What Odro does

Odro is a Glasgow-headquartered software company founded in 2012 that builds video-first recruitment technology for the staffing industry. Its core product suite comprises Vision (video interviewing software), Capture (asynchronous video messaging), Vantage (a business-development and ranking tool that draws on logged placement data), AssistCV (an AI-powered CV formatting and candidate-summary tool built on OpenAI), and Producer (a video editing add-on). The platform is differentiated by deep native integrations with dominant recruitment CRMs (Bullhorn, Vincere, JobAdder) and what the company describes as world-first integrations with Zoom and Microsoft Teams for live interview workflows.

The company sells primarily on a per-recruencer / per-seat SaaS model to recruitment agencies and increasingly to in-house talent acquisition teams, with 800+ customers across 24 countries including Adecco Group, Hays, NES Global Talent, Morson, and Cast UK. Customers collectively run 30M+ interview minutes per year on the platform and have logged £20m+ in placements through Odro-mediated workflows; the company cites an 11x year-one ROI for clients.

Odro is privately held, raised £5.2M from BGF in May 2021 (its largest disclosed funding round), and earlier received smaller grants from Scottish Enterprise. Headcount exceeds 40, up from two founders at inception. Following the death of CEO Ryan McCabe in June 2024, Mark Beeby (previously in a senior commercial role) assumed the CEO seat; Bill Scouller remains associated with the founding team.

Name

Odro

Legal name

Odro Limited

Website

https://odro.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Odro is a Glasgow-based SaaS company, founded in 2012, that builds video interviewing and AI-assisted CV tooling for recruitment agencies and in-house talent acquisition teams, serving 800+ customers across 24 countries with deep CRM integrations.

Ownership category

akta.pro rank

Product category

Recruitment Technology Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

Video Conferencing & Meetings (HDAIAHAI), Video Conferencing & Meetings (BPAMACAD)

Keywords

• Video recruitment software
• AI CV formatting
• Video interviewing platform
• Recruitment automation tools
• Talent acquisition technology

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Annual or multi-year subscription model for access to the full platform including Capture, Vision, and AssistCV. Pricing appears tiered based on agency size.
2. Platform Licensing: License fees for using Odro's video recruitment software platform with different product tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Odro provides a cloud-based SaaS video recruitment platform built specifically for recruitment agencies. The platform combines four core products: Capture (HD video messaging for candidate and client outreach), Vision (video interviewing with solo one-way and live two-way options), AssistCV (AI-powered CV formatting and editing), and Vantage (business development job matching). The platform integrates natively with Bullhorn, Vincere, and JobAdder CRMs, plus Zoom and Microsoft Teams for live video interviews.

Product overview

Odro is a unified recruitment technology platform offering four core products: Vision (video interviewing with solo and two-way options), Capture (video messaging for outreach), AssistCV (AI-powered CV formatting), and Vantage (AI-ranked business development). Producer is an add-on editing suite for Capture videos. The platform integrates natively with Bullhorn, Vincere, and JobAdder CRMs, plus Zoom and Microsoft Teams for video conferencing. Odro serves recruitment agencies with tools spanning candidate engagement, screening, submission formatting, and client presentation.

Differentiator

Problem solved

Functional benefit

Brands

• AssistCV: AI-powered CV formatting and editing suite for recruitment agencies
• Capture
• Vision
• Vantage
• Hiredeck
• Producer

Products and services

• Vision End-to-end video interviewing solution for recruiters featuring live two-way and solo one-way (asynchronous) interview options, plus a digital shortlisting portal with Talent Dashboards for presenting candidates to clients. Includes real-time notifications, analytics, digital ID checks, and co-branding capabilities.
• Capture Multi-award-winning video sales messaging tool for recruiters to engage candidates and clients. Enables HD video message recording with dual-screen recording, quickfire duplication, LinkedIn and email integration, virtual/blurred backgrounds, document viewer, and GIF generation.
• AssistCV AI-powered CV formatting and editing tool that automatically formats CVs into branded templates using an industry-leading AI parser. Available as standalone product or integrated with Bullhorn as AssistCV for Bullhorn. Saves at least 40 minutes per recruiter per day on CV formatting.
• Vantage Business development tool that provides live job opportunities ranked by historical placement success, matched with candidates from CRM. Enables recruitment consultants to pitch live opportunities without research or admin work.
• Producer Video editing suite add-on for Capture videos. Includes intros, outros, banners, overlays, subtitles and other editing features for professional video creation.

Quantifiable outcome

• 93% of companies using personalized video messages experience an increase in conversion rates
• +6 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, major, strategic and minor.

• BullhorncoreTechnology or IntegrationIntegration with Bullhorn CRM/ATS allowing seamless video functionality within the recruitment CRM. Described as 'one of, if not the best, integrations into Bullhorn that we've seen' by NES Global Talent.
• VincerecoreTechnology or IntegrationIntegration with Vincere CRM embedding video within the recruitment CRM workflow for users of that platform.
• JobAddercoreTechnology or IntegrationIntegration with JobAdder ATS enabling video functionality for agencies using that recruitment software.
• ZoomcoreTechnology or IntegrationWorld-first integration allowing Odro customers to use Zoom for live interviews with full Odro feature backup and recording capability. First video platform to achieve this integration.
• Microsoft TeamscoreTechnology or IntegrationIntegration with Microsoft Teams enabling recruiters to conduct and record live interviews with full Odro feature set. Makes Odro customers the only recruiters in the world offering Teams with Odro's additional features.
• The Adecco Group UK and IrelandmajorStrategic or Co-development PartnerMajor enterprise customer that signed contract to roll out Odro's video interviewing software across seven of its leading recruitment agency brands. Generated significant ROI including over £250k in 12 weeks from Solo Interviews alone.
• APSCo (Association of Professional Staffing Companies)strategicGTM or Marketing PartnerAffiliate membership providing access to exclusive events, legal help, Woman in Recruitment initiative, industry intelligence and content. Strategic positioning as the UK's leading recruitment video platform.
• FurLearnminorGTM or Marketing PartnerOfficial sponsorship of FurLearn initiative that supports furloughed and job searching professionals with free online events. Aligns with Odro's values of community support during tough times.
• SourceWhaleminorStrategic or Co-development PartnerPartnership with ex-Odro alumni Dougie Loan (CRO at SourceWhale) for joint webinar on revenue optimization and non-RGA elimination.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HireVue: HireVue is the largest enterprise video interviewing and assessment platform, serving enterprise and staffing customers with structured interviewing, AI-driven assessments, and workflow automation. It directly competes with Odro's Vision product in the recruitment vertical but at a much larger scale and broader customer base.
• Workable: Workable is a broad HR/recruitment platform offering ATS, sourcing, and increasingly video interview capabilities natively. It overlaps with Odro's in-house talent acquisition segment and represents a competitive threat as it expands embedded video features.

Direct peers

• Spark Hire: Spark Hire is a video interviewing platform offering one-way and live interview solutions targeted at recruiters and HR teams. It is one of the most direct competitors to Odro's Vision product, serving a similar SMB-to-mid-market recruitment agency segment with subscription-based video screening tools.
• myInterview: myInterview provides video interviewing and AI-driven candidate screening tools for recruiters and employers. It overlaps closely with Odro's Vision and Capture offerings, particularly in the mid-market recruitment agency segment, and offers similar ATS integration capabilities.
• VidCruiter: VidCruiter is a video interviewing and recruiting platform serving staffing agencies, HR departments, and educational institutions. It competes directly with Odro's Vision product with one-way and live interview capabilities, ATS integrations, and a similar pricing model.
• Jobma: Jobma is a video interviewing platform targeted at recruitment agencies and HR teams, offering one-way interviews, branded career pages, and ATS integrations. It directly competes with Odro's Vision offering for the same recruitment agency customer base.
• Cammio: Cammio is a European-based video recruitment platform offering video interviewing and AI-powered candidate screening. It directly competes with Odro in the recruitment agency segment, particularly in EMEA markets where Odro is strong.
• RecRight: RecRight provides video recruiting tools including video interviews, video job ads, and candidate screening workflows for recruitment agencies and employers. It is a direct competitor to Odro's Vision and Capture products in the recruitment vertical.

Emerging players

• SourceWhale: SourceWhale is a recruitment outreach and CRM platform popular with staffing agencies, offering email, LinkedIn, and call automation. It has partial overlap with Odro's Vantage product and the business development use cases of Capture, and shares industry events with Odro.

Others

• Bullhorn: Bullhorn is the dominant CRM/ATS platform for recruitment agencies and a key integration partner for Odro. While not a direct competitor, Bullhorn's ecosystem position and potential to launch native video features represents both a distribution channel and a strategic risk for Odro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/odro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odro