Rediv
Rediv is a French online resale marketplace for like-new children's clothing, founded in 2013 and serving European parents and families seeking sustainable, affordable apparel options for kids.
- Company typePrivate
- Founded2013
- HeadquartersBayonne, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Rediv does
Rediv is a French online resale platform specializing in like-new children's clothing, headquartered in Bayonne, France. Founded in 2013, the company operates a circular-economy marketplace that enables parents and families across Europe to buy and sell pre-owned kids' apparel, addressing both sustainability concerns and affordability pressures in the children's wear category. The company was co-founded by Eric Gagnaire and has secured approximately $25.7 million across five funding rounds between 2013 and 2022, drawing capital primarily from impact-oriented and regional French investors including Colam Impact, Creas, Quadia, Volta Circle, and a syndicate of business angels (AQUITI Gestion, Herrikoa, Kernel Investissements, West Web Valley, Avolta Partners, Adour Business Angels). The investor composition — heavily skewed toward mission-aligned impact funds — signals that Rediv's positioning rests substantially on its sustainability narrative rather than purely on margin or growth.
Rediv operates with a small team of 11-50 people as a private, for-profit company and self-positions as a 'leading European' resale marketplace in its category. The business model is a standard two-sided marketplace: individual sellers list used children's garments, buyers transact on a per-item basis, and Rediv monetizes via transaction economics (the specific take rate or commission structure is not publicly disclosed in the input). A notable data point surfaced in the aggregated material: the Rediv.com domain itself is currently listed for resale on the Atom.com (formerly Squadhelp) premium domain marketplace at $9,995 outright or $917/month on a 12-month lease-to-own plan. This listing raises a potential brand-identity concern — if the operating company is no longer the registrant of Rediv.com, customer-facing brand continuity, SEO equity, and direct domain control become material diligence items for any investor.
Revenue, ARR, GMV, and unit economics are not publicly disclosed. No post-July 2022 funding, product launches, geographic expansions, or material signals are present in the available data, creating a multi-year visibility gap that limits forward-looking analytical confidence.
Rediv firmographics
Firmographics- Name
- Rediv
- Legal name
- Atom.com
- Website
- https://rediv.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rediv is a French online resale marketplace for like-new children's clothing, founded in 2013 and serving European parents and families seeking sustainable, affordable apparel options for kids.
- Ownership category
- akta.pro rank
Rediv industry classification
Industry- Product category
- Children's Resale Marketplace
- NAICS
- Used Merchandise Retailers (459510), Used Merchandise Retailers (4595), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Kids & Maternity Secondhand (Clothing, Gear, Toys) (CRAFAGAG)
- akta.pro secondary industry
- Apparel, Footwear & Accessories Resale (CRAFAGAA)
Keywords
Where Rediv is headquartered
LocationHeadquarters
- HQ city
- Bayonne
- HQ country
- France
- HQ region
- Europe
Markets served
Rediv business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time purchase of Rediv.com domain |
| Subscription | Monthly | Lease-to-own payment plan for Rediv.com |
Distribution channels1 record
Marketing channels1 record
Rediv product offering
Product offeringCore offering
Rediv is a European online marketplace where individual users can buy and sell like-new children's clothing, enabling a circular, second-hand economy for kids' apparel. Founded in 2013 in Bayonne, France, the platform targets parents and caregivers looking for affordable, sustainable alternatives to buying new children's wear.
Differentiator
Problem solved
Functional benefit
Products and services
- Rediv Online Resale Marketplace Web-based peer-to-peer marketplace where individual users in Europe can list, browse, buy and sell like-new children's clothing, supporting circular consumption for kids' apparel.
Companies that use Rediv
Customer profileSegments1 record
Ideal customer profiles1 record
Rediv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rediv partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- VisaminorPayment processing partner enabling credit card transactions for domain purchases on Atom.com marketplace.
- MastercardminorPayment processing partner enabling credit card transactions for domain purchases on Atom.com marketplace.
- American ExpressminorPayment processing partner enabling credit card transactions for domain purchases on Atom.com marketplace.
- PayPalminorPayment processing partner enabling secure online transactions for domain purchases on Atom.com marketplace.
- BitPayminorCryptocurrency payment processing partner enabling crypto transactions for domain purchases on Atom.com marketplace.
- Escrow.comminorEscrow service partner providing secure transaction handling for domain purchases on Atom.com marketplace.
- Amazon PayminorPayment processing partner enabling Amazon Pay transactions for domain purchases on Atom.com marketplace.
- Apple PayminorPayment processing partner enabling Apple Pay transactions for domain purchases on Atom.com marketplace.
- Wire TransferminorBank wire transfer payment option for domain purchases on Atom.com marketplace.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Rediv competitors and assessment
Company assessmentEmerging players
- Kidizen: US-based peer-to-peer marketplace specifically focused on kids' and baby clothing resale; comparable niche focus and C2C dynamics, useful as a regional benchmark for category economics.
Direct peers
- Momox: German recommerce company that buys and resells used books, media, and apparel (including kids' clothing) — directly comparable recommerce model with European scale.
- Once Upon A Child: Largest US-based franchise resale chain for children's and maternity clothing, gear, and toys; a structurally comparable peer operating a buy-sell-consign model for like-new kidswear, though primarily via physical storefronts.
- Vinted: Pan-European peer-to-peer resale marketplace that lists kids' and baby clothing as a flagship category, competing head-on with Rediv for sellers of like-new children's apparel across France and the broader EU.
- Patatam: French online recommerce platform specialized in children's clothing, operating an identical model (buy-and-resell of like-new kidswear) and directly overlapping with Rediv in geography and category.
Others
- Circle Economy: Dutch circular-economy advisory and platform organization; not a competitor but a relevant ecosystem peer that influences policy and partnerships supporting recommerce players like Rediv in Europe.
Broad incumbents
- thredUP: US-listed online resale platform for women's and children's apparel; a broad incumbent in secondhand apparel whose kidswear assortment and resale operations provide a scaled benchmark for Rediv's model.
- Leboncoin: France's dominant general classifieds marketplace where individual parents frequently list secondhand kidswear — a free substitute that competes for seller attention and pricing power in Rediv's home market.
- Vestiaire Collective: Global luxury and premium resale marketplace that has expanded into kidswear; comparable in C2C/B2C resale mechanics and European footprint, though skewed to higher price points.
Regional players
- Back Market: French-founded recommerce marketplace (refurbished electronics) — not a direct competitor but a structural peer in the European 'as-good-as-new' recommerce category that competes for impact capital and consumer mindshare around circularity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Rediv social profiles
Digital presenceRediv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rediv leadership team
Management profileNumber of profiles
Profiles1 record
Rediv funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rediv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rediv
What does Rediv do?
Rediv is a European online marketplace where individual users can buy and sell like-new children's clothing, enabling a circular, second-hand economy for kids' apparel. Founded in 2013 in Bayonne, France, the platform targets parents and caregivers looking for affordable, sustainable alternatives to buying new children's wear.
Is Rediv a public or private company?
Rediv is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rediv founded?
Rediv was founded in 2013. It employs 11 to 50 people.
Where is Rediv based?
Rediv is headquartered in Bayonne, France, in the Europe region.
Who are Rediv's main competitors?
Kidizen is listed as an emerging player. Direct peers are Momox, Once Upon A Child, Vinted and Patatam. Circle Economy is listed as an others. Broad incumbents are thredUP, Leboncoin and Vestiaire Collective. Back Market is listed as a regional player.
Does Rediv have an API?
No public API is recorded for Rediv.
What industry is Rediv in?
Rediv's product category is Children's Resale Marketplace. Its primary akta.pro industry code is CRAFAGAG, Kids & Maternity Secondhand (Clothing, Gear, Toys), with a secondary code of CRAFAGAA, Apparel, Footwear & Accessories Resale. Its NAICS code is 459510 and its SIC code is 5600.