Whaly
Whaly is a Paris-based AI platform that turns enterprise sales data into actionable field-ready recommendations, serving FMCG companies such as Danone, Tropicana, and Lactalis with modular AI copilots, BI, and field execution tools.
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Whaly does
Whaly is a Paris-based AI platform that aggregates and activates dispersed business data into field-ready recommendations for enterprise sales teams, with a primary focus on FMCG and consumer goods companies. Founded in 2021 after participating in Y Combinator's S21 batch and joining Station F, the company pivoted in 2022 from a general business intelligence product to a specialized field execution platform. Its customer base includes major FMCG multinationals such as Danone, Tropicana (a PepsiCo subsidiary), Lactalis Lait, and Suntory, with documented deployments covering approximately 20% of the French FMCG retail sector.
The platform is built on a four-layer data architecture and connects natively to major cloud data warehouses including BigQuery, Snowflake, Redshift, Databricks, Athena, and Postgres so that data remains under customer control. Its product surface comprises a core platform plus modular add-ons: Copilot Builder (a custom AI assistant trained on company-specific data), Self Service BI, App Builder (no-code custom applications), Data Collection, and use-case modules for Sales Performance Monitoring, Perfect Store Roll-Out, and CPG/Retail Commercial Execution. AI capabilities center on a recommendation engine, generative AI for sales arguments and visit summaries, predictive analytics for pipeline and deal scoring, and knowledge retrieval from structured business data, with outputs delivered through Slack, Microsoft Teams, and email.
Whaly operates a subscription-based revenue model with custom enterprise pricing tied to use cases, data environment, user count, and rollout scope. The go-to-market combines direct enterprise sales (discovery call, 6-week implementation, 1-month pilot, progressive rollout) with a self-serve platform at app.whaly.io for mid-market and PLG adoption. Pricing is not publicly disclosed and requires a custom quote, and implementation and deployment services are bundled with subscriptions. To date the company has raised approximately $2M in disclosed funding, most notably a $1.9M seed round in June 2022 led by redalpine with participation from Kima Ventures, Ventech, and Y Combinator.
Whaly firmographics
Firmographics- Name
- Whaly
- Legal name
- Whaly SAS
- Website
- https://whaly.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Whaly is a Paris-based AI platform that turns enterprise sales data into actionable field-ready recommendations, serving FMCG companies such as Danone, Tropicana, and Lactalis with modular AI copilots, BI, and field execution tools.
- Ownership category
- akta.pro rank
Whaly industry classification
Industry- Product category
- Sales Intelligence / Revenue Intelligence Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
- akta.pro secondary industries
- Enterprise Reporting & Pixel-Perfect Reporting (HDAEAMAB), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
Keywords
Where Whaly is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Whaly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise Subscription: Whaly operates on a subscription model with custom pricing based on use cases, data environment, number of users, rollout ambition, and support needs. Each deployment is scoped around business priorities rather than fixed pricing tiers. Subscriptions automatically renew for additional periods.
- Implementation & Deployment Services: Deployment services including business and data assessment, tailor-made solution design, data integration and modeling, regional test phase, and change management support are included as part of the deployment engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise deployment - no standard tiers |
| Subscription | Annual | Annual subscription with auto-renewal |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Whaly product offering
Product offeringCore offering
Whaly is an AI-powered sales copilot and revenue intelligence platform that aggregates dispersed business data (CRM, Nielsen panels, targets, documents, internal sources) and delivers real-time actionable insights, alerts, and next-best-action recommendations to field sales teams. Built on a 4-layer data architecture, it combines self-service BI, a generative AI Copilot Builder trained on company-specific data, no-code App Builder, and use-case modules for Sales Performance, Perfect Store, and Retail Execution targeting primarily FMCG/CPG enterprises.
Product overview
Whaly is an AI-powered sales copilot and revenue intelligence platform built as a unified core platform with modular add-on products. The core Whaly Platform provides a 4-layer data architecture that aggregates and makes sense of dispersed business data, delivering real-time actionable insights and alerts. The platform's key modules include Copilot Builder (for building custom AI companions trained on company data), Self Service Business Intelligence (for accessible data exploration), App Builder (for custom apps beyond dashboards), Data Collection (for connecting data sources and warehouses), and use-case-specific modules for Sales Performance Monitoring, Perfect Store Roll-Out, and CPG & Retail Commercial Execution. A Whaly API enables embedding and programmatic access. Whaly's go-to-market approach is deployment-first: each deployment is scoped around the customer's business priorities, data maturity, and field organization, starting with a free assessment, followed by a 6-week implementation and 1-month pilot before national rollout.
Differentiator
Problem solved
Functional benefit
Products and services
- Whaly Platform (Core) Central AI-powered data intelligence platform that aggregates, models, and activates business data for field sales teams using a 4-layer architecture. Serves as the foundation for all module-level products including Copilot Builder, App Builder, Data Collection, and Self-Service BI.
- Copilot Builder Module that enables users to build their own AI co-pilot trained on the company's own data, delivering the right information to the right people before key moments (meetings, store visits) and allowing natural-language questions about internal data. Sold as a distinct add-on/module on Whaly's website.
- Self-Service Business Intelligence Self-service BI module making data exploration accessible to non-technical teams. Combines a modeling layer with a user-friendly Workspace interface where data consumers build dashboards, ask questions, and share insights. Sold as a distinct module on Whaly's platform.
- App Builder Module for creating custom apps on top of company data for complex processes and use cases such as checking form compliance or re-ordering stocks, extending beyond dashboards into custom workflow applications. Sold as a distinct module.
- Data Collection Data ingestion module that connects to all data sources within a company's ecosystem. Includes native connectors for major data warehouses (BigQuery, Snowflake, Redshift, Athena, Databricks, Postgres) and business data sources (CRM, marketing platforms). Sold as a distinct module.
- Sales Performance Monitoring Use-case module that monitors sales performance in real time and proactively acts on the most promising prospects and accounts. Includes automated CRM/prospecting data collection, sales rep performance coaching dashboards, deal performance reviews, and customizable AI-powered alerts delivered via Slack, Teams, and Email.
- Perfect Store Roll-Out Retail execution module providing real-time alerts for optimizing how products are displayed and merchandised in stores, boosting customer experience and sales through store-level visibility and merchandising compliance tracking.
- CPG & Retail Commercial Execution Module for CPG and retail field execution that maximizes retail execution by empowering field sales teams to prioritize the right actions and stores, freeing up time for value-added tasks.
- Whaly API REST API with access key authentication enabling programmatic access to Whaly functionality, including report embedding in external business applications and data integration. Supports passing contextual user and record filters (userId, userEmail, recordId) for dynamic, personalized data delivery in tools such as Salesforce.
Quantifiable outcome
- 25% of overall pipeline is leaking when sales performance data is insufficient
- +7 more outcomes
Companies that use Whaly
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Whaly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability8 records
Feature6 records
Whaly partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Station FcoreWhaly joined Station F, the world's largest startup campus located in Paris, France.
- Google Cloud (Data Centers)coreWhaly production data is processed and stored within Google Cloud data centers which use state-of-the-art security measures including perimeter fencing, biometric checks, and 24x7 security guards.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Whaly competitors and assessment
Company assessmentDirect peers
- Gong: Revenue intelligence platform that uses AI to analyze sales calls and pipeline, providing next-best-action recommendations and coaching for B2B sales teams. Closely comparable to Whaly's Copilot Builder and Sales Performance modules, though Gong focuses more on conversation intelligence than field retail execution.
- Clari: Revenue intelligence and sales forecasting platform with AI-driven deal scoring, pipeline analytics, and proactive alerts. Comparable to Whaly's predictive analytics and Sales Performance Monitoring module, especially around pipeline change detection and next-best-action alerts delivered to reps.
- Salesloft: Sales engagement platform that combines cadences, calls, email, and AI-driven deal insights to help sales teams prioritize and execute. Overlaps with Whaly on AI-driven prioritization and alert-based next-best-action delivery via Slack/email.
- Outreach: Sales execution platform with AI-driven deal insights, pipeline management, and rep coaching. Like Whaly, it emphasizes moving from visibility to action and pushes next-best actions to reps through integrated workflows.
- Toucan Toco: Paris-based embedded analytics and BI platform focused on making data accessible to non-technical business users. Closest French peer in terms of geography, BI heritage, and target user (business teams rather than data teams), though it lacks Whaly's AI copilot and field-execution specialization.
- ThoughtSpot: AI-powered analytics platform with natural language search and automated insights, comparable to Whaly's Self-Service BI and Copilot Builder modules. Serves enterprise business users seeking to democratize analytics, similar to Whaly's target personas.
Broad incumbents
- Tableau: Market-leading BI and visualization platform, now part of Salesforce. Overlaps with Whaly's Self-Service BI and reporting modules but is a horizontal tool, not specialized for FMCG field execution or action-oriented AI recommendations.
- Domo: Cloud-based BI and data platform with alerting, dashboards, and embedded analytics. Comparable to Whaly's reporting and alert delivery capabilities (Slack/Teams/email), though Domo is a horizontal incumbent rather than a CPG-specialized execution layer.
Emerging players
- Peak AI: Decision intelligence platform that applies AI to commercial decisions for retail and CPG companies, including pricing, inventory, and customer personalization. Overlaps with Whaly's CPG focus and AI-driven recommendation engine, though Peak emphasizes commercial decisions over field sales execution.
- Cognism: AI-driven sales intelligence and revenue platform with prospecting, intent data, and pipeline acceleration features. Comparable to Whaly's Sales Performance module in terms of pushing actionable signals to reps, though it focuses on B2B outbound rather than FMCG field execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Whaly social profiles
Digital presenceWhaly compliance and trust
Trust signalCompliance3 records
Whaly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whaly leadership team
Management profileNumber of profiles
Profiles3 records
Whaly funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whaly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whaly
What does Whaly do?
Whaly is an AI-powered sales copilot and revenue intelligence platform that aggregates dispersed business data (CRM, Nielsen panels, targets, documents, internal sources) and delivers real-time actionable insights, alerts, and next-best-action recommendations to field sales teams. Built on a 4-layer data architecture, it combines self-service BI, a generative AI Copilot Builder trained on company-specific data, no-code App Builder, and use-case modules for Sales Performance, Perfect Store, and Retail Execution targeting primarily FMCG/CPG enterprises.
Is Whaly a public or private company?
Whaly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Whaly founded?
Whaly was founded in 2021. It employs 1 to 10 people.
Where is Whaly based?
Whaly is headquartered in Paris, France, in the Europe region.
How does Whaly make money?
Two revenue lines are on record. Enterprise Subscription is the primary driver. The others are implementation & Deployment Services.
Who are Whaly's main competitors?
Direct peers on record are Gong, Clari, Salesloft, Outreach, Toucan Toco and ThoughtSpot. Broad incumbents are Tableau and Domo. Emerging players are Peak AI and Cognism.
Does Whaly have an API?
Yes. Whaly exposes a REST API with access key authentication for customer-managed access to Whaly endpoints. Customer access keys can be regenerated on demand. The API enables embedding reports in business applications and passing contextual filters (userId, userEmail, recordId) from external platforms such as Salesforce. Whaly also offers an Embedding API documented at https://docs.whaly.io/ for embedding reports in business apps and a Partner Portal for partner-facing integration scenarios. All API endpoints require authentication, and integrations with third-party applications use OAuth or applicable third-party authentication mechanisms. Developer documentation is at developers.whaly.io.
What industry is Whaly in?
Whaly's product category is Sales Intelligence / Revenue Intelligence Software. Its primary akta.pro industry code is BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots), with a secondary code of HDAEAMAB, Enterprise Reporting & Pixel-Perfect Reporting. Its NAICS code is 541511 and its SIC code is 7372.