inCitu
- Company typePrivate
- Founded2020
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
inCitu firmographics
Firmographics- Name
- inCitu
- Legal name
- inCitu.ar Inc.
- Website
- https://incitu.us
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
inCitu industry classification
Industry- Product category
- Geospatial Augmented Reality Software for Urban Planning
- NAICS
- Computer Systems Design Services (541512), Geophysical Surveying and Mapping Services (541360)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ)
- akta.pro secondary industries
- AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where inCitu is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
inCitu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing (Pro Tier): The Pro account is priced at $200/user/month (billed monthly) or $2,000/user/year (billed annually), offering unlimited projects, 1 GB cloud storage, team collaboration, project analytics, private projects, and integrations. This is the primary recurring revenue stream targeting professional users at AEC firms, developers, and planners.
- Enterprise Platform Licensing: Enterprise accounts include projects shown on the organization's white-label map, integration to proprietary systems, priority support, and a white-labeled platform. Pricing is custom/quote-based. Targets large city governments, transit authorities, and major developers.
- Basic Free Tier (Freemium): Free tier (1 project, 25 MB storage) for non-commercial internal evaluation purposes. Functions as a freemium lead-generation entry point that converts users to Pro or Enterprise tiers.
- Professional Services & Consulting: inCitu provides professional services including implementation support, custom AR experience creation, data preparation, and training, particularly for city government and AEC enterprise clients. Mentioned as part of engagement workflows for major projects (e.g., COTA LinkUS, Tampa Bay, Charleston).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free, non-commercial internal evaluation |
| Subscription | Annual | Professional subscription for AR content creation and sharing |
| Subscription | Multi-year contract | Enterprise white-label platform with custom integrations and support |
| Subscription | Annual | Academic pricing for educational institutions |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels10 records
inCitu product offering
Product offeringCore offering
inCitu provides a no-code, web-based geospatial augmented reality platform that lets architects, developers, city planners, and city governments place 3D building and infrastructure models at real geographic locations and view them at full scale through smartphone cameras via QR code scanning. The platform enables civic engagement by allowing community members to visualize proposed urban developments in-situ before construction, and integrates with Esri ArcGIS and Autodesk Revit/Forma for AEC workflows. It sells subscriptions (Pro tier at $200/user/month), custom Enterprise white-label platform licenses, and freemium Basic accounts.
Product overview
inCitu is a geospatial augmented reality platform for urban planning visualization. The core inCitu Platform enables users to place 3D building models in real-world urban contexts via QR code scanning, accessible without app download. The product portfolio includes inCitu Pro (paid subscription with unlimited projects, team collaboration, and ArcGIS integration), inCitu Basic (free tier for internal evaluation), and inCitu Enterprise (white-labeled platform for organizations). The inCituDX integration connects Autodesk Revit models from Forma Data Management directly to the AR platform. Cross-platform access is available via iOS app, Instagram Effects, and Snapchat Lenses.
Differentiator
Problem solved
Functional benefit
Brands
- inCituAR: Augmented reality platform for visualizing urban development projects at actual locations
- inCitu Pro
- inCituDX
Products and services
- inCitu Pro Paid subscription tier of the inCitu geospatial AR platform for professional users and organizations. Priced at $200/user/month or $2,000/user/year. Includes unlimited projects, 1 GB cloud storage, team collaboration, project analytics, private projects, gathering user feedback, edit CTA links, edit App Clip subtitle, model conversion, and integration to ArcGIS. Projects are shown on the inCitu app and online map.
- inCitu Enterprise Custom-quote enterprise tier of the inCitu platform targeting large city governments, transit authorities, and major developers. Includes projects displayed on organization's white-label map, integration to proprietary systems, priority support, and a white-labeled platform. Sold via direct enterprise sales.
- inCituDX (inCituAR for Data Exchange) Integration product (inCituAR for Data Exchange) available on the Autodesk App Store that connects Autodesk Revit BIM models stored in Autodesk Forma Data Management directly to inCitu's location-based AR platform. Automatically pulls curated subsets of Revit models into inCitu and generates a geolocated AR project shareable via QR code; Revit model updates automatically refresh the AR project. Targets AEC teams.
- inCitu AR Mobile App Native iOS mobile application for viewing AR visualizations of proposed urban developments on-site at development locations. Available on the Apple App Store and Google Play. Enables users to scan QR codes at physical development sites and view proposed buildings, infrastructure, and changes at full scale via their smartphone camera.
Quantifiable outcome
- 100,000+ views on a single city proposal — described as unprecedented in planning history by a former Mayor of Kansas City
- +5 more outcomes
Companies that use inCitu
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
inCitu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature9 records
inCitu partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Snap Inc.coreinCitu partnered with Snap Inc. to make AR experiences available through Snapchat Lenses. Projects like the Ralph Wilson Park Pedestrian Bridge were accessible via Snapchat. inCitu also won the Ghost Innovation Lab Program (Snap AR's innovation program).
- EsricoreinCitu has partnered with Esri for AR integrations with the ArcGIS ecosystem. Projects like COTA LinkUS embed inCitu AR experiences in Esri ArcGIS Online maps. The partnership includes an open-data-to-AR pipeline using ArcGIS StoryMaps. inCitu is part of Esri's startup program.
- AutodeskcoreinCitu launched inCituDX, a direct integration connecting Autodesk Revit models stored in Autodesk Forma Data Management to inCitu's geolocated AR platform. The integration is available on the Autodesk App Store. The partnership was announced at Autodesk DevCon 2026. Also supports integration with ArcGIS CityEngine and ArcGIS Urban.
- Virtual AmericacoreVirtual America, led by Paul Turner, is a key partner specializing in reality capture, digital twins, and immersive storytelling for historic sites. The partnership includes the 'Lost Charleston' digital preservation project, bringing demolished historic buildings back to life through AR. Also partnered on the Charleston AR pilot project.
- Moondog Animation StudiocoreMoondog Animation Studio, specialists in 3D modeling and animation, partnered with inCitu on the Charleston pilot project, creating 3D models including a section of Charleston's proposed Perimeter Protection Barrier/seawall and a mixed-use King Street development.
- Cornell TechminorCornell Tech is listed as a partner/institution on inCitu's website. Greg Lindsay served as a 2023 Urban Tech Fellow at Cornell Tech and hosted a joint webinar with inCitu on 'The Augmented City'.
- NYU (New York University)minorNYU is listed as a partner on inCitu's website. Founder Dana Chermesh-Reshef is an NYU CUSP (Center for Urban Science and Progress) alumna.
- US IgniteminorUS Ignite, an organization focused on smart cities and advanced networking, is listed as a partner on inCitu's website.
- AWE (Augmented World Expo)minorAWE (Augmented World Expo) is listed as a partner on inCitu's website. inCitu has participated in and spoken at AWE events and won the 2021 Auggie Award at AWE.
- Urban Land Institute (ULI)minorUrban Land Institute (ULI) is listed as a partner on inCitu's website, suggesting a relationship for thought leadership and urban planning community outreach.
- Manhattan Community Board 5minorManhattan Community Board 5 used inCitu for planning notifications and community engagement on land use and zoning matters. Layla Law-Gisiko, Chair of the Land Use and Zoning committee, called inCitu 'the tool we've never dared to dream of.'
- Urban Assembly Maker AcademyminorHigh school students from the Urban Assembly Maker Academy collaborated with inCitu and Gotham Park on a community design internship, creating AR experiences of their street furniture designs that repurposed rainwater from the Brooklyn Bridge.
- Knight Foundation / Engagement Lab at Emerson CollegeminorinCitu was featured in a Knight Foundation / Engagement Lab report on 'Solving for Trust: Innovations in Smart Urban Governance.' The report examined how cities are using new tools to listen better and solve a crisis of trust in public institutions.
- Central Ohio Transit Authority (COTA)coreCOTA partnered with inCitu for the LinkUS transit plan campaign, creating immersive BRT and transit-oriented development AR experiences. The campaign generated over 2,000 AR views and contributed to voter approval of the LinkUS plan.
- Colorado Smart Cities AllianceminorColorado Smart Cities Alliance is listed as a partner on inCitu's website, suggesting a regional partnership for smart cities and urban technology deployment.
- Radson DevelopmentcoreRadson Development partnered with inCitu for developer-sponsored AR planning notifications at the Wakefield Yards affordable housing project in The Bronx — the first developer-sponsored augmented planning notifications in NYC.
- Ralph Wilson Park ConservancycoreThe Ralph Wilson Park Conservancy partnered with inCitu to visualize the Ralph Wilson Park Pedestrian Bridge in AR, making it viewable via the inCitu app, Instagram Effects, and Snapchat Lenses. The project engaged over 360 viewers in the first month.
- Colloqate DesignminorColloqate Design, a nonprofit architecture practice focused on design justice, used inCitu AR to bring community pavilion designs to life, successfully converting hesitant community members to excited supporters within minutes.
- MurphyEpsoncoreMurphyEpson, a strategic communications firm, partnered with inCitu and COTA on the LinkUS transit campaign, arranging AR photo ops with Columbus Mayor Andrew J. Ginther and coordinating the experiential AR bus tour experience.
- NOVABYminorNOVABY, led by Julia Beabout, integrated inCitu AR in projects such as Downtown Seattle's Jane's Walk 2025, using XR to help downtown communities make their stories visible and have a say in the future of public spaces.
- Tampa Bay Regional Planning CouncilcoreThe Tampa Bay Regional Planning Council (TBRPC) uses inCitu Pro for multiple climate resilience and urban growth projects in Florida, including sea level rise demonstrations and living shoreline prototypes.
- County of KauaiminorAlan Clinton from the County of Kauai used inCitu to bridge local and expert knowledge, enabling communities, planners, and fire experts to visualize and collaborate on wildfire resilience policy using AR.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
inCitu competitors and assessment
Company assessmentDirect peers
- Cityzenith: Cityzenith offers DigitalTwin technology for the built environment and smart cities, providing 3D visualization of urban assets for stakeholders. It is directly comparable to inCitu as both platforms target AEC firms, developers, and city governments with immersive 3D/AR visualization to support planning and stakeholder engagement, though Cityzenith has historically leaned on digital twins rather than smartphone-based geolocated AR.
- Geopipe: Geopipe uses AI to generate immersive, geo-accurate 3D worlds from sensor data for games, simulation, AR/VR, and digital twin applications. It is comparable to inCitu because both turn real-world geographic and built-environment data into 3D assets usable for AR visualization, and both serve urban planning and AEC-adjacent use cases with photorealistic spatial content.
Broad incumbents
- Autodesk: Autodesk is the dominant BIM and AEC software provider (Revit, Forma) and has invested in AR/VR visualization through Forma and partner apps including inCituDX. It is comparable as both a partner and a potential broad incumbent peer whose native roadmap (e.g., AR within Forma) could overlap with inCitu's geospatial AR layer for AEC users.
- Trimble: Trimble provides geospatial, BIM, and construction technology widely used in AEC and government infrastructure workflows. It is comparable to inCitu as a broad incumbent offering overlapping capabilities in geo-referenced 3D visualization and AEC integration, though Trimble serves a much broader portfolio of industries and uses, with AR as one feature among many.
- Matterport: Matterport provides 3D spatial capture and digital twin technology used across real estate, AEC, and facilities management. It is comparable to inCitu as both produce immersive 3D models used by AEC and property stakeholders, but Matterport focuses on capture of existing spaces while inCitu focuses on visualizing proposed future developments in real-world geographic context.
- Unity Technologies: Unity provides real-time 3D development platforms used across gaming, AEC visualization, and digital twin applications. It is comparable to inCitu as a broad incumbent enabling 3D/AR content creation, though Unity serves a much wider developer ecosystem rather than specializing in geospatial civic engagement.
- Esri: Esri is the dominant GIS platform for city governments and planning agencies (ArcGIS Online, ArcGIS Urban, CityEngine) and integrates with inCitu for AR-enabled maps. It is comparable as a broad incumbent that owns the GIS data layer underlying urban planning workflows, with inCitu functioning as an AR visualization extension to the Esri ecosystem.
Emerging players
- Streetmix (Mixing Spot): Streetmix provides collaborative street design tools used by advocates and planners, and has explored 3D/AR visualization of street redesigns. It is an adjacent peer to inCitu because both empower non-technical users to visualize proposed urban changes and have explored AR outputs for community engagement, though Streetmix focuses on street-level redesign rather than building-scale AR.
- 3DStreet: 3DStreet is an open-source street design tool that creates 3D visualizations of urban streetscapes and has partnered with inCitu to enable AR viewing of 3DStreet scenarios. It is comparable as a peer because it feeds the same creator-to-AR pipeline and serves the same planning and advocacy audiences, functioning as a complementary content source rather than a direct competitor.
- Visual Vocal: Visual Vocal offers an AR/VR platform for community engagement, allowing stakeholders to leave spatial feedback and visualizations on real-world sites. It is comparable to inCitu because both target civic engagement and community planning use cases with geolocated AR/VR content, though Visual Vocal emphasizes interactive feedback collection while inCitu focuses on visualizing proposed developments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
inCitu social profiles
Digital presenceinCitu financial estimates
Financial estimateRevenue estimate
Valuation estimate
inCitu leadership team
Management profileNumber of profiles
Profiles1 record
inCitu funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
inCitu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about inCitu
What does inCitu do?
inCitu provides a no-code, web-based geospatial augmented reality platform that lets architects, developers, city planners, and city governments place 3D building and infrastructure models at real geographic locations and view them at full scale through smartphone cameras via QR code scanning. The platform enables civic engagement by allowing community members to visualize proposed urban developments in-situ before construction, and integrates with Esri ArcGIS and Autodesk Revit/Forma for AEC workflows. It sells subscriptions (Pro tier at $200/user/month), custom Enterprise white-label platform licenses, and freemium Basic accounts.
Is inCitu a public or private company?
inCitu is a private company. It is classified as venture growth investor backed and is currently operating.
When was inCitu founded?
inCitu was founded in 2020. It employs 1 to 10 people.
Where is inCitu based?
inCitu is headquartered in Brooklyn, United States, in the North America region.
How does inCitu make money?
Four revenue lines are on record. Subscription Licensing (Pro Tier) is the primary driver. The others are enterprise Platform Licensing, basic Free Tier (Freemium) and professional Services & Consulting.
Who are inCitu's main competitors?
Direct peers on record are Cityzenith and Geopipe. Broad incumbents are Autodesk, Trimble, Matterport, Unity Technologies and Esri. Emerging players are Streetmix (Mixing Spot), 3DStreet and Visual Vocal.
Does inCitu have an API?
No public API is recorded for inCitu.
What industry is inCitu in?
inCitu's product category is Geospatial Augmented Reality Software for Urban Planning. Its primary akta.pro industry code is BPAIANAJ, Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities), with a secondary code of HDAAAEAJ, AR/VR & Spatial Computing (SLAM, 3D vision). Its NAICS code is 541512 and its SIC code is 7371.