Amaka
- Company typePrivate
- Founded2014
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Amaka firmographics
Firmographics- Name
- Amaka
- Legal name
- Amaka IO Pty Ltd
- Website
- https://amaka.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Amaka industry classification
Industry- Product category
- Accounting Integration & Automation Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industries
- Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where Amaka is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Amaka business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans: Tiered subscription model with Free (core features, up to 60 orders/month, 1 integration, 1 location), Premium ($18/month annual / $60 monthly, up to 500 orders/month, 2 integrations, 2 locations, 90-day backsync), and Premium+ ($49/month annual / $120 monthly, unlimited orders, integrations, locations, 365-day backsync). Some integrations built in partnership (Square + Xero/Sage/Holded, DocuSign, Vend, TrackTik, FoodBomb, Yoco) are available 100% free.
- Managed Reconciliation Services: Outsourced accounting and bookkeeping services where Amaka's Integration Specialists and AI agents handle reconciliation for transactions synced by Amaka integrations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for core features - ideal for small businesses starting out |
| Subscription | Annual | Premium plan for growing businesses with more features |
| Subscription | Annual | Premium+ plan for established businesses with unlimited scale |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Amaka product offering
Product offeringCore offering
Amaka develops an AI-powered accounting automation platform that connects point-of-sale (POS) systems and e-commerce platforms (e.g., Shopify, WooCommerce, Square, eBay, Etsy, Lightspeed, Vend, Loyverse) with leading cloud accounting software (Xero, QuickBooks Online, MYOB, Sage). The platform automatically syncs sales, payments, COGS, fees, refunds, taxes, and gift card data as daily summarized or per-order invoices, with built-in bank feed reconciliation. In addition to its core integrations platform, Amaka offers Managed Reconciliation Services and AI Accounting + Bookkeeping services that combine AI agents with human specialists to reconcile transactions and run outsourced bookkeeping for small businesses.
Product overview
Amaka is an accounting automation technology platform offering a unified product portfolio centered on its core Integrations platform. The platform connects POS systems (Square, Vend, Lightspeed, Loyverse, Revel, Impos, Assignar) and e-commerce platforms (Shopify, WooCommerce, BigCommerce, eBay, Etsy, Squarespace, Wix, Amazon) to leading accounting software (Xero, MYOB, QuickBooks Online, Sage, Holded). The product architecture consists of the core Integrations platform for automated data sync, complemented by Managed Reconciliation Services (AI-powered reconciliation outsourcing) and AI Accounting + Bookkeeping Services (outsourced accounting). A sub-brand called InView provides additional financial visibility. The platform syncs sales, payments, COGS, refunds, fees, taxes, gift cards, and shipping data as daily summarized invoices or per-order invoices, with automatic bank feed reconciliation.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrations Platform (Core) AI-powered integration platform that automatically syncs sales, payments, COGS, fees, refunds, taxes, and gift cards from POS systems and e-commerce stores into Xero, QuickBooks Online, MYOB, and Sage. Supports summarised, per-order, by-category, and by-product sync formats, multi-location sales aggregation, and automatic bank feed reconciliation.
- Managed Reconciliation Services Outsourced reconciliation service where Amaka's Integration Specialists and AI agents reconcile all transactions synced through Amaka's accounting integrations, manage clearing accounts, and resolve discrepancies. Priced starting at less than USD 9/month.
- AI Accounting + Bookkeeping Services Reliable outsourced accounting and bookkeeping services for small businesses, leveraging Amaka's AI-powered data integration to automate bookkeeping workflows.
- InView Financial visibility and analytics sub-brand of Amaka providing performance monitoring across integrated POS, e-commerce, and accounting platforms.
Quantifiable outcome
- Saves 1,000s of hours for 65,000+ small businesses globally
- +3 more outcomes
Companies that use Amaka
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Amaka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability2 records
Feature6 records
Amaka partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and secondary.
- SquarecoreMajor integration partner with Square-specific portal (square.amaka.io). Amaka has 59,077+ Square connections. Square + Xero integration available 100% free. Deep partnership including co-marketing, with Dan Bognar (Group Vice President & General Manager, Asia Pacific & Japan) publicly endorsing the partnership.
- XerocoreOfficial Xero App Store partner and network partner. Xero's most rated app. Multiple integrations built (Square+Xero, Shopify+Xero, WooCommerce+Xero, eBay+Xero, Wix+Xero, etc.). Customer testimonials sourced from Xero app listing.
- MYOBcoreMYOB Premium Developer Partner. Multiple integrations built (Square+MYOB, Shopify+MYOB, WooCommerce+MYOB, BigCommerce+MYOB, eBay+MYOB, etc.). Dale Dixon (Head of Solution Consulting and Partners) publicly endorsed the partnership.
- ShopifycoreMajor integration partner. 2,696+ Shopify connections. Integrations available for Shopify + Xero, QuickBooks, MYOB, Sage. Customer testimonials sourced from Shopify App listing.
- QuickBooks OnlinecoreIntegration partner with QuickBooks-certified support team. Multiple integrations built (Square+QBO, Shopify+QBO, WooCommerce+QBO, Wix+QBO, eBay+QBO, etc.). Support team QuickBooks-certified.
- DocuSigncoreOfficial partnership announced for DocuSign's first official integration with Xero. Available 100% free. 131 connections. Dan Bognar (DocuSign Group Vice President & General Manager, APAC & Japan) endorsed the partnership.
- SagecoreIntegration partner for Sage Business Cloud. Square + Sage and Shopify + Sage integrations available. Square + Sage integration available 100% free.
- WooCommercesecondaryE-commerce platform integration partner with 94 WooCommerce connections. WooCommerce + Xero, MYOB, QuickBooks integrations available.
- eBaysecondaryMarketplace integration partner (available for eBay Australia sellers). 113 connections. eBay + Xero and eBay + QuickBooks integrations available.
- EtsysecondaryE-commerce platform integration partner with 702 Etsy connections. Etsy + Xero integration available.
- VendsecondaryPOS integration partner. 237 connections. Integration available 100% free. Vend + Xero integration.
- BigCommercesecondaryE-commerce platform integration partner with 66 connections. BigCommerce + Xero, MYOB, QuickBooks integrations.
- ImpossecondaryPOS integration partner with 494 connections. Impos + Xero, MYOB, QuickBooks integrations.
- LoyversesecondaryPOS integration partner with 1,999 connections. Loyverse + Xero and QuickBooks integrations.
- Revel SystemssecondaryPOS integration partner with 1,047 connections. Available for enterprise apps tier (request access required for pricing).
- WixsecondaryE-commerce platform integration partner with 12 connections. Wix + Xero and QuickBooks integrations.
- SquarespacesecondaryE-commerce platform integration partner with 279 connections. Squarespace + Xero, MYOB, QuickBooks integrations.
- YocosecondaryPOS integration partner (Africa-focused). 145 connections. Integration available 100% free. Yoco + Xero, Sage, QuickBooks integrations.
- FoodbombsecondaryPOS/integration partner. 219 connections. Integration available 100% free.
- LightspeedsecondaryPOS integration partner (available for USA and Canada). 102 connections. Lightspeed + QuickBooks integration.
- StripesecondaryPayment processor integration mentioned in reconciliation guides for WooCommerce and BigCommerce platforms.
Scale indicators5 records
Recent moves6 records
Amaka competitors and assessment
Company assessmentDirect peers
- A2X: A2X specializes in automated e-commerce-to-accounting syncs (Shopify, Amazon, eBay to Xero and QuickBooks). It is the closest direct competitor to Amaka in the SMB e-commerce accounting integration niche.
- Synder: Synder syncs sales data from multiple payment processors and POS platforms (Square, Shopify, Stripe, PayPal) into QuickBooks, Xero and Sage. Competes head-to-head with Amaka on POS-to-accounting automations for SMBs.
- Bookkeep: Bookkeep automates daily sales summary entries from Shopify, Amazon, Square and others into QuickBooks and Xero. Directly comparable in product scope, target customer (SMB e-commerce) and pricing model.
- Link My Books: Link My Books automates Amazon, eBay and Shopify accounting into Xero and QuickBooks. Targets the same e-commerce seller accountant/bookkeeper segment as Amaka, particularly in the UK and AU markets.
Broad incumbents
- Dext (formerly Receipt Bank): Dext provides data extraction and bookkeeping automation feeding Xero, QuickBooks and Sage, with a broader product portfolio including receipt capture and bill processing. Overlaps Amaka in SMB accounting automation and is also a Xero ecosystem partner.
- Hubdoc: Acquired by Xero, Hubdoc automates document and transaction collection into Xero. Represents the kind of first-party native integration capability Xero could extend, posing a competitive threat to Amaka.
- Zapier: General-purpose iPaaS with connectors between thousands of SaaS apps including accounting and POS. Adjacent competitor and potential substitute where SMBs build custom Zaps in place of Amaka's purpose-built integrations.
- Make (formerly Integromat): Make is a broader workflow automation and iPaaS platform competing for the same SMB integration use cases. Less specialized than Amaka but offers a comparable no-code connector model.
- Xero: Amaka's largest accounting-software partner and also a potential competitor as Xero expands native POS/e-commerce integrations. Strategic interdependence runs both ways — partnership distribution today versus platform risk tomorrow.
Emerging players
- Pabbly: Pabbly offers subscription billing, email marketing and workflow automation including accounting integrations. An emerging, lower-cost alternative in the SMB automation category that overlaps Amaka at the edges.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Amaka social profiles
Digital presenceAmaka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amaka leadership team
Management profileNumber of profiles
Profiles5 records
Amaka funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amaka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amaka
What does Amaka do?
Amaka develops an AI-powered accounting automation platform that connects point-of-sale (POS) systems and e-commerce platforms (e.g., Shopify, WooCommerce, Square, eBay, Etsy, Lightspeed, Vend, Loyverse) with leading cloud accounting software (Xero, QuickBooks Online, MYOB, Sage). The platform automatically syncs sales, payments, COGS, fees, refunds, taxes, and gift card data as daily summarized or per-order invoices, with built-in bank feed reconciliation. In addition to its core integrations platform, Amaka offers Managed Reconciliation Services and AI Accounting + Bookkeeping services that combine AI agents with human specialists to reconcile transactions and run outsourced bookkeeping for small businesses.
Is Amaka a public or private company?
Amaka is a private company. It is classified as venture growth investor backed and is currently operating.
When was Amaka founded?
Amaka was founded in 2014. It employs 51 to 100 people.
Where is Amaka based?
Amaka is headquartered in Sydney, Australia, in the Oceania region.
How does Amaka make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are managed Reconciliation Services.
Who are Amaka's main competitors?
Direct peers on record are A2X, Synder, Bookkeep and Link My Books. Broad incumbents are Dext (formerly Receipt Bank), Hubdoc, Zapier, Make (formerly Integromat) and Xero. Pabbly is listed as an emerging player.
Does Amaka have an API?
No public API is recorded for Amaka.
What industry is Amaka in?
Amaka's product category is Accounting Integration & Automation Software. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of HDAEAHAC, Intelligent Document Processing (IDP) & OCR Automation. Its NAICS code is 513210 and its SIC code is 7372.