic packaging model for organized tours, particularly in adventure and experiential segments.
- GetYourGuide: GetYourGuide is a global online marketplace for tours, activities, and experiences — directly overlapping with Travelshift's tours, activities, and multi-vertical booking model. Both aggregate third-party tour operators and offer curated itineraries to leisure travelers, though GetYourGuide operates at significantly larger scale globally.
- Viator: Viator, owned by Tripadvisor, is the largest dedicated tours and experiences marketplace. It competes head-on with Travelshift's activities and tours vertical and shares the same B2B2C supplier aggregation model, though at vastly greater inventory depth and consumer brand awareness.
Emerging players
- Rezdy: Rezdy is a B2B SaaS booking and distribution platform for tour and activity operators. It overlaps with Travelshift's Vendor Extranet and supplier-side tooling, targeting a similar operator base though as a back-office solution rather than consumer marketplace.
- Checkfront: Checkfront provides online booking and reservation management software for tour operators and activity providers. It shares Travelshift's B2B SaaS approach to enabling experience businesses, though at smaller scale and without Travelshift's consumer-facing marketplace layer.
Broad incumbents
- Airbnb: Airbnb is a global travel marketplace expanding from accommodations into Airbnb Experiences. It competes with Travelshift on trip planning, host/supplier aggregation, and now multi-component bookings, with a powerful consumer brand and mobile-first product.
- Expedia Group: Expedia Group operates a portfolio of global OTAs (Expedia, Hotels.com, Vrbo) and offers multi-vertical booking across flights, hotels, car, and activities — directly overlapping with Travelshift's full-trip marketplace offering but at enterprise scale with established supplier integrations.
- Booking.com: Booking.com, part of Booking Holdings, is the dominant global accommodation and ancillary travel marketplace. It competes with Travelshift on hotels, flights, and increasingly on tours/experiences (via Booking Experiences), with unmatched SEO authority and direct traffic.
Others
- Hotelbeds: Hotelbeds is the world's largest B2B hotel bedbank and ancillary services distributor. It is both a Travelshift partner (supplying hotel inventory) and a structural competitor in the wholesale distribution space that underlies Travelshift's accommodation offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Travelshift social profiles
Digital presenceTravelshift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Travelshift leadership team
Management profileNumber of profiles
Profiles5 records
Travelshift funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Travelshift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Travelshift
What does Travelshift do?
Travelshift sells a cloud-based, all-in-one B2B travel marketplace platform that enables travel companies to build their own online booking marketplaces. The platform aggregates 2,500+ third-party suppliers across accommodation, flights, tours, car rentals, transport, food and drink, and experiences, and combines this inventory with dynamic packaging, vendor extranet management, affiliate programs, end-to-end messaging, and multi-language localization. The company also operates its own destination-specific consumer marketplaces such as Guide to Iceland and Guide to Europe.
Is Travelshift a public or private company?
Travelshift is a private company. It is classified as venture growth investor backed and is currently operating.
When was Travelshift founded?
Travelshift was founded in 2014. It employs 51 to 100 people.
Where is Travelshift based?
Travelshift is headquartered in Reykjavík, Iceland, in the Europe region.
How does Travelshift make money?
One revenue line is on record: marketplace Commission.
Who are Travelshift's main competitors?
Direct peers on record are Klook, TourRadar, GetYourGuide and Viator. Emerging players are Rezdy and Checkfront. Broad incumbents are Airbnb, Expedia Group and Booking.com. Hotelbeds is listed as an others.
Does Travelshift have an API?
No public API is recorded for Travelshift.
What industry is Travelshift in?
Travelshift's product category is Travel Marketplace Software. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of THAKAJAI, Wholesale Travel Product Aggregators (Multi-Supplier B2B Aggregation). Its NAICS code is 561510.