What Yourkeys does

Yourkeys is a London-based vertical SaaS provider, founded in 2017, that sells an integrated end-to-end sales and compliance platform to UK housebuilders. The platform is structured around a core Housebuilder CRM supplemented by three integrated modules: a Reservation Engine and Buyer Portal that digitises property reservation (with claimed 25-minute completion and NHQB compliance), a Sales Progression Portal that connects the CRM to conveyancing and mortgage broker systems for real-time transaction tracking, and an AML/KYC module covering 195+ countries and 4,500+ documentation types. The technology is delivered as a cloud-based, off-the-shelf SaaS solution, positioned as "Powered by Movemnt," with co-branded distribution visibility on Zoopla, PrimeLocation, and Mojo Mortgages. A network of accredited conveyancing law firms and IFAs is integrated into the sales progression workflow, allowing housebuilder clients to generate referral revenue by instructing partners directly from the platform.

Revenue is generated through recurring software subscriptions sold via a direct, sales-assisted motion to UK housebuilders, with no publicly disclosed pricing tiers. The company employs 501–1,000 people and is privately held, with disclosed funding of approximately $4.75M across two rounds in 2018 and 2019, and leadership comprising CEO Riccardo Iannucci-Dawson and CTO Dan Makin. Customer logos, ARR, and revenue figures are not publicly disclosed, and the business is concentrated in a single vertical (UK new homes sales) with quote-based enterprise contracts, creating concentration risk typical of narrow vertical SaaS plays.

Name

Yourkeys

Website

https://yourkeys.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Yourkeys is a London-based vertical SaaS platform that provides UK housebuilders with an integrated CRM, reservation engine, sales progression portal, and AML compliance module for the end-to-end new homes sales journey.

Ownership category

akta.pro rank

Product category

Real Estate Sales Software

NAICS

Offices of Real Estate Agents and Brokers (5312), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Notary & Signing Agent Services (Remote/Onsite) (BPAJAOAF)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Housebuilder sales software
• Property reservation platform
• New homes CRM
• Anti-money laundering verification
• Sales progression tracking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription/SaaS: Yourkeys generates revenue through software subscriptions for housebuilders, offering multiple modules including Reservation Engine, Sales Progression Portal, AML solution, and Housebuilder CRM. The platform is described as an off-the-shelf solution, suggesting a recurring subscription model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Yourkeys sells an integrated cloud-based SaaS platform for UK housebuilders that combines a Housebuilder CRM with three modular add-ons: a Reservation Engine and Buyer Portal for digital NHQB-compliant property reservations, a Sales Progression Portal that links the CRM to conveyancing and mortgage broker systems for real-time transaction tracking, and an AML identity-verification solution supporting 195+ countries. The platform is sold as an off-the-shelf subscription to replace fragmented reservation, sales progression, compliance, and CRM tooling across one or more developments.

Product overview

Yourkeys offers a unified end-to-end software platform for housebuilders covering the complete new homes sales journey. The platform is structured as a core Housebuilder CRM that serves as the central hub, supplemented by three integrated modules: the Reservation Engine and Buyer Portal for digital property reservations, the Sales Progression Portal for tracking transactions through to completion, and the AML Solution for identity verification and compliance. All components are designed to work together as an integrated system, with the CRM connecting to conveyancing and mortgage broker systems for real-time data synchronization.

Differentiator

Problem solved

Functional benefit

Products and services

• Reservation Engine and Buyer Portal Digital reservation solution for UK housebuilders that enables buyers to reserve a property remotely, completing all necessary paperwork in approximately 25 minutes and delivering NHQB-compliant reservations, saving an average of 14 days per reservation.
• Sales Progression Portal Real-time sales progression portal for sales negotiators that connects the housebuilder CRM to conveyancing and mortgage broker systems, enabling faster report collation (up to 3 hours saved per week per negotiator) and referral revenue via integrated accredited law firms and IFAs.
• AML (Anti-Money Laundering) Solution Integrated anti-money laundering identity verification module embedded in the housebuilder CRM, supporting ID checks in 195+ countries with 4,500+ accepted documentation types, completing checks in minutes and saving an average of £16,000 per year.
• Housebuilder CRM Comprehensive CRM platform purpose-built for UK housebuilders, featuring lead demographic map view, multi-development support, built-in SMS and email marketing campaigns, smart group and manager dashboard reporting, configurable lead workflows, and a unique Site Map providing plot-level achieved pricing and square-footage per pound analytics.

Quantifiable outcome

• Reduces average time to reserve a property to 25 minutes
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ZooplaminorGTM or Marketing PartnerYourkeys is featured on the Zoopla platform as a partner solution for housebuilders, leveraging the property portal's brand credibility and customer reach for marketing exposure within the UK property market.
• PrimeLocationminorGTM or Marketing PartnerYourkeys is featured on the PrimeLocation platform as a partner solution for housebuilders, providing visibility among property search users and potential housebuilder customers.
• Mojo MortgagescoreTechnology or IntegrationMojo Mortgages is shown as an integrated partner on the Yourkeys website footer, indicating a working relationship for mortgage broker system integration within the sales progression workflow.
• HousefulminorGTM or Marketing PartnerHouseful (powered by logo shown) appears to be the parent company or group providing operational support, with Zoopla being part of the Houseful group.
• Accredited Conveyancers and IFAscoreChannel Partner/ Reseller/ DistributorPlatform instructs accredited, highly rated law firms and IFAs integrated into the platform, enabling referral revenue generation for housebuilders through the sales progression portal.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Procore: Large-scale construction management SaaS platform covering project, financial, and field operations for builders. Comparable as a horizontal construction-tech incumbent that increasingly encroaches on builder sales and CRM workflows.
• Aareon UK: Major UK and European provider of housing and property-management software, including solutions for social landlords and residential operators. Broader incumbent across the UK housing software stack with overlapping customer base.
• MRI Software: Global real estate software provider covering residential, commercial, and property management. Comparable as a broad incumbent with overlapping CRM/sales-progression and residential workflow capabilities.
• Salesforce: Global CRM and sales-platform incumbent frequently used by mid-market and enterprise UK housebuilders. Comparable as the principal generalist CRM against which vertical specialists like Yourkeys must justify premium pricing.
• HubSpot: Mainstream CRM, marketing automation, and sales hub widely adopted by SMBs including UK property businesses. Competes for marketing and lead-management workloads that overlap with Yourkeys' CRM and marketing suite.

Direct peers

• Dezrez: UK cloud CRM and sales progression platform serving estate agents, new homes operators, and property professionals. Directly comparable on CRM, lead management, and end-to-end transaction workflow.
• Expert Agent: UK estate and lettings agent CRM with sales progression, marketing automation, and reporting. Operates in the same UK residential property software category and competes for overlapping buyer personas.
• Reapit: UK-based CRM and sales platform for estate agents and new homes teams. Closest comparable in the UK residential property software market, with overlapping CRM, lead management, and sales progression functionality.
• Ascora: Cloud-based CRM and operations platform for residential builders and contractors in Australia. Comparable vertical SaaS play for the home-building industry, with similar job/CRM and sales workflows.

Emerging players

• Resi: UK-based online mortgage broker and new-homes platform serving housebuilders and buyers. Adjacent emerging player in the UK new-homes transaction stack, with potential overlap in lead conversion and mortgage routing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Yourkeys_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yourkeys