FITSO IMPEX LIMITED

What FITSO IMPEX LIMITED does

FITSO IMPEX LIMITED, operating as Fitso Sports, is a privately held UK-based wholesale manufacturer and exporter of custom sportswear, team uniforms, and combat sports equipment. The company was founded in 2019 and is headquartered at the Broadstone Mill Business and Innovation Centre in Stockport, United Kingdom. Its product portfolio spans custom sublimation-printed team uniforms for 11+ sports (including soccer, basketball, cricket, baseball, ice hockey, volleyball, badminton, and lacrosse), men's and women's athleisure apparel, boxing equipment and gloves, MMA equipment and uniforms, martial arts uniforms (Judo, Jiu Jitsu, Karate, Kung Fu, Taekwondo, Hapkido, and Ninja), and soccer balls.

The underlying technology is full sublimation printing on 100% polyester fabrics, enabling unlimited color options and per-order customization including team logos, player names, and numbers. Fitso operates as a vertical manufacturer selling direct to buyers globally through its own e-commerce storefront at fitso-sports.com; there is no disclosed app, API, or third-party marketplace integration. The revenue model is one-time, quote-based sales of custom team packages to schools, clubs, organizations, companies, and individual consumers worldwide, with bundled "All-in-One" team packages offered alongside individual SKUs. Pricing is not publicly disclosed and is negotiated per order.

Fitso's go-to-market is direct-to-consumer e-commerce supported by organic marketing across Facebook, Instagram, Pinterest, TikTok, a content blog, and SEO. No management team, investors, funding rounds, partnerships, certifications, patents, or awards are disclosed in the source data, indicating a small, independently owned operation.

Name

FITSO IMPEX LIMITED

Legal name

Fitso Sports

Website

https://fitso-sports.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Fitso Sports is a UK-based wholesale manufacturer and exporter (founded 2019, Stockport) that designs and sells custom sublimation-printed team uniforms, combat sports equipment, and athleisure direct to global buyers through its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Custom Sportswear and Combat Sports Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Apparel Accessories and Other Apparel Manufacturing (31599), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243)

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

akta.pro secondary industries

Athletic / Performance & Activewear Brands (CRAAAAAD), Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Custom sportswear manufacturing
• Team uniforms
• Combat sports equipment
• Sublimation printing apparel
• Martial arts gear

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Sportswear Manufacturing & Export: Manufacturing and exporting custom sports uniforms, sportswear, and protective gear to teams and organizations worldwide through direct B2C e-commerce sales. Revenue is generated through product sales with custom sublimation options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fitso Sports is a wholesale manufacturer and exporter that designs, manufactures, and supplies custom sportswear, team uniforms, and combat sports equipment for teams, clubs, schools, and organizations worldwide. Its core offering centers on sublimation-printed custom team uniforms (with logos, player names, and numbers) bundled as all-in-one team packages, complemented by men's and women's athletic wear, boxing and MMA equipment, martial arts uniforms, and soccer balls. Orders are fulfilled via a direct e-commerce storefront with quote-based custom order pricing and global shipping.

Product overview

Fitso Sports is a wholesale manufacturer and exporter specializing in custom sports uniforms, athletic wear, and martial arts equipment. The product portfolio includes Men's Wear and Women's Wear (casual and athletic clothing such as hoodies, jackets, pants, polo shirts, shorts, t-shirts, and tracksuits), Sports Wear team uniforms (custom sublimation uniforms for AFL, American Football, Badminton, Basketball, Cricket, Ice Hockey, Lacrosse, Soccer, Softball, Tennis, and Volleyball), Boxing Wear & Gear (gloves, protective equipment, punch bags, training equipment), MMA Equipments and Wears, and Soccer Balls. The company offers customization services including sublimation printing, custom logos, player names, and numbers for team uniforms, with an all-in-one package approach for team orders.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BSN Sports: BSN Sports is a large US distributor of team sports equipment, uniforms, and apparel to schools, leagues, and youth organizations. It is a broad incumbent whose custom uniform offerings directly overlap with Fitso's school/club target customer base.
• Augusta Sportswear Brands: Augusta Sportswear is a large US-based athletic apparel manufacturer supplying team uniforms, custom sublimation products, and athletic wear to schools and teams. It is a broad incumbent in the same custom team sports apparel category as Fitso, with significantly broader scale and dealer/distributor network.

Direct peers

• Champro Sports: Champro is a US manufacturer of team sports equipment, uniforms, and athletic apparel sold primarily through sporting goods dealers. It is a direct peer in custom team sports apparel and protective equipment, with similar B2B/team-customer orientation.
• Alleson Athletic: Alleson Athletic manufactures custom team uniforms and athletic apparel for baseball, basketball, football, soccer, softball, and volleyball. It is a direct peer because both companies sell custom sublimated team uniforms to schools and clubs across overlapping sport categories.
• Holloway Sportswear: Holloway Sportswear designs and manufactures custom team uniforms, athletic apparel, and outerwear for schools, teams, and corporate clients. Direct peer in custom sublimated sportswear with comparable team-uniform packaging and customization model.

Emerging players

• SquadLocker: SquadLocker is an online platform enabling custom team apparel and gear ordering for schools, clubs, and youth sports organizations. It is an emerging player targeting the same school/club team-customization segment as Fitso, but with a marketplace/platform model rather than in-house manufacturing.

Peers

• Everlast Worldwide:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/share/17iKFjyprJ/?mibextid=wwXIfr
• Instagraminstagram.com/fitso.sports
• Pinterestpin.it/6U0e9Ct9A
• TikToktiktok.com/@fitso.sports?_t=ZN-8vdvoO72gbO&_r=1
• Xx.com/FitsoImpex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FITSO IMPEX LIMITED