Kleen

Name

Kleen

Legal name

Clean Solutions Information Technology Company (شركة حلول النظافة لتقنية المعلومات)

Website

https://kleen.sa

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

On-Demand Laundry Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (8123)

akta.pro primary industry

App-Based Laundry Marketplace / Aggregator Platforms (HSAJACAD)

akta.pro secondary industries

On-Demand / Express Laundry Pickup & Delivery (HSAJACAB), Subscription / Membership Laundry Pickup & Delivery (HSAJACAC)

Keywords

• On-demand laundry services
• Contactless laundry delivery
• Laundry subscription app
• Tech franchise laundry
• Mobile laundry platform

Headquarters

HQ city

Khobar

HQ country

Saudi Arabia

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Subscription Packages: Monthly subscription plans (Youth, Youth+, Family packages) providing recurring revenue with 4-5 laundry visits per month. Subscriptions include the Kleen Bag, unlimited clothing items within bag capacity, and various included services. Auto-renewal with monthly billing on the same date each month.
2. Per-Item Laundry Services: Pay-per-use pricing for individual laundry items including wash & iron, iron only, and dry clean services. Prices vary by garment type (e.g., thobe 5.75 SAR wash & iron, 3.45 SAR iron, 12.65 SAR dry clean). Revenue recognized per transaction with no subscription required.
3. Tech Franchise Fees: Revenue from contracts with laundry service providers under the trade technical agency (Tech Franchise) model. Service providers pay to join Kleen's network and benefit from technical solutions, brand affiliation, and operational support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kleen is a technology solutions company that operates a mobile-app-based laundry pickup and delivery service in Saudi Arabia. Customers order through the iOS/Android app, subscribe to monthly packages (Youth, Youth+, Family), or pay per item for wash & iron, iron-only, and dry-clean services. The company uses a proprietary Kleen Bag system for contactless door-hang exchanges and partners with laundries under a Tech Franchise model that gives service providers technical tools for quality control and operations.

Product overview

Kleen is a technology solutions company for the laundry sector in Saudi Arabia, operating a platform-plus-subscriptions model. The core offering combines the KLEEN Bag (a dedicated laundry bag for contactless service), a mobile application for ordering and managing services, and monthly subscription packages (Youth, Youth+, Family) that provide recurring laundry visits. Additional services include car wash. The company operates through a network of approved laundry partners under a tech-franchise model, serving customers in Khobar, Dammam, Dhahran, Riyadh, and Jeddah.

Differentiator

Problem solved

Functional benefit

Products and services

• Kleen Mobile Application Self-service mobile app available on iOS and Android (Apple App Store and Google Play) that lets Saudi consumers sign up, set their location, place laundry pickup/delivery orders, manage subscription packages, track orders in real time, and pay via Mada debit or credit card.
• Kleen Subscription Packages (Youth, Youth+, Family) Monthly recurring subscription plans for individual and household consumers in Saudi Arabia, offering 4–5 laundry visits per month with unlimited clothing items within bag capacity. The Youth+ and Family tiers include the smart Kleen Bag and home delivery. Subscriptions auto-renew on the same monthly billing date and fees are non-refundable after payment.
• Kleen Car Wash Service Mobile car wash service (interior and exterior) available to Kleen subscribers through the app, performed by Kleen-approved service partners as an add-on to the laundry subscription packages.
• Kleen Tech Franchise (Commercial Technical Agency) B2B offering for laundry service providers (laundry shops and dry cleaners) that joins them to Kleen's network under a commercial technical agency (الامتياز التقني) model. Provides partnered laundries with technical solutions, quality control standards, process management tooling, operational oversight, and brand affiliation; applied, per the company, for the first time in the Saudi laundry sector.
• Per-Item Laundry Services (Wash & Iron, Iron Only, Dry Clean) Pay-per-use laundry services for individual garments covering wash & iron (1.73–32.20 SAR), iron only (1.15–9.20 SAR), and dry clean (2.30–80.50 SAR), priced by garment type (e.g., thobe wash & iron at 5.75 SAR). Available to non-subscribers via the Kleen app with optional rush/express turnaround.

Quantifiable outcome

• 24-hour turnaround for laundry delivery
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Strategic Laundry PartnerscoreStrategic or Co-development PartnerKleen has established strategic partnerships with laundry service providers (laundry shops/dry cleaners) who clean customer clothes using Kleen's quality standards and technical solutions. These partners operate within the Tech Franchise framework and are contractually bound to maintain service quality. The company states 'We have our own strategic partners who know in depth how to take care of your clothes.'
• Franchise CenterminorChannel Partner/ Reseller/ DistributorPartnership with Franchise Center (franchisecenter.sa) for promoting franchise opportunities. The franchise link appears on Kleen's website, suggesting collaboration for recruiting new franchisees to expand the service network.

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Cleanly: US on-demand laundry and dry-cleaning pickup/delivery brand that was acquired by Shipt (Target-owned) and absorbed into a broader same-day delivery super-app. Comparable to Kleen as a category leader but now embedded inside a wider logistics platform — the "platform consolidation" outcome that is a key strategic risk for Kleen.

Direct peers

• Laundryheap: UK-headquartered on-demand laundry and dry-cleaning pickup/delivery service operating across the UK, EU, and select MENA/Asian markets. Same product/category, customer profile, and subscription-plus-pay-per-use model as Kleen, with substantially broader geographic reach.
• ihateironing: UK/Europe on-demand laundry and dry-cleaning pickup/delivery service with partner network and subscription options. Directly comparable to Kleen on service model, target customer (urban professionals), and partner-cleaner economics.
• Laundrapp: UK on-demand laundry and dry-cleaning app offering next-day pickup/delivery with partner cleaners. Same category, customer profile, and subscription/transactional hybrid model as Kleen, operating in a more mature Western market.
• Rinse: US-based technology-enabled dry-cleaning and laundry pickup/delivery service with a mobile app, subscription tier ( Rinse Repeat ), and partner-cleaner model. Closest US analog to Kleen's combination of consumer app, subscription, and partner-network cleaning capacity.
• FlyCleaners: NYC-based on-demand laundry and dry-cleaning app with pickup/delivery and subscription options. Comparable to Kleen in mobile-first GTM, subscription-plus-pay-per-use revenue mix, and reliance on partner cleaners — a useful urban-density benchmark.
• Washmen: UAE-headquartered on-demand laundry and dry-cleaning pickup/delivery app serving Dubai, Abu Dhabi, and Sharjah. Closest regional peer to Kleen — same mobile-app model, same partner-laundry operating model, same apartment-resident target customer in a Gulf market adjacent to KSA.
• JustClean: Kuwait-founded on-demand laundry and home-services app expanded across the Gulf (KSA, UAE, Bahrain, Qatar). Operates a near-identical model to Kleen — app-based ordering, partner-laundry network, subscription and per-item pricing — making it the most direct cross-border competitor for KSA share.

Emerging players

• SudShare: US-based on-demand laundry marketplace connecting customers with independent washers/fold via an app. Comparable to Kleen in app-first laundry marketplace model but lighter-weight (peer-to-peer) and smaller scale — useful emerging-player analog.

Others

• Washio: Former US on-demand laundry pickup/delivery app that shut down in 2016 after failing to scale unit economics. Included as a cautionary analog illustrating the execution risk for asset-light, app-based laundry businesses — relevant comparable for Kleen's path-dependency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kleen
• TikToktiktok.com/@kleen
• Xx.com/kleen_sa
• Facebookfacebook.com/kleen.ksa
• LinkedInlinkedin.com/company/kleen-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleen