What Golee does

Golee (legal entity: GLE Holding S.R.L. S.B.) is an Italian cloud-based SaaS platform founded in 2018 that provides management software for amateur sports organizations in Italy, principally Associazioni Sportive Dilettantistiche (ASD) and Società Sportive Dilettantistiche (SSD). The platform unifies member registration, electronic document issuance, fee collection, accounting, communications, and event scheduling in a single integrated system spanning a web application, a member mobile app, and a website builder (Golee Web). It is deeply embedded in Italian sports-specific regulatory workflows, including electronic invoicing via Agenzia delle Entrate/SDI, 730 tax declarations, CoCoCo compensation certificates, safeguarding compliance, and GDPR, with a Società Benefit governance structure adopted in 2023.

The product is delivered on a freemium, three-tier pricing model: a Free tier for basic member management, Plus at €39.99/month (or €319.92/year), and Premium at €59.99/month (or €479.92/year), with a 14-day Plus trial requiring no credit card. Revenue is generated primarily through recurring SaaS subscriptions, complemented by payment-processing volume through Golee Pay (powered by Stripe) and add-on professional services. The technology stack relies on Google Cloud, MongoDB Atlas, Firebase, Cloudflare, Sendgrid (Twilio), Mixpanel, and HubSpot; no public API or developer platform is exposed. Golee also operates a Ticket Trust acquisition (2021) for ticketing/event capabilities.

Golee serves a fragmented base of 20,000+ sports clubs and 1M+ athletes across 130+ disciplines, concentrated entirely in Italy. The company distributes through self-serve online sign-up, inside sales for paid tiers, federation partnerships (e.g., FPICB, Lega Pro), and a partner/referral program, achieving a stated 92% renewal rate on paid subscriptions. The company has raised approximately $3.5M across funding rounds in 2020 and 2022 (SeedBlink participated in 2022).

Name

Golee

Legal name

GLE Holding S.R.L. S.B.

Website

https://golee.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Golee is an Italian cloud-based SaaS platform founded in 2018 that provides integrated management, payment, compliance, and communication software for over 20,000 amateur sports clubs (ASD/SSD) and 1M+ athletes across 130+ disciplines in Italy.

Ownership category

akta.pro rank

Product category

Sports Club Management Software

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports club management software
• Membership management platform
• Amateur sports SaaS
• Club registration software
• Sports federation compliance

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. SaaS Subscription - Plus Package: Monthly or annual subscription at €39.99/month (billed monthly) or with 20% annual discount. Includes complete member data management, document templates, financial management, invoicing, athlete/family app, and email support.
2. SaaS Subscription - Premium Package: Monthly or annual subscription at €59.99/month (billed monthly) or with 20% annual discount. Includes all Plus features plus custom registration forms, customized alerts, society email for communications, priority support, and unlimited storage.
3. Free Package (Freemium): Free tier including member data management, medical certificate scheduler, and basic Golee Pay access. Serves as acquisition funnel for paid upgrades.
4. Golee Web (Website Builder): Extra service for creating and maintaining sports society websites connected to the management platform, including domain registration, hosting, and ongoing maintenance.
5. Golee Pay Transaction Processing: Payment collection service for membership fees using Stripe as payment processor. Generates revenue through payment processing integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Golee is a cloud-based SaaS management platform built specifically for Italian amateur sports organizations (Associazioni Sportive Dilettantistiche, Società Sportive Dilettantistiche, Polisportive, gyms and sports clubs). The platform digitizes member registration, document generation, payment collection (via Golee Pay with Stripe), electronic invoicing (SDI/Agenzia delle Entrate), accounting, communications, and compliance with the Italian Riforma dello Sport 2023. It serves over 20,000 sports societies and more than 1 million athletes, with freemium, Plus (€39.99/month) and Premium (€59.99/month) tiers, plus standalone add-on services (Golee Pay, Golee Web, privacy/tax consulting).

Product overview

Golee is a cloud-based SaaS management platform (Software as a Service) designed for Italian amateur sports clubs (ASD, SSD, Polisportive). The platform operates on a three-tier pricing model (Free, Plus at €39.99/month, Premium at €59.99/month) and bundles a comprehensive set of interconnected modules. Core functional areas include: (1) Member & Society Management — with online registration forms, member profiles, the Member Book (Libro Soci), and digital archives; (2) Document Issuance — covering fiscal receipts, electronic invoicing, 730 declarations, CoCoCo compensation certificates, meeting minutes, and letterhead documents; (3) Accounting & Payments — featuring Golee Pay for automated fee collection, invoice management, financial statements (Rendiconto/Bilancio), Prima Nota accounting entries, reimbursement tracking, and payment reminders; (4) Communication & Notifications — including a shared calendar, bulletin board (Bacheca), push notifications, medical certificate deadline alerts, and attendance monitoring; and (5) Digital Presence — through Golee Web for website creation. Add-on services include privacy/GDPR consulting, safeguarding compliance, Google My Business setup, and tax/labor advisory. The platform also offers a dedicated mobile app for athletes and families.

Differentiator

Problem solved

Functional benefit

Brands

• Golee Pay: Digital payment service for automated collection of membership fees with traceable online payments.
• Golee Web
• Golee Manager

Products and services

• Golee (Core Platform) SaaS management platform for Italian amateur sports clubs (ASD/SSD), providing digital tools for member registration, document generation, accounting, payment collection, and communication in a unified cloud-based system.
• Golee Pay Standalone online payment service (Stripe-powered) for sports clubs to collect membership fees, track transactions, and send automated receipts and reminders.
• Golee Web Managed website builder service for sports clubs, including domain registration, hosting, and ongoing maintenance, connected directly to the Golee management platform.
• Consulenza Privacy per Società Sportiva Standalone privacy and GDPR compliance consulting service that pairs Italian sports clubs with expert advisors to verify regulatory compliance.
• Consulenza Fiscale e del Lavoro Standalone tax and labor law consulting service for Italian sports organizations addressing fiscal requirements and worker classification.
• Scheda Google My Business Standalone Google My Business profile setup service helping Italian sports clubs establish a discoverable online presence.
• Safeguarding Standalone safeguarding compliance resource center for Italian sports clubs to stay current with safeguarding regulations and avoid penalties.

Quantifiable outcome

• Over 20,000 sports societies use Golee in Italy
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

13 partnerships are on record, tiered core and minor.

• FPICB (Federazione Pallavolo Integrata Cervignaco-Bassae)coreStrategic or Co-development PartnerFPICB (Italian Federation of Integrated Volleyball) is listed as a federation partner, suggesting official endorsement or integration with Golee's platform for member management.
• QatarminorOthersQatar partnership displayed in partner logos section on sustainability page.
• Lega ProminorOthersLega Pro (Italian football league) partnership displayed in partner logos section.
• Calciatori BruttiminorOthersCalciatori Brutti partnership displayed in partner logos section.
• DrivenminorOthersDriven partnership displayed in partner logos section.
• Paserio&PartnersminorOthersPaserio&Partners consulting firm partnership displayed in partner logos section.
• StripecoreTechnology or IntegrationStripe is the payment processor powering Golee Pay, the integrated payment collection service. All payment processing for membership fees is handled through Stripe's infrastructure.
• Google Cloud PlatformcoreTechnology or IntegrationGoogle Cloud provides cloud server infrastructure for the Golee platform, hosting the SaaS application and databases.
• MongoDB AtlascoreTechnology or IntegrationMongoDB Atlas provides database services for storing customer and member data, with encrypted backups on Google Cloud.
• FirebasecoreTechnology or IntegrationFirebase provides mobile app infrastructure and authentication services for the Golee mobile applications.
• CloudflarecoreTechnology or IntegrationCloudflare provides CDN, security, and DDoS protection services for the Golee platform.
• Sendgrid (Twilio)coreTechnology or IntegrationSendgrid provides transactional email services for system communications sent to users.
• Agenzia delle EntratecoreStrategic or Co-development PartnerItalian Revenue Agency integration for electronic invoicing (fatturazione elettronica) compliance with SDI system as part of sports reform requirements.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TeamSnap: US-based team and group management platform serving amateur sports clubs with rosters, payments, scheduling, and communication. Closest international analog to Golee's all-in-one club management SaaS model.
• Heja: Sweden-based sports team management app popular across European amateur clubs; offers communication, scheduling, and basic club admin — overlapping Golee's communications and member-management modules.
• Join: European club management platform serving amateur sports organizations with member management, payments, and engagement features; comparable to Golee's ASD/SSD focus.
• ClubRight: UK-based club management software for sports and leisure clubs, providing membership management, payments, and communications — directly comparable vertical-SaaS model for amateur organizations.
• Team App: Australia-based free team management app for sports clubs worldwide with communication, scheduling, and event coordination — competing in the same amateur-sport SaaS category.

Broad incumbents

• SportsEngine (Stack Sports): US-based end-to-end sports management platform acquired by Stack Sports; offers registration, websites, payments, and tournament tools for amateur sports organizations — a scaled version of Golee's vertical SaaS playbook.

Regional players

• Smeetz: Swiss-based SaaS for sports, leisure, and tourism venues offering booking, payments, and CRM — shares payment-processing and member-management DNA with Golee but focuses on a different regional vertical.

Emerging players

• PlayTribe: European sports club management platform targeting amateur and youth sports organizations with registration, communication, and payment tools — an emerging regional alternative to Golee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/goleeIT
• YouTubeyoutube.com/channel/UC7CtuLPRMCCNgj92J_K7VLA
• Facebookfacebook.com/goleeIT/?locale=it_IT
• LinkedInlinkedin.com/company/golee/?originalSubdomain=it
• Instagraminstagram.com/golee.it

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golee