What Xsights does

Xsights Digital Pty Ltd is an Australian agricultural technology company, founded in 2018 and headquartered in Ardross, Western Australia, that has built an integrated precision livestock platform for the commercial pork industry. The company combines patented IoT ear-tag hardware — the Xiot Tag, available in Xiot-G (grower) and Xiot-S (sow) variants — with a cloud-based analytics platform called XLM (Xsights Livestock Management). The Xiot Tags continuously capture per-animal data on ID, movement, activity, dwell time, location, and temperature; the XLM platform aggregates this stream with environmental sensors to deliver real-time dashboards, automated alerts, task lists, breeding insights, and welfare documentation through a web and mobile interface. Machine-learning models — validated through the multi-year Pig Welfare & Pork Provenance (3Ps) Project with Food Agility CRC — drive health-deviation detection, early disease warning (including African Swine Fever), and per-pig treatment recommendations.

The company monetizes this offering primarily through a 'Sensing as a Service' subscription that bundles Xiot Tag hardware with the XLM platform on an annual billing cadence, supplemented by direct hardware sales. Pricing is quote-based and not publicly disclosed, with deals driven by a direct enterprise sales motion, demo requests on the company website, and field engagement. The primary customer base is large and mid-tier commercial pig producers and sow breeding operations, with secondary segments targeting government and regulatory bodies for biosecurity, and pork processors and exporters for welfare provenance and traceability. Go-to-market combines Australian field sales with government-supported international expansion via Austrade trade missions and major industry events such as VIV Asia 2025, ThaiFEX, and Sustainability Expo Thailand, alongside an active research partnership ecosystem (Curtin University, UWA, Thai Nguyen University, Craig Mostyn Group, DPIRD, Pork Innovation WA, Food Agility CRC).

Xsights has raised approximately $2.85 million across two 2023 funding rounds (a ~$2.75M round from Craig Mostyn Group and SVG Ventures, plus a ~$100K round from ID Capital) and is led by co-founders Steve Wildisen (CEO, former printed-electronics executive), Dean Phillips (COO/Chief Sales & Marketing Officer), and Charis Law (Commercial Director/CCO, Chartered Accountant), with Marek Ristwej as Non-Executive Director. The company holds a registered international patent for the Xiot Tag, a filed international patent for the XLM platform, a registered trademark for the Xiot brand, and the 2023 APICTA Industrial/Agriculture award, while currently operating with a 1–10 person team across Australia, Vietnam, Thailand, Korea, the Philippines, and Brazil.

Name

Xsights

Legal name

Xsights Digital Pty Ltd

Website

https://xsights.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Xsights Digital is an Australian agtech company that sells patented Xiot IoT ear tags and the XLM analytics platform to commercial pork producers globally, providing real-time animal health, behavior, medication, and welfare monitoring on a subscription basis.

Ownership category

akta.pro rank

Product category

Precision Livestock Technology

NAICS

Support Activities for Animal Production (11521), Support Activities for Animal Production (115210)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG)

akta.pro secondary industries

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL), IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC), Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL)

Keywords

• Precision livestock technology
• IoT animal monitoring
• Pig farming analytics
• Smart ear tags
• Livestock health monitoring

Headquarters

HQ city

Fremantle

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Sensing as a Service (SaaS) Subscription: Xsights offers their IoT device and analytics platform as a subscription model called 'Sensing as a Service'. This includes the Xiot Tag hardware combined with the XLM software platform, providing real-time location data on assets using IoT devices on a recurring subscription basis.
2. Hardware Sales (Xiot Tags): Sale of Xiot-G Grower Tags and Xiot-S Sow Tags - smart wearable monitoring devices for pigs. Hardware is offered as part of the integrated solution with the XLM platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Xsights develops and sells IoT-based precision livestock technology for commercial pig farmers, consisting of the patented Xiot Tag smart ear tag (available as Xiot-G for growers and Xiot-S for sows) and the XLM cloud-based analytics platform with mobile app. The combined offering delivers continuous real-time monitoring of individual pig health, behavior, location, and temperature, with AI-driven alerts for disease (including African Swine Fever), medication logging, breeding support, and supply chain provenance, delivered under a "Sensing as a Service" subscription model.

Product overview

Xsights offers a unified precision pig farming platform consisting of the Xiot Tag (smart wearable ear tags for pigs available in two variants: Xiot-G for growers and Xiot-S for sows) combined with the XLM (Xsights Livestock Management) web-based platform and mobile app. The Xiot Tags collect real-time data on animal movement, health, behavior, and location, which flows into the XLM platform for processing into actionable insights, dashboards, and automated alerts. An add-on Medication Log module enables detailed medication tracking and compliance. The company provides this as a 'Sensing as a Service' (SaaS) subscription offering, with patented IoT tag technology for provenance, traceability, and livestock health monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Xiot Tag: Smart wearable monitoring device for pigs that tracks health, behavior, temperature, location, and provides real-time insights for herd management. Available in Xiot-G (for growers) and Xiot-S (for sows) variants.
• XLM Platform

Products and services

• Xiot Tag (Smart Wearable Monitoring for pigs) Patented IoT ear tag for pigs functioning as a 24/7 digital herd manager. Continuously tracks individual-animal ID, movement, activity, dwell time, location, and temperature. Available in Xiot-G (growers) and Xiot-S (sows) variants, with LED lights for animal identification. Sold as part of an integrated solution with the XLM platform to commercial pig farmers.
• XLM Platform (Xsights Livestock Management) Web-based livestock management platform with mobile app that aggregates data from Xiot Tags and environmental sensors. Provides real-time dashboards, automated alerts, task lists, inventory, individual pig health and medical history, disease profiling, feed-to-food conversion analysis, breeding optimization, and anonymised performance benchmarking for commercial pig farmers.
• Xiot-G Grower Tag (next generation, with LED) Smart wearable ear tag variant of the Xiot Tag tailored for grower pigs, with an LED light feature for easy animal identification. Provides inventory, movement, medication tracking, sustained health deviation alerts, performance/market readiness, barn and environmental alerts, gilt selection support, and batch medication capabilities for herd optimization.
• Xiot-S Sow Tag Smart wearable ear tag variant of the Xiot Tag designed for sows. Provides precision monitoring for individual sow identification, health monitoring, medication logging, location tracking, estrus detection, lameness alerts, and farrowing prognosis to support reproductive management in sow farm operations.
• XLM Medication Log Add-on module within the XLM Platform that allows farm personnel to accurately and efficiently record medications administered to individual pigs. Features real-time record keeping, automated summary reporting, improved medication compliance and antimicrobial stewardship, and medication impact analysis at both individual pig and batch levels.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

21 partnerships are on record, tiered core, supporting, major and minor.

• Thai Nguyen University of Agriculture and Forestry (TUAF)coreStrategic or Co-development Partner · 4 August 2025Research partnership to advance early detection of African Swine Fever (ASF) using patented Xiot Tag technology. Leverages continuous temperature and activity monitoring to detect early warning signs, enable faster intervention, and strengthen biosecurity in Vietnam where ASF has caused losses exceeding 100,000 pigs.
• Food Agility CRCcoreStrategic or Co-development Partner · 6 October 2024Collaborative research initiative for the Pig Welfare & Pork Provenance (3Ps) Project - a major multi-year research initiative exploring how AI, IoT, and smart data analytics can transform livestock management and supply chain transparency. Project demonstrated durable technology, advanced data pipeline, and ML achieving high accuracy in health identification.
• Craig Mostyn GroupcoreStrategic or Co-development PartnerResearch partner for the 3Ps Project. Dr. Megan Trezona from Craig Mostyn Group collaborated on real-time monitoring of pig health and wellbeing using Xiot Smart Tag, focusing on improving provenance and traceability.
• Department of Primary Industries and Regional Development (DPIRD)coreStrategic or Co-development PartnerResearch partner collaborating on the Food Agility CRC 3Ps Project and AI-driven livestock management presentations. Dr. Rodrigo Pires represents DPIRD in joint research on pig welfare and provenance.
• Pork Innovation WAcoreStrategic or Co-development PartnerCollaborative partner in the 3Ps Project and presenting at PIWA Research & Development Forum. Partner in advancing AI-driven solutions for animal welfare in Western Australia.
• Curtin UniversitycoreStrategic or Co-development PartnerResearch partner in 3Ps Project and ESG Credentials for Australian Pork project, contributing academic expertise in data analytics and sustainability reporting for pork production.
• Beanstalk AgTechcoreStrategic or Co-development PartnerPartner in the 3Ps Project and ESG Credentials for Australian Pork initiative, contributing industry expertise in agricultural technology commercialization.
• Hue University Independent Ethics CommitteesupportingOthersEthics approval granted for collaborative ASF research project with Thai Nguyen University in Vietnam, marking essential milestone for comprehensive study on temperature measurements and ASF detection.
• University of Western Australia - Centre for Business Data AnalyticscoreStrategic or Co-development PartnerPartnership for Master of Business Analytics Industry Projects program. Students simulate scenarios for pork producers using Xiot Tags following disease outbreaks, visualizing outputs to support organizational awareness.
• Betagro GroupmajorStrategic or Co-development PartnerThailand's major agrifood producer engaged in discussions on future of precision livestock management. Betagro's commitment to innovation aligns with Xsights' mission for AI-driven livestock monitoring.
• CP Foods (Charoen Pokphand Foods)majorStrategic or Co-development PartnerLeading Thai food company engaged at ThaiFEX 2025 for discussions on digital transformation within food supply chains, from farm-to-fork traceability to predictive analytics for efficiency and quality assurance.
• CargillmajorStrategic or Co-development PartnerExtended invitation to Agriness Next Conference in Brazil. Cargill partnership demonstrates interest in AI and digital transformation in agriculture, with Xsights showcasing data-driven farming innovation.
• Austrade (Australian Trade and Investment Commission)coreGTM or Marketing PartnerGovernment trade organization supporting Xsights' international expansion through Australia Southeast Asia Business Exchange missions to Vietnam, Thailand, and participation in global trade events including VIV Asia.
• Department of Agriculture, Fisheries and Forestry (DAFF) - Australian GovernmentsupportingGTM or Marketing PartnerGovernment partner at VIV Asia 2025 supporting Australian agricultural technology companies showcase innovation to global audience.
• Thailand Department of Livestock Development (DLD)supportingStrategic or Co-development PartnerThai government livestock authority engaged at VIV Asia 2025 for discussions on regulatory frameworks and technology adoption for livestock monitoring.
• MS SchippersminorChannel Partner/ Reseller/ DistributorAgricultural equipment company met at VIV Asia 2025, potential channel partner for Xiot Tag distribution in European and Asian markets.
• Topigs NorsvinminorStrategic or Co-development PartnerPig genetics company met at VIV Asia 2025, potential partnership for integrated solutions combining genetics expertise with monitoring technology.
• Charoen Pokphand Foods (CP Foods)majorStrategic or Co-development PartnerContinued engagement at Sustainability Expo Thailand 2024, one of ASEAN's largest sustainability events. Discussions focused on XLM Platform and Xiot Tag for sustainable pig production.
• SJF FarmminorStrategic or Co-development PartnerThai pig farm engaged at Sustainability Expo Thailand for discussions on precision livestock technology adoption.
• CTP FarmsminorStrategic or Co-development PartnerFirst meeting at Sustainability Expo Thailand to explore potential adoption of Xiot monitoring solutions.
• Dr. Olivia Brabant (Chief Veterinary Officer)supportingOthersXsights' Chief Veterinary Officer leading ASF research collaboration with Thai Nguyen University, providing veterinary expertise for disease detection technology development.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Nedap Livestock Management: Global provider of precision livestock management hardware and software for pigs and dairy, with sow/gilt monitoring, individual animal identification and real-time barn analytics — directly overlapping with Xsights' Xiot Tag + XLM offering for commercial pork producers.
• Allflex Livestock Intelligence (MSD Animal Health): Market-leading livestock identification and monitoring business (now part of Merck/MSD) offering electronic ear tags and rumination/activity sensors across species, including swine; competes head-on with Xsights in IoT wearables and herd management analytics.
• Fancom: Dutch specialist in climate control, feeding and biometric monitoring for pig and poultry houses, including sensors that track individual animal behavior; closest analogue to Xsights in focused pig-house automation and analytics.
• Hotraco Agri: Netherlands-based livestock automation specialist with feeding, climate and animal-monitoring controllers used by European pig producers; adjacent competitor to Xsights in barn-level IoT and analytics.

Broad incumbents

• Big Dutchman: Long-established supplier of pig housing, feeding and climate-control systems with growing digital/IoT farm management capabilities; competes with Xsights for the same commercial pig-producer budget on barn-level automation and monitoring.
• SKOV A/S: Danish provider of climate and production management for pig and poultry barns with a growing data platform layer; competes with Xsights for IoT and software spend in commercial pork operations.

Emerging players

• Smaxtec: Austrian/German company offering intraruminal bolus sensors and herd analytics primarily for dairy and beef; analogous technology and Sensing-as-a-Service commercial playbook to what Xsights is deploying in swine.
• Moonsyst: Provider of rumination and temperature sensing boluses with cloud analytics for livestock producers; same IoT-plus-ML architecture and subscription model as Xsights, though focused on ruminants today.
• Cainthus (Carnegie Robotics): Computer-vision-based livestock monitoring platform using cameras rather than wearables; competing paradigm to Xsights' ear-tag approach for individual-animal health and behavior analytics on commercial farms.

Regional players

• AgriWebb: Australian-origin livestock management SaaS for cattle and sheep producers with a mobile-first data platform; comparable commercial profile (ANZ agtech SaaS) but different species focus, useful as a regional benchmark for ANZ agtech scaling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/xsights

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xsights