MAP Health Management

What MAP Health Management does

MAP Health Management is a population health management organization founded in 2011 by Jacob Levenson and headquartered in Austin, Texas, that delivers telehealth-based peer recovery support and behavioral health services for individuals with substance use disorders (SUD) and co-occurring mental health conditions. The company operates the MAP Care Solutions platform, which connects individuals with certified peer specialists who have lived recovery experience and provides 24/7 phone and video sessions, on-demand access via MAP PeerLink, family support, and mobile engagement through the MAPCares app. MAP serves health insurance payers (including Cigna in 22 markets, Texas Health Aetna, and Horizon Healthcare), employer coalitions such as the Pittsburgh Business Group on Health, addiction treatment providers through the MAP Recovery Network, and individual consumers through a self-pay portal, with health plan contracts representing more than 67 million covered lives.

The platform combines a proprietary population health management technology stack with clinical peer support services. Core technology components include an Amazon Lex-powered chatbot for patient enrollment and peer-specialist matching, an algorithmic predictive model for relapse-risk identification, an IBM Watson Health partnership for advanced analytics, and an exclusive commitment to Tableau for reporting and analytics. The MAP BRCA (Brief Recovery Capital Assessment) is listed as a Behavioral Healthcare Instrument by The Joint Commission and provides a clinically validated outcomes-measurement tool. Remote monitoring integrations include Soberlink (FDA-cleared breathalyzer), Lief Therapeutics Smart Patch (biosensing wearable), Intent Solutions TAD (biometric medication adherence), and WEconnect (recovery mobile app). The company has expanded its clinical footprint through three wholly-owned subsidiaries: MAP Revenue Cycle Solutions (RCM services for treatment providers, established 2016), CARMAhealth (primary care, telepsychiatry, MAT, and TMS across Texas, Florida, and Virginia, acquired June 2021), and The Center for Optimal Living (Integrative Harm Reduction Psychotherapy, acquired August 2021).

MAP generates revenue through multiple channels: subscription payer contracts for behavioral health benefits, licensing of its population health platform to addiction treatment providers in the MAP Recovery Network, employer coalition partnerships, direct-to-consumer self-pay subscriptions, and professional services from MAP Revenue Cycle Solutions. The go-to-market motion combines enterprise field sales targeting payers and provider networks (with dedicated VPs for Payer Sales and Provider Network Development across regional territories), channel partnerships with payer and treatment networks, and direct-to-consumer acquisition. The company reports greater than 70% monthly patient engagement rates and over 200,000 peer recovery support engagements since inception. Funding history includes a $25 million strategic investment from Aetna in 2019, an undisclosed round from Triton Pacific Capital Partners in 2019, and an undisclosed Espresso Capital facility in 2021; the company has remained privately held.

Name

MAP Health Management

Legal name

MAP Health Management, LLC

Website

https://thisismap.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

MAP Health Management provides telehealth-enabled peer recovery support and population health management for individuals with substance use disorders and mental health conditions, serving health insurers, employers, addiction treatment providers, and consumers.

Ownership category

akta.pro rank

Product category

Behavioral Health Population Health Management

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Behavioral Health Benefit Administration (MBHO Core) (HLAEAHAA)

akta.pro secondary industries

Behavioral Health Population Health, Quality & Outcomes Measurement (HLAEAHAI), Behavioral Health Care Management & Case Management (HLAEAHAE), Behavioral Health & Substance Use Remote Monitoring (HLACAFAD)

Keywords

• Peer recovery support
• Substance use disorder treatment
• Behavioral health management
• Telehealth peer support
• Population health management

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payer Contracts: MAP generates revenue through contracts with health insurance payers (commercial, Medicare, Medicaid) who cover peer support services as part of their behavioral health benefits. Services are subject to benefit plan cost share.
2. MAP Revenue Cycle Solutions: Wholly-owned subsidiary providing revenue cycle management services including Provider Enrollment, Benefit Investigation, Charge Entry, Claims and Collections Management, Rejection and Denial Management, and Customized Reporting to addiction treatment providers.
3. Provider Network Licensing: MAP Recovery Network members license the population health management platform to extend care continuum and track outcomes data for discharged patients.
4. Self-Pay Services: Direct-to-consumer telehealth peer support available through self-pay portal for individuals not covered by insurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

MAP Health Management delivers telehealth-enabled peer recovery support services for substance use disorder (SUD) and co-occurring behavioral health conditions through nationally and state-certified peer specialists with lived recovery experience, supported by a population health management platform that includes predictive analytics, outcomes tracking, and the Joint Commission-listed MAP BRCA assessment. The company also licenses its platform to addiction treatment providers through the MAP Recovery Network and offers revenue cycle management services via MAP Revenue Cycle Solutions.

Product overview

MAP Health Management operates a comprehensive behavioral health and substance use disorder management platform built around peer-led support services. The core offering is MAP Care Solutions, which provides telehealth-based peer recovery support through certified specialists with lived experience. This core platform integrates with multiple supporting products including MAP PeerLink (on-demand peer support), the MAPCares Mobile App, and the Joint Commission-listed MAP BRCA assessment tool. MAP also offers the MAP Recovery Network, a provider consortium that licenses its population health management platform to extend care continuity. The company has expanded through acquisitions including CARMAhealth (adding primary care, telepsychiatry, MAT, and TMS services) and The Center for Optimal Living (adding harm reduction psychotherapy). A wholly owned subsidiary, MAP Revenue Cycle Solutions, provides revenue cycle management services. The platform is enhanced by integrations with remote monitoring devices (Soberlink, Lief Therapeutics Smart Patch, Intent Solutions TAD), analytics tools (Tableau, IBM Watson Health), and conversational AI (Amazon Lex).

Differentiator

Problem solved

Functional benefit

Brands

• MAP Care Solutions: Certified peer recovery support services for individuals with substance use disorders and behavioral health conditions.
• MAP Recovery Network
• MAP PeerLink
• MAPCares Mobile App
• MAP BRCA

Products and services

• MAP Care Solutions Telehealth-based peer recovery support services for individuals with substance use disorders and behavioral health conditions, delivered by full-time certified peer specialists with lived recovery experience. Sold to health insurance payers as an outpatient behavioral health benefit and to self-insured employers as an employee benefit, with a self-pay option for individuals.
• MAP PeerLink On-demand peer support service connecting individuals in recovery with peer specialists with shared lived experience via phone, video, or mobile app on a 24/7 basis.
• MAPCares Mobile App Mobile application enabling patients in recovery to connect with peer specialists, track recovery milestones, access inspirational content, maintain a gratitude journal, engage in personal challenges, and access an SOS line for immediate support.
• MAP Recovery Network Premier outcomes-driven provider network of addiction treatment facilities that license MAP's population health management platform to extend the care continuum, conduct risk assessments, increase patient engagement, and demonstrate treatment outcomes to payers.
• MAP Revenue Cycle Solutions (MAP RCS) Wholly owned subsidiary of MAP providing revenue cycle management services to addiction treatment providers, including Provider Enrollment, Benefit Investigation, Charge Entry, Claims and Collections Management, Rejection and Denial Management, and Customized Reporting.
• CARMAhealth Integrated Care Services Acquired integrated primary care and behavioral health management service organization delivering multidisciplinary care including virtual and in-person primary care, telepsychiatry, medication-assisted treatment (MAT), transcranial magnetic stimulation (TMS), and ambulatory withdrawal management across Texas, Florida, and Virginia.
• The Center for Optimal Living (CFOL) Psychotherapy Services Acquired psychotherapy services organization pioneering Integrative Harm Reduction Psychotherapy (IHRP) for mental health and substance use issues, also providing professional training, supervision, and consultation services.
• Population Health Management Platform Enterprise software platform for behavioral health population management that consolidates patient data, tracks outcomes and recovery capital, identifies relapse risk through predictive analytics, and produces reporting for payers, providers, and employers. Licensed to addiction treatment providers through the MAP Recovery Network.

Quantifiable outcome

• Greater than 70% monthly patient engagement rates
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core, major and supporting.

• The Center for Optimal LivingcoreStrategic or Co-development Partner · 19 August 2021Acquisition of The Center for Optimal Living (CFOL), pioneering developer of Integrative Harm Reduction Psychotherapy (IHRP) for mental health and substance use issues. CFOL, founded in 2011 by Dr. Andrew Tatarsky and headquartered in Manhattan, will expand MAP's access to harm reduction therapies and evidence-based treatment models.
• CignacoreStrategic or Co-development Partner · 22 June 2021Expanded partnership making MAP's virtual peer support services available to Cigna behavioral health customers across 22 markets, including coverage for broader mental health conditions beyond addiction. Services available through Cigna's outpatient behavioral health coverage.
• CARMAhealthcoreStrategic or Co-development Partner · 15 June 2021Acquisition of CARMAhealth, a primary care and behavioral health management organization, to expand MAP's virtual and in-person healthcare services. CARMA operates in Texas, Florida, and Virginia delivering multidisciplinary integrated care including primary medicine, behavioral health, telepsychiatry, MAT, and TMS. Enables MAP to deliver the first peer-led, behavioral health home.
• Texas Health AetnamajorStrategic or Co-development Partner · 4 August 2020Collaboration to expand telehealth support services for individuals and families struggling with substance misuse. All 110,000+ people insured by Texas Health Aetna eligible for telephone-based peer support connecting members with certified peer specialists.
• Pittsburgh Business Group on Health (PBGH)majorStrategic or Co-development Partner · 19 May 2020Initiative to expand access to peer support services to more than 100 PBGH employer-members representing over 2.5 million lives. Partnership designed to drive positive outcomes related to growing stressors associated with the COVID-19 pandemic and address substance misuse and behavioral health conditions at large employers.
• Horizon Healthcare Services Inc.majorStrategic or Co-development Partner · 18 October 2018Partnership with New Jersey's largest health insurer to improve addiction outcomes for Horizon members through MAP's peer support services.
• IBM Watson HealthsupportingTechnology or Integration · 5 March 2018Partnership to bring more data-informed care to addiction treatment. MAP's CTO Avi Mukherjee spoke at IBM's booth at HIMSS18 about leveraging IBM Watson to improve outcomes. Goal is to assist in reversing historically poor clinical and financial outcomes in addiction treatment.
• Young People in Recovery (YPR)majorStrategic or Co-development Partner · 31 October 2017Launch of comprehensive, long-term substance use disorder recovery support program combining MAP's remote telehealth peer support with YPR's in-person, community-driven approach. Program delivered nationally through YPR's 50+ chapters and enables Medicare, Medicaid, and commercial insurers to provide better access to recovery resources.
• Wolters Kluwer Health LanguagesupportingTechnology or Integration · 16 August 2017MAP selected Wolters Kluwer Health Language terminology management solutions to improve interoperability and support compliant data exchange within its behavioral health population management platform. Uses Sensitivity Codes to identify and filter sensitive patient information.
• Lief TherapeuticssupportingTechnology or Integration · 24 April 2017Strategic partnership to recognize elevated anxiety levels using Lief Smart Patch biosensing wearable device. Patch monitors heart and breath rates to identify anxiety and provide biofeedback. Data integrated into MAP's platform to support early relapse identification and care coordination.
• WEconnect RecoverysupportingTechnology or Integration · 30 March 2017Partnership to mitigate post-treatment relapse risk using WEconnect's comprehensive relapse reduction mobile application. Pilot program with 200 individuals integrating WEconnect data into MAP's platform to algorithmically assess patients' risk of relapse and recidivism.
• Soberlink HealthcaresupportingTechnology or Integration · 15 February 2017Partnership to remotely track real-time breathalyzer results using Soberlink's FDA-cleared device with facial recognition. Device sends data to MAP's platform for negative results, missed tests, or positive alcohol readings, enabling real-time risk assessment.
• Intent SolutionssupportingTechnology or Integration · 2 February 2017Partnership to track medication adherence using Intent Solutions' TAD biometric pill dispensation device. Device sends real-time data when patients take or fail to take medication, enabling MAP to inform care teams of compliance issues and facilitate early interventions.

Scale indicators7 records

Recent moves8 records

Expansion highlights8 records

Direct peers

• Boulder Care: Boulder Care is a telehealth addiction treatment platform offering medication-assisted treatment and peer support to patients with substance use disorders. It is the most direct peer to MAP, operating a similar value-based, payer-contracted model with a peer-support-led care team.
• Workit Health: Workit Health provides virtual substance use disorder treatment, including counseling, medication-assisted treatment, and peer support, often paid for by employers and health plans. It directly competes with MAP's payer- and employer-sponsored telehealth SUD model.
• Pelago: Pelago (formerly QuitGenius) is a digital clinic for substance use, including tobacco, alcohol, and opioids, sold primarily through employers and health plans. It overlaps with MAP's payer/employer GTM and chronic-condition management approach.
• Eleanor Health: Eleanor Health is a value-based outpatient addiction and mental health provider combining medication-assisted treatment, therapy, and peer recovery support. Its peer-led, value-based contract model closely parallels MAP's payer-driven care management approach.
• Lionrock Recovery: Lionrock Recovery delivers online counseling and support for substance use and co-occurring disorders via telehealth. It competes with MAP in the virtual SUD treatment and peer-support category.
• Lyra Health: Lyra Health is a mental health benefits platform sold to employers and payers, offering therapy, coaching, and increasingly substance use support. It competes with MAP for employer and payer mental health spend, though with a broader mental health focus.
• Spring Health: Spring Health provides precision mental health benefits to employers and health plans, including therapy, coaching, and medication management. It is an adjacent competitor for employer-sponsored behavioral health dollars, with growing SUD coverage.
• Modern Health: Modern Health is a global mental health platform offering therapy, coaching, and wellness programs to employers and payers. It is an adjacent competitor for employer-sponsored behavioral health contracts, with growing coverage of substance use and crisis support.

Broad incumbents

• Hazelden Betty Ford Foundation: Hazelden Betty Ford is one of the largest nonprofit addiction treatment providers in the U.S., operating residential and outpatient programs. It overlaps with MAP through the addiction treatment provider network (MAP Recovery Network members include comparable facilities) but is a much broader, established incumbent.

Emerging players

• Charlie Health: Charlie Health provides virtual intensive outpatient (IOP) mental health treatment for adolescents and young adults, with growing payer and family partnerships. It overlaps with MAP's telehealth behavioral health delivery but targets a narrower youth population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MAPRecoveryNet
• YouTubeyoutube.com/channel/UCx2ag9K1x6H8Y5t6vRtS1jQ
• Facebookfacebook.com/MAPRecoveryNetwork
• LinkedInlinkedin.com/company/map-health-management

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAP Health Management