Cosmart

What Cosmart does

Cosmart (legal entity PT. Sukacita Teknologi Indonesia) is an Indonesian B2B e-commerce procurement platform founded in 2022 and headquartered in West Jakarta. The platform offers Indonesian businesses a single unified purchasing interface for 100,000+ products across 12 categories — electronics, household goods and fresh produce, office supplies, automotive, industrial equipment and workwear, sports and hobby, gifts and vouchers, furniture, medical equipment, services, agriculture, and construction/decoration. Cosmart differentiates through a curated catalog sourced from verified principals (including Danone, Unilever, Indofood, Nestle, Kao, Wings, Unicharm, and others), dedicated Relationship Managers per business customer, nationwide Indonesia delivery with multi-address shipping for distributed operations, and customizable payment terms (termin pembayaran) and invoicing.

The underlying technology is a B2B ecommerce platform with multi-address shipping, order tracking, and customized billing systems, supported by a direct enterprise sales motion rather than a self-serve consumer funnel. Revenue is generated transactionally — Cosmart buys from principals/distributors and resells to businesses at competitive (often discounted) prices on a pay-as-you-go basis, with quote-based pricing for larger procurement contracts. The customer base spans enterprise through SMB across retail/cosmetics (Sephora), edutainment (Kidzoona), fintech (Bibit, Pluang, Adakami), beauty (Skintific, Somethinc), coworking (WeWork, Gowork), automotive (Hyundai), and agriculture (Agriaku), suggesting a horizontal procurement play rather than a vertical specialization.

The company was capitalized with a $5 million seed round in October 2022 from Lightspeed Venture Partners, East Ventures, and Vertex Ventures Southeast Asia & India, with stated use of funds for technology, team, and supply chain partnerships. Founders Robert Tan and Alvin Kumarga co-founded the business, which operates with 11-50 employees. No subsequent funding round, revenue, or ARR figures are publicly disclosed in the available sources.

Name

Cosmart

Legal name

PT. Sukacita Teknologi Indonesia

Website

https://cosmart.id

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Cosmart (PT. Sukacita Teknologi Indonesia) is an Indonesian B2B e-commerce procurement platform offering 100,000+ products across 12 categories to Indonesian businesses, with dedicated Relationship Managers, nationwide delivery, multi-address shipping, and flexible payment terms.

Ownership category

akta.pro rank

Product category

B2B Procurement E-commerce

NAICS

Other Commercial Equipment Merchant Wholesalers (42344), Other Professional Equipment and Supplies Merchant Wholesalers (423490)

SIC

Wholesale-Durable Goods (5000)

akta.pro primary industry

E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ)

Keywords

• B2B procurement platform
• Corporate purchasing solutions
• Office pantry supplies
• Industrial equipment supply
• Multi-address shipping procurement

Headquarters

HQ city

Kembangan

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Product Sales: Cosmart generates revenue through the sale of products to businesses, offering 100,000+ products across multiple categories including electronics, household goods, office supplies, industrial equipment, and more. The platform operates with competitive pricing and flexible payment terms for corporate customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cosmart is a membership-driven B2B e-commerce procurement platform that supplies Indonesian businesses with 100,000+ products across pantry, office, automotive, industrial, medical, furniture, and other operational categories. It provides dedicated Relationship Managers, multi-address shipping to multiple branches, and flexible corporate payment terms (termin pembayaran) with nationwide Indonesian delivery.

Product overview

Cosmart is a B2B e-commerce procurement platform for businesses in Indonesia, offering a single unified platform for corporate purchasing needs. The platform provides access to 100,000+ products across 12 categories including Electronics, Household & Fresh Produce, Office Supplies, Automotive, Industrial Equipment & Workwear, Sports & Hobby, Gifts & Vouchers, Furniture, Medical Equipment, Services, Agriculture, and Construction & Decoration. Key platform features include simplified procurement processes, fast and reliable nationwide delivery, flexible payment terms with customizable invoicing and payment scheduling, and dedicated Relationship Manager support. Cosmart partners with major principals and distributors including Danone, Unilever, Makuku, Indofood, Unicharm, Ultrajaya, Barco, Nestlé, Rosebrand, Greenfields, Wilmar, BPS, Kao, Wings, and Diamond to provide its product catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmart B2B Procurement Platform Membership-driven B2B e-commerce platform serving Indonesian businesses with 100,000+ products across pantry, office, electronics, automotive, industrial, medical, furniture, gifts, agriculture, and construction categories. Provides dedicated Relationship Manager support, multi-address shipping for multi-branch companies, and customizable corporate payment terms.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• DanonecoreOthersDanone is listed as a principal partner on Cosmart's website, supplying consumer goods and beverages through the B2B procurement platform.
• UnilevercoreOthersUnilever is listed as a principal partner providing household, personal care, and food products through Cosmart's catalog.
• IndofoodcoreOthersIndofood is a principal partner supplying food products and ingredients through Cosmart's B2B platform.
• NestlecoreOthersNestle is listed as a principal partner providing food, beverage, and consumer products through the Cosmart procurement platform.
• MakukuminorOthersMakuku is a principal partner supplying products through Cosmart's catalog.
• UnicharmminorOthersUnicharm is a principal partner providing personal care and hygiene products through the platform.
• UltrajayaminorOthersUltrajaya is listed as a principal partner supplying dairy and beverage products.
• WINGSminorOthersWINGS is a principal partner providing household and personal care products through the platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• KlikPurchase (Klikpajak): Indonesian enterprise procurement/tax platform; adjacent because it digitizes B2B purchasing workflows and addresses similar procurement pain points from a software angle rather than a marketplace angle.
• Kompit: Indonesian B2B procurement platform for office and operational supplies; emerging player with narrower category focus but directly comparable procurement and delivery model.

Broad incumbents

• Bukalapak: Major Indonesian commerce platform with B2B and Mitra (SMB) offerings; broad incumbent providing some overlap in B2B category coverage but without Cosmart's dedicated procurement-led model.
• Tokopedia (GoTo): Indonesia's largest C2C/B2C marketplace (GoTo group) with growing B2B and category verticals; broad incumbent with overlapping SKU breadth but does not specialize in dedicated B2B procurement services.
• Shopee (Sea Group): Regional commerce platform with Indonesian operations; offers scale and brand but is consumer-first and only partially overlaps with Cosmart's enterprise procurement use cases.

Direct peers

• Ralali: Indonesian B2B marketplace serving SMEs and enterprises across MRO, office, and industrial categories; overlaps with Cosmart in product breadth and Indonesian business customer focus.
• Mbiz: Indonesian B2B procurement platform focused on corporate purchasing of office, hospitality, and operational supplies with nationwide delivery, similar in customer profile and product categories to Cosmart.
• Bizzy: Indonesian B2B e-commerce procurement platform offering office supplies, pantry goods, and operational items to businesses with multi-location delivery, directly comparable to Cosmart's core offering and target customer base.
• Gudang Ada: Indonesian B2B supply chain platform connecting distributors with retailers/businesses for FMCG and operational goods; comparable marketplace model and principal-supplier flywheel.

Others

• Sribu / Discon (procurement services): Indonesian enterprise services marketplace connecting businesses with vendors; thematically adjacent as it facilitates B2B services procurement, though not a direct goods marketplace competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/joyboxid
• Instagraminstagram.com/cosmart.id

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosmart