Larson Capital
Larson Capital Management is a private real estate investment firm, founded in 2013 and based in Chesterfield, MO, that serves accredited investors with direct online access to private multifamily, commercial office, industrial, and student housing investments across 14 U.S. states.
- Company typePrivate
- Founded2013
- HeadquartersSt Louis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Larson Capital does
Larson Capital Management (LCM) is a private real estate investment firm founded in 2013 and headquartered in Chesterfield, Missouri, that serves accredited individual investors with direct access to private real estate offerings. It operates as a subsidiary of Larson Financial Holdings (LFH), a broader financial services group that manages $4.6B in combined AUM across 200+ advisors in 30 states, and alongside Larson Commercial Real Estate (LCRE), a top-5 St. Louis commercial property management firm. LCM's portfolio spans 54 properties across 14 U.S. states, including 5,500+ multifamily units in build or development, with a focus on multifamily, commercial office, industrial, and student housing assets in opportunity-zone and growth markets.
The firm runs an online investment platform (the LCM Direct Investing platform, launched 2025) built on AppFolio for property and investor management and Parallel Markets for accredited-investor verification. Its product shelf consists of 50+ discrete investment vehicles, including the Larson Capital Real Estate Fund series (with Fund III recently launched at a ~$50M target) and the Larson Income Fund series (with Income Fund II recently launched), providing both equity-style real estate and income-oriented exposure. Investors commit with a $25K minimum, and the firm has raised $2.1B+ in capital and completed $2.5B+ in acquisitions on behalf of 2,100+ investors.
Revenue is generated through a combination of commissions (3-5% on capital invested), recurring management fees on assets under management, and carried interest on fund performance, consistent with the standard private real estate sponsor model. Capital formation is sourced both through the LFH-affiliated advisor network (an embedded distribution channel of 200+ advisors) and increasingly through the direct online platform. LCM is registered as an investment adviser with the U.S. Securities and Exchange Commission, providing the regulatory framework to raise capital from accredited investors across multiple U.S. states.
Larson Capital firmographics
Firmographics- Name
- Larson Capital
- Legal name
- Larson Capital Management, LLC
- Website
- https://larsoncapitalmanagement.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Larson Capital Management is a private real estate investment firm, founded in 2013 and based in Chesterfield, MO, that serves accredited investors with direct online access to private multifamily, commercial office, industrial, and student housing investments across 14 U.S. states.
- Ownership category
- akta.pro rank
Larson Capital industry classification
Industry- Product category
- Private Real Estate Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Other Investment Pools and Funds (5259), Other Financial Vehicles (52599)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)
- akta.pro secondary industries
- Real Estate Debt & Mortgage Strategies (FSAAAKAC), Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Corporate Finance & Capital Advisory (BPAHADAB), Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)
Keywords
Where Larson Capital is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
Larson Capital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Management and Advisory Fees: Investment advisory services are provided by Larson Capital Management, LLC, an SEC-registered investment advisor. Revenue is generated through management fees and carried interest on private equity fund investments.
- Alternative Investment Commissions: Commissions earned on private equity fund investments typically range from 3-5% of capital invested. Additional fees may include organizational, tax, legal, audit, and fund management fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Individual Property Investments |
| Other | Multi-year contract | Larson Capital Real Estate Fund III |
| Other | Multi-year contract | Larson Income Fund II, LLC |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Larson Capital product offering
Product offeringCore offering
Larson Capital Management operates a direct-to-consumer online platform that provides accredited investors with access to private commercial real estate investments. The firm sources and underwrites institutional-grade multifamily, commercial office, and industrial properties through a seven-step due diligence process and offers them either as individual property deals or via diversified fund vehicles, with $25,000 minimums and digital onboarding through its AppFolio-powered investor portal.
Product overview
Larson Capital Management operates a unified direct investing platform that provides accredited investors access to private equity real estate investments. The platform offers two primary investment structures: individual property investments (direct deals in multifamily, office, mixed-use, industrial, and build-to-rent across Core-Plus, Value-Added, and Opportunistic strategies) and diversified fund offerings (Larson Capital Real Estate Fund III and Larson Income Fund II, LLC). The LCM Direct Investing Platform serves as the online portal for researching deals, verifying accreditation status, and managing investments. Currently active offerings include Vintage Hamilton (Chattanooga), Persimmon (Hillsborough), and Ever and Verve (College Station), alongside fund vehicles. The firm also provides SEC-registered investment advisory services.
Differentiator
Problem solved
Functional benefit
Brands
- Larson Capital Real Estate Fund I/IQ: Core real estate fund offering diversified commercial property investments
- Larson Capital Real Estate Fund III
- Larson Income Fund II, LLC
- Vintage Hamilton
- Persimmon
- Ever and Verve
Products and services
- LCM Direct Investing Platform Online investor portal enabling accredited investors to browse, invest in, and manage private real estate investments including individual properties and diversified funds, with digital onboarding and accreditation verification.
- Vintage Hamilton 247-unit multifamily development investment located in Chattanooga, TN with a $25,000 minimum investment, $20.4M equity requirement, and estimated 3-year hold period.
- Persimmon 346-unit multifamily development investment in Hillsborough, NC with $25,000 minimum investment and $33.9 million equity requirement.
- Ever and Verve 568-unit, 1,738-bed student housing development in College Station, TX with $25,000 minimum investment, $108 million equity requirement, and projected Phase 1 exit at Year 3.
- Larson Capital Real Estate Fund III Diversified commercial real estate fund targeting $50 million in fund size, offering exposure to multiple commercial real estate properties within a single investment vehicle with $25,000 minimum investment.
- Larson Income Fund II, LLC Preferred equity investment strategy designed for accredited investors seeking cashflow and portfolio diversification, with $25,000 minimum investment.
- Investment Advisory Services SEC-registered investment advisory services provided by Larson Capital Management, LLC for alternative investment solutions including private equity real estate offerings.
Quantifiable outcome
- $2.5B+ in acquisitions completed
- +4 more outcomes
Companies that use Larson Capital
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Larson Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Larson Capital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Parallel MarketscoreParallel Markets provides secure third-party accreditation verification for LCM's investor platform. Investors' accreditation status is verified by Parallel Markets before accessing investment opportunities, ensuring regulatory compliance with SEC accredited investor requirements.
- AppFoliocoreAppFolio is identified as LCM's technology partner, providing the award-winning platform infrastructure for LCM's investor portal, deal management, and property operations. AppFolio is a leading property management and investment platform provider.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
Larson Capital competitors and assessment
Company assessmentDirect peers
- Fundrise: Fundrise operates a direct-to-consumer online platform enabling individual investors to invest in private real estate with low minimums. It is the most direct comparable to LCM's accredited-investor real estate platform business model.
- CrowdStreet: CrowdStreet provides an online marketplace for accredited investors to access institutional-quality commercial real estate deals and funds. Its sponsor-driven marketplace directly competes with LCM's direct deal and fund offerings.
- RealtyMogul: RealtyMogul is a real estate crowdfunding platform offering individual deals and diversified REITs/funds to accredited investors. It mirrors LCM's hybrid offering of single-property deals and diversified fund vehicles.
- EquityMultiple: EquityMultiple offers curated commercial real estate investments (debt and equity) to accredited investors with low minimums. Comparable platform structure and accredited-investor focus as LCM.
- Yieldstreet: Yieldstreet is an alternative-investment platform providing accredited investors access to private real estate, debt, and other alternatives. Similar accredited-only online platform with diversified offerings.
- Cadre: Cadre is an online commercial real estate investment platform for accredited investors with both individual deal and fund vehicles. Comparable online distribution and institutional-quality sourcing model to LCM.
- Origin Investments: Origin Investments offers private real estate funds (multifamily-focused) to accredited investors with low minimums. Highly comparable direct peer in fund structure, multifamily concentration, and online accessibility.
Emerging players
- Roofstock: Roofstock facilitates online single-family rental investing and operates Roofstock One, a diversified SFR fund. Adjacent in democratizing access to private real estate though focused on residential rather than multifamily/office/industrial like LCM.
- BlueRock Real Estate: BlueRock Real Estate offers diversified private real estate funds and individual deals to individual investors. Comparable diversified multi-strategy approach, though typically accessed through financial advisors rather than pure D2C.
Broad incumbents
- Blackstone Real Estate Income Trust (BREIT): Blackstone's BREIT is a large, diversified non-traded REIT available to accredited investors. Represents the scale incumbent in private real estate offerings that LCM competes with for retail HNW capital.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Larson Capital social profiles
Digital presenceLarson Capital compliance and trust
Trust signalCompliance2 records
Larson Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Larson Capital leadership team
Management profileNumber of profiles
Profiles8 records
Larson Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Larson Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Larson Capital
What does Larson Capital do?
Larson Capital Management operates a direct-to-consumer online platform that provides accredited investors with access to private commercial real estate investments. The firm sources and underwrites institutional-grade multifamily, commercial office, and industrial properties through a seven-step due diligence process and offers them either as individual property deals or via diversified fund vehicles, with $25,000 minimums and digital onboarding through its AppFolio-powered investor portal.
Is Larson Capital a public or private company?
Larson Capital is a private company. It is classified as corporate owned and is currently operating.
When was Larson Capital founded?
Larson Capital was founded in 2013. It employs 1 to 10 people.
Where is Larson Capital based?
Larson Capital is headquartered in St Louis, United States, in the North America region.
How does Larson Capital make money?
Two revenue lines are on record. Management and Advisory Fees are the primary driver. The others are alternative Investment Commissions.
Who are Larson Capital's main competitors?
Direct peers on record are Fundrise, CrowdStreet, RealtyMogul, EquityMultiple, Yieldstreet, Cadre and Origin Investments. Emerging players are Roofstock and BlueRock Real Estate. Blackstone Real Estate Income Trust (BREIT) is listed as a broad incumbent.
Does Larson Capital have an API?
No public API is recorded for Larson Capital.
What industry is Larson Capital in?
Larson Capital's product category is Private Real Estate Investment Management. Its primary akta.pro industry code is BPAJAMAJ, Real Estate Portfolio & Fund Management (Institutional/REIT/PE), with a secondary code of FSAAAKAC, Real Estate Debt & Mortgage Strategies. Its NAICS code is 523940 and its SIC code is 6532.