iRancho

What iRancho does

iRancho is a Brazilian software-as-a-service provider specializing in livestock management software for beef cattle operations (bovinos de corte). The platform enables individual animal identification, performance monitoring, handling operations, reproductive management, and economic analysis for cattle ranches across Brazil, and is legally registered as Rancho Soluções em Tecnologia Ltda. (CNPJ: 26.542.466/0001-02).

The core iRancho platform is paired with iRancho Campo, an offline-capable mobile application built for field workers in remote farm locations where connectivity is limited. The product suite is extended through specialized modules including iRancho Confinamento for feedlot management, iRancho Melhoramento for genetic improvement with direct integrations to the major Brazilian genetic evaluation programs (ANCP, ABCZ, DeltaGen, Qualitas, Paint), iRancho INPEC with 52 economic indicators, BeefStats for cross-farm benchmarking, SafeBeef for food safety and traceability, iRancho RePro for reproductive management, and BOS for business operations. The system integrates with field hardware including RFID readers, electronic scales, and ear tag readers, and supports SISBOV traceability documentation required by Brazilian regulators.

iRancho operates on a tiered SaaS subscription model priced by animal count, with annual billing and a free trial. Distribution combines product-led growth, a direct enterprise sales tier for ranches exceeding 10,000 animals, and a channel network of 25+ agricultural consultants and equipment partners. The company is headquartered in Goiânia, Goiás, Brazil, and serves exclusively Brazilian beef cattle operations despite stating a global footprint claim.

Name

iRancho

Legal name

Rancho Soluções em Tecnologia Ltda.

Website

https://irancho.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

iRancho is a Brazilian SaaS platform providing livestock management software for beef cattle operations, offering individual animal tracking, feedlot management, genetic improvement integration, and economic analytics with offline-capable mobile field tools.

Ownership category

akta.pro rank

Product category

Livestock Management Software

NAICS

Support Activities for Animal Production (11521), Support Activities for Animal Production (115210)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)

akta.pro secondary industries

Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH), Stocker/Backgrounding Operations (AFAEABAB), Livestock Weighing, Sorting & Handling Facility Services (AFAEALAG)

Keywords

• Livestock management software
• Beef cattle SaaS
• Herd management platform
• Animal tracking software
• Feedlot management system

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (Tiered by Animal Count): iRancho operates on a subscription model with pricing tiers based on the number of animals managed. Plans are structured for different farm sizes, with farms over 10,000 animals requiring custom contact. The subscription includes access to the core platform, mobile app, and various management modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

iRancho provides a cloud-based SaaS platform for beef cattle farm management, covering individual animal identification and tracking, performance monitoring, handling operation customization, reproductive protocols, inventory control, financial management, and feedlot management. The platform is complemented by an offline-capable mobile application (iRancho Campo) for field data collection and a suite of add-on modules including Confinamento (feedlot), Melhoramento (genetic improvement), INPEC (52 economic and productive indicators), BeefStats, SafeBeef, RePro, and BOS. Pricing is subscription-based, tiered by the number of animals managed.

Product overview

iRancho is a cattle management software company offering a unified platform for beef cattle operations. The core iRancho platform provides herd management, farm administration, financial tracking, inventory, nutrition control, and multi-user access. This is extended through specialized add-on modules: iRancho Campo (mobile app for field data collection), iRancho Confinamento (feedlot management), iRancho Melhoramento (genetic improvement with ANCP/ABCZ/DeltaGen/Qualitas integrations), iRancho INPEC (52 economic and productive indicators), BeefStats (statistics), SafeBeef (food safety), iRancho RePro (reproductive management), and BOS (business operations). The system integrates with RFID readers, electronic scales, and ear tag readers, and operates both online and offline.

Differentiator

Problem solved

Functional benefit

Brands

• iRancho Confinamento: Management solution for feedlot operations including pen organization, lot management, feed tracking, and consumption projections.
• iRancho Melhoramento
• iRancho INPEC
• BeefStats
• SafeBeef
• iRancho Campo

Products and services

• iRancho Core cloud-based cattle management SaaS platform providing individual animal identification and tracking, performance monitoring across the production cycle, financial management, inventory control, nutrition control, machinery and vehicle registration, contact management, unlimited multi-user access, and unlimited farm registration for Brazilian beef cattle operations.
• iRancho Campo (Mobile App) Mobile application for field data collection on cattle operations, designed to optimize farm work and information gathering on-site, with offline functionality to support field workers without internet connectivity. Available on Google Play and Apple App Store.
• iRancho Confinamento Feedlot management module for controlling and organizing pens, rows, and streets visually; managing lot opening and closing; manual or automated feed ration entries; and tracking consumption projections and feeding efficiency.
• iRancho Melhoramento Genetic improvement module that imports evaluations from improvement programs and generates direct communications to registered programs including ANCP, ABCZ, DeltaGen, Qualitas, and Paint e Cia.
• iRancho INPEC Economic and productive indicators module providing access to 52 indicators including costs, prices, margins, weight, profit, and productivity metrics, with filtering by period for decision-making.
• BeefStats Statistical and benchmarking module for cattle operations.
• SafeBeef Food safety and traceability module for beef production.
• iRancho RePro Reproductive management module for cattle operations, integrated with handling and inventory systems for protocol execution.
• BOS no iRancho Campo Business operations management module integrated with the iRancho Campo mobile application for enhanced farm operations.

Quantifiable outcome

• Same-day handling of 1,200 animals including weighing, vaccination, and sorting
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature12 records

Partnerships

25 partnerships are on record, tiered minor and core.

• CampominorOthersListed as a partner in the iRancho ecosystem, likely providing equipment or services for cattle operations.
• PastureminorOthersPartner in the iRancho ecosystem, potentially for pasture management solutions.
• PecFortminorOthersPartner providing products or services for cattle operations.
• Start Soluções no AgronegóciocoreChannel Partner/ Reseller/ DistributorAgricultural consulting firm that uses iRancho and recommends it to clients. Director Marcelo Araújo provides veterinary and technical consulting services using the platform.
• OrientaminorOthersPartner in the iRancho ecosystem.
• NutroesteminorOthersNutrition partner providing products for cattle operations.
• MinerPhósminorOthersMineral supplement provider partner for cattle operations.
• PozzobonminorOthersPartner in the iRancho ecosystem.
• MinerCampominorOthersField mineral supplement provider partner.
• GlobalpecminorOthersGlobal cattle industry partner.
• FertvetminorOthersVeterinary products and fertility solutions partner.
• FFIZminorOthersPartner in the iRancho ecosystem.
• TotalPecminorOthersComplete cattle solutions partner.
• Online ShopminorOthersOnline retail partner for cattle products.
• AGFminorOthersPartner in the iRancho ecosystem.
• BRPEC Consultoria PecuáriacoreChannel Partner/ Reseller/ DistributorCattle consulting firm owned by Carlos Britto that uses iRancho and recommends it to clients in the region.
• GenexminorOthersGenetic solutions partner.
• ManejominorOthersHandling and management solutions partner.
• MTZminorOthersPartner in the iRancho ecosystem.
• Novilho PrecoceminorOthersEarly finishing cattle program partner.
• PrecisãominorOthersPrecision agriculture partner.
• Radar mixminorOthersMarket intelligence partner for cattle pricing and market data.
• SISPECminorOthersCattle traceability and certification partner.
• CV ReproduçãominorImplementation/ SI/ Consulting PartnerReproduction and breeding management company using iRancho for herd planning.
• ExapecminorOthersPartner in the iRancho ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BovControl: Brazil-founded livestock management platform providing individual animal tracking, reproductive protocols, and supply-chain traceability across Latin America. Directly comparable in functionality and regional focus.
• Breedr: UK-based livestock data platform enabling performance tracking, breeding analytics, and supply chain connectivity for beef supply chains. Comparable in performance monitoring and data-driven approach, though at different geographic and scale stages.
• JetBov: Brazilian cattle management SaaS platform offering herd control, reproductive management, and financial tracking for beef and dairy operations. Most direct competitor in the Brazilian market with overlapping product scope and target customers.
• CattleMax: US-based cattle record-keeping software offering individual animal tracking, breeding, and performance management for cow-calf and stocker operations. Comparable product functionality though primarily serving North American ranchers.
• AgriWebb: Australian livestock management SaaS providing individual animal records, pasture management, and farm analytics for cattle and sheep operations. Comparable cloud-and-mobile product architecture with offline capability, though focused on Australian/UK markets.

Emerging players

• Ranchbot: Australian emerging player in livestock monitoring using remote water-point sensors and tank-level data for cattle operations. Comparable in serving rancher customers with sensor-driven data, though at an earlier technology stage.

Regional players

• Aegro: Brazilian farm management SaaS primarily serving crop operations but expanding into livestock management. Comparable as Brazilian agtech with overlapping farmer customer base and SaaS distribution model.
• Digifarm (Solubio/agricultura digital): Brazilian digital agriculture platform offering farm management solutions with broader crop-livestock scope. Comparable as a Brazilian agtech serving similar rancher customers with adjacent management capabilities.

Broad incumbents

• Smartbow (Zoetis): Zoetis-owned livestock monitoring platform using ear-tag sensors for individual animal tracking and health analytics. Represents broader incumbent competition in precision livestock monitoring with significantly greater resources.
• Allflex (MSD Animal Health): Global leader in livestock identification (RFID ear tags, readers) and monitoring technology, now part of MSD Animal Health Intelligence. Provides both hardware and software solutions across the cattle value chain and represents both a partner and potential competitor to iRancho.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/irancho
• LinkedInlinkedin.com/company/irancho
• Instagraminstagram.com/iranchobr
• TikToktiktok.com/@iranchobr
• Xx.com/iRanchobr
• Facebookfacebook.com/irancho

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iRancho