Ulule

What Ulule does

Ulule is a French reward-based crowdfunding platform founded in 2010 and headquartered in Paris (Ulule SAS, 10 rue de Penthièvre, 75008). It enables individuals, associations, and businesses to raise funds for creative, social, and entrepreneurial projects through pre-sales and contributor rewards, with a reported 79% success rate (8 of 10 projects meet or exceed their goal). The platform has hosted 4,501+ projects spanning categories such as Publishing & Media, Music, Games, Comics & manga, Fashion & Design, Film & Video, Crafts & Food, Technology, and Sports, and serves creators across 30+ countries with multi-language (English, French, Spanish, Italian, Dutch) and multi-currency (EUR, USD, GBP, DKK, NOK, AUD, CAD, CHF, SEK, NZD) support. It has been B Corp certified since 2015.

The core product is a self-serve web-based crowdfunding platform built around a guided project-creation wizard, coaching support throughout the fundraising lifecycle, and an Open API (developers.ulule.com) for third-party integrations. The experience is organized via 17+ project categories and 18+ curated thematic channels (including L'Afrique c'est chic, Zero Waste, Cosm'ethics, Pépite France, Made in Belgium, and Authentic Vibes) that aid discovery. Corporate partner programs with BNP Paribas (Act for Impact, over 1,000 labeled projects across 10+ years), Malakoff Humanis, Fondation Groupe Casino, INTERSPORT, Who's Next, Banque Française Mutualiste, Contrex, and RTE provide branded sub-channels and calls for proposals that drive deal flow in specific verticals such as inclusive entrepreneurship, sport accessibility, fashion, aging, and energy transition.

Ulule monetizes via transaction fees applied to successfully funded campaigns, with funding tiers ranging from less than €3,500 to more than €30,000 and fees not publicly disclosed. Distribution is product-led and digital: campaigns originate on ulule.com, are amplified through organic social (Facebook, Instagram, LinkedIn, Twitter, YouTube) and partner referrals, and convert via Trustpilot-validated social proof. The company has raised approximately $6.24M across three equity rounds (2011, 2013, 2016) and has executed two acquisitions—Sponsorise Me in 2019 (corporate sponsorship) and Kisskissbankbank Technologies in December 2024 (crowdfunding technology consolidation). Leadership comprises CEO Alexandre Boucherot, co-founder Thomas Grange, CTO Florent Messa, CFO Nicolas Georget, and COO Arnaud Burgot.

Name

Ulule

Legal name

Ulule SAS

Website

https://ulule.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Ulule is a French reward-based crowdfunding platform founded in 2010 that enables individuals, associations, and businesses across 30+ countries to fund creative, social, and impact projects via pre-sales, monetizing through transaction fees on successfully funded campaigns.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction fees on successful campaigns: Ulule generates revenue by collecting fees on successfully funded projects. The platform offers different funding tiers ranging from less than €3,500 to more than €30,000, with creators able to select their minimum funding goal during project setup.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ulule operates a web-based, self-serve reward-based crowdfunding marketplace that enables individual creators, associations, and businesses to launch fundraising campaigns with pre-sales and tiered rewards. The platform provides guided project creation, embedded coaching throughout the campaign lifecycle, multi-language and multi-currency support, and curated thematic and corporate-partner channels. Revenue is generated through transaction fees applied only to successfully funded projects, and Ulule reports a 79% campaign success rate across more than 4,500 hosted projects.

Product overview

Ulule is a crowdfunding platform offering a unified product that combines project hosting, fundraising tools, and creator support services. The core platform enables creators to launch crowdfunding campaigns with pre-sales and reward-based funding, while thematic channels provide curated project discovery. Partner programs offer co-branded campaigns with corporate sponsors, and project creation tools include coaching assistance. The platform supports multiple currencies (EUR, USD, GBP, DKK, NOK, AUD, CAD, CHF, SEK, NZD) and languages (English, French, Spanish, Italian, Dutch), serving creators across France, Belgium, Italy, Spain, Canada, Switzerland, Germany, United States, and other countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Ulule Crowdfunding Platform Self-serve reward-based crowdfunding platform that enables individual creators, associations, and businesses to launch fundraising campaigns with pre-sales and tiered rewards. Features include guided project creation, embedded coaching, multi-language (English, French, Spanish, Italian, Dutch) and multi-currency (EUR, USD, GBP, DKK, NOK, AUD, CAD, CHF, SEK, NZD) support, and a public Open API for developer integrations.
• Thematic Channels Curated collections of crowdfunding projects organized by theme (e.g., Publishing & Media, Zero Waste, Africa is chic, Cosm'ethics, Made in Belgium, Pépite France, Authentic Vibes, Go Offline, Les choix de Sam, Il était une fois) that help backers discover projects matching their interests and give creators visibility within specific thematic communities.
• Corporate Partner Programs and Calls for Projects Branded fundraising campaigns and calls for proposals operated on Ulule's platform in partnership with corporate and foundation sponsors to deploy CSR, social-impact, and sector-development budgets. Each partner operates a dedicated sub-platform (e.g., fondationgroupecasino.ulule.com, actforimpact.ulule.com, monprojetsportif.ulule.com) supporting project submission, selection, and funding.

Quantifiable outcome

• 79% of projects meet or exceed their fundraising goal

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Fondation groupe CasinocoreGTM or Marketing PartnerLa Fondation groupe Casino has partnered with Ulule to support associations that promote mutual aid and recreate social connections for people affected by ordinary precarity. The partnership runs calls for proposals like 'Retisser les liens du quotidien' (Reweaving everyday bonds) with ongoing campaigns on the Ulule platform.
• Malakoff HumaniscoreGTM or Marketing PartnerMalakoff Humanis has partnered with Ulule to launch a participatory fund supporting projects focused on aging well, supporting caregivers, and accompanying people with disabilities. The 'Bourse Participative' call for proposals is managed through the Ulule platform.
• BNP Paribas (Act for Impact)coreGTM or Marketing PartnerBNP Paribas supports the emergence of a new generation of entrepreneurs innovating for a more inclusive and sustainable economy through the Act for Impact program. Over 1,000 projects have been labeled Act for Impact on Ulule over more than 10 years.
• INTERSPORT FrancecoreGTM or Marketing PartnerINTERSPORT supports those who make sport accessible to everyone, including young people under 25, people with disabilities, those affected by illness, and caregivers through the Mon Projet Sportif program on Ulule.
• Energies pour agirminorGTM or Marketing PartnerPartnership supporting project leaders committed to energy transition. The channel focuses on sobriety and energy precarity challenges, helping fund projects that address these environmental issues.
• EpédaminorGTM or Marketing PartnerThe French bedding brand Epéda partners with Ulule to support and promote talents who perpetuate French craftsmanship excellence. Five craftsmanship projects showcasing French know-how are selected.
• Les Elles by ContrexminorGTM or Marketing PartnerSince 2017, Contrex has supported men and women working for a more inclusive and egalitarian society through the 'Les Elles by Contrex' program, promoting gender equality and advancing women's condition in society.
• RTE (Réseau de Transport d'Électricité)minorGTM or Marketing PartnerRTE is committed to implementing a 'Project Accompaniment Plan' (PAP) for all new overhead line projects, providing an opportunity for local authorities to initiate actions supporting sustainable territorial economic development.
• Who's NextcoreGTM or Marketing PartnerFor 25 years, Who's Next has been initiating fashion success stories and has joined forces with Ulule to support young designers in Fashion and Lifestyle by bringing credibility, notoriety and critical encounters to their projects. Since 2021, Who's Next x Ulule has offered project funding and visibility with a large community, with winning projects receiving dedicated exhibition space at trade shows and specialized mentoring.
• Banque Française MutualistecoreGTM or Marketing PartnerOn the occasion of its 35th anniversary, Banque Française Mutualiste launched the 'Toujours à vos côtés' (Always by your side) call for projects to bring to life solidarity and social connection-creating projects led by public sector agents. 10 projects have been supported.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kickstarter: Global reward-based crowdfunding platform that pioneered the creative-project pre-sale model Ulule operates in. Most direct head-to-head competitor, especially for design, publishing, film, and games projects in international markets.
• Indiegogo: US-based reward-based crowdfunding platform with global reach and an early Indemand (post-campaign retail) offering. Direct competitor for the same creator and backer segments Ulule targets.
• GoFundMe: Largest donation-based crowdfunding platform globally, competing for personal-cause, charity, and community-project fundraising traffic. Differentiates by donation rather than reward model but addresses overlapping backer demand.
• Patreon: Recurring-membership funding platform for creators. Competes with Ulule for the same creative-project creator base by offering ongoing funding rather than one-off campaigns, especially relevant for musicians, podcasters, illustrators, and video creators.
• Fundable: US-based crowdfunding platform combining rewards-based and equity crowdfunding for startups and product launches. Comparable product structure and creator onboarding flow, with a different geographic focus.

Regional players

• Tipeee: French creator-funding platform focused on recurring tips and memberships for video creators, podcasters, and artists. Closest French-language direct competitor, particularly in the recurring-creator revenue segment Ulule does not natively serve.

Emerging players

• Ko-fi: Lightweight creator-funding platform offering tips, memberships, and a storefront. Competes for the same solo-creator audience Ulule attracts through its publishing, comics, and content-creation categories, with a recurring-revenue model.
• Seedrs: European equity-crowdfunding platform regulated under ECSP. Operates a different funding instrument but targets overlapping European startup and growth-stage founders who might otherwise consider Ulule for product-launch pre-sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ulule
• Instagraminstagram.com/ulule
• LinkedInlinkedin.com/company/ulule
• Xx.com/ulule
• YouTubeyoutube.com/user/Ulule

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ulule