Movistar

What Movistar does

Movistar is the principal commercial brand of Telefónica S.A., a publicly traded Spanish multinational telecommunications company listed on the Madrid Stock Exchange under ticker TEF. Founded in 1995, Movistar operates as a full-service telecommunications provider offering mobile connectivity, fixed-line telephony, broadband internet, pay-TV, and enterprise ICT solutions across consumer (Particulares) and business (Empresas) segments in Spain, Mexico, Venezuela, Chile, Colombia, and Ecuador. The brand's product portfolio spans residential plans, SME and large-enterprise managed services, and underlying network infrastructure including 5G, fiber optic, and cloud platforms operated under Telefónica's Redes y tecnología unit.

The business model is a multi-country subscription telecommunications operator monetizing through tiered mobile and fixed-line plans, bundled broadband and pay-TV packages, and enterprise contracts managed at the country level via commercial websites and physical retail service centers. Distribution is hybrid, combining self-serve country-specific websites (movistar.es, movistar.com.mx, etc.) with retail customer service operations. Telefónica does not publicly disclose Movistar brand-level pricing or revenue, with commercial offerings managed locally in each operating market.

Strategically, the brand is in active transition. Telefónica has divested its controlling 67.5% stake in Coltel (Movistar Colombia) to Millicom for US$214.4 million in a merger with Tigo that created Colombia's second-largest operator, and has agreed to sell Movistar Mexico to a US-led consortium including OXIO Inc. and Newfoundland Capital Management. Remaining operations in Spain, Venezuela, Chile, and Ecuador continue to serve multi-million subscriber bases, with Venezuela launching 5G services in 2025 and Ecuador securing license renewal through 2038. Movistar's customer support operations have begun integrating third-party conversational AI (GetVocal) for deflection-based efficiency, and the brand has joined GSMA Open Gateway for standardized fraud-prevention APIs.

Name

Movistar

Legal name

Telefónica S.A.

Website

https://movistar.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Movistar is the principal commercial brand of Telefónica S.A., providing mobile, fixed-line, broadband, pay-TV, and enterprise ICT services across consumer and business segments in Spain, Mexico, Venezuela, Chile, Colombia, and Ecuador. The brand is currently undergoing portfolio contraction via LATAM divestitures.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171), Telecommunications (517)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile telecommunications services
• Fixed broadband internet
• Pay television packages
• Enterprise ICT solutions
• Consumer telecom plans

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Distribution channels2 records

Core offering

Movistar provides mobile and fixed-line telecommunications services including voice, broadband internet, and pay-TV packages to residential customers, alongside enterprise ICT, cloud, unified communications, and managed services for SMEs and large businesses. Operating as the commercial brand of Telefónica S.A., services are delivered through country-specific operations in Spain, Mexico, Venezuela, Chile, and Ecuador (with Colombia merged into the Tigo-Movistar unified network).

Product overview

Movistar is the consumer and enterprise telecommunications brand of Telefónica, operating across Spain, Mexico, Venezuela, and formerly Colombia (now merged with Tigo under Millicom). The brand provides mobile and fixed-line services including voice, broadband internet, television, and digital services to both residential and business customers. In Colombia, the Tigo-Movistar merger created the country's second-largest telecommunications operator, consolidating market share under the unified network.

Differentiator

Problem solved

Functional benefit

Products and services

• Movistar España - Oferta Comercial (Spain Commercial Offering) Mobile and fixed telecommunications services for residential customers in Spain, including voice, broadband internet, and television packages.
• Movistar México Mobile and fixed telecommunications services for residential and business customers in Mexico, currently being transitioned to a U.S.-led consortium.
• Movistar Venezuela Mobile and fixed telecommunications services in Venezuela, having launched 5G services in 2025 following CONATEL spectrum auction.
• Servicios para Empresas / Pymes (Enterprise / SME Services) Telecommunications and digital services tailored for small and medium enterprises (SMEs) and large businesses.
• Servicios para Particulares (Consumer Services) Consumer telecommunications services including mobile plans, home internet, and digital entertainment for individual customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• OXIO Inc.coreTechnology or Integration · 8 April 2026OXIO Inc. is providing its Telecom-as-a-Service platform to power the U.S.-led consortium's acquisition of Movistar Mexico. The platform is designed to transform Movistar Mexico into a digitally driven, cloud-native telecom operator. The transaction is pending regulatory approval.
• Millicom (Tigo)coreStrategic or Co-development Partner · 6 February 2026Millicom completed the acquisition of Telefónica's controlling 67.5% stake in Coltel (Movistar Colombia) for US$214.4 million. This is part of a broader Latin America strategy by Millicom that includes separate purchases of Telefónica's operations in Uruguay and Ecuador.
• GSMA Open GatewayminorStrategic or Co-development Partner · 3 February 2026Operators in Colombia including Movistar joined GSMA Open Gateway, implementing two digital solutions aimed at combating online fraud.
• FreepikminorGTM or Marketing Partner · 11 December 2025Movistar Chile is offering customers free access to Freepik Premium, available through a registration process involving email verification.
• Tigo (Millicom)coreStrategic or Co-development Partner · 2 January 2025Movistar and Tigo activated a unified mobile network in Colombia, integrating their network infrastructure to create the country's second-largest telecommunications operator following the merger.
• GetVocalminorOthersGetVocal, a Paris-based conversational AI platform for enterprise customer support, counts Movistar among its major clients. The platform provides AI agents that drive 31% fewer live escalations and achieve a 70% deflection rate.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• América Móvil (Claro): América Móvil operates the Claro brand across most LATAM markets where Movistar competes (Mexico, Colombia, Chile, Ecuador). Both are full-service mobile and fixed-line operators serving consumer and enterprise segments under similar business models.
• Millicom (Tigo): Millicom's Tigo brand is a direct competitor in Colombia and across Central/South America, and recently acquired Telefónica's 67.5% stake in Coltel (Movistar Colombia). Operates mobile, fixed broadband, and pay-TV with comparable customer segments.
• Entel: Entel is a major Chilean telecommunications operator offering mobile, fixed, and enterprise services. Directly comparable to Movistar Chile in target market, product mix, and customer segments.
• Digitel: Digitel is a Venezuelan mobile operator that, alongside Movistar, launched 5G services in 2025 following the CONATEL spectrum auction. Direct competitor in the Venezuelan mobile market.

Broad incumbents

• Vodafone: Vodafone is a global telecommunications operator with overlapping European footprint and similar consumer mobile and fixed broadband offerings. Comparable in scale, network operations, and enterprise services mix.
• Orange: Orange is a major European and African telecommunications operator offering mobile, fixed broadband, and enterprise services. Directly comparable in scale, technology stack, and consumer/business segment mix.
• Deutsche Telekom (T-Mobile): Deutsche Telekom operates T-Mobile in the US and DT in Europe, providing mobile, fixed, and ICT services. Comparable as a large integrated operator with similar consumer/SMB/enterprise focus and global brand presence.
• AT&T: AT&T is a major US-headquartered integrated telecommunications operator with comparable mobile, fixed broadband, and enterprise services. Serves as a benchmark for large-scale telecom operations, technology investment, and consumer/business segment mix.

Regional players

• Liberty Latin America: Liberty Latin America operates fixed and mobile services across the Caribbean and parts of LATAM. Comparable as a regional cable/telecom operator with overlapping LATAM presence and similar enterprise and residential service offerings.
• Oi (Brasil): Oi is a Brazilian integrated telecom operator offering mobile, fixed broadband, and pay-TV. Comparable as a regional LATAM operator with similar consumer and enterprise product mix, though primarily serving a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/movistar
• YouTubeyoutube.com/user/telefonica
• Facebookfacebook.com/telefonica
• LinkedInlinkedin.com/company/movistar---cisesa
• Instagraminstagram.com/telefonica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movistar