What Visual Vocal does

Visual Vocal was a Seattle-based, privately-held software company founded in 2015 that built a cloud-based AR/VR communication and collaboration platform branded as "Vv." The platform enabled users to author, annotate, and markup spatially-anchored digital "Vv" objects via desktop web authoring tools and native iOS/Android mobile apps, with support for spherical capture devices and BIM-based content generation. Real-time immersive meetings could be hosted for up to 100 paid participants, and the company developed a Universal Tracking ID system to bridge physical-world assets (jobsite markings, LMS records) to digital Vv content.

The company's primary commercial focus was construction and industrial safety: it marketed just-in-time jobsite safety documentation, a ruggedized "Mobile Classroom" VR training kit, and self-directed training modules with voice annotation and visual markup. Industry segments addressed facilities documentation with "Time Travel and X-Ray Vision" features and remote expert teleportation to jobsite locations. Distribution was structured as a hybrid motion: a freemium product-led growth funnel (free view/join tier, paid authoring/hosting monthly tier) layered with annual enterprise deployments for organizations requiring dedicated infrastructure. Investors across five 2017-2019 rounds included Eniac Ventures (lead), Alliance of Angels, Max Ventures, Scout Ventures, Spider Capital, Social Starts, Puget Sound Venture Club, New York Venture Partners, Ascend, and Family Angel Management Fund, with total disclosed funding of approximately $6.1M.

The company's three-person founding executive team was led by CEO John SanGiovanni (Microsoft Research veteran, 20+ AR/mobile/UI patents, co-inventor of the Microsoft Tile homescreen), CTO/CISO Sean B House (6+ patents in distributed networks, 50+ mobile apps shipped), and CFO Susan Sigl (CFO Selections, SeaPoint Ventures co-founder, ex-WTIA president). Per the company's own website, the Vv platform is no longer available and the site is preserved as an archive of a completed "5-year Spatial Computing Experiment," indicating the commercial platform has been wound down.

Name

Visual Vocal

Website

https://visualvocal.com

Company type

Private

Founded year

2015

Operating status

Closed

Headcount range

1–10 employees

Short description

Visual Vocal was a Seattle-based startup that built a cloud-based AR/VR communication platform for construction-safety documentation, immersive training, and facilities collaboration. The platform supported spherical capture, BIM-based authoring, mobile apps, and enterprise deployments before being discontinued following a five-year operating run.

Ownership category

akta.pro rank

Product category

AR/VR Collaboration Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)

akta.pro secondary industries

Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps) (BPAEAIAC), Cloud Collaboration & Remote Recording Platforms (MPAIAIAD)

Keywords

• AR/VR collaboration
• Spatial computing
• Immersive communication
• VR safety training
• BIM authoring tools

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Tiers: Tiered subscription model with Free, Team, and Enterprise accounts. Free accounts provide basic access (view messages, join meetings). Paid accounts unlock authoring capabilities and meeting hosting for up to 100 participants. Enterprise deployments offer dedicated infrastructure and likely premium support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

Visual Vocal built the Vv Cloud, a cloud-based AR/VR communication and collaboration platform that lets users create, annotate, and share spatially-anchored immersive content via desktop web and iOS/Android apps. Core products include the Vv authoring platform with BIM integration, the Mobile Classroom training kit for VR safety training on jobsites, and the Vv Safety Training solution for just-in-time jobsite safety documentation. The platform supports free, team, and enterprise account tiers, with paid accounts enabling full authoring and hosting of real-time meetings for up to 100 participants.

Product overview

Visual Vocal is a cloud-based AR/VR communication platform offering a suite of tools for creating, annotating, and sharing immersive content. The platform consists of the Vv Cloud backend, Vv digital AR/VR objects (documents), desktop web authoring tools with BIM integration, and mobile apps for iOS and Android. The company provides both free and paid account tiers: free users can view and join meetings, while paid users can author content with annotation/markup capabilities and host real-time meetings for up to 100 participants. Visual Vocal also offers specialized vertical solutions including Vv Safety Training, which provides just-in-time documentation, mobile classroom capabilities, and self-directed training modules—all connected via a Universal Tracking ID system that integrates with Learning Management Systems. The platform supported spherical capture devices and enabled content creation from BIM models. Note: The Vv platform is no longer available; the site remains as an archive of their 5-year spatial computing experiment.

Differentiator

Problem solved

Functional benefit

Products and services

• Vv Cloud Platform Cloud-based AR/VR authoring and collaboration platform enabling users to create, annotate, mark up, and share spatially-anchored immersive content. Free accounts can open AR/VR messages and join meetings; paid Team accounts can author content with annotation/markup and host real-time meetings up to 100 participants; Enterprise deployments add dedicated infrastructure for large organizations.
• Vv Safety Training AR/VR-based safety documentation and training solution for construction and industrial organizations, enabling just-in-time documentation of safety issues directly from jobsites via smartphone, self-directed training with voice annotations and visual markup, and cloud-connected training content accessible via app or web link with Universal Tracking ID integration to Learning Management Systems.
• Mobile Classroom Ruggedized VR training kit that brings immersive VR safety lessons to any jobsite location, requiring no batteries (only the learner's smartphone and cellular connection). Includes presenter tools for guiding collaborative immersive experiences during training sessions.

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Spatial: Spatial operates a cross-platform AR/VR collaboration and meeting platform for enterprises, with a freemium and enterprise tier model that closely mirrors Visual Vocal's product/GTM approach. Both target immersive, spatial communication and meetings accessible via web, mobile, and headsets.
• Arthur Technologies: Arthur is an enterprise VR collaboration and meeting platform offering virtual offices, whiteboarding, and presentation tools. It competes directly with Visual Vocal in the enterprise immersive-meetings category with a similar headset-and-mobile access model.
• Glue: Glue provides a VR collaboration platform for remote teams, offering shared virtual workspaces, meetings, and spatial whiteboarding. It targets the same enterprise immersive-collaboration use case as Visual Vocal with comparable real-time multi-participant meetings.
• MeetinVR: MeetinVR is a VR meeting and collaboration software with avatar-based meetings, whiteboarding, and content sharing. It overlaps directly with Visual Vocal's real-time AR/VR meetings (up to 100 participants) and collaboration features.
• Doghead Simulations (Rumii): Doghead Simulations' Rumii product is a social VR platform for enterprise meetings, training, and education. It is a direct peer to Visual Vocal in delivering immersive, real-time, multi-user collaboration experiences on desktop and VR devices.

Emerging players

• Mursion: Mursion provides VR-based simulation training for workplace skills, with a particular focus on soft-skills and safety/professional training. It overlaps with Visual Vocal's VR safety training use case, though Mursion emphasizes human-simulated interactions rather than jobsite documentation.
• Scope AR: Scope AR delivers enterprise AR collaboration and knowledge-sharing tools, including remote assistance and AR-guided workflows. It addresses a similar use case to Visual Vocal's expert teleportation and facilities documentation features, with comparable BIM/spatial content integration.
• Arvizio: Arvizio provides enterprise AR/VR collaboration software for design review, training, and facilities operations, with multi-user capabilities and BIM/3D model integration. It addresses the same construction, industrial, and facilities use cases that Visual Vocal targeted, with overlapping annotation and review features.

Broad incumbents

• Microsoft Mesh / AltspaceVR: Microsoft Mesh (and the related AltspaceVR platform) is the broad incumbent offering for enterprise immersive meetings and spatial collaboration, integrated with Teams and the Microsoft 365 stack. It competes head-on with Visual Vocal's real-time AR/VR meetings at a much larger distribution and pricing scale.
• Meta Horizon Workrooms: Meta Horizon Workrooms is Meta's enterprise-focused VR meeting and collaboration product, offering shared virtual workspaces, whiteboarding, and meeting hosting. As a broad incumbent with massive distribution leverage, it represents a structural threat to any small independent immersive collaboration platform.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/visualvocalvr
• Facebookfacebook.com/visualvocal
• LinkedInlinkedin.com/company/visual-vocal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Vocal