Grief Coach
- Company typePrivate
- Founded2018
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Grief Coach firmographics
Firmographics- Name
- Grief Coach
- Legal name
- Grief Coach, PBC
- Website
- https://grief.coach
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Grief Coach industry classification
Industry- Product category
- Grief and Bereavement Support Services
- NAICS
- Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)
- akta.pro secondary industries
- Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Caregiver Support, Coaching & Training (HLADALAG)
Keywords
Where Grief Coach is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grief Coach business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Direct-to-Consumer Subscription: Monthly subscription at $9.99 USD/month for individual consumers. Users sign up through the website, complete a brief questionnaire about their loss, and receive personalized grief support texts twice weekly via SMS. Cancel anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual subscription at $9.99/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Grief Coach product offering
Product offeringCore offering
Grief Coach sells Help Texts, a subscription-based service that delivers personalized, expert-written grief support text messages directly to subscribers' mobile phones via SMS twice a week. Texts are tailored to the specific cause of loss, relationship to the deceased, and the user's stage in the grief journey, and are available in 29 languages. The service is offered to individual subscribers at $9.99 USD/month and through organizational programs for employers, hospices, health plans, funeral providers, healthcare providers, educational institutions, charities/NGOs, and veterinary/animal welfare organizations.
Product overview
Grief Coach operates as a single unified product called Help Texts, a text-based grief support service that delivers personalized, expert-written SMS messages to users. The company offers individual subscription plans ($9.99 USD/month) as well as organizational pricing for employers, hospices, healthcare providers, health plans, funeral providers, educational institutions, charities/NGOs, and veterinary/animal welfare organizations. There are no separate modules, add-ons, or sub-brands—the product is a standalone SMS-based grief support platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Help Texts Help Texts is a subscription-based grief support service that delivers personalized, expert-written text messages directly to subscribers' mobile phones via SMS twice a week. Texts include grief education, coping tools, suggestions for honoring special dates, and supportive messages matched to the user's specific cause of loss, relationship to the deceased, and stage in the grief journey. It is available in 29 languages, works on any phone (no app, no smartphone, no appointments, no insurance required), and is sold both to individual consumers ($9.99 USD/month) and to organizational buyers (employers, hospices, health plans, funeral providers, healthcare providers, educational institutions, charities/NGOs, and veterinary/animal welfare organizations).
Quantifiable outcome
- 95% of subscribers feel more supported
Companies that use Grief Coach
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles3 records
Grief Coach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Grief Coach partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Grief Coach competitors and assessment
Company assessmentDirect peers
- Dinner Party: Peer-support community for people in their 20s and 30s navigating grief and loss. Closely comparable because it directly addresses the same bereaved-young-adult segment that Grief Coach's D2C product serves, with a similarly mission-driven, non-clinical positioning.
- GriefNet: Long-running online community of email-based grief support groups covering more than 50 loss types. Comparable as a direct competitor in the text/async, non-clinical grief-support category that predates Grief Coach and overlaps significantly in use cases.
- What's Your Grief: Online grief education and support resource founded by mental health professionals. Comparable as an adjacent text-and-content-driven bereavement support brand serving individual grievers with educational content rather than live therapy.
Broad incumbents
- BetterHelp: Largest online therapy marketplace offering asynchronous messaging, live chat, and video therapy. Comparable as a broad incumbent whose asynchronous text-based therapist messaging directly substitutes for Grief Coach's text-based grief support, with much larger marketing and brand awareness.
- Headspace Health: Major mental wellness and therapy platform (Headspace + Ginger). Comparable as a broad incumbent with established employer and health plan distribution channels where Grief Coach sells its B2B grief offering, posing both a partner opportunity and competitive threat.
- Calm: Subscription-based meditation, sleep, and mental wellness app with significant content library and employer distribution. Comparable as a broad incumbent that could expand into grief-specific content modules and leverage its employer/health plan footprint against Grief Coach.
Emerging players
- Lyra Health: Mental health benefit platform for employers offering therapy, coaching, and digital self-serve. Comparable because its employer channel overlaps Grief Coach's B2B employer segment and its digital self-serve tools are a substitute for Help Texts in bereavement-adjacent use cases.
- Spring Health: Employer- and health-plan-focused mental health benefits platform combining clinical care with digital tools. Comparable because it competes for the same employer and health plan budget Grief Coach targets, with broader scope but overlapping bereavement use cases.
- Woebot Health: AI-driven conversational mental health platform delivering chat-based interventions. Comparable as an emerging digital-text-first mental health product targeting similar populations (health plans, employers) with overlapping delivery modality (text/chat) but a chatbot rather than human-authored content.
- Wysa: AI- and human-coach mental health companion delivered via chat, sold through employers and health plans. Comparable as an emerging text/chat-based mental health product sold through the same B2B channels (employers, health plans, healthcare providers) Grief Coach targets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Grief Coach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grief Coach leadership team
Management profileNumber of profiles
Profiles1 record
Grief Coach funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grief Coach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grief Coach
What does Grief Coach do?
Grief Coach sells Help Texts, a subscription-based service that delivers personalized, expert-written grief support text messages directly to subscribers' mobile phones via SMS twice a week. Texts are tailored to the specific cause of loss, relationship to the deceased, and the user's stage in the grief journey, and are available in 29 languages. The service is offered to individual subscribers at $9.99 USD/month and through organizational programs for employers, hospices, health plans, funeral providers, healthcare providers, educational institutions, charities/NGOs, and veterinary/animal welfare organizations.
Is Grief Coach a public or private company?
Grief Coach is a private company. It is classified as venture growth investor backed and is currently operating.
When was Grief Coach founded?
Grief Coach was founded in 2018. It employs 1 to 10 people.
Where is Grief Coach based?
Grief Coach is headquartered in Seattle, United States, in the North America region.
How does Grief Coach make money?
One revenue line is on record: direct-to-Consumer Subscription.
Who are Grief Coach's main competitors?
Direct peers on record are Dinner Party, GriefNet and What's Your Grief. Broad incumbents are BetterHelp, Headspace Health and Calm. Emerging players are Lyra Health, Spring Health, Woebot Health and Wysa.
Does Grief Coach have an API?
No public API is recorded for Grief Coach.
What industry is Grief Coach in?
Grief Coach's product category is Grief and Bereavement Support Services. Its primary akta.pro industry code is HLADAHAL, Bereavement & Grief Support Services (Hospice-Affiliated/Independent), with a secondary code of HLAFAEAO, Bereavement, Grief & Family Support Services (Hospice-Linked). Its NAICS code is 624190 and its SIC code is 8300.