Booxi
Booxi is a Montreal-based SaaS company that provides an enterprise retail customer interaction platform combining appointment scheduling, in-store queue management, and event management for retailers across luxury, beauty, eyewear, fashion, and department store verticals, deployed across 9,000+ retail locations in 100+ countries.
- Company typePrivate
- Founded2018
- HeadquartersMontreal, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Booxi does
Booxi Inc. is a Montreal-based SaaS company that operates an Enterprise Retail Customer Interaction Platform purpose-built for brick-and-mortar retailers. The platform unifies three core modules — 1:1 Appointments, Event Management, and Queue Management — on a single codebase with multi-store centralized administration and a KPI/Analytics Dashboard covering appointment revenue, conversion, occupancy, attendance, and no-show metrics. Underlying infrastructure is hosted on Google Cloud Platform (ISO/IEC 27001, PCI DSS, GDPR-compliant) and the platform exposes public REST APIs and webhooks that customers such as Decathlon have used to build customized interfaces. Native integrations include Shopify, Salesforce, Google Analytics, Twilio, Sendgrid, HubSpot, and Intercom.
The company serves predominantly enterprise retail brands across luxury, beauty, eyewear, fashion, department stores, home furnishings, and pet retail, with named customers including Dior, Tiffany & Co., Sephora, Christian Louboutin, Clarins, Printemps, Decathlon, Optic2000, Jacquemus, and Oh My Cream. Booxi monetizes via subscription agreements sold per-store or per-network on annual or multi-year terms with automatic renewal; pricing is quote-based and not publicly disclosed, and a free trial is available for evaluation. Distribution combines direct enterprise sales with a self-serve Shopify App Store listing.
Operationally Booxi is unusually capital-efficient: 1-10 employees support a deployed footprint of 9,000+ retail locations across 100+ countries, processing 6.5 million bookings annually for 18 million active consumers. The company is privately held under Quebec law with no parent company, has raised approximately CAD $1.18M from the Business Development Bank of Canada and Investissement Quebec in November 2021, and is actively expanding into the United States via a New York-based sales team established in 2026 ahead of NRF 2026.
Booxi firmographics
Firmographics- Name
- Booxi
- Legal name
- Booxi Inc.
- Website
- https://booxi.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Booxi is a Montreal-based SaaS company that provides an enterprise retail customer interaction platform combining appointment scheduling, in-store queue management, and event management for retailers across luxury, beauty, eyewear, fashion, and department store verticals, deployed across 9,000+ retail locations in 100+ countries.
- Ownership category
- akta.pro rank
Booxi industry classification
Industry- Product category
- Retail Customer Experience / Appointment Scheduling Software
- NAICS
- All Other Health and Personal Care Retailers (456199), Convenience Retailers and Vending Machine Operators (44513), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Department Stores (5311), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)
- akta.pro secondary industries
- Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC), Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)
Keywords
Where Booxi is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Booxi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Booxi operates as a SaaS platform where retailers pay subscription fees to access the appointment scheduling, queue management, and event management platform. The subscription is sold on a per-store or per-network basis with annual or multi-year terms. The Service Agreement references subscription documentation, fees, and renewal terms, indicating a recurring subscription revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial |
| Subscription | Annual | Enterprise Subscription (paid) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Booxi product offering
Product offeringCore offering
Booxi provides an enterprise Retail Customer Interaction Platform that combines 1:1 appointment scheduling, in-store queue management, and event management into a single SaaS solution for retail brands. The platform enables omnichannel booking from web and social channels, centralized multi-store oversight with per-store autonomy, automated SMS/email reminders, integrated payments, and a KPI analytics dashboard. It is targeted at enterprise retailers in luxury, beauty, fashion, eyewear, department stores, home furnishings, and pet specialty, with a Shopify App Store listing for mid-market merchants.
Product overview
Booxi is an Enterprise Retail Customer Interaction Platform comprising three core modules (1:1 Appointments, Event Management, and Queue Management) built on a unified platform. The platform enables retailers to orchestrate omnichannel customer journeys from online research to in-store service completion, with a complementary Analytics Dashboard for performance measurement and APIs & Webhooks for enterprise integration.
Differentiator
Problem solved
Functional benefit
Products and services
- 1:1 Appointments
Quantifiable outcome
- 70% conversion rate after appointment
- +6 more outcomes
Companies that use Booxi
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles2 records
Booxi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Booxi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- ShopifycoreBooxi is integrated into the Shopify App Store with a dedicated landing page, step-by-step integration guide, 2-minute demo video, and personalized expert support for setup. The integration enables Shopify merchants to add seamless appointment booking directly to their online stores, centralizing all bookings on a single platform. Multiple Shopify merchants (Oh My Cream, La Maison du Convertible, Retrofete, Moynat, Etiket, Jessica McCormack, Chateau d'Ivoire) are shown as Booxi clients using the Shopify integration.
- Google Cloud PlatformcoreBooxi uses Google Cloud Platform to store customer personal data, which uses secure-by-design infrastructure with ISO/IEC 27001 certification and PCI DSS compliance. Enterprise customers can choose to have data hosted in the United States or Belgium. Google Cloud provides the underlying infrastructure reliability and security for Booxi's SaaS operations.
- TwiliocoreBooxi uses Twilio as a messaging provider to send SMS notifications to customers. Twilio enables Booxi's automated appointment reminders and customer communication capabilities.
- SendgridcoreBooxi uses Sendgrid for sending SMS notifications as part of its messaging infrastructure for appointment confirmations and reminders.
- HubSpotsupportingBooxi uses HubSpot for CRM functionality to manage customer relationships, sales pipelines, and client communications. HubSpot supports Booxi's sales and customer management operations.
- IntercomsupportingBooxi uses Intercom for live chat functionality on its website, enabling real-time customer support and sales conversations with website visitors.
- Google AnalyticssupportingBooxi uses Google Analytics to analyze website traffic, understand visitor behavior, and measure marketing campaign effectiveness. Booxi also supports GA4 integration to track online booking usage from the booking widget.
- SalesforcesupportingBooxi integrates with Salesforce to synchronize customer data, appointments, and results. The integration is described as lightweight, fast, and not requiring an integrator, enabling data sharing between the two platforms.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Booxi competitors and assessment
Company assessmentDirect peers
- JRNI: Direct competitor offering enterprise appointment scheduling and customer journey orchestration for retail and financial services. JRNI is the most directly comparable platform to Booxi in the retail appointment-booking category.
- Waitwhile: Queue management and virtual waiting room platform used by retailers, healthcare, and public sector. Waitwhile is the closest direct competitor to Booxi's queue management module.
- ClicRDV: French appointment scheduling SaaS targeting SMBs and mid-market with strong penetration in France. Highly comparable to Booxi in functionality and a natural competitor in the French-speaking retail market.
- TimeTrade (by Persado): Enterprise appointment scheduling and customer engagement platform serving retail and financial services. Direct peer to Booxi with comparable enterprise retail customer base and scheduling capabilities.
Broad incumbents
- Salesforce Scheduler (Salesforce): Scheduling capability bundled within Salesforce Service Cloud, targeting enterprise customers already on Salesforce. It overlaps directly with Booxi's appointment scheduling and CRM integration story but as part of a much broader platform.
- Calendly: General-purpose scheduling platform widely adopted across SMBs and enterprises. Booxi explicitly compares against Calendly, which is broader but lacks Booxi's retail-specific queue and event management capabilities.
- Mindbody: Large SaaS platform for appointment-based wellness and beauty businesses. Comparable scheduling functionality to Booxi but focused on fitness/wellness rather than luxury retail.
Emerging players
- Booksy: Appointment booking SaaS focused on beauty, wellness, and barbering verticals. Comparable to Booxi's beauty segment but oriented toward SMB service providers rather than enterprise retail brands.
- Setmore: Online appointment scheduling software targeting SMBs across multiple verticals including retail and services. Lighter-weight alternative to Booxi for smaller retailers.
- Yocale: Appointment scheduling and business management platform for service-based SMBs. Partial overlap with Booxi in appointment management functionality for smaller retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Booxi social profiles
Digital presenceBooxi compliance and trust
Trust signalCompliance3 records
Booxi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Booxi leadership team
Management profileNumber of profiles
Profiles3 records
Booxi funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Booxi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Booxi
What does Booxi do?
Booxi provides an enterprise Retail Customer Interaction Platform that combines 1:1 appointment scheduling, in-store queue management, and event management into a single SaaS solution for retail brands. The platform enables omnichannel booking from web and social channels, centralized multi-store oversight with per-store autonomy, automated SMS/email reminders, integrated payments, and a KPI analytics dashboard. It is targeted at enterprise retailers in luxury, beauty, fashion, eyewear, department stores, home furnishings, and pet specialty, with a Shopify App Store listing for mid-market merchants.
Is Booxi a public or private company?
Booxi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Booxi founded?
Booxi was founded in 2018. It employs 1 to 10 people.
Where is Booxi based?
Booxi is headquartered in Montreal, Canada, in the North America region.
How does Booxi make money?
One revenue line is on record: saaS Subscription.
Who are Booxi's main competitors?
Direct peers on record are JRNI, Waitwhile, ClicRDV and TimeTrade (by Persado). Broad incumbents are Salesforce Scheduler (Salesforce), Calendly and Mindbody. Emerging players are Booksy, Setmore and Yocale.
Does Booxi have an API?
Yes. Booxi offers a public REST API enabling developers to build custom integrations and automate workflows. The API includes endpoints for managing services (update service, retrieve service category information, retrieve service translations). Available for enterprise customers with API keys generated upon subscription activation. Developer documentation is at support.booxi.com/how-to-use-the-service-api.
What industry is Booxi in?
Booxi's product category is Retail Customer Experience / Appointment Scheduling Software. Its primary akta.pro industry code is MPAFAJAH, In-Game Advertising & AdTech (networks, mediation, measurement), with a secondary code of MPAFAJAC, Billing, Subscription & Entitlement Management (IAP orchestration). Its NAICS code is 456199 and its SIC code is 5940.