Agrow Analytics
Agrow Analytics is an AgTech company that combines satellite imagery, computer vision, and sensor data to optimize agricultural irrigation and quantify enterprise water footprint for food, beverage, and agribusiness clients across Spain, Belgium, Chile, and Brazil.
- Company typePrivate
- Founded2021
- HeadquartersMálaga, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Agrow Analytics does
Agrow Analytics is a Málaga, Spain-headquartered agricultural technology company founded in 2021 that applies satellite imagery, weather data, sensor inputs, and computer vision to optimize agricultural irrigation and quantify enterprise water footprints. Its core platform spans irrigation optimization, water footprint measurement, water footprint replenishment (via partnerships with water credit providers such as BEF and Agua Segura), and a Live Water Footprint product launched jointly with Acciona; a Computer Vision module extends the platform into perception-driven agronomy for crop and root analysis.
The company serves a dual customer base: large enterprises in food, beverage and agribusiness — with named logos including AWS, Google, Microsoft, PepsiCo, Suntory, Acciona, Carrefour, Coca-Cola, Schweppes, Telefónica, Meta, Anecoop, Sugal Chile, and Ventisquero — alongside operating agronomists and farmers who consume the platform's analytics directly. Its technology stack integrates multi-modal data, including a disclosed 3D reconstruction capability, into an analytics surface that produces irrigation prescriptions and audit-ready water footprint outputs aligned with AWS Water Impact, the Voluntary Water Benefit Accounting (VWBA) framework, and Water Footprint Network (WFN) standards, with third-party verification from Bureau Veritas.
Agrow's business model combines SaaS-style subscriptions for agronomist and farmer users with project-based engagements for enterprise clients, and it monetizes certification and replenishment workflows through partnerships with BEF and Agua Segura. Geographically, Agrow operates across Spain, Belgium, Chile, and Brazil, and has established flagship hyperscaler relationships with AWS, Google, and Microsoft that materially extend its enterprise reach.
Agrow Analytics firmographics
Firmographics- Name
- Agrow Analytics
- Legal name
- AGROW ANALYTICS SL
- Website
- https://agrowanalytics.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agrow Analytics is an AgTech company that combines satellite imagery, computer vision, and sensor data to optimize agricultural irrigation and quantify enterprise water footprint for food, beverage, and agribusiness clients across Spain, Belgium, Chile, and Brazil.
- Ownership category
- akta.pro rank
Agrow Analytics industry classification
Industry- Product category
- Precision Agriculture Software
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)
- akta.pro secondary industries
- Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB), Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Nutrient Management & Fertility Optimization Analytics (AFABAMAJ)
Keywords
Where Agrow Analytics is headquartered
LocationHeadquarters
- HQ city
- Málaga
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Agrow Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Irrigation Optimization Platform: Subscription-based access to AI-powered irrigation recommendation platform for farmers and agronomists. Includes real-time alerts via WhatsApp, weekly irrigation schedules, and automated watering schedules through controller integration
- Water Footprint Measurement Services: Corporate water footprint measurement and certification services. Automates calculation process and integrates with sustainability reporting standards (CSRD, VWBA, WFN, AWS). Includes third-party certification through Bureau Veritas
- Water Footprint Replenishment Projects: Water replenishment and compensation services for enterprises seeking Water Positive or Neutral Water status. Implements technology in agricultural producers near client operations to certify water savings. Producers receive bonuses for water footprint reduction commitments
- Computer Vision Analysis Services: AI-powered root and plant detection analysis accessible via smartphone. Quantifies fertilizer and biostimulant effectiveness through objective, reproducible data. 3D model generation for volumetric analysis of root systems
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise water stewardship solutions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Agrow Analytics product offering
Product offeringCore offering
Agrow Analytics provides an AI-powered water stewardship platform that combines precision irrigation optimization, water footprint measurement, and water replenishment services. The platform integrates satellite imagery, IoT field sensors, and computer vision to deliver irrigation recommendations, automated watering schedules, and certified water savings for farmers, agronomists, and large corporations. Enterprise clients use the platform to measure, certify, and compensate corporate water footprint against international standards such as AWS, WFN, VWBA, and SPRING.
Product overview
Agrow Analytics offers an AI-powered water stewardship platform for businesses and agricultural producers. The platform combines a core irrigation optimization system with water footprint measurement and replenishment tools. The Irrigation Optimization Platform serves as the primary agricultural product, integrating with satellite imagery, sensors, and computer vision to optimize water use. Supporting products include Water Footprint Measurement for automated certification, Water Footprint Replenishment for corporate compensation, Computer Vision for root and plant analysis, and high-resolution satellite imagery integrations. The product portfolio also includes content resources (Waterwise Insights Blog, Drops a Month Newsletter) for education on water sustainability topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Irrigation Optimization Platform (Smart Irrigation System) AI-powered precision irrigation platform for farmers and agronomic advisors that integrates satellite imagery, field sensors, and climate data to provide irrigation recommendations. Centralizes irrigation data and delivers recommendations via WhatsApp alerts, weekly schedules, or fully automated watering through controller integration.
- Water Footprint Measurement Automated, traceable, and real-time water footprint calculation tool that simplifies and certifies water balance measurement. Supports international standards including Water Footprint Network (WFN), Alliance for Water Stewardship (AWS), Volumetric Water Benefit Accounting (VWBA), and SPRING Module. Certified by Bureau Veritas.
- Water Footprint Replenishment (Compensation of Water Footprint) Water stewardship solution that converts water savings from efficient agricultural producers into certified credits for companies to achieve water positive and water neutrality goals. Implements technology with local farmers to optimize water efficiency, certify savings, and help organizations reach their water replenishment targets.
- Computer Vision for Agriculture (Artificial Vision) AI-powered computer vision and 3D analysis tool for root and plant detection using smartphone cameras. Quantifies root development, foliage area index, and plant physiology to evaluate fertilizer and treatment effectiveness. Generates 3D models of roots and plant structures for volumetric analysis without specialized laboratory equipment.
- Live Water Footprint Digital tool for real-time water footprint measurement developed in collaboration with Acciona. Enables companies to monitor water balance continuously and transform water management into concrete, actionable decisions. Part of the water footprint measurement solution suite.
Quantifiable outcome
- 32% less water footprint for farmers using irrigation optimization
- +9 more outcomes
Companies that use Agrow Analytics
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Agrow Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature5 records
Agrow Analytics partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Amazon Web Services (AWS)flagship10-year collaboration in Spain's Ebro River Basin. AWS provides technology infrastructure supporting Agrow's AI platform. Agrow implements precision irrigation projects under AWS water replenishment initiatives. Achieved 240,000+ cubic meters verified water savings in first year across 570 hectares
- GoogleflagshipGoogle partnered with Agua Segura and Agrow Analytics to deploy AI-powered precision agriculture across 1,000+ hectares in Belgium's Scheldt Basin. Initiative aims to replenish 158 million gallons of water by reducing irrigation demand. Supports Google's goal to replenish 120% of freshwater consumption by 2030
- MicrosoftcoreTechnology partnership for water replenishment projects. Featured in Microsoft news coverage titled 'How technology returns water to the planet'. Collaboration on corporate water management storytelling and solutions
- BEF (Water for People)coreCollaboration on precision irrigation projects in Chile's Melipilla region. BEF provides social investment and implementation support. Joint panel at World Water Week 2025 on corporate water solutions. Project targets 1,068,554 m3 water savings involving 19 farmers and 4 companies
- Agua SeguracoreRegional implementation partner in Latin America. Led rehabilitation of water storage ponds and irrigation canal lining in Chile's Curacaví. Joint farmer training workshops reaching 700+ people with 95% satisfaction. Collaborates on water efficiency projects across multiple countries
- Bureau VeritascoreThird-party certification partner for water footprint measurement. Provides external certification ensuring transparency and reliability of water footprint data. Certified by internationally recognized auditing and sustainability certification processes
- AccionacoreJoint development of 'Live Water Footprint' tool for real-time water footprint measurement in water treatment plants. Project in Barcelona achieved 97% water efficiency and measured 20,943 m3 of water. Focus on quantifying water footprint across abstraction, treatment, and distribution processes
- MediodesminorLocal implementation partner for precision irrigation and regenerative agriculture project in Toledo, Spain. 100-hectare farm implementing ground cover and technologies for water efficiency and quality improvement
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Agrow Analytics competitors and assessment
Company assessmentDirect peers
- CropX: Israel/US-based precision irrigation and soil-sensing platform combining in-field sensors with cloud analytics to drive water and fertilizer decisions. Directly comparable to Agrow's irrigation optimization and FMIS layer, with a similar SaaS + services model targeting farmers and enterprise agribusinesses.
- AquaSpy: Specialist in soil-moisture profiling sensors and irrigation scheduling analytics for broad-acre and specialty crops. Comparable lower layer of Agrow's stack (sensors + AI recommendation) for water optimization.
- Tule Technologies: California agtech company providing field-based moisture and plant-water-stress analytics for irrigation decision support, including computer-vision canopy sensing. Overlaps Agrow on AI-driven ET/stress-based irrigation recommendations and specialty-crop focus (vineyards, nuts, fruit).
- Arable: US ag-analytics company combining in-field weather/plant sensors with satellite and models to advise irrigation, crop management and sustainability reporting. Closely mirrors Agrow's multi-source sensor + satellite + AI architecture and enterprise sustainability use cases.
- Ceres Imaging: Aerial imagery and AI analytics provider for irrigation, pest and nutrient management across specialty crops and row crops. Comparable to Agrow's satellite + computer vision capability for irrigation optimization and ESG-grade farm data capture.
- WISEConn: Latin America-focused precision irrigation company offering flowmeter + cloud-based irrigation automation. Highly comparable to Agrow's irrigation optimization product and Spain/LATAM ag customer base (Chile, Peru, Mexico farmers).
- SWIIM (Sustainable Water & Irrigation): US-based water accounting and on-farm irrigation analytics platform enabling verified ag-water savings and water-credit generation for corporate stewardship. Directly competes with Agrow's Water Footprint Measurement and Replenishment product line.
Broad incumbents
- Semios: Large specialty-crop AgTech incumbent combining IoT sensors, satellite imagery, and AI for pest, disease and water management. Broader platform than Agrow but overlaps on AI-driven irrigation optimization and ESG/sustainability data capture.
- Climate FieldView (Bayer): Bayer-owned digital agriculture platform offering satellite imagery, FMIS, and variable-rate irrigation/fertilization tools at global scale. Competes with Agrow at the farm data layer and increasingly targets sustainability reporting use cases.
Emerging players
- Gro Intelligence: Ag-data and analytics platform aggregating satellite, weather, and trade data for crop and water risk insights across the supply chain. Overlaps with Agrow's enterprise sustainability use cases for food/beverage customers managing water risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Agrow Analytics social profiles
Digital presenceAgrow Analytics compliance and trust
Trust signalCompliance1 record
Agrow Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrow Analytics leadership team
Management profileNumber of profiles
Profiles5 records
Agrow Analytics funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrow Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrow Analytics
What does Agrow Analytics do?
Agrow Analytics provides an AI-powered water stewardship platform that combines precision irrigation optimization, water footprint measurement, and water replenishment services. The platform integrates satellite imagery, IoT field sensors, and computer vision to deliver irrigation recommendations, automated watering schedules, and certified water savings for farmers, agronomists, and large corporations. Enterprise clients use the platform to measure, certify, and compensate corporate water footprint against international standards such as AWS, WFN, VWBA, and SPRING.
Is Agrow Analytics a public or private company?
Agrow Analytics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Agrow Analytics founded?
Agrow Analytics was founded in 2021. It employs 1 to 10 people.
Where is Agrow Analytics based?
Agrow Analytics is headquartered in Málaga, Spain, in the Europe region.
How does Agrow Analytics make money?
Four revenue lines are on record. Irrigation Optimization Platform is the primary driver. The others are water Footprint Measurement Services, water Footprint Replenishment Projects and computer Vision Analysis Services.
Who are Agrow Analytics's main competitors?
Direct peers on record are CropX, AquaSpy, Tule Technologies, Arable, Ceres Imaging, WISEConn and SWIIM (Sustainable Water & Irrigation). Broad incumbents are Semios and Climate FieldView (Bayer). Gro Intelligence is listed as an emerging player.
Does Agrow Analytics have an API?
Yes. The platform offers sensor and data integration capabilities via API. External sensors can be integrated into the system through API connection, allowing users to consolidate all irrigation data into a single platform. The system is designed to adapt to different data availability situations in agriculture and supports integration with existing sensors via API for data consolidation.
What industry is Agrow Analytics in?
Agrow Analytics's product category is Precision Agriculture Software. Its primary akta.pro industry code is AFAAACAF, Irrigation Control & Automation (Controllers, Valves, Sensors, IoT), with a secondary code of AFAGALAB, Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT). Its NAICS code is 115116 and its SIC code is 700.