Getfluence
Getfluence operates a global two-sided marketplace connecting 2,000+ brands and agencies with 45,000+ publishers for sponsored content campaigns, SEO backlinks, and brand visibility. The Toulouse-headquartered company monetizes via transaction commissions and a managed-service tier, serving enterprise clients including Samsung, LVMH, and Publicis Media.
- Company typePrivate
- Founded2021
- HeadquartersToulouse, France
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Getfluence does
Getfluence operates a global two-sided marketplace that connects brands and marketing agencies with publishers for sponsored content campaigns, SEO backlinks, and brand visibility. Founded in 2018 and headquartered in Toulouse, France, with a London subsidiary (GETFLUENCE LTD), the platform catalogs over 45,000 premium digital media outlets across industries and geographies, enabling advertisers to purchase sponsored articles, advertorials, and SEO-driven placements for organic search performance. The company serves three primary user segments: enterprise brands and advertisers (logos include Samsung, Uber, L'Oréal, LVMH, Canva, Coinbase, and RingCentral), marketing and SEO agencies (Publicis Media, Dentsu, GroupM), and publishers seeking to monetize inventory.
The core product is a self-serve cloud-based marketplace accessible in five languages (English, French, Spanish, Italian, German), with free registration and pay-per-publication economics. The platform differentiates through scale (45,000+ outlet catalog), a 30-day publication control period with automatic refunds for non-compliant placements, and centralized multi-campaign management tools. Getfluence monetizes via two streams: marketplace commissions on each advertiser-publisher transaction (with publishers setting desired earnings and the platform adding a transparent take rate) and a managed-service tier called Getfluence+, priced at €1,000/month (up to €10K link purchase volume) or €1,800/quarter (up to €20K). A newer GEO (Generative Engine Optimization) offering extends the platform into AI-search visibility for brands in ChatGPT and Gemini responses. The company integrates Stripe and PayPal for payment processing and employs a free SEO Audit as a lead-generation channel for Getfluence+.
Getfluence is privately held, employs 11-50 staff, and has raised approximately €5M+ in disclosed funding across a 2019 WeSprint seed round and a January 2021 Series A led by Reflexion Capital with Celeste Management and IRDI SORIDEC Gestion. Geographic expansion has prioritized the UK market since the Series A, and the company maintains a horizontal go-to-market combining product-led self-serve onboarding with enterprise field sales via Getfluence+. Revenue figures are not publicly disclosed.
Getfluence firmographics
Firmographics- Name
- Getfluence
- Legal name
- GETFLUENCE SAS
- Website
- https://getfluence.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Getfluence operates a global two-sided marketplace connecting 2,000+ brands and agencies with 45,000+ publishers for sponsored content campaigns, SEO backlinks, and brand visibility. The Toulouse-headquartered company monetizes via transaction commissions and a managed-service tier, serving enterprise clients including Samsung, LVMH, and Publicis Media.
- Ownership category
- akta.pro rank
Getfluence industry classification
Industry- Product category
- Sponsored Content Marketplace
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
- akta.pro secondary industry
- Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE)
Keywords
Where Getfluence is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Getfluence business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Commission on Sponsored Content Transactions: Getfluence acts as an intermediary marketplace, collecting payments from advertisers and remitting net sales to publishers minus its commission. The commission amount is clearly visible to editors when they set their desired earnings. Payment occurs between 10th-15th of the month following withdrawal request, 30 days after content publication.
- Getfluence+ Managed Services: Full-service campaign management offering where Getfluence experts handle strategy, domain selection, content creation, order placement, publication monitoring, and SEO reporting. Billed as a percentage of monthly link purchase budget.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free marketplace access with pay-per-publication model |
| Subscription | Monthly | Getfluence+ managed service for campaign delegation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Getfluence product offering
Product offeringCore offering
Getfluence operates a global two-sided marketplace that connects brands, agencies, and media publishers for the purchase and publication of sponsored content campaigns, advertorials, and SEO backlinks. The platform catalogs more than 45,000 premium digital media outlets worldwide and charges a commission on each advertiser-to-publisher transaction, while also offering a paid managed-service tier (Getfluence+) that handles full campaign execution.
Product overview
Getfluence operates as a global marketplace platform for sponsored content campaigns, connecting brands and agencies with over 45,000 premium digital media outlets. The core offering consists of the Getfluence Marketplace, which enables the purchase and placement of sponsored content, advertorials, and SEO-focused articles. The platform is structured into dedicated interfaces for advertisers, agencies, and publishers. Getfluence+ is a premium managed service add-on that provides full-service netlinking campaign execution with SEO expertise. Additional offerings include a free SEO Audit Service, Generative Engine Optimization (GEO) for AI visibility, and specialized tools for campaign management, publication monitoring, and performance reporting. The platform supports multiple languages and currencies, facilitating international brand content campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Getfluence Marketplace A global two-sided marketplace that connects brands and agencies with influential digital media outlets to distribute branded content, sponsored articles, and SEO backlinks across a network of 45,000+ premium publishers. Advertisers browse the catalog, place orders, and manage campaigns from a single interface, while publishers monetize their inventory. Used by 2,000+ international companies and agencies.
- Getfluence+ A premium managed service in which Getfluence experts handle the complete execution of netlinking campaigns, including SEO analysis, domain selection, content creation, order placement, publication monitoring, and quarterly SEO performance reporting. Billed as a base subscription plus a percentage of the monthly link purchase budget.
- GEO (Generative Engine Optimization) A service that helps brands achieve visibility in AI-generated search responses and answers from generative AI platforms such as ChatGPT and Gemini, by optimizing sponsored content placements and on-site content for AI-powered search engines.
- SEO Audit Service A free SEO analysis service in which Getfluence experts analyze a client's website to identify optimization opportunities and deliver actionable recommendations for improving online visibility through netlinking strategies. Serves as a lead-generation entry point to the paid Getfluence+ offering.
Quantifiable outcome
- 8x higher click-through rates compared to other forms of display advertising
- +3 more outcomes
Companies that use Getfluence
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Getfluence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature3 records
Getfluence partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- European Media OutletscorePartnership network of over 10,000 (growing to 45,000+) European and global media outlets who publish sponsored content on behalf of advertisers using the Getfluence platform. Publishers monetize their inventory while providing brands with access to premium media placements for SEO and brand awareness.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Getfluence competitors and assessment
Company assessmentDirect peers
- Topcontent: Topcontent operates a sponsored content marketplace focused on branded articles and link placements, competing head-to-head with Getfluence for brand advertisers seeking premium publisher coverage.
- Linkhouse: Linkhouse operates a marketplace connecting advertisers with publishers for sponsored articles and SEO backlinks — a near-identical value proposition to Getfluence, with overlapping European customer base and a similar take-rate business model.
- WhitePress: WhitePress runs a global sponsored content and link-building marketplace comparable to Getfluence, with a large publisher catalog and self-serve campaign workflow serving brands and agencies across multiple markets.
- Adsy: Adsy is a sponsored article marketplace that connects brands with publishers for content placement and SEO backlinks, directly competing with Getfluence on publisher supply, advertiser demand, and self-serve workflow.
- Collaborator.pro: Collaborator.pro is a sponsored content and outreach marketplace with a comparable two-sided model, offering advertisers access to publisher inventory for branded content campaigns and SEO link building.
Broad incumbents
- Semrush: Semrush is a leading SEO platform whose Content Marketplace and link-building tools overlap with Getfluence's sponsored content offering, but it competes primarily as a broader analytics and SaaS suite rather than a specialized marketplace.
- Contently: Contently is a content marketing platform that connects enterprises with freelance creators for branded content — adjacent to Getfluence's sponsored content marketplace but typically serving larger custom-content workflows rather than transactional sponsored links.
Emerging players
- Pepper Content: Pepper Content is an AI-enabled content marketplace connecting brands with creators and publishers for content production and distribution — comparable to Getfluence on the two-sided content marketplace model but with stronger creator-side orientation and a regional APAC focus.
- Pitchbox: Pitchbox is an SEO outreach and link-building platform used by agencies for blogger and publisher outreach, overlapping with Getfluence's agency-targeted link-building and netlinking campaigns.
Others
- Newswire: Newswire is a press release distribution and content syndication service used by brands for earned-media-style placements — adjacent to Getfluence's sponsored content model, with overlap in brand-awareness outcomes and publisher relationships, but distinct distribution mechanics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Getfluence social profiles
Digital presenceGetfluence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Getfluence leadership team
Management profileNumber of profiles
Profiles1 record
Getfluence funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Getfluence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Getfluence
What does Getfluence do?
Getfluence operates a global two-sided marketplace that connects brands, agencies, and media publishers for the purchase and publication of sponsored content campaigns, advertorials, and SEO backlinks. The platform catalogs more than 45,000 premium digital media outlets worldwide and charges a commission on each advertiser-to-publisher transaction, while also offering a paid managed-service tier (Getfluence+) that handles full campaign execution.
Is Getfluence a public or private company?
Getfluence is a private company. It is classified as venture growth investor backed and is currently operating.
When was Getfluence founded?
Getfluence was founded in 2021. It employs 11 to 50 people.
Where is Getfluence based?
Getfluence is headquartered in Toulouse, France, in the Europe region.
How does Getfluence make money?
Two revenue lines are on record. Commission on Sponsored Content Transactions are the primary driver. The others are getfluence+ Managed Services.
Who are Getfluence's main competitors?
Direct peers on record are Topcontent, Linkhouse, WhitePress, Adsy and Collaborator.pro. Broad incumbents are Semrush and Contently. Emerging players are Pepper Content and Pitchbox. Newswire is listed as an others.
Does Getfluence have an API?
No public API is recorded for Getfluence.
What industry is Getfluence in?
Getfluence's product category is Sponsored Content Marketplace. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces, with a secondary code of MPACAGAE, Campaign Management & Workflow Software (Briefing/Approvals). Its NAICS code is 54183 and its SIC code is 7311.