Wizaplace

What Wizaplace does

Wizaplace is a French software company that provides an all-in-one SaaS platform for creating and operating multi-vendor B2B and B2C marketplaces. Founded in 2012 in Montpellier (with secondary offices in Lyon and Barcelona) and led by founder Eric Alessandri, the company was acquired by Groupe LUNDI MATIN in 2022 as part of a broader 360-degree commerce, e-commerce, and marketplace strategy that also includes Oxatis. The platform is built on a microservices architecture (Wizaplace Core) that orchestrates business processes through APIs and is delivered via three integrated workspaces — an administrator back office, a vendor back office, and a front office available as either pre-built responsive templates or a custom front-end built via a JavaScript SDK. Core modules include a Product Information Manager (PIM), a Service Information Manager (SIM), a workflow validation engine, B2B payment features (including deferred payment and EU VAT exemption), and geographic availability controls. Wizaplace targets enterprise and mid-market customers across verticals such as banking and insurance, energy and circular economy, retail and franchise networks, construction (BTP), parapharmaceutical, and craft beer, with a customer roster that includes Engie (BeeWee), Somfy, Atalian, Macif Avantages, OVHcloud, Cash Converters France, Kintessia, and pecheur.com. The company sells through a direct enterprise field-sales motion anchored by a 'Request a Demo' CTA, supported by a partner implementation network (Inetum, Umanis, Coexya, Jetpulp, Exton Consulting) and a pre-integrated technology ecosystem (Microsoft Azure, Algolia, Mangopay, Stripe Connect, Lemonway, Cloudimage, OVHcloud). Its revenue model is a SaaS subscription with no commission on client sales, differentiated against take-rate marketplace platforms, and is reinforced by a dedicated Customer Success Manager, structured onboarding workshops, and Professional Services covering strategy, legal, onboarding, marketing, and administration. The company raised approximately €16.9M in disclosed venture funding across a 2016 seed, a 2017 round from BOOST Programs, and a €13M Series A in September 2019 led by Crédit Mutuel Innovation, Fonds Ambition Numérique, and Omnes Capital.

Name

Wizaplace

Legal name

HCBOX1

Website

https://wizaplace.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Wizaplace provides an all-in-one SaaS platform for creating and operating multi-vendor B2B and B2C marketplaces, serving enterprise and mid-market clients across banking, retail, energy, and franchise networks in France and Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Wizaplace operates as a SaaS marketplace creation platform. No commission is charged on clients' sales. Pricing is likely subscription-based given the SaaS and 'tout-en-un' positioning, though specific tiers are not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Wizaplace provides an all-in-one SaaS platform that enables businesses to create and operate multi-vendor B2B and B2C marketplaces. The platform is built on a microservices architecture orchestrated by Wizaplace Core and includes an Administrator Back Office, Vendor Back Office, and customizable Front Office, along with PIM/SIM catalog management modules and pre-integrated payment, search, and CDN providers.

Product overview

Wizaplace is an all-in-one SaaS platform for creating and managing multi-vendor B2B and B2C marketplaces. The platform is built on a microservices architecture (Wizaplace Core) that orchestrates all marketplace processes through APIs. It provides three integrated workspaces: the Administrator Back Office for platform operators, the Vendor Back Office for third-party sellers, and the Front Office for end customers (available as built-in templates or custom development via SDK). Key data management modules include the PIM for products and the SIM for services. The platform offers specialized solutions for different business models including B2B marketplaces, B2C marketplaces, e-commerce marketplaces, business networks, distribution, purchasing centrals, circular economy, and banking/insurance sectors. Supporting services include dedicated project support with Customer Success Managers and Professional Services for strategy, onboarding, legal, marketing, and administration. The platform integrates with major payment providers, search tools, and cloud infrastructure to deliver a complete marketplace ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Wizaplace Platform All-in-one SaaS platform for creating and managing multi-vendor B2B and B2C marketplaces, built on a microservices architecture with Wizaplace Core orchestrating business processes through APIs. Provides administrator back office, vendor back offices, and customer-facing front office in a single integrated environment.
• Marketplace B2B Solution Specialized marketplace configuration for B2B inter-company transactions, including payment at maturity (paiement à échéance), volume-based pricing, buyer role management, invoicing, commercial promotions, internationalization, dynamic pricing, EU B2B VAT exemption handling, and configurable visibility settings.
• Marketplace B2C Solution Multi-vendor marketplace configuration for B2C retail with product and vendor ratings, wishlists, customer satisfaction tools, secure in-store pickup, SEO optimization, and social media sharing capabilities.
• Circular Economy Marketplace

Quantifiable outcome

• 55% of companies with more than 10 employees in France make purchases online, driving demand for B2B marketplace solutions.
• +2 more outcomes

Named customers26 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature9 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Microsoft AzurecoreTechnology or Integration · 27 September 2021Wizaplace announced a collaboration with Microsoft Azure to provide a high-performance, scalable, and secure environment for marketplaces powered by the platform. Azure serves as the primary cloud infrastructure partner, enabling enterprise-grade hosting.
• MangopaycoreTechnology or IntegrationWhite-label, customizable, international, and secure payment solution for marketplaces, crowdfunding platforms, and FinTechs. Pre-integrated with Wizaplace for marketplace payment processing.
• Lemon WaycoreTechnology or IntegrationPayment solution dedicated to actors of the new economy that collects end-customer payments in a secure and regulated framework. Co-author of a B2B marketplace white paper with Wizaplace.
• Stripe ConnectcoreTechnology or IntegrationStripe Connect ensures receipt of payments on online platforms and their redistribution to third parties within a legal and secure framework. Pre-integrated with Wizaplace.
• AlgoliacoreTechnology or IntegrationSearch and discovery solution enabling e-commerce sites to create fast, relevant, and intuitive experiences that increase conversion rates, engagement, and customer loyalty.
• JetpulpcoreImplementation/ SI/ Consulting PartnerDigital strategy agency mastering all links in the chain of a digital project, from the reflection phase to maintenance, including development and marketing phases. Provides custom front-end development for Wizaplace marketplaces.
• WebqamminorImplementation/ SI/ Consulting PartnerDigital agency that designs and creates digital experiences serving brand awareness, growth, and client development. Services include web development, design and creation, digital marketing and CRM, and branding.
• Les Bons TechminorImplementation/ SI/ Consulting PartnerDigital agency offering tailored services according to client digital needs: digital strategy, design, web development, and digital communication.
• UmanisminorImplementation/ SI/ Consulting PartnerFrench IT services company active in business intelligence and big data. Provides system integration and consulting services for Wizaplace deployments.
• InetumcoreImplementation/ SI/ Consulting PartnerPresent in 26 countries, a key player in added-value IT services and software. Partnered with Wizaplace for marketplace implementations, particularly in the banking and insurance sector.
• CoexyaminorImplementation/ SI/ Consulting PartnerSoftware and IT Engineering Services company organized into competency centers, providing implementation services for Wizaplace platforms.
• ZeTraceminorImplementation/ SI/ Consulting PartnerConsulting firm specializing in digital transformation in commerce. Provides strategic guidance for marketplace projects.
• Nextra PartnersminorImplementation/ SI/ Consulting PartnerIndependent consulting firm based in Marseille that supports growth and transformation projects.
• Redsen ConsultingminorImplementation/ SI/ Consulting PartnerEuropean consulting firm serving the framing and securing of IT and digital projects. Provides advisory services for marketplace implementations.
• Exton ConsultingminorImplementation/ SI/ Consulting PartnerStrategy and management consulting firm specializing in financial services. Co-hosts webinars with Wizaplace on marketplace opportunities for banks and insurers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mirakl: Mirakl is the global category leader in enterprise marketplace SaaS, serving retailers and B2B operators with a marketplace platform. It directly competes with Wizaplace for enterprise marketplace RFPs and offers a comparable SaaS, take-rate optionality model, and broad PIM/order management functionality.
• VTEX: VTEX is a global enterprise commerce and marketplace SaaS platform with strong B2B capabilities, increasingly targeting European accounts. Its multi-vendor marketplace and composable architecture overlap directly with Wizaplace's value proposition for enterprise digital transformation.
• Spryker: Spryker is a composable commerce platform specializing in complex B2B, B2C, and marketplace scenarios for enterprises. It overlaps with Wizaplace's all-in-one approach for sophisticated digital commerce builds, particularly in B2B and enterprise segments.
• Oxatis: Oxatis is a French e-commerce SaaS platform acquired by Groupe LUNDI MATIN in 2022 alongside Wizaplace. Now a sister company within the same group, it is a direct comparator in the French SMB/mid-market e-commerce and marketplace creation space.

Broad incumbents

• Shopify: Shopify is the dominant global SMB e-commerce platform with marketplace-style multi-vendor functionality via apps and Shop App. While broader in scope and B2C-led, it competes with Wizaplace for SMB and mid-market sellers and serves as a default starting point for many prospects.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise commerce platform used by large retailers and B2B brands, including marketplace-style deployments. It overlaps with Wizaplace's enterprise field sales motion and competes for the same corporate IT budgets in banking, insurance, and retail.
• Adobe Commerce (Magento): Adobe Commerce is an open-source enterprise commerce platform used by large retailers and B2B sellers. It competes with Wizaplace on B2B marketplace functionality, customization, and large-deal enterprise deployments, particularly with European mid-market and enterprise customers.
• BigCommerce: BigCommerce is an open SaaS e-commerce platform with B2B and headless marketplace capabilities, primarily serving mid-market and enterprise customers. It competes with Wizaplace on API-driven architecture and multi-storefront deployments for European brands.

Emerging players

• ChannelEngine: ChannelEngine is a marketplace integration and management platform that helps brands sell across third-party marketplaces (Amazon, bol, etc.). It is comparable as an adjacent marketplace infrastructure player serving similar European enterprise and brand customers.
• Shopware: Shopware is an open-source commerce platform with strong DACH-region adoption and growing B2B/marketplace features. It is a comparable European-headquartered alternative for mid-market and enterprise marketplace deployments.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wizaplace
• YouTubeyoutube.com/channel/UCvY-1k6WNM2CwfBAEQ7Cmjw
• Facebookfacebook.com/wizaplace
• LinkedInlinkedin.com/company/wizaplace

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wizaplace