FOR:EV
FOR EV is a privately held Edinburgh-headquartered EV charging infrastructure operator serving UK fleet operators, public sector bodies, and site owners through a Charging-as-a-Service subscription model spanning design, funding, installation, and ongoing management.
- Company typePrivate
- Founded2017
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What FOR:EV does
FOR EV (operating brand: FOR:EV) is a privately held UK EV charging infrastructure provider headquartered in Edinburgh, Scotland, founded in 2017. The company designs, funds, installs, and operates EV charging ecosystems through three product lines: FOR Fleets (B2B end-to-end charging infrastructure for commercial fleet operators), FOR Places (site owner partnership programme offering 20+ year guaranteed income in exchange for hosting charge points), and FOR Drivers (public charging access via a network of 1,700+ chargepoints, a multi-payment-enabled driver app, and contactless tap-to-pay terminals). Its technology stack combines smart charging load optimisation, real-time monitoring, and 24/7 support, delivered primarily through a Charging-as-a-Service subscription that eliminates upfront capital expenditure for customers; packaged AC and DC hardware sales (priced from £4,650 to £23,580) supplement the recurring model.
FOR EV monetises across four revenue streams: per-kWh public charging sessions (75p/kWh inc VAT), CaaS monthly subscriptions for fleet customers, long-term site-host revenue-share leases with landowners and retailers, and one-time hardware package sales. Go-to-market is enterprise field sales targeting fleet operators, tender-led public sector acquisition via the Crown Commercial Service Transport Technology Framework (Lot 6), and site-host partnerships with retailers such as Starbucks (via Explorer Group). Anchor customers include Network Rail Scotland, North Lanarkshire Council, Police Scotland, and Stena Line. The company has raised £12m in total from the Scottish National Investment Bank (£2m in July 2021, £10m follow-on in June 2024) and is positioned as 'Scotland's only private EV charge point operator', with explicit UK-wide expansion strategy from its Scottish base.
FOR:EV firmographics
Firmographics- Name
- FOR:EV
- Legal name
- FOR EV
- Website
- https://forev.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FOR EV is a privately held Edinburgh-headquartered EV charging infrastructure operator serving UK fleet operators, public sector bodies, and site owners through a Charging-as-a-Service subscription model spanning design, funding, installation, and ongoing management.
- Ownership category
- akta.pro rank
FOR:EV industry classification
Industry- Product category
- EV Charging Infrastructure Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE)
- akta.pro secondary industries
- EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Fleet Management & Charging Solutions (THADAKAJ), EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK)
Keywords
Where FOR:EV is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FOR:EV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Public EV Charging Sessions: Revenue generated from drivers using FOR EV public charge points. Drivers pay per kWh (75p/kWh inc VAT) via contactless, app, or RFID payment.
- Fleet Charging Solutions: Charging-as-a-Service subscription model for fleet operators. Provides end-to-end charging infrastructure with no upfront capital cost, spreading costs into predictable monthly operating expenses. Includes AC and DC charging packages.
- Site Host Leasing: Revenue share model where site owners lease land or parking spaces to FOR EV for 20+ years. Site owners receive guaranteed income while FOR EV installs, operates and maintains charge points.
- Charging Package Sales: One-time or subscription sales of AC and DC charging infrastructure packages to fleet operators: AC Essentials (£4,650), AC Extended (£10,103), DC Essentials (£9,938), DC Extended (£23,580).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Public charging tariff - 75p/kWh |
| Unit Pricing | Multi-year contract | AC Essentials - Single dual AC charger |
| Unit Pricing | Multi-year contract | AC Extended - Three dual AC chargers |
| Unit Pricing | Multi-year contract | DC Essentials - Single dual DC charger |
| Unit Pricing | Multi-year contract | DC Extended - Three dual DC chargers |
| Subscription | Monthly | Charging-as-a-Service |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels5 records
FOR:EV product offering
Product offeringCore offering
FOR EV installs, operates, and maintains electric vehicle charging infrastructure for commercial fleet operators, public sector organisations, and site owners across the UK, primarily Scotland. The company delivers end-to-end services including site design, funding, installation, certification, smart charging optimization, and ongoing maintenance via a Charging-as-a-Service subscription model requiring no upfront capital from customers. It also operates a public charging network accessible to EV drivers through contactless payment, RFID, and a dedicated mobile app.
Product overview
FOR EV operates a fleet-focused EV charging ecosystem built around three core service lines: FOR Fleets (B2B charging infrastructure), FOR Places (site owner partnerships), and FOR Drivers (public charging access). The charging portfolio includes AC and DC charging packages ranging from AC Essentials (entry-level 22kW AC) to DC Extended (premium 50kW+ DC). Services are delivered primarily through a Charging-as-a-Service subscription model that handles end-to-end delivery including design, funding, installation, and ongoing management with smart charging optimization capabilities. The FOR EV Driver App provides the consumer interface for locating chargers, initiating sessions, and managing payments via contactless methods.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Fleet operators can charge 30+ vehicles per day with DC Extended package
- +2 more outcomes
Companies that use FOR:EV
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
FOR:EV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
FOR:EV partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- North Lanarkshire CouncilcoreLandmark fleet electrification tender awarded to FOR EV for Old Edinburgh Road site in Bellshill. First project in Scotland to use private sector capital for fleet charging without upfront public funding. Six DC charging bays under Charging-as-a-Service model.
- Crown Commercial Service (CCS)coreFOR EV added as supplier on Crown Commercial Service (CCS) Transport Technology Framework (RM6347), specifically Lot 6 covering EV charging infrastructure and associated professional services for public sector bodies. Enables councils and transport authorities to procure zero emission vehicle infrastructure.
- South of Scotland EnterprisecorePublic-private partnership with South of Scotland Enterprise for developing electric vehicle charging infrastructure in Scotland, including the Loch Ryan ferry port rapid charging hub project.
- Stena LinesecondaryPartnership to serve Stena Line customers at Loch Ryan ferry port in Cairnryan with rapid EV charging infrastructure.
- Police ScotlandsecondaryCharge points installed at Loch Ryan ferry port hub to serve Police Scotland fleet vehicles, enhancing infrastructure for emergency services EV adoption.
- Network Rail ScotlandcorePartnership to install, operate and maintain charging infrastructure at two critical operational depots in Scotland. Includes route analysis, fleet data analysis, and EV education programmes for Network Rail Scotland staff.
- Starbucks (Explorer Group)coreOngoing partnership with landowners of high-footfall retail sites across Scotland. FOR EV installs and operates rapid EV charging points at Starbucks drive-through locations while customers enjoy site amenities, generating revenue for site owners.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
FOR:EV competitors and assessment
Company assessmentDirect peers
- Osprey Charging: UK rapid EV charging network operating 1,000+ chargers with a focus on high-footfall sites and 150kW+ rapid hubs. Comparable to FOR:EV's rapid charging strategy and site-host partnership model targeting retail and transit locations.
- InstaVolt: UK rapid charging network with a strong focus on subscription and pay-as-you-go public charging at retail and motorway sites. Comparable as a UK-wide rapid CPO with similar customer experience investments (contactless, app).
- Mer UK (formerly ESB EV Solutions): UK EV charging operator with a rapid charging network across the UK and Ireland, with strong fleet and workplace offerings. Comparable to FOR:EV's fleet and rapid charging strategy and network expansion ambitions.
- Char.gy: UK-based CPO specializing in public and on-street charging, particularly residential and kerbside solutions. Comparable as a UK private CPO with a focus on accessible payment (contactless) and public-sector partnerships.
- GeniePoint (GRIDSERVE): One of the UK's largest EV charge point networks with national coverage across motorway services, fuel forecourts, and public sites. Directly comparable to FOR:EV as a multi-site CPO serving fleets, public drivers, and site hosts, with similar contactless payment and app-based offerings.
- Pod Point (EDF): One of the UK's largest EV charging providers, now owned by EDF, supplying home, workplace, and public chargers with a strong fleet and workplace focus. Closely comparable to FOR:EV's fleet and workplace charging packages plus public network.
Others
- Energy Assets: UK infrastructure provider for metering, energy management, and EV charging solutions, specifically referenced alongside FOR:EV in the Network Rail Scotland case study. Comparable as a multi-utility infrastructure partner supporting depot electrification rollouts.
Emerging players
- Connected Kerb: UK EV infrastructure provider focused on on-street, residential, and destination charging with a long-term public-sector focus. Comparable to FOR:EV's public-sector framework strategy and slow-and-fast charger mix.
Broad incumbents
- Shell Recharge (ubitricity, Greenlots): Shell's UK EV charging offering spanning forecourt rapid hubs, on-street lamppost charging (ubitricity), and fleet solutions. Comparable as a broad incumbent across FOR:EV's fleet, public, and depot segments with much larger capital base.
- BP Pulse (formerly Chargemaster): UK's largest CPO with 9,000+ chargepoints, owned by BP. Directly competes with FOR:EV across home, workplace, fleet, and public charging but at vastly greater scale and with energy-supply integration advantages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FOR:EV social profiles
Digital presenceFOR:EV financial estimates
Financial estimateRevenue estimate
Valuation estimate
FOR:EV leadership team
Management profileNumber of profiles
Profiles2 records
FOR:EV funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FOR:EV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FOR:EV
What does FOR:EV do?
FOR EV installs, operates, and maintains electric vehicle charging infrastructure for commercial fleet operators, public sector organisations, and site owners across the UK, primarily Scotland. The company delivers end-to-end services including site design, funding, installation, certification, smart charging optimization, and ongoing maintenance via a Charging-as-a-Service subscription model requiring no upfront capital from customers. It also operates a public charging network accessible to EV drivers through contactless payment, RFID, and a dedicated mobile app.
Is FOR:EV a public or private company?
FOR:EV is a private company. It is classified as venture growth investor backed and is currently operating.
When was FOR:EV founded?
FOR:EV was founded in 2017. It employs 11 to 50 people.
Where is FOR:EV based?
FOR:EV is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does FOR:EV make money?
Four revenue lines are on record. Public EV Charging Sessions are the primary driver. The others are fleet Charging Solutions, site Host Leasing and charging Package Sales.
Who are FOR:EV's main competitors?
Direct peers on record are Osprey Charging, InstaVolt, Mer UK (formerly ESB EV Solutions), Char.gy, GeniePoint (GRIDSERVE) and Pod Point (EDF). Energy Assets is listed as an others. Connected Kerb is listed as an emerging player. Broad incumbents are Shell Recharge (ubitricity, Greenlots) and BP Pulse (formerly Chargemaster).
Does FOR:EV have an API?
No public API is recorded for FOR:EV.
What industry is FOR:EV in?
FOR:EV's product category is EV Charging Infrastructure Services. Its primary akta.pro industry code is TLAKAMAE, EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet), with a secondary code of TLAKAMAF, EV Charger Operations, Maintenance & Field Service (O&M). Its NAICS code is 2211 and its SIC code is 4911.