What Ozone does

Ozone is a UK-based publisher-owned digital advertising platform operating as a joint venture between four major UK media groups: News UK, Guardian Media Group, Telegraph Media Group, and Reach Plc. Founded in 2018, the platform aggregates advertising inventory from approximately 500 media brands across 550+ domains and 50+ publisher groups, reaching around 220 million users in brand-safe, trusted online environments. Ozone distributes this inventory programmatically through major DSP ecosystems, with its primary distribution partnership being Microsoft's Media Marketplace, where Ozone became the first joint UK and US audience partner in February 2026.

The core offering is the Ozone Platform, a programmatic advertising marketplace that enables advertisers to access premium publisher audiences through streamlined DSP workflows. Revenue is generated through transaction fees on ad inventory distributed via integrated DSP ecosystems. The customer base spans two primary segments: publishers, who contribute inventory and gain access to AI-powered research insights through Ozone Labs, and brands and advertisers, who buy audience reach through trusted publisher environments. Pilot events and partner hackathons are conducted in both UK and US markets.

In March-April 2026, Ozone expanded into adjacent research activity with the launch of Ozone Labs, an R&D initiative featuring an experimentation platform that simulates how publisher content surfaces in AI answer engines such as ChatGPT. The lab operates three workstreams: Research (benchmarking and white papers), Labs Live (partner hackathons with brands, agencies, and publishers), and Projects (prototypes and concepts). Pricing is not publicly disclosed. As of the latest available data, the company's primary domain (ozone.tech) has expired, introducing uncertainty about continuity of operations despite active partnership and product announcements through early 2026.

Name

Ozone

Website

https://ozone.tech

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Ozone is a UK-based publisher-owned digital advertising joint venture founded by News UK, Guardian Media Group, Telegraph Media Group, and Reach Plc, aggregating programmatic ad inventory from approximately 500 media brands across 550+ domains and distributing it through Microsoft's Media Marketplace to advertisers seeking brand-safe audiences.

Ownership category

akta.pro rank

Product category

Video Editing Software

NAICS

Motion Picture and Video Industries (5121)

akta.pro primary industry

Cloud Editing & Finishing Platforms (NLE in cloud, conform, color) (MPAHANAA)

akta.pro secondary industry

Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)

Keywords

• Cloud video editing
• Collaborative video editing
• Online video editor
• Video editing software
• Real-time video editing

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Digital advertising inventory: Ozone operates as a publisher alliance providing programmatic advertising inventory. Publishers contribute their inventory to the platform, which is then made available to advertisers through integrated DSP ecosystems like Microsoft Media Marketplace. Revenue is generated through ad transactions and inventory distribution.

Go-to-market motion1 record

Distribution channels2 records

Core offering

Ozone is a cloud-based collaborative video editing platform that allows multiple users to edit video content simultaneously in real time without lag. Founded in 2021 in Boston, the platform is positioned as the world's first lag-free collaborative video editor in the cloud, targeting content creators, video editors, and creative professionals who need to collaborate on video projects.

Product overview

Ozone is a digital advertising platform built by publishers, functioning as a publisher alliance group. The core offering is the Ozone Platform, which provides programmatic advertising access to audiences across 550+ domains from 50+ publisher groups. Alongside the core platform, Ozone operates Ozone Labs, an R&D initiative launched in 2026 that focuses on understanding how AI technologies impact publishing and marketing. Ozone Labs encompasses an experimentation platform for simulating AI content retrieval, research benchmarking, partner hackathons, and prototype development projects.

Differentiator

Problem solved

Functional benefit

Brands

• Ozone Labs: R&D initiative featuring an experimentation platform that lets publishers simulate how their content would surface in AI answer engines like ChatGPT.

Products and services

• Ozone Video Editor A cloud-based, lag-free collaborative video editing platform that enables multiple users to edit video content simultaneously in real time, targeting content creators, video editors, and creative professionals who collaborate on video projects.

Quantifiable outcome

• Reaches approximately 220 million users in trusted online environments
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Microsoft Media MarketplacecoreTechnology or Integration · 1 February 2026Ozone became Microsoft's first joint UK and US audience partner on Microsoft's Media Marketplace. The integration enables advertisers to reach approximately 220 million users through 550+ domains and 50+ publisher groups via Microsoft's global DSP ecosystem. This strategic partnership makes Ozone's publisher inventory available on the Microsoft Media Marketplace platform.
• News UKcoreStrategic or Co-development Partner · 1 January 2018Founding joint venture partner and publisher contributing inventory to the Ozone platform since inception in 2018.
• Guardian Media GroupcoreStrategic or Co-development Partner · 1 January 2018Founding joint venture partner and publisher contributing inventory to the Ozone platform since inception in 2018.
• Telegraph Media GroupcoreStrategic or Co-development Partner · 1 January 2018Founding joint venture partner and publisher contributing inventory to the Ozone platform since inception in 2018.
• Reach PlccoreStrategic or Co-development Partner · 1 January 2018Founding joint venture partner and publisher contributing inventory to the Ozone platform since inception in 2018.

Scale indicators4 records

Recent moves5 records

Expansion highlights8 records

Broad incumbents

• Frame.io (Adobe): Industry-standard cloud-based video review, approval, and collaboration platform acquired by Adobe. Comparable to Ozone as a cloud collaboration layer for video post-production, though it focuses on review/approval rather than full editing.
• Adobe Premiere Pro: The dominant professional non-linear video editor, now integrating cloud collaboration features via Frame.io. Ozone's 'lag-free collaborative cloud NLE' positioning is directly competitive with Premiere's direction.
• Blackmagic Design (DaVinci Resolve): Professional-grade editing, color, and finishing platform with a free tier that has rapidly gained share. Represents the incumbent threat any cloud NLE must address on capability and price.
• Final Cut Pro (Apple): Apple's professional video editing application with deep ecosystem integration. Represents an incumbent threat from the macOS creative professional segment that any cloud NLE must displace.
• Avid Media Composer: Long-standing professional video editing standard for film and broadcast post-production. Sets the high-end capability bar and enterprise workflow integration that any collaborative cloud NLE targeting professionals must eventually match.

Direct peers

• Wipster: Cloud-based video review and collaboration platform for creative teams. Directly overlaps with Ozone's collaborative video workflow positioning, though more focused on review/approval than full editing.
• WeVideo: Browser-based collaborative video editing platform targeting education, business, and creator segments. Closest direct competitor to Ozone in terms of cloud-native collaborative NLE positioning.

Emerging players

• Kapwing: Browser-based collaborative video creation and editing suite aimed at social media creators and teams. Comparable to Ozone on cloud-native browser editing, though positioned at a more prosumer/creator tier.
• Wondershare Filmora: Accessible video editing platform with growing collaboration features. Comparable to Ozone as a participant in the democratized video editing space, though on desktop rather than cloud-native.
• Vimeo (Magisto / Create): Video hosting and creation platform with cloud-based editing tools. Adjacent to Ozone's positioning as a cloud-based video production workflow for brands and creators.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/ozoneapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ozone