WagerLab - Social Sports Betting

What WagerLab - Social Sports Betting does

WagerLab is a privately held, Houston-based company founded in 2019 that operates a free peer-to-peer social sportsbook available as a mobile app on iOS and Android and as a web platform. The product enables users to propose, track, and settle friendly bets on sports, entertainment, politics, and TV shows using a virtual 'units' system with no monetary value and no real-money exchange, making the app legal in all 50 US states and multiple additional countries.

The platform's core technology consists of mobile and web clients built around configurable betting pools and leagues (with rules for start dates, durations, starting points, points-per-bet limits, prop bets, and partial game bets), a live odds browser covering 40+ leagues and categories, automatic win/loss tracking with leaderboards, and a separate white-label offering called WagerLab Tech that licenses the underlying social betting and gamification engine to sports bars, bowling alleys, team sponsors, and sportsbooks. Customer segments are horizontal — primarily friend groups and social circles, supplemented by office coworkers, casual sports fans, and fantasy sports participants.

The business model is freemium but effectively pre-monetized: end-user access is free, with no deposits or credit cards required, and revenue generation is not disclosed in the source material. The company raised an $800,000 seed round in April 2023 from Hatcher+, Pareto Holdings, Plumus, and Stadia Ventures, and is founder-led by CEO William Labanowski with a team of 1-10 employees. Forward monetization is expected through premium features, the WagerLab Tech B2B licensing line, or advertising.

Name

WagerLab - Social Sports Betting

Legal name

WagerLab LLC

Website

https://wagerlab.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

WagerLab operates a free peer-to-peer mobile and web sportsbook where users propose, track, and settle friendly bets using virtual 'units' across 40+ sports and entertainment categories. Founded in 2019, the Houston-based company targets friend groups, offices, and casual sports fans with a legal, no-real-money model and a B2B white-label offering.

Ownership category

akta.pro rank

Product category

Social Sports Betting Software

NAICS

Other Gambling Industries (713290), Other Gambling Industries (71329)

akta.pro industry

PRIMARYMPAEACAL

Betting Exchanges & Peer-to-Peer Sports Betting

Media, Entertainment & Sports/Gambling, Betting & Casinos/Sports Betting (Retail & Online)

Keywords

• Social sports betting
• Peer-to-peer betting app
• Betting pool software
• Fantasy football side bets
• White-label gamification

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Free Social Betting Platform: WagerLab operates as a free social prediction app with no deposits or real-money transactions. The company does not facilitate real-money gambling. Revenue generation model is not explicitly disclosed in the sources - the platform may be monetized through future premium features, white-label licensing (WagerLab Tech), or advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WagerLab is a free peer-to-peer social sports betting application available on iOS, Android and web that lets users predict, propose, tally, and settle friendly bets using virtual 'units' instead of real money. Users can create or join betting pools, leagues and office football pools across 40+ leagues and categories spanning sports, entertainment, politics, and TV shows. The company also operates WagerLab Tech, a separate white-label social betting and gamification platform offered to sports bars, bowling alleys, team sponsors, and sportsbooks.

Product overview

WagerLab is a social sports betting platform consisting of a mobile app (iOS and Android) and web platform that enables users to place and track friendly bets using virtual 'units' instead of real money. The core product includes betting pools for sports (NFL, NBA, MLB, NHL, college football, soccer leagues), entertainment topics (Oscars, TV shows, politics), and social events. Key features include office football pools, March Madness pools, fantasy football side bets, and custom betting leagues. The platform operates a white-label technology solution (WagerLab Tech) for enterprise clients including sports bars, bowling alleys, team sponsors, and sportsbooks. The company also maintains a content hub (Lab Feed) with sports betting news and predictions.

Differentiator

Problem solved

Functional benefit

Brands

• WagerLab Tech: White-labeled social betting and gamification technology for sports bars, bowling alleys, team sponsors, and sportsbooks

Products and services

• WagerLab Mobile App A free social sports betting mobile application for individual consumers that lets users predict, propose, tally, and settle friendly bets with friends, family, or other sports fans using virtual 'units' instead of real money, covering sports, entertainment, politics, and TV shows across 40+ leagues.
• WagerLab Web Platform

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Underdog Fantasy: Underdog offers pick'em and best-ball fantasy products with social and friends-of-friends mechanics, partially overlapping WagerLab's peer-to-peer prediction use case, though with real-money entry.
• PrizePicks: PrizePicks is a leading daily fantasy and player-prop pick'em operator with a free and paid entry model, comparable to WagerLab in targeting casual sports fans making predictions with friends.
• Sleeper: Sleeper is a social fantasy sports and pick'em platform with strong chat and group features; it competes for the same friend-group and office-pool user that WagerLab targets, though centered on fantasy formats.
• Polymarket: Polymarket is a prediction market platform covering sports, politics, and entertainment — the same multi-category mix WagerLab highlights — but with real-money trading rather than virtual units.
• Kalshi: Kalshi is a CFTC-regulated event-contract exchange offering prediction markets on sports, entertainment, and economics, comparable in breadth of categories to WagerLab but operating under a regulated real-money model.

Direct peers

• Betr: Betr (from Simplebet founders) operates a micro-betting and social/picks platform aimed at casual bettors; it overlaps WagerLab on social, friend-group betting, and US-wide availability through its pick'em product.
• Fliff: Fliff is a social sportsbook app that offers a free-to-play prediction experience with optional sweeps-coin redemption, closely mirroring WagerLab's peer-to-peer, no-deposit model and nationwide US availability strategy.

Broad incumbents

• FanDuel: FanDuel offers real-money sportsbook, DFS, and free prediction pools products that overlap with WagerLab's social betting and pools use cases for casual and office-pool bettors.
• DraftKings: DraftKings is a major US sportsbook and DFS operator with a free-to-play pick'em and pools product that competes with WagerLab for casual sports fans, but with vastly larger scale, brand, and marketing budget.

Others

• Yahoo Fantasy: Yahoo Fantasy operates the largest free fantasy football and sports pools platform in the US with deep office-pool tradition; it serves the same casual, friend-group, and office-pool persona WagerLab targets, though without betting framing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WagerLabApp
• Facebookfacebook.com/WagerLabApp
• Instagraminstagram.com/wagerlabapp
• LinkedInlinkedin.com/company/wagerlab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WagerLab - Social Sports Betting