Machaxi
Machaxi is a Bangalore-based sports-tech platform that operates a mobile app enabling consumers across India to discover, book, and access 44+ partner sports centers and certified coaching programs across 12+ sports, including badminton, swimming, football, and cricket.
- Company typePrivate
- Founded2019
- HeadquartersBengaluru, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Machaxi does
Machaxi (legally SEPTATHLON SERVICES PRIVATE LIMITED, founded 2019 in Bangalore) operates a mobile-first sports-tech platform that aggregates fragmented sports infrastructure across India under a unified membership and booking experience. The core product is the Machaxi app (iOS and Android), through which consumers purchase tiered playing memberships (Standard, Premium, Elite at Rs 599–Rs 3,349 per month) and coaching memberships (monthly, quarterly at Rs 7,500, and annual at Rs 20,000) to access 44+ partner sports centers spanning 12+ sports, including badminton, table tennis, swimming, box cricket, football, karate, yoga, pickleball, basketball, and cricket nets. As of 2025 the company reports 100K+ total users and 50,000+ monthly active users, with operations across Bangalore, Hyderabad, Coimbatore, and Chennai (with Pune planned). Revenue mechanics combine recurring subscription fees (playing and coaching memberships), usage-based pay-and-play slot bookings, and transaction-fee e-commerce via the Machaxi Sports Shop, which distributes Yonex and Li-Ning equipment with integrated reward points (100 points per hour played, redeemable against purchases).
The platform's technical stack combines a consumer-facing booking and membership app, a QR-code-based venue check-in system, an in-app progress tracking module for coaching students, and an AI-powered coaching layer developed in partnership with the Padukone School of Badminton. The company partners with existing sports facility owners and certified coaching partners rather than owning venues, collecting membership fees, deducting a platform take rate, and remitting the remainder to partners. Machaxi has raised approximately $2.1 million in disclosed funding across two rounds — a Pre-Series A of Rs 4.8 crore (~USD 580,000) led by Inflection Point Ventures in June 2024, and a USD 1.5 million seed round led by Rainmatter (Zerodha's investment arm) in June 2025 — with stated revenue growth from Rs 5 crore in FY24 to an expected Rs 45 crore in FY26.
Machaxi firmographics
Firmographics- Name
- Machaxi
- Legal name
- SEPTATHLON SERVICES PRIVATE LIMITED
- Website
- https://machaxi.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Machaxi is a Bangalore-based sports-tech platform that operates a mobile app enabling consumers across India to discover, book, and access 44+ partner sports centers and certified coaching programs across 12+ sports, including badminton, swimming, football, and cricket.
- Ownership category
- akta.pro rank
Machaxi industry classification
Industry- Product category
- Sports & Fitness Platform
- NAICS
- Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)
- akta.pro secondary industry
- Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)
Keywords
Where Machaxi is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Machaxi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Playing Membership: Users purchase playing memberships to access partner sports centers for badminton, swimming, TT, cricket, football and other sports. The company collects membership fees, deducts its platform fee, and transfers the remainder to sports infrastructure owners.
- Coaching Membership: Coaching memberships for structured training programs delivered by certified coaches at partner centers. Revenue is shared with coaching partners after platform fee deduction.
- Sports Equipment Shop: In-house sports retail ecosystem offering equipment from brands like Yonex and Li-Ning with guaranteed lowest pricing and instant delivery. Includes reward points system redeemable against purchases.
- Pay & Play Booking: Hourly or slot-based bookings for sports facilities at partner centers through the Machaxi app, with per-hour pricing displayed at time of booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly coaching starting at Rs 3,600 |
| Subscription | Multi-year contract | Quarterly coaching at Rs 7,500 |
| Subscription | Multi-year contract | Annual coaching at Rs 20,000 |
| Subscription | Monthly | Standard playing plan at Rs 599/499 per month |
| Subscription | Monthly | Premium playing plan at Rs 1,149/999 per month |
| Subscription | Monthly | Elite playing plan at Rs 3,349/2,999 per month |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Machaxi product offering
Product offeringCore offering
Machaxi operates a sports-tech platform that connects users to a network of 39+ partner sports centers and certified coaching partners across India. The company offers tiered playing memberships for multi-sport facility access, structured coaching memberships with curriculum-based training, and an in-house sports equipment shop. Revenue is generated through membership fees (with revenue shared with partner centers and coaches after platform fee deduction), pay-and-play hourly bookings, and equipment sales.
Product overview
Machaxi is a sports-tech platform operated by Septathlon Services Private Limited that operates a unified ecosystem combining three core offerings: the Machaxi App (mobile application for managing memberships and bookings), Playing Membership (tiered access to 44+ partner sports centres across 12+ sports), and Coaching Membership (structured coaching with certified coaches and curriculum-based training with progress tracking). The platform also includes a Sports Shop module for equipment purchases. The ecosystem connects users with sports infrastructure owners and coaching partners, collecting membership fees and distributing revenue after deducting platform fees. Users can access multiple sports and centres across Bangalore, Hyderabad, and Coimbatore with a single membership.
Differentiator
Problem solved
Functional benefit
Products and services
- Machaxi App Mobile application enabling users to purchase playing and coaching memberships, book sports facilities at partner centres, track coaching progress, and access the sports shop. Available on iOS and Android platforms.
- Machaxi Playing Membership Tiered subscription membership program (Standard at Rs 599/499/month, Premium at Rs 1,149/999/month, Elite at Rs 3,349/2,999/month) providing access to sports facilities across multiple partner centres in Bangalore, Hyderabad, and Coimbatore. Members can book courts, access free swimming hours, earn cashback rewards, and use multi-location access.
- Machaxi Coaching Membership Structured sports coaching program with certified coaches trained on Machaxi's curriculum, covering badminton, swimming, football, and multi-sport training. Features progress tracking via the app, quarterly tournaments, and parent-teacher meetings. Available on monthly (Rs 3,600), quarterly (Rs 7,500), and annual (Rs 20,000) billing cycles.
- Machaxi Sports Shop E-commerce platform offering sports equipment from Yonex, Li-Ning and other brands with guaranteed lowest pricing, original product guarantee, instant delivery, and after-sales support. Reward points earned through play can be redeemed at partner centres.
- Machaxi Venue Discovery Venue search and discovery feature allowing users to browse 937 curated sports venues across multiple cities including Bangalore, Hyderabad, Chennai, Delhi, Mumbai, Pune, and Gurgaon, with filtering by sport and direct booking links to the Machaxi app.
Quantifiable outcome
- Near ninefold revenue growth from Rs 5 crore (FY24) to Rs 45 crore (FY26) projected
- +2 more outcomes
Companies that use Machaxi
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Machaxi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Machaxi partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and minor.
- Padukone School of BadmintonflagshipStrategic partnership to expand AI-powered badminton coaching ecosystem across India. Aims to establish over 1,000 coaching centers within four years. Combines Machaxi's technology with Padukone's coaching expertise.
- YonexminorSports equipment brand available at all Machaxi Sports Shops with guaranteed lowest pricing and authenticity guarantee.
- Li-NingminorSports equipment brand available at all Machaxi Sports Shops with guaranteed lowest pricing and authenticity guarantee.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Machaxi competitors and assessment
Company assessmentOthers
- HealthifyMe: HealthifyMe is an Indian health-and-wellness app offering fitness, nutrition, and coaching. It is adjacent to Machaxi's sports-coaching and progress-tracking features but focuses on diet and general fitness rather than sports facility access.
Direct peers
- BookMyPlay: BookMyPlay offers online sports facility booking and coaching services across Indian cities. It is comparable to Machaxi in the venue-booking and coaching-discovery model.
- KheloMore: KheloMore is an Indian sports-technology platform offering venue booking, coaching, and sports events across multiple sports. It directly overlaps Machaxi's combination of facility access and coaching memberships.
- Padukone School of Badminton: Padukone School of Badminton is a branded badminton academy founded by Prakash Padukone. It is both a strategic partner of Machaxi and a comparable entity in structured badminton coaching, making it a unique peer.
- Playo: Playo operates a sports venue discovery and booking app in India, allowing users to find and book courts for badminton, football, cricket, and other sports. It is the most direct competitor to Machaxi's venue-booking and community features.
- SportVot: SportVot is an Indian sports-tech platform focused on tournament organization, player profiling, and sports community engagement. It overlaps with Machaxi's tournament features and youth sports coaching angle.
- Fitso: Fitso is an Indian sports and fitness platform offering venue booking, coaching, and community-led sports play. It is directly comparable to Machaxi's sports-facility-and-coaching membership model.
Broad incumbents
- Cult.fit (formerly Cure.fit): Cult.fit is a leading Indian fitness and wellness chain combining gyms, group classes, and online coaching. It overlaps with Machaxi's structured coaching membership and fitness-tracking offerings but operates owned centers rather than an asset-light partner network.
- Decathlon India: Decathlon is a global sports equipment retailer with deep India operations. Machaxi's in-house sports shop (Yonex, Li-Ning) competes for the same sports equipment wallet as Decathlon's stores and online platform.
Emerging players
- Ninety (90 Sports): Ninety is an emerging Indian sports startup providing sports facility access and community features. It is comparable as an emerging multi-sport access platform, though at a smaller scale than Machaxi.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Machaxi social profiles
Digital presenceMachaxi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Machaxi leadership team
Management profileNumber of profiles
Profiles10 records
Machaxi funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Machaxi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Machaxi
What does Machaxi do?
Machaxi operates a sports-tech platform that connects users to a network of 39+ partner sports centers and certified coaching partners across India. The company offers tiered playing memberships for multi-sport facility access, structured coaching memberships with curriculum-based training, and an in-house sports equipment shop. Revenue is generated through membership fees (with revenue shared with partner centers and coaches after platform fee deduction), pay-and-play hourly bookings, and equipment sales.
Is Machaxi a public or private company?
Machaxi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Machaxi founded?
Machaxi was founded in 2019. It employs 51 to 100 people.
Where is Machaxi based?
Machaxi is headquartered in Bengaluru, India, in the Asia region.
How does Machaxi make money?
Four revenue lines are on record. Playing Membership is the primary driver. The others are coaching Membership, sports Equipment Shop and pay & Play Booking.
Who are Machaxi's main competitors?
HealthifyMe is listed as an others. Direct peers are BookMyPlay, KheloMore, Padukone School of Badminton, Playo, SportVot and Fitso. Broad incumbents are Cult.fit (formerly Cure.fit) and Decathlon India. Ninety (90 Sports) is listed as an emerging player.
Does Machaxi have an API?
No public API is recorded for Machaxi.
What industry is Machaxi in?
Machaxi's product category is Sports & Fitness Platform. Its primary akta.pro industry code is MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.), with a secondary code of CRAMAEAL, Team Sports Training Aids & Coaching Equipment Retail. Its NAICS code is 71394 and its SIC code is 7997.