What Gamblit Gaming does

Gamblit Gaming is a privately held US company founded in 2010 by Eric Meyerhofer that develops interactive electronic gambling technology bridging AAA video game content with real-money wagering. The company builds proprietary gaming hardware — the TriStation single-player cabinet, the Model G multiplayer cabinet, and the G Top bar-top device — and operates a regulated wagering platform used by land-based casino operators and licensed in Nevada, California, Kansas, and other jurisdictions. Its products combine a Gaming Laboratories International-certified random number generator with skill-based mechanics drawn from licensed third-party IP (Pac-Man, Doodle Jump, Deal or No Deal) and an internal game studio, targeting casino operators seeking to attract millennial and younger players to their floors.

The company operates two parallel go-to-market motions: direct enterprise sales to land-based casino operators for hardware placement, with named deployments at Caesars Entertainment properties including Planet Hollywood, the Venetian, MGM Grand, and Harrah's Resort Southern California, as well as Downstream Casino Resort in Kansas; and platform licensing to third-party video game developers — Bandai Namco, PikPok, Wicked Witch Software, Playboy, Lima Sky, and Endemol Shine among them — who adapt their titles for casino distribution. Revenue mechanics combine wagering-based transaction fees on casino floor machines with platform licensing royalties to developers. The company has begun expanding from hardware-only distribution into an HTML5-based online and mobile channel, with a soft-launch announcement in March 2021.

Gamblit holds Nevada Gaming Commission licensure as Distributor, Manufacturer of Gaming Devices, Manufacturer of Interactive Gaming Systems, and Interactive Gaming Service Provider, and its RNG, internet wagering platform, and games carry GLI certification — a regulatory perimeter that constitutes a meaningful barrier to entry. To date the company has raised $12 million in seed funding (March 2014, led by American Capital) and $25 million in growth capital (May 2017), and is led by founder-CEO Meyerhofer alongside a creative and engineering team drawn from Naughty Dog/Sony, Activision, THQ, FOX Interactive Media, Caesars Interactive Entertainment, and Playdom.

Name

Gamblit Gaming

Legal name

Gamblit Gaming, LLC

Website

https://gamblitgaming.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Gamblit Gaming is a US-based interactive gambling technology provider that develops proprietary gaming machines (TriStation, Model G, G Top) and a regulated wagering platform, enabling real-money wagering on skill-based video games for land-based casino operators and licensed game developers.

Ownership category

akta.pro rank

Product category

Casino Gaming Technology

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Computer Terminals (3575), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Electronic Table Games (ETGs) & Stadium Gaming Terminals (MPAEANAC), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

Keywords

• Interactive electronic gambling
• Skill-based gaming machines
• Casino gaming platform
• Real-money wagering software
• Esports casino tournaments

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Casino Floor Gaming Machines: Placement of proprietary gaming hardware (TriStation, Model G, G Top) on casino floors, generating revenue through player wagering on skill-based games.
2. Platform Licensing to Developers: Provides technology, gambling expertise, operations, account management, security, gambling licenses, and regulatory compliance to third-party video game developers wanting to bring games to casino floors.
3. Online/Mobile Gaming: Bringing TriStation games online for play from desktop and mobile devices, expanding reach beyond physical casino floors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gamblit Gaming develops and licenses an interactive electronic gambling platform that combines video game content with real-money wagering mechanics, delivered through proprietary gaming machines (TriStation, Model G, G Top) for casino floors and an HTML5 platform for online/mobile play. The company sells its products and services to land-based casino operators while also licensing its technology, regulatory compliance infrastructure, and gambling licenses to third-party video game developers seeking entry into the regulated gambling market.

Product overview

Gamblit Gaming offers a platform-based approach combining proprietary gaming devices with a technology platform for third-party developers. The core hardware products include TriStation™ (single-player arcade machine), Model G™ (multiplayer arcade machine), and G Top™ (bar-top compact device). The Gamblit Platform enables third-party video game developers to add gambling mechanics to existing games. The company also operates G-Sports, an esports tournament platform for casinos, and an HTML5 platform for online/mobile delivery. The product portfolio spans 12+ game titles including Match 3volution™, Cannonbeard's Treasure Live!, Lucky Words, Navy Blitz, Dice Arena, Deal or No Deal Poker Special, Gem Flux, Doodle Jump, PAC-MAN Cash Chase, and Pac-Man Battle Casino. Games are available on hardware devices for land-based casinos and via HTML5 for online play.

Differentiator

Problem solved

Functional benefit

Brands

• TriStation: Multi-game arcade-style cabinet featuring single-player skill-based gambling games
• Model G
• G Top
• G-Sports

Products and services

• TriStation A single-player arcade-style gaming machine approved for placement throughout Nevada, featuring multiple skill-based gambling game titles in an interactive electronic gambling format for land-based casino floors.
• Model G A multiplayer arcade-style gaming machine featuring Pac-Man and other licensed titles, designed for social competitive skill-based play on casino floors.
• G Top A bartop-style compact gaming device designed for placement in bar and counter environments within casinos, offering space-efficient interactive gambling experiences.
• Gamblit Platform Proprietary technology platform providing a regulated wagering engine, certified RNG, customer operations, security, compliance, and gambling licenses enabling third-party video game developers to bring titles to casino floors.
• HTML5 Platform HTML5-based platform for delivering games to mobile and desktop browsers, enabling online and cross-device play of Gamblit's interactive gambling titles.
• G-Sports An esports platform that brings competitive gaming tournaments into casinos with cash prizes, modernizing the casino experience for millennial and competitive gaming audiences.
• PAC-MAN Cash Chase A skill-based gambling game based on the classic Pac-Man gameplay featuring pellet-chomping action with wagering mechanics and jackpot opportunities on Model G hardware.
• Match 3volution A match-3 evolution game where players match creatures to win cash with power-ups and progressive jackpots.
• Cannonbeard's Treasure Live! A table game combining cards, skill, and naval warfare where players build hands to win chests of gold; Bronze award winner at the Table Games Conference.
• Doodle Jump (Gamblified) The classic mobile platformer adapted with real-money gambling mechanics for casino floors, developed in partnership with Lima Sky.

Quantifiable outcome

• Gaming machines live at major Las Vegas properties including Planet Hollywood, Venetian, MGM Grand
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• Shanda GamescoreStrategic or Co-development PartnerPartnership announced July 9, 2014 to add real-money gaming mechanics to mobile games. Shanda Games is a major game developer bringing their expertise to the gambling space through Gamblit's platform.
• GamikerminorStrategic or Co-development PartnerPartnership announced July 9, 2014 to add real-money gaming mechanics to mobile games.
• FlexballminorStrategic or Co-development PartnerPartnership announced July 9, 2014 to add real-money gaming mechanics to mobile games.
• NS StudiocoreStrategic or Co-development PartnerPartnership announced September 5, 2014 to bring Epic Slots to mobile devices. NS Studio worked with Gamblit to adapt their game for casino floor deployment.
• Sightline InteractivecoreTechnology or IntegrationPartnership announced April 28, 2015 to integrate Sightline Interactive's payment and loyalty solutions with Gamblit's gaming platform.
• PlayboycoreStrategic or Co-development PartnerPartnership announced September 23, 2015 to make real-money betting mobile games featuring Playboy branding and content.
• Wicked Witch SoftwarecoreStrategic or Co-development PartnerPartnership announced September 29, 2015 to add real-money twist to hit game Catapult King for casino floor deployment.
• PikPokcoreStrategic or Co-development PartnerPartnership announced August 15, 2016 to bring Into the Dead (zombie runner) and Breakneck (futuristic racer) into casinos in 2017. VentureBeat covered this major partnership.
• Phosphor GamesminorStrategic or Co-development PartnerCollaboration on Brookhaven VR Experience pushing AAA video games into casinos using VR technology.
• Caesars EntertainmentflagshipChannel Partner/ Reseller/ DistributorRolling out Gamblit Gaming machines into Caesars Entertainment casino properties including Planet Hollywood, The Venetian, MGM Grand, and Harrah's Resort Southern California.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• BetConstruct: iGaming and land-based gaming platform provider offering turnkey sportsbook, casino, and skill-game technology to operators, comparable as a multi-jurisdiction regulated platform enabler.
• PlayStudios: Mobile games developer that pioneered a real-world rewards model tied to casino partners, addressing the same convergence of mobile gaming and gambling consumer behavior that Gamblit targets from the casino-floor side.

Direct peers

• AGS (PlayAGS): Designer and supplier of electronic gaming machines, table products, and online real-money gaming content for the casino industry, with similar customer base and hardware-led go-to-market.
• Everi Holdings: Provider of casino gaming machines and fintech solutions to U.S. casinos, with overlapping customer base and similar regulatory requirements, though its content focus is more traditional than Gamblit's skill-based portfolio.
• Konami Gaming: Casino gaming equipment manufacturer that has explicitly invested in skill-based and arcade-style casino titles (including a Frogger-inspired slot line), making it one of the closest direct comparables to Gamblit's skill-based hardware thesis.
• Inspired Entertainment: Gaming technology provider of server-based and random-number-generated casino content, digital sports betting, and virtual sports, with comparable mix of regulated gaming hardware and digital platforms.
• High 5 Games: Casino slot content studio publishing games for both land-based and social/online casinos; comparable as a slot and casino content publisher using established IP and branded mechanics.

Broad incumbents

• Aristocrat Leisure Limited: Global gaming content and technology provider with a large installed base of slot cabinets and a growing digital (iGaming) segment, addressing the same millennial-friendly skill and content-led strategy as Gamblit.
• Light & Wonder (formerly Scientific Games): One of the largest casino gaming equipment manufacturers and iGaming platform providers globally, offering slot machines, table products, and a content aggregation platform that overlaps directly with Gamblit's hardware and platform model.
• International Game Technology (IGT): Major manufacturer of slot machines, casino systems, and iLottery/iGaming software with deep operator relationships across U.S. and international regulated markets, competing for the same casino floor footprint Gamblit targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gamblitgaming
• Facebookfacebook.com/gamblitgaming
• LinkedInlinkedin.com/company/gamblitgaming

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamblit Gaming