What Infutor Consumer Identity Management Solutions does

Infutor Consumer Identity Management Solutions, operating as InfutorData, is a US-focused B2B consumer identity resolution and data enrichment business that sells deterministic identity, attribute, and behavioral data products to enterprise customers. The company's core platform is built on a proprietary identity graph covering 700M+ US consumers, 1.3 billion historical addresses, 630M+ verified phone numbers, and 495M+ mobile devices, refreshed monthly through approximately 97.5 million updates over a 50+ year lookback. The product portfolio spans core identity data products (Total Consumer History, Total Email Plus, Total IP Address, Total MAID, Total Phone), enrichment modules (Identity Append, Attribute Append with 500+ attributes), behavioral intelligence (Activate in-market signals across 55,000 comparison shopping sites and 25 major purchase categories), compliance tooling (TCPA Guardian and the patented LeadiD token captured by 2,000+ publishers), audience activation (2,800+ digital audiences via LiveRamp), and integration via the Snowflake Native Application and AWS Data Exchange. Primary customers are insurance carriers (e.g., Liberty Mutual, eHealth), banks and mortgage lenders, higher education institutions (e.g., National Education Partners), AdTech platforms, and lead generation publishers; use cases center on customer acquisition, retention/recapture, TCPA compliance risk mitigation, and omnichannel personalization. The business monetizes through subscription-based enterprise data licensing agreements, volume- and unit-priced enrichment services, and marketplace transactions; revenue is described as predominantly recurring ARR and is part of a combined entity exceeding $100M in annual recurring revenue following ActiveProspect's December 2025 acquisition from Verisk Analytics and the April 2026 rebrand. InfutorData operates as a division of ActiveProspect, itself a privately held company backed by growth investor Five Elms Capital, with the headcount sized at 101–250 employees and an enterprise field-sales go-to-market anchored by direct account teams.

Name

Infutor Consumer Identity Management Solutions

Legal name

Lead Intelligence, Inc

Website

https://infutor.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

51–100 employees

Short description

InfutorData is a US B2B consumer identity resolution and data enrichment business that licenses deterministic identity, attribute, and behavioral data products — including the Total Consumer History graph, in-market shopping signals, and TCPA Guardian compliance tooling — to enterprise insurance carriers, banks, mortgage lenders, higher education institutions, AdTech platforms, and lead generation publishers via subscription and marketplace agreements.

Ownership category

akta.pro rank

Product category

Identity Resolution and Consumer Data Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Identity Governance & Administration (IGA) (BPAMAEAC)

akta.pro secondary industry

Customer Permissioning & Consent Management (OAuth, scopes, revocation) (FSAGACAC)

Keywords

• Identity resolution services
• Consumer data enrichment
• TCPA compliance solutions
• Marketing data licensing
• Identity data platform

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Data Licensing and Syndication: InfutorData licenses its proprietary consumer identity graph, attribute data, digital audiences, and behavioral insights to marketers, platforms, data compilers, and software providers. Contracts are structured as enterprise agreements with data licensing fees, typically multi-year arrangements. The combined ActiveProspect entity exceeds $100 million in annual recurring revenue, indicating a predominantly subscription/licensing-based revenue model.
2. Data Enrichment Services: Ongoing data enrichment services including Identity Append, Attribute Append, In-Market Scoring, and profile completion. Revenue is generated through per-record or volume-based pricing within enterprise agreements, representing a recurring usage component within the subscription framework.
3. Snowflake and Cloud Marketplace Distribution: Data products distributed through Snowflake Marketplace and AWS Data Exchange, where customers license datasets directly from the marketplace, generating revenue through marketplace transactions and associated licensing fees.
4. Lead Intelligence and Compliance Solutions: TCPA Guardian, LeadiD, and Intelligence products provide consent verification and lead quality insights. These are sold as integrated components within the broader platform or as standalone compliance tools to lead buyers and sellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

InfutorData provides enterprise-grade consumer identity resolution, data enrichment, and marketing intelligence solutions powered by a proprietary 50+ year identity graph covering 700+ million consumers. The company licenses identity data, behavioral in-market signals, syndicated digital audiences, attribute appends, and TCPA compliance tools to insurance carriers, mortgage lenders, banks, higher education institutions, AdTech platforms, and lead generation firms through enterprise contracts and cloud marketplace distribution.

Product overview

InfutorData operates a modular platform-plus-products architecture combining a core identity resolution and data enrichment platform with specialized data products, add-on intelligence modules, and integration tools. The core consists of Total Consumer Insights and Total Consumer History providing foundational identity data, enriched by data-specific products (Total Email Plus, Total IP Address, Total MAID, Total Phone) that address individual identifier types. Intelligence modules including Activate (in-market signals), Intelligence (lead verification), TCPA Guardian (compliance), and Persistent Identity Framework (identity standardization) layer on top of the data foundation. Add-on products including Digital Audiences, Attribute Append, Identity Append, and Consumer Profile Report enable enrichment, segmentation, and audience building. The Snowflake Native Application and API delivery mechanisms provide platform integration options. The portfolio was unified following ActiveProspect's December 2025 acquisition of Verisk Marketing Solutions and subsequent April 2026 rebrand.

Differentiator

Problem solved

Functional benefit

Brands

• LeadiD: Verified, privacy-safe record of every lead interaction that captures consent and provides proof of lead origin and consumer journey verification.
• Total Consumer Insights
• Total Consumer History
• Total Email Plus
• Total IP Address
• Total MAID
• Total Phone
• TCPA Guardian
• Activate
• Intelligence
• Persistent Identity Framework

Products and services

• Total Consumer Insights Comprehensive consumer identity and behavioral data product that connects verified consumer identities across channels, linking demographics, lifestyle, property, purchase, and behavioral insights for targeted marketing and customer acquisition. Includes 25 major life-purchase categories for In-Market Scores covering mortgage, insurance, education, and more.
• Total Consumer History Historical identity data spanning 50+ years of name and address changes, covering 700+ million consumers and 1.3 billion addresses with monthly refreshes of 97.5 million updates to maintain identity continuity. Delivered as on-premise license, API, SFTP, or Snowflake Native App.
• Total Email Plus Email identity resolution product that connects email addresses to verified names, postal data, and phone numbers, delivered as on-premise license with scheduled updates for privacy-safe consumer reach.
• Total IP Address Household-level IP resolution product that distinguishes real home networks from recycled, shared, or misassigned IPs to improve targeting, measurement, and attribution clarity.
• Total MAID Mobile identity product linking Mobile Ad IDs to hashed emails and observed IPs for cross-screen clarity, covering 495M+ devices and 12B+ MAID/HEM pairs with monthly updates and confidence scoring.
• Total Phone Phone number verification and identity product covering 630+ million verified numbers across landline, mobile, VoIP, private, and business lines, with nearly 100 million daily data signals processed for validation. Delivered as on-premise license.
• Digital Audiences Pre-built audience segments including 2,800+ syndicated audiences across insurance, financial services, auto, and CPG, including In-Market Audiences, Connex Clusters, MarketShare, and Survey-Based Audiences delivered through LiveRamp.
• Attribute Append Data enrichment product appending 500+ consumer attributes including demographics, property ownership, financial characteristics, and interests to existing customer records with flexible packages including GeoCredit and In-Market Scores. Delivered via cloud, API, and Snowflake Native Application.
• Identity Append Identity resolution product with five configurable packages (ID Keying, Email Append, Reverse Email Append, Phone Append, Reverse Phone Append) powered by a 30+ year identity graph. Delivered via API, SFTP, or Snowflake Native Application.
• Activate Real-time in-market shopping signal monitoring product providing daily visibility into mortgage, banking, financial products, insurance, and higher education shopping behavior across customer and prospect files. Surfaces early-stage intent signals 130+ days before purchase.
• Intelligence Lead verification and quality intelligence product exposing real consumer behavior across shopping ecosystems to assess lead origin, quality, timing, consent, and conversion potential.
• TCPA Guardian TCPA compliance verification product powered by patented LeadiD technology, providing real-time consent verification, detailed compliance reports, and visual playback of consent capture. Compliance reports often retrievable within 5 minutes.
• Persistent Identity Framework Identity standardization framework combining LeadiD tokens, Persistent Person IDs (PIDs), and Household IDs (HHIDs) to create consistent identity layers across clicks, calls, and form fills for the entire ecosystem.
• LeadiD Patented lead verification token that captures a certified record of lead interactions including consent, timing, and engagement, with over 2,000 publishers participating in the Creator Program.
• Consumer Profile Report Free data-enriched audience analysis product that provides portrait and predictive analysis of customer samples to identify high-value segments and conversion-driving attributes.
• Snowflake Native Application Controlled-access clean-room data enrichment application enabling identity resolution, attribute enrichment, audience modeling, and omnichannel personalization within Snowflake without external PII sharing.

Quantifiable outcome

• Nearly 30% of consumers who bought a home began shopping more than 130 days prior to purchase
• +5 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature13 records

Partnerships

Four partnerships are on record, tiered core and major.

• ActiveProspectcoreStrategic or Co-development Partner · 21 April 2026ActiveProspect acquired Verisk Marketing Solutions from Verisk Analytics in December 2025 and rebranded it as InfutorData in April 2026. ActiveProspect provides the lead certification and TCPA compliance platform while InfutorData focuses on identity resolution and marketing intelligence. Together they exceed $100M in ARR.
• SnowflakecoreTechnology or IntegrationSnowflake Native Application provides a controlled-access clean-room environment where customers enrich first-party data with InfutorData consumer insights directly within their Snowflake account, with zero-PII sharing. Simplifies procurement and security reviews while enabling faster time-to-value.
• Amazon Web Services (AWS)majorTechnology or IntegrationInfutorData datasets are available through AWS Data Exchange on Amazon Web Services, enabling AWS customers to securely find and access privacy-compliant, deterministic third-party identity and attribute data.
• LiveRampmajorTechnology or IntegrationDigital Audiences are delivered through LiveRamp's infrastructure to major DSPs, CTV environments, and other programmatic channels, ensuring privacy-safe and compliant audience activation.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LiveRamp: LiveRamp is a leading identity resolution platform providing RampID-based people-based marketing, data collaboration, and audience activation. Directly comparable to InfutorData's deterministic identity graph, Digital Audiences distributed via LiveRamp, and Snowflake-based clean-room activations, competing head-to-head with enterprise marketers and platforms.
• FullContact: FullContact is a B2B and consumer identity resolution company providing person/company matching, enrichment APIs, and persistent identity APIs. Comparable to InfutorData's Identity Append, Total Email, and Total Phone products for customers needing API-driven identity completion without InfutorData's larger marketer focused data set.
• Stirista: Stirista is a data-driven marketing company offering consumer identity, B2B data, and audience activation to mid-market and enterprise marketers. Comparable to InfutorData's Digital Audiences, Identity Append, and Attribute Append offerings, focused on similar insurance, financial services, and CPG verticals.

Broad incumbents

• Acxiom: Acxiom is an established data and identity services provider offering consumer data, audience targeting, and identity resolution to enterprise marketers. Comparable to InfutorData's Total Consumer History, Attribute Append, and audience products, but with broader international footprint and a wider marketing services portfolio.
• Experian Consumer Services: Experian is a global credit bureau with consumer marketing data and identity resolution capabilities serving insurance, financial services, and mortgage verticals. Comparable to InfutorData's identity graph and enrichment offerings, particularly in mortgage and insurance use cases where both serve shared enterprise customers.
• TransUnion Marketing Solutions: TransUnion operates marketing data and identity solutions including its Neustar-acquired TruContact platform, serving enterprise marketers with people-based identity and audiences. Comparable to InfutorData's identity resolution, audience activation, and TCPA-related data use cases across financial services and insurance verticals.
• Epsilon (Publicis): Epsilon is a Publicis-owned data, identity, and martech provider offering Epsilon PeopleCloud, identity resolution, and consumer data products at enterprise scale. Comparable to InfutorData's identity, enrichment, and audience products but with a much larger advertising and agency-services portfolio.
• Oracle Advertising (formerly Datalogix/Grapeshot): Oracle Advertising is Oracle's enterprise data, identity, and audience activation offering built around Oracle Data Cloud, Moat, and Grapeshot. Comparable to InfutorData's identity, third-party audience, and digital activation capabilities, but bundled into Oracle's broader cloud and martech stack rather than sold as a standalone identity solution.

Emerging players

• Datavant: Datavant is a health-focused identity and data connectivity platform connecting patient records, claims, and consumer health data. Comparable to InfutorData's identity graph approach for sensitive regulated verticals, but focused on healthcare where InfutorData serves health insurance and Medicare use cases.
• AudienceProject: AudienceProject provides cross-media audience measurement and identity resolution for advertisers and publishers in the EMEA and US markets. Comparable to InfutorData's Digital Audiences and identity offerings on the measurement and attribution side, though smaller in scale and geographic coverage.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@InfutorData
• Xx.com/infutor
• Facebookfacebook.com/190927214263550
• LinkedInlinkedin.com/company/infutor-data-solutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infutor Consumer Identity Management Solutions