SmartFleet
SmartFleet (SmartFleetHQ) is a Central American IoT fleet management platform serving distribution, construction, and corporate fleets with GPS tracking, OBD diagnostics, BLE fuel sensors, cameras, and remote immobilization, sold via subscription plus hardware and professional services.
- Company typePrivate
- Founded2013
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SmartFleet does
SmartFleet (also marketed as SmartFleetHQ and Smart Fleet) is a Central American IoT fleet management platform serving commercial vehicle and heavy machinery operators. The product combines GPS tracking, OBD-II/CAN Bus diagnostics, BLE wireless fuel sensors, vehicular cameras, geofencing, and remote immobilization into a single cloud-based platform accessible via web dashboard and mobile app. Its architecture is modular: a core platform covers real-time GPS, geofencing, operational dispatch, driver behavior, preventive maintenance, and executive reporting, while add-on modules extend capabilities into remote OBD diagnostics, in-cabin and exterior cameras, industrial productivity telemetry for concrete mixers, dump trucks, excavators, and cranes, digital fuel control, and remote asset immobilization. Data is transmitted over cellular networks using MQTT and TCP/IP IoT protocols.
The business model combines a recurring per-unit subscription for platform access with hardware sales (GPS devices, BLE fuel sensors, OBD readers, cameras) and professional services for installation, configuration, training, and ongoing technical support. Pricing is opaque and quote-based, scaled to fleet size, modules, sensors, support level, and implementation scope. The go-to-market is enterprise field sales: an initial fleet audit or assessment leads to a paid pilot (which the company claims can be activated in approximately 72 hours), then a phased rollout. Target segments are distribution and logistics fleets, construction and heavy machinery operators, and executive/corporate fleets.
SmartFleet is positioned as the fleet and field-operations product inside the WAGMI TECH family of operational software products, alongside eugenia (an AI-driven WhatsApp sales and customer service tool). Operations and local technical teams are maintained in six cities across four countries: Honduras (Tegucigalpa as the operational base, plus San Pedro Sula and La Ceiba), Guatemala (Guatemala City), El Salvador (San Salvador), and Nicaragua (Managua). The company cites customer outcomes of a 23% average reduction in fuel costs, a 31% increase in productive hours, and 99% accuracy in BLE fuel-level measurement, and operates an impact calculator on its site that converts fleet inputs into estimated savings. No external API, SDK, or public integrations are documented.
SmartFleet firmographics
Firmographics- Name
- SmartFleet
- Legal name
- SmartFleet
- Website
- https://smartfleethq.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SmartFleet (SmartFleetHQ) is a Central American IoT fleet management platform serving distribution, construction, and corporate fleets with GPS tracking, OBD diagnostics, BLE fuel sensors, cameras, and remote immobilization, sold via subscription plus hardware and professional services.
- Ownership category
- akta.pro rank
SmartFleet industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)
- akta.pro secondary industries
- Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Geofencing, Security & Theft Recovery (TLABAJAJ), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Telematics Hardware, Sensors & Installation Services (TLABAJAL)
Keywords
Where SmartFleet is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
SmartFleet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- IoT Fleet Management Platform Subscription: Recurring subscription for access to the SmartFleet IoT platform, including GPS tracking, telemetry, geofencing, reporting and alerts. Pricing is defined based on number of units, required modules, sensors, support and implementation.
- Hardware Sales: Sale of GPS devices, BLE fuel sensors, OBD readers, cameras and other IoT hardware installed in vehicles. Hardware is sold as part of the initial deployment and as replacement parts.
- Professional Services: Installation, configuration, training and ongoing technical support services provided by local teams across Central America.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Initial Audit - Assessment of fleet costs and prioritization of first use case |
| Subscription | Monthly | Pilot - Test SmartFleet with a real sample of vehicles |
| Subscription | Monthly | Full Rollout - Operate entire fleet with data, rules and continuous reporting |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SmartFleet product offering
Product offeringCore offering
SmartFleet provides an IoT fleet management platform (SmartFleetHQ) that combines GPS tracking, OBD-II diagnostics, BLE fuel sensors, vehicular cameras, and geofencing into a unified cloud-based telemetry system accessible via web browser and mobile app. The company sells the platform as a subscription, related IoT hardware (GPS devices, OBD readers, BLE sensors, cameras), and professional services for installation, configuration, training, and ongoing technical support across Central America.
Product overview
SmartFleet is a unified IoT fleet management platform delivered as a core platform plus modular add-on services. The base platform (SmartFleetHQ) provides GPS tracking, geofencing, operational dispatch, driver behavior monitoring, preventive maintenance, and executive reporting. Add-on modules extend capabilities with remote OBD diagnostics, vehicle cameras, industrial productivity telemetry, digital fuel control with BLE sensors, and remote asset immobilization. The platform is operated by WAGMI TECH and serves clients across Central America (Honduras, Guatemala, El Salvador, Nicaragua) from a centralized web dashboard and mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartFleetHQ IoT Fleet Management Platform
Quantifiable outcome
- 23% reduction in fuel costs on average
- +3 more outcomes
Companies that use SmartFleet
Customer profileSegments3 records
Ideal customer profiles3 records
SmartFleet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature11 records
SmartFleet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WAGMI TECHcoreSmartFleet is part of the WAGMI TECH family of operational software products with AI. WAGMI TECH creates operational software with AI for fleets, sales and business intelligence in Central America. SmartFleet is the fleet control and field operations product within the WAGMI TECH portfolio, alongside eugenia (WhatsApp sales and customer service with AI).
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
SmartFleet competitors and assessment
Company assessmentBroad incumbents
- Samsara: Samsara offers a unified IoT platform combining GPS fleet telematics, OBD diagnostics, video-based safety, equipment monitoring and workflow software. Directly comparable as the multi-module Integrated Operations platform SmartFleet mirrors for mid-market and enterprise fleets.
- Trimble Transportation: Trimble offers telematics, fleet management, video safety and utilization analytics for mixed fleets across construction, distribution and logistics. Comparable as a broadly-deployed incumbent that targets the same construction and distribution use cases SmartFleet specializes in.
- Geotab: Geotab is the global leader in commercial telematics with a GPS fleet tracking platform, OBD diagnostics, driver behavior, fuel management and route analytics. Comparable as the reference SaaS telematics stack against which SmartFleet's integrated dashboard competes.
- Verizon Connect: Verizon Connect is a telematics and fleet management suite covering GPS tracking, driver behavior, fuel, maintenance and asset tracking. Comparable as a full-stack incumbent with connectivity optionality, competing for the same commercial and construction-fleet customers.
- Webfleet (Bridgestone): Webfleet provides GPS fleet tracking, vehicle and trailer tracking, dispatch and driver behavior analysis across Europe and Latin America through partners. Comparable as an established telematics incumbent expanding into Latin America, overlapping with SmartFleet's distribution-segment customers.
Direct peers
- Motive: Motive (formerly KeepTruckin) provides GPS fleet tracking, AI dashcams, ELD compliance, vehicle inspections and spend management for commercial fleets. Comparable as an integrated GPS+telemetry+video telematics suite, and the main direct benchmark for SmartFleet's mid-market commercial-fleet motion.
- Fleetio: Fleetio is a fleet management SaaS combining vehicle/asset tracking integrations, maintenance, fuel and parts management. Comparable as a modern SaaS-first telematics+maintenance player competing for mid-market commercial fleet buyers like SmartFleet's distribution segment.
Emerging players
- Platform Science: Platform Science provides a connected-vehicle platform integrating telematics apps, dispatch, video and workflows directly on in-cab hardware. Comparable as an emerging IoT platform reshaping how fleets consume telematics, a trajectory relevant for SmartFleet's roadmap.
- Ruptela: Ruptela builds GPS tracking devices and a connected-fleet platform sold to telematics resellers and operators worldwide. Comparable as a hardware-and-platform telematics vendor whose components/services frequently compete with or complement SmartFleet's IoT stack.
Regional players
- Position Solutions (Localización Satelital): Position Solutions is a Latin American telematics provider offering GPS tracking, fuel control and fleet visibility, with deep regional channel presence. Comparable as a regional telematics operator competing for commercial-fleet customers in overlapping LatAm geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SmartFleet social profiles
Digital presenceSmartFleet financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartFleet leadership team
Management profileNumber of profiles
Profiles4 records
SmartFleet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartFleet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartFleet
What does SmartFleet do?
SmartFleet provides an IoT fleet management platform (SmartFleetHQ) that combines GPS tracking, OBD-II diagnostics, BLE fuel sensors, vehicular cameras, and geofencing into a unified cloud-based telemetry system accessible via web browser and mobile app. The company sells the platform as a subscription, related IoT hardware (GPS devices, OBD readers, BLE sensors, cameras), and professional services for installation, configuration, training, and ongoing technical support across Central America.
Is SmartFleet a public or private company?
SmartFleet is a private company. It is classified as corporate owned and is currently operating.
When was SmartFleet founded?
SmartFleet was founded in 2013. It employs 1 to 10 people.
Where is SmartFleet based?
SmartFleet is headquartered in Vancouver, Canada, in the North America region.
How does SmartFleet make money?
Three revenue lines are on record. IoT Fleet Management Platform Subscription is the primary driver. The others are hardware Sales and professional Services.
Who are SmartFleet's main competitors?
Broad incumbents on record are Samsara, Trimble Transportation, Geotab, Verizon Connect and Webfleet (Bridgestone). Direct peers are Motive and Fleetio. Emerging players are Platform Science and Ruptela. Position Solutions (Localización Satelital) is listed as a regional player.
Does SmartFleet have an API?
No public API is recorded for SmartFleet.
What industry is SmartFleet in?
SmartFleet's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS), with a secondary code of TLAEAFAN, Data Platforms, APIs & System Integrations for Connected Fleets. Its NAICS code is 334511 and its SIC code is 3829.