Newmi

What Newmi does

Newmi (legal entity: KA Healthcare Private Limited) is a Gurugram-based outpatient care platform focused exclusively on women's health across the full life cycle from puberty through menopause. The platform operates a phygital (physical + digital) model combining owned and partner clinics, telemedicine infrastructure, an iOS/Android mobile application, an e-commerce marketplace, and subscription-based Care Plans segmented by life stage (General Health, PMOS/PCOD, Fertility, Pregnancy, Post Pregnancy, Menopause, Cancer Support). Founded in May 2022 by Aditi Mittal (COO, two-time cancer survivor), Sanchit Agarwal (CEO, former Global MD at Accenture/Deloitte/Barclays/Lehman), and Anushri Agarwal (CBO, insurance and employee benefits), the company has served between 60,000 and 150,000 women cumulatively across 400+ Indian cities.

The technology stack centers on a HIPAA-, GDPR-, and ISO-claimed compliant mobile and web platform that supports appointment booking, health record access, telemedicine consultations, care plan management, and marketplace transactions. Proprietary features include AI-based health risk scoring for corporate populations and integration between clinical visits and continuous digital follow-up. The architecture is described as a clinic management system layered with telemedicine infrastructure and e-commerce capabilities, though no public APIs, SDKs, or proprietary AI models are disclosed.

The business model is multi-streamed: (1) clinic services (in-person consultations, procedures, diagnostics, medicines, vaccinations); (2) telemedicine and online consultations; (3) subscription Care Plans billed monthly; (4) e-commerce marketplace commissions on maternity and wellness products; (5) marketplace commissions on third-party diagnostic tests; (6) B2B Smart OPD corporate wellness contracts targeting employers; (7) financial services referral fees; and (8) advertising revenue. Go-to-market combines direct-to-consumer acquisition via app stores, content marketing, WhatsApp community, and influencer programs, with enterprise field sales for the Smart OPD B2B motion targeting IT/ITES, GCCs, BFSI, manufacturing, pharma, hospitality, and aviation sectors. The company is venture-backed with a $1.5 million seed round closed in September 2024 led by Sprout Venture Partners.

Name

Newmi

Legal name

KA Healthcare Private Limited

Website

https://newmi.in

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Newmi Care is a Gurugram-based outpatient health platform for women, combining physical clinics, telemedicine, and a mobile app to deliver care across life stages from puberty to menopause. It serves individual consumers directly and employers through a B2B Smart OPD corporate wellness product.

Ownership category

akta.pro rank

Product category

Women's Outpatient Healthcare Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH)

Keywords

• Women's health platform
• Outpatient care services
• Telemedicine consultations
• Corporate wellness programs
• Maternity care solutions

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinic Services: Revenue from in-person consultations, procedures, pathology, radiology, medicines, vaccinations, wellness, and physiotherapy services at Newmi clinics and partner clinics.
2. Telemedicine/Online Consultations: Revenue from digital doctor consultations, medical expert services, and e-prescriptions delivered through the platform.
3. Care Plans: Subscription-based care plans covering consultations, diagnostics, holistic wellness, health tracking, and care buddy services across life stages (PMOS, fertility, pregnancy, menopause, cancer support).
4. E-commerce Product Sales: Revenue from sale of maternity and women wellbeing products including clothes, beauty products, food items, wellness classes through the platform marketplace.
5. Diagnostics Services: Commission from facilitating diagnostic tests and packages through third-party labs on the platform.
6. Corporate Wellness (Smart OPD): B2B revenue from employer health benefits and OPD insurance solutions, covering diagnostics, doctor consultations, holistic wellness, self-help tools, and pharmacy for corporate clients.
7. Financial Services Referral: Revenue from referral partnerships with financial services providers for credit, loans, insurance, and financial planning products.
8. Advertising: Revenue from third-party advertisers promoting their products and services on the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Newmi Care operates an omnichannel (phygital) outpatient care platform for women's health, combining owned physical clinics, a telemedicine-enabled mobile app (iOS/Android), and a marketplace of products and diagnostics. It offers subscription-based Care Plans covering life stages from puberty to menopause (including PMOS, fertility, pregnancy, postpartum, menopause, and cancer support), and separately markets Smart OPD, a B2B phygital health benefits platform for employers that bundles diagnostics, consultations, wellness, pharmacy, and AI-based health risk scoring.

Product overview

Newmi Care is a women-first omnichannel healthcare platform operated by KA Healthcare Pvt Ltd, combining digital and physical care delivery. The core offering consists of the Newmi Care app/platform paired with a network of Women & Child Clinics and Digital Consultations (telemedicine). The product portfolio extends to Smart OPD (an employer-facing phygital health benefits platform), Care Plans (subscription health plans for specific life stages), Shop (third-party marketplace for maternity and wellness products), Diagnostics Services (third-party lab aggregation), and a Mobile Application. The platform serves women across their full health lifecycle from puberty to menopause, including specialized support for PMOS/PCOD, fertility, pregnancy, postpartum, and menopause.

Differentiator

Problem solved

Functional benefit

Products and services

• Women & Child Clinics Physical clinic network providing in-person consultations, pathology, radiology, vaccinations, wellness, physiotherapy, procedures, and day care services for women and children across India.
• Digital Consultations (Telemedicine) Telemedicine service offering instant access to specialists across women's health via chat, phone, and video consultations, with e-prescriptions, available through the mobile app.
• Smart OPD (Corporate Wellness Platform) Employer-facing phygital health benefits platform providing preventive, personalized, and intelligent outpatient care for women, children, and families, including AI-based health risk scores, diagnostics, doctor consultations, wellness programs, and pharmacy integration.
• Care Plans Subscription health plans tailored to specific life stages and conditions including General Health, PMOS/PCOD, Fertility, Pregnancy, Post Pregnancy, Menopause, and Cancer Support, offering consultations, diagnostics, holistic wellness, health tracking, and a dedicated Care Buddy.
• Shop (Women & Maternity Marketplace) E-commerce marketplace selling maternity and women's wellness products (clothing, beauty products, food items, supplements, wellness classes, travel, photography) offered by third-party vendors through the Newmi platform.
• Diagnostics Services Marketplace facilitating diagnostic tests and packages through third-party laboratories, including home sample collection for users across India.

Quantifiable outcome

• 3XX Higher Participation In Wellness Programs
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• Third-Party LabssupportingOthersThird-party diagnostic laboratories providing pathology and radiology services through the Newmi platform marketplace. Newmi facilitates connections between users and labs but does not control or guarantee test results or services.
• Third-Party Financial Services ProviderssupportingOthersFinancial services partners offering credit, financing loans, financial advisory, and insurance products. Newmi provides platform for referrals and connections to these services.
• Third-Party VendorssupportingChannel Partner/ Reseller/ DistributorThird-party vendors selling maternity and women wellbeing products (clothes, beauty products, food items, wellness classes, travel services, photography, astrology, interior design) through the Newmi marketplace.
• Medical Experts/DoctorscoreOthersIndependent medical experts and doctors empanelled on the Newmi platform providing telemedicine consultations, second opinions, and e-prescriptions. These are independent contractors, not Newmi employees.
• Third-Party AdvertiserssupportingOthersThird-party advertisers promoting products and services through advertisements on the Newmi platform, subject to advertising guidelines and policies.
• Payment Gateways and Financial Technology PartnerssupportingTechnology or IntegrationThird-party payment services including credit cards, debit cards, UPI (BHIM, GooglePay, PhonePe), net banking, and digital wallets enabling transaction processing on the platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Apollo 24/7: Digital arm of Apollo Hospitals — one of India's largest hospital chains. Overlaps with Newmi on online consultations, diagnostics, pharmacy, and corporate wellness, but operates across all specialties with much larger capital and brand.
• Tata 1mg: Major Indian digital health platform spanning pharmacy, diagnostics, and teleconsultations. Overlaps with Newmi on diagnostics aggregation, e-prescriptions, and consumer health — broader portfolio at scale.

Direct peers

• MediBuddy: India telehealth and corporate-wellness platform serving both consumers and employers. Comparable to Newmi's Smart OPD employer motion and telemedicine offering, though MediBuddy is broader in scope.
• Proactive For Her: India-based D2C women's health clinic and digital care platform. Direct specialty competitor with overlapping life-stage care, telemedicine, and clinic offerings aimed at women in India.
• Practo: India's largest D2C telehealth and doctor-booking platform. Directly comparable on the consumer virtual-care front and the clinic-aggregator model Newmi operates, though Practo is generalist versus Newmi's women-specialist positioning.
• Cloudnine: Specialty hospital and clinic chain in India focused on maternity, fertility, and women's health. Comparable on the physical-clinic, life-stage, and women's-specialty dimensions, with Newmi positioned as a more digital-first competitor.
• MFine: D2C telemedicine and online consultations platform in India serving consumers via mobile app. Closely comparable on the consumer virtual-care GTM motion and subscription/consultation revenue model.

Others

• Pristyn Health: India-based elective-surgery and secondary-care provider. Not a direct competitor, but adjacent outpatient health-services player in India with overlapping investor and customer-mindset audiences.

Emerging players

• Care.fit (by Cult.fit): Outpatient and preventive-care platform in India offering consultations, diagnostics, and wellness programs. Comparable on the preventive outpatient and corporate-wellness positioning, though not women-specialized.
• Zyla Health: India-based chronic-condition management and corporate-wellness platform. Partial overlap with Newmi's chronic-care and employer-sponsored Smart OPD programs, though more condition-specific than women-lifecycle-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNGvddTSo5OJOaVtJrEaoRA
• Facebookfacebook.com/in.newmi
• LinkedInlinkedin.com/company/newmi
• Instagraminstagram.com/newmicare
• Xx.com/PreggerzIn

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newmi