Fitternity
Fitternity was an Indian online fitness discovery and booking platform founded in 2013 in Pune, later acquired by CureFit and discontinued as a standalone brand in FY24 with operations absorbed into cult.fit.
- Company typePrivate
- Founded2013
- HeadquartersPune, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Fitternity firmographics
Firmographics- Name
- Fitternity
- Website
- https://fitternity.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Closed
- Headcount range
- 51–100 employees
- Short description
- Fitternity was an Indian online fitness discovery and booking platform founded in 2013 in Pune, later acquired by CureFit and discontinued as a standalone brand in FY24 with operations absorbed into cult.fit.
- Ownership category
- akta.pro rank
Fitternity industry classification
Industry- Product category
- Online Fitness Marketplace
- NAICS
- Sporting Goods Retailers (45911), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)
Keywords
Where Fitternity is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Markets served
Fitternity business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Gym Membership Subscriptions: Physical gym memberships across 700+ gym locations in 60+ cities generating recurring subscription revenue
- Digital Content (cult Live & cult Home): Digital fitness content offerings for at-home and live streaming workouts
Go-to-market motion2 records
Distribution channels1 record
Fitternity product offering
Product offeringCore offering
Fitternity operated an online fitness marketplace that aggregated partner gyms, fitness studios, and wellness centers across India, enabling consumers to discover, compare, and purchase fitness passes, class packages, and gym memberships through a single web platform. The company functioned as a discovery and booking intermediary rather than as a fitness operator, serving urban Indian consumers seeking convenient access to a broad range of fitness facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Fitternity Online Fitness Marketplace
Companies that use Fitternity
Customer profileSegments1 record
Ideal customer profiles1 record
Fitternity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fitternity partnerships and signals
Strategic signalScale indicators6 records
Fitternity competitors and assessment
Company assessmentDirect peers
- CureFit (cult.fit): CureFit operates cult.fit, India's largest integrated fitness platform with 700+ gyms across 60+ cities. It is both Fitternity's parent and the most direct peer, offering the same integrated fitness + digital ecosystem that Fitternity positioned itself around.
- HealthifyMe: HealthifyMe is an Indian AI-driven health and fitness platform offering calorie tracking, coaching, and meal planning. Comparable as a digital-first Indian fitness/wellness platform serving the same consumer base.
- GOQii: GOQii is an Indian preventive-health and fitness platform combining wearables, coaching, and subscription services. It competes directly for the same health-conscious Indian consumer and offers a similar integrated digital fitness ecosystem.
- Fittr: Fittr is an Indian online fitness coaching and community platform focused on habit transformation. Comparable as a digital fitness platform targeting Indian consumers seeking guided, community-driven fitness journeys.
- ClassPass: ClassPass is a global fitness marketplace giving users access to multiple gyms and studios via subscription. Closely mirrors Fitternity's original marketplace concept of aggregating fitness options for consumers.
- Wellhub (formerly Gympass): Wellhub is a corporate wellness platform offering employees access to gyms, fitness apps, and wellness services. Comparable as a fitness aggregator/marketplace model serving end users via subscription access to multiple fitness providers.
- BookMyFitness: BookMyFitness is an Indian online fitness platform allowing users to discover and book gyms, classes, and trainers. Closely comparable as a domestic Indian fitness marketplace alternative to Fitternity.
Broad incumbents
- Mindbody: Mindbody is a large SaaS platform serving fitness studios, gyms, and wellness businesses with booking, payments, and marketing tools. Broader incumbent providing the software infrastructure that fitness marketplaces like Fitternity rely on.
Emerging players
- Tata 1mg: Tata 1mg is an Indian digital health platform spanning pharmacy, diagnostics, and wellness. Comparable as a broad Indian consumer health/wellness platform expanding into adjacent fitness and preventive health services.
- Practo: Practo is an Indian healthcare platform connecting patients with doctors and offering digital wellness services. Comparable as an Indian consumer health ecosystem player expanding into preventive wellness and fitness adjacencies.
Market position
Customer concentration
Fitternity social profiles
Digital presenceFitternity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitternity leadership team
Management profileNumber of profiles
Fitternity funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitternity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitternity
What does Fitternity do?
Fitternity operated an online fitness marketplace that aggregated partner gyms, fitness studios, and wellness centers across India, enabling consumers to discover, compare, and purchase fitness passes, class packages, and gym memberships through a single web platform. The company functioned as a discovery and booking intermediary rather than as a fitness operator, serving urban Indian consumers seeking convenient access to a broad range of fitness facilities.
Is Fitternity a public or private company?
Fitternity is a private company. It is classified as corporate owned and is currently closed.
When was Fitternity founded?
Fitternity was founded in 2013. It employs 51 to 100 people.
Where is Fitternity based?
Fitternity is headquartered in Pune, India, in the Asia region.
How does Fitternity make money?
Two revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are digital Content (cult Live & cult Home).
Who are Fitternity's main competitors?
Direct peers on record are CureFit (cult.fit), HealthifyMe, GOQii, Fittr, ClassPass, Wellhub (formerly Gympass) and BookMyFitness. Mindbody is listed as a broad incumbent. Emerging players are Tata 1mg and Practo.
Does Fitternity have an API?
No public API is recorded for Fitternity.
What industry is Fitternity in?
Fitternity's product category is Online Fitness Marketplace. Its primary akta.pro industry code is CRAFABAI, Sporting Goods, Outdoor & Fitness Marketplaces. Its NAICS code is 45911 and its SIC code is 7997.