Zoopla

What Zoopla does

Zoopla is a UK property portal headquartered in London, founded in 2007, that operates a consumer-facing digital platform combining residential and rental property listings, sold price data, agent matching, and mortgage/affordability tooling. The core product surface encompasses property search (buy, rent, commercial, new build, student, overseas, shared ownership), an instant property valuation engine built on official land registry data from HM Land Registry and the Registers of Scotland, supplementary tools such as travel-time search and an EV-charging property filter, and a homeowner dashboard (My Home) tracking over 6 million users' property values and buyer demand signals. The platform reaches approximately 9 million monthly unique users. Zoopla derives revenue primarily from recurring subscriptions paid by estate agents, letting agents, and developers to list properties and access leads through the business portal, supplemented by premium listing placements, affiliate mortgage referrals (notably through an FCA-regulated partnership with Mojo Mortgages and a calculator integration with Halifax), and advertising partnerships including a deal with Ozone that monetises Zoopla's audience to external advertisers. The business serves two distinct segments — consumers searching for property insight and agents/developers paying for distribution — supported by a hybrid go-to-market combining direct-to-consumer SEO and content marketing with enterprise field sales for agent and housebuilder contracts. In February 2026, Zoopla acquired newhomesforsale.co.uk to expand its new-build footprint, adding 200 developer customers and 2,500 active developments to a portfolio of major housebuilder partnerships including Taylor Wimpey and Persimmon Homes.

Name

Zoopla

Legal name

Zoopla Limited

Website

https://zoopla.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Zoopla is a UK-based property portal operating consumer search, valuation, and agent matching platforms for property buyers, sellers, and renters, monetising via agent and developer subscriptions, advertising, and mortgage referrals.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Agent and Developer Subscriptions: Estate agents, letting agents, and developers pay to list properties and access business tools on the platform
2. Advertising Revenue: Display advertising and promotional placements for property-related services and advertisers, including partnership with Ozone bringing 9M monthly users
3. Mortgage Referrals: Commission from introductions to mortgage providers including Mojo Mortgages
4. Premium Listings and Featured Properties: Agents and developers can pay for enhanced visibility and featured placement of their listings

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Zoopla operates a UK property portal that aggregates residential, rental, commercial, and overseas property listings alongside house price data, AI-powered instant valuations, and agent matching tools for consumers. It monetises primarily through subscription listings paid by estate agents, letting agents, and housebuilders, supplemented by advertising and mortgage referral commissions from the ~9 million monthly consumer audience it attracts.

Product overview

Zoopla is a UK property portal offering a comprehensive platform for property search (buy, rent, commercial), house price research, and agent discovery. The core offering comprises the main property search portals for buying and renting, supplemented by house price research tools, an agent finder service, and specialized new homes, commercial, overseas, and student accommodation verticals. Supporting tools include instant and agent valuations, affordability and mortgage calculators, travel time search, and EV charging property filters. The platform recently acquired newhomesforsale.co.uk to strengthen its new build offerings. Zoopla reaches approximately 9 million monthly users and serves both consumer and business segments including estate agents, housebuilders, and letting agents through its business portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Zoopla Property Search (Buy) Property search portal enabling UK consumers to find flats, houses, and bungalows for sale with filters for property type, price, bedrooms, location, and specialised searches including chain-free, reduced-price, and auction properties.
• Zoopla Property Search (Rent) Rental property search portal enabling UK consumers to find flats and houses to rent across the UK, with map search, advanced filters, and instant property alerts.
• House Prices / Sold Prices Research tool providing sold house prices, property price history, and market analysis for UK properties, updated monthly with official information from HM Land Registry, Registers of Scotland, survey records, Royal Mail, and Ordnance Survey.
• Agent Finder Platform to find, compare, and connect with local estate agents and letting agents across the UK, with comparison tools showing listings, sales performance, and time-to-sell metrics.
• New Homes Portal for searching new-build houses, flats, and developments across the UK, partnered with major developers including Barratt Homes, Taylor Wimpey, and Persimmon, and covering buying schemes such as Shared Ownership, Deposit Unlock, and Rate Reducer.
• Agent Valuation Service connecting users with local estate agents for free in-person property valuations, with instant rental valuation data displayed while users wait for agent visits.
• My Home Homeowner dashboard for tracking property value estimates, equity calculations, buyer demand metrics, and property listing performance, with personalised estimate tools and agent comparison features used by over 6 million homeowners.
• Commercial Property Search portal for commercial property for sale and to rent across the UK, including offices, retail premises, industrial units, land, and leisure/hospitality properties.
• Overseas Property International property search portal offering over 350,000 properties across 122 countries from leading global estate agents, with country guides for popular destinations.
• Student Accommodation Search portal for student properties in the UK, including on-campus halls, private halls, shared houses, and studios, with travel time search to find properties near campuses.
• Research and Insights Property market analysis, forecasts, and trend reporting including monthly House Price Index reports, rental market reports, and expert commentary from Zoopla's Research and Insight team led by Richard Donnell.
• newhomesforsale.co.uk Acquired UK new homes listings platform with 200+ developer customers and connections to over one million buyers annually; operates as a standalone brand under Zoopla ownership with its existing leadership team including founder Vernon Pethard.

Quantifiable outcome

• 53% year-on-year increase in new home leads following partnerships with major housebuilders
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• OzoneminorGTM or Marketing Partner · 9 June 2026Digital advertising platform partnership adding Zoopla's 9 million monthly property audience to Ozone's offering, enabling targeted advertising during home-moving moments.
• Taylor WimpeycoreStrategic or Co-development Partner · 24 February 2026Major UK housebuilder partnership for new build property listings on Zoopla. Partnership follows industry trend of property portals strengthening relationships with major developers.
• Persimmon HomescoreStrategic or Co-development Partner · 24 February 2026Major UK housebuilder partnership for new build property listings on Zoopla, part of broader new build market expansion strategy.
• newhomesforsale.co.ukcoreStrategic or Co-development Partner · 24 February 2026Acquired UK new homes listings platform with 200 developer customers, 2,500 active developments, and access to 1 million buyers annually. All 10 staff transferred to Zoopla. Brand continues operating under existing leadership including founder Vernon Pethard.
• GooglecoreGTM or Marketing Partner · 7 November 2025Demand Gen marketing campaign partnership leveraging AI targeting to reach home sellers at early stages of their moving journey. Campaign resulted in 14% increase in valuation searches and 28% increase in leads.
• Mojo MortgagesminorChannel Partner/ Reseller/ DistributorMortgage introduction partnership providing consumers access to mortgage solutions through Mojo Mortgages, with Zoopla receiving commission on successful applications.
• HalifaxminorChannel Partner/ Reseller/ DistributorMortgage calculator partnership with Halifax providing indicative mortgage calculations and lender information on the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Regional players

• Immobilienscout24: Immobilienscout24 is Germany's leading property portal offering residential and commercial listings, valuation, and agent services, and is a structural parallel to Zoopla within a different European housing market.
• Domain Holdings: Domain is a leading Australian property portal offering residential listings, price data, agent advertising, and home financing, providing a comparable portal-plus-vertical monetisation model to Zoopla in a different geography.
• Idealista: Idealista is the dominant property portal in Spain, Portugal, and Italy, combining listings, valuation, and agent advertising in a model closely aligned with Zoopla's consumer and agent monetisation approach across European markets.
• Property Finder: Property Finder is a leading portal in the Middle East and North Africa serving residential and commercial listings, agent subscriptions, and valuation tools, making it a regional peer with a similar listings-plus-data model to Zoopla.

Direct peers

• OnTheMarket: OnTheMarket is a UK property portal listing residential sales and lettings, competing head-to-head with Zoopla and Rightmove for agent subscriptions and consumer property search traffic in the same UK market.
• Rightmove: Rightmove is the UK's largest property portal and Zoopla's most direct competitor, offering residential and commercial listings, house price data, agent advertising, and valuation tools to the same UK consumers, agents, and developers.

Emerging players

• SpareRoom: SpareRoom is a UK-focused rental listings and flatmate-matching platform that overlaps with Zoopla's rentals vertical, targeting the same UK renter audience and competing for share of rental search traffic.
• Redfin: Redfin is a US digital real estate brokerage and portal combining listings search with brokerage services, comparable to Zoopla in that it layers portal monetisation on top of adjacent transaction services for consumers and agents.

Broad incumbents

• Zillow Group: Zillow operates the leading US property marketplace with consumer search, Zestimate-style valuations, agent advertising, and mortgages, serving as the US analog and a strategic benchmark for Zoopla's portal, data, and monetisation model.
• Realtor.com: Realtor.com is a major US property portal operated by Move (News Corp) that combines MLS-sourced listings, home valuations, and agent connections, mirroring Zoopla's mix of listings, valuation, and agent matching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zoopla
• Facebookfacebook.com/ZooplaUK
• LinkedInlinkedin.com/company/zoopla

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoopla