PlaySport
PlaySport is a Sydney-based two-sided marketplace and club-operations platform that helps grassroots sports clubs run scheduling, payments, registrations, and communications, while letting players discover and book local activities across 300+ sports and 15+ countries.
- Company typePrivate
- Founded2018
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PlaySport does
PlaySport, operated by PlaySport Digital Pty Ltd and founded in 2018 in Sydney, Australia, is a two-sided marketplace and club-operations platform for grassroots sport. On the supply side it serves sports club organisers, coaches, and facility managers; on the demand side it serves players, parents, and participants searching for local activities. The platform covers 300+ sport and activity types and lists 20,000+ clubs across 15+ countries and 150+ cities, with sport-specific landing pages (basketball, tennis, swimming, netball, yoga, etc.) acting as SEO-driven discovery funnels into the booking and registration flow.
The core product is a club management suite built around AI-powered Smart Scheduling (which optimises fixtures based on coach availability, venue slots, and travel time while flagging conflicts), automated Payments & Invoicing, integrated Team Chat & Communications that replaces WhatsApp/email fragmentation, smart Roster Management, a streamlined Registration module, and a generative-AI Match Reports feature that auto-writes match narratives from a score and three bullet points. Adjacent surfaces include Smart Events (RSVPs plus fee collection), a social feed for clubs, and PlaySport Experiences, a consumer-facing discovery marketplace for paid classes and camps. Distribution is primarily self-serve via the website, supplemented by channel partnerships with Australian peak bodies including Basketball Australia, Basketball Victoria, Basketball NSW, and Swimming NSW.
The business model is a freemium SaaS subscription: a free tier provides basic club tooling and consumer discovery, while the Premium Plan adds advanced scheduling, payments, detailed reporting, and premium support on a monthly billing cadence. Go-to-market is product-led for the long tail of SMB clubs, supplemented by direct partnerships with governing bodies, leagues (e.g., CLB3X3, Women's National Wheelchair Basketball League), a basketball coaching brand (Kevin Brooks Basketball), and local government (Strathfield Council). The company reports 11-50 employees, no disclosed revenue, and a single disclosed 2020 funding round of $25M with investors and lead undisclosed.
PlaySport firmographics
Firmographics- Name
- PlaySport
- Legal name
- PlaySport Digital Pty Ltd
- Website
- https://playsport.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlaySport is a Sydney-based two-sided marketplace and club-operations platform that helps grassroots sports clubs run scheduling, payments, registrations, and communications, while letting players discover and book local activities across 300+ sports and 15+ countries.
- Ownership category
- akta.pro rank
PlaySport industry classification
Industry- Product category
- Sports Club Management Software
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)
- akta.pro secondary industry
- Sports Venue Operations for Live Games (Stadiums/Arenas) (MPAGAMAG)
Keywords
Where PlaySport is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
PlaySport business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Premium Club Management Subscription: The platform offers a Premium Plan for sports clubs and organizers that includes advanced features for scheduling, payments, roster management, and communications. The platform provides both free basic access and paid premium tiers for enhanced functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for basic club features |
| Subscription | Monthly | Premium Plan for advanced club management |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PlaySport product offering
Product offeringCore offering
PlaySport operates a two-sided marketplace and sports club management platform that enables organizers (clubs, coaches, facility managers) to schedule fixtures, collect fees, register players, manage rosters, and run team communications in a single tool. Players and parents use the platform to discover and join local sports activities, register, pay, and follow team updates. The offering spans a free basic tier and a paid Premium Plan subscription for clubs, alongside the PlaySport Experiences discovery marketplace covering 300+ sports.
Product overview
PlaySport is a unified sports club management platform offering a comprehensive suite of tools for club administrators and players. The core PlaySport Platform serves as the central hub, with PlaySport FC providing football-specific functionality. The platform operates on a free-to-basic tier with a Premium Plan paid option. Key product modules include Smart Scheduling (AI-powered fixture generation and conflict resolution), Payments & Invoicing (automated fee collection and reminders), Team Chat & Comms (unified communication replacing WhatsApp/email), Registration (streamlined player onboarding), AI-generated Match Reports (automatic report creation from scores), and Smart Events (RSVP and fee collection). The platform also includes a discovery marketplace called PlaySport Experiences for finding local sports activities. The platform supports 300+ sports types across 20,000+ clubs in 15+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- PlaySport Platform A comprehensive sports club management platform enabling clubs to run, manage, and grow their operations. It unifies scheduling, online payments and fee collection, team communications, roster management, player registration, and community engagement tools for grassroots sports clubs and organisers.
- PlaySport FC
Companies that use PlaySport
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
PlaySport technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
PlaySport partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CLB3X3coreCLB3X3 announced a strategic partnership with PlaySport to launch Australia's newest 3X3 basketball competition. CLB3X3 is Australia's premier FIBA3X3 provider operating clubs nationally. The partnership provides technology infrastructure for competition management, scheduling, and player registrations.
- Kevin Brooks BasketballminorNBA Player Kevin Brooks Basketball partners with PlaySport to open more programs to teach kids the fundamentals of basketball through the platform.
- Basketball AustraliacoreBasketball Australia runs Walking Basketball and other basketball programs through the PlaySport platform, using it as the official channel for program listings and registrations.
- Basketball VictoriacoreBasketball Victoria operates various leagues and programmes through PlaySport including Aussie Hoops, All Abilities, and Walking Basketball programs.
- Swimming NSWminorSwimming NSW uses PlaySport for listings and registrations across swimming clubs in New South Wales.
- Women's National Wheelchair Basketball LeagueminorThe national wheelchair basketball league lists clubs and events through PlaySport.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
PlaySport competitors and assessment
Company assessmentDirect peers
- Heja: Heja is a sports team communication and management app for coaches, players, and parents with scheduling, RSVPs, and team chat — overlapping with PlaySport's communications and scheduling modules.
- PlayMetrics: PlayMetrics is a youth sports management platform providing registration, scheduling, communication, and club administration tools — a direct peer targeting the same grassroots club and governing-body segment as PlaySport.
- LeagueApps: LeagueApps is a sports league and club management platform with registration, scheduling, payments, and communication features aimed at youth and adult recreational sports — a direct functional peer to PlaySport.
- TeamSnap: TeamSnap is a leading sports team and club management platform offering scheduling, registration, payments, and communication tools for youth and amateur sports organizations — directly comparable to PlaySport's core product offering.
- Revolutionise Sport: Revolutionise Sport is an Australian sports club management platform offering membership, registration, communication, and event tools — a direct domestic peer competing for the same Australian grassroots club market.
- PlayHQ: PlayHQ is an Australian sports competition and club management platform serving grassroots sports organizations with registration, fixture, and results tools — the closest direct peer in PlaySport's home Australian market.
- Sport:80: Sport:80 provides sports organization and club management software used by national governing bodies and federations internationally — a direct peer at the governing-body tier that PlaySport also targets.
Broad incumbents
- SportsEngine (Stack Sports): SportsEngine (part of Stack Sports) provides sports league management, registration, websites, and governing-body technology across multiple sports in North America — a larger incumbent with broader sport coverage and similar target customers to PlaySport.
- Active Network / Community Platforms: Active Network (part of Community Brands) provides recreation and activity management software used by YMCAs, parks, and sports organizations for registration, scheduling, and payments — a broad incumbent with adjacent functionality to PlaySport's platform.
Emerging players
- Jersey Watch: Jersey Watch offers sports league websites, registration, and payment tools focused on youth sports organizations in the US — an emerging player with partial functional overlap to PlaySport's registration and payments modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PlaySport social profiles
Digital presencePlaySport financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlaySport leadership team
Management profileNumber of profiles
Profiles1 record
PlaySport funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlaySport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlaySport
What does PlaySport do?
PlaySport operates a two-sided marketplace and sports club management platform that enables organizers (clubs, coaches, facility managers) to schedule fixtures, collect fees, register players, manage rosters, and run team communications in a single tool. Players and parents use the platform to discover and join local sports activities, register, pay, and follow team updates. The offering spans a free basic tier and a paid Premium Plan subscription for clubs, alongside the PlaySport Experiences discovery marketplace covering 300+ sports.
Is PlaySport a public or private company?
PlaySport is a private company. It is classified as venture growth investor backed and is currently operating.
When was PlaySport founded?
PlaySport was founded in 2018. It employs 11 to 50 people.
Where is PlaySport based?
PlaySport is headquartered in Sydney, Australia, in the Oceania region.
How does PlaySport make money?
One revenue line is on record: premium Club Management Subscription.
Who are PlaySport's main competitors?
Direct peers on record are Heja, PlayMetrics, LeagueApps, TeamSnap, Revolutionise Sport, PlayHQ and Sport:80. Broad incumbents are SportsEngine (Stack Sports) and Active Network / Community Platforms. Jersey Watch is listed as an emerging player.
Does PlaySport have an API?
No public API is recorded for PlaySport.
What industry is PlaySport in?
PlaySport's product category is Sports Club Management Software. Its primary akta.pro industry code is MPAKAEAO, Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services), with a secondary code of MPAGAMAG, Sports Venue Operations for Live Games (Stadiums/Arenas). Its NAICS code is 711211 and its SIC code is 7990.