What Re-Flow does

Re-flow, trading legally as Workflow Management Ltd, is a UK-based field operations management software company founded in 2018 and headquartered in Exeter. The company provides a cloud-based SaaS platform targeted at enterprises operating in the UK infrastructure sector, including highways, civils, utilities, traffic management, commercial landscaping, and construction. Its product portfolio is delivered through a desktop dashboard and a mobile application that together replace fragmented field workflows (paper forms, email chains, spreadsheets, phone calls) with a real-time system for job scheduling, document management, asset utilisation tracking, compliance management, invoicing, and reporting. Notable technical components include a customisable digital form builder, geo-tagged time-stamped evidence capture, route planning with mileage-based carbon calculation, and a PAS 2080-compliant carbon management module that automatically derives A1-A5 and C1-C4 carbon outputs from existing operational data. The platform is hosted by ANS in UK-owned ISO-certified data centres and is certified to ISO 27001, 27017, 27018, 20000, 22301, 9001, 14001, PCI DSS Level 1, and Cyber Essentials Plus standards.

Re-flow operates a SaaS subscription revenue model with quote-based enterprise and mid-market pricing, dedicated project managers for larger rollouts, and annual billing. Go-to-market is UK-domestic only, executed through direct enterprise field sales, an inside sales team handling inbound enquiries, and event-driven demand generation at 11+ annual UK infrastructure trade shows (Highways UK, Traffex, RSTA, RSMA, Utility Week Live, Digital Construction Week, Saltex, Road Expo Scotland, and others). The company maintains strategic industry-body partnerships with LCRIG, RSMA, CECA, RSTA, and TMCA, holds G-Cloud 12 supplier status for UK public sector procurement, and operates a customer referral programme. Its customer base includes named enterprise contractors such as Tarmac, Colas, Eurovia, FM Conway, AA, RSK, Breedon, WJ, OEG, MV Kelly, Highway Traffic Management, Core Highways, DWG Infraco, and Lagan Airport Maintenance, with the company describing itself as 'trusted by thousands'.

The business is founder-led, with Mike Saunders as CEO and Lee Wade as CTO, supported by a CFOO, CMO, Chairman, VP Sales, VP Customer Success, and Heads of Product Development, Engineering, Marketing, and Brand. Re-flow has raised disclosed venture funding from Endeavour Ventures, Toppesfield, QVentures, and Haatch between 2018 and 2022, and a Series 4 round from Kester Capital in March 2025, its first institutional private equity investment. The company has received Times Best Places to Work recognition in 2023, 2024, and 2025, G2 High Performer and Users Love Us badges in 2026, a Highways UK Excellence Innovation Award, and inclusion in the Tech Nation Tech Top 50. Customer-reported outcomes include 100+ hours saved per user per month, 90% reduction in paperwork, 75% increase in communication efficiency, 70% increase in HSE reporting, 80% increase in auditability, up to £300 weekly fuel savings, and a 98% user recommendation rate.

Name

Re-Flow

Legal name

Workflow Management Ltd

Website

https://re-flow.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Re-flow provides cloud-based field operations management software to UK infrastructure enterprises, including highways, civils, utilities, traffic management, and landscaping, via a SaaS platform with mobile and desktop apps for real-time job, compliance, and carbon management.

Ownership category

akta.pro rank

Product category

Field Operations Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Field Service CRM (Dispatch, Scheduling & Mobile Service) (HDAEAFAL)

Keywords

• Field operations software
• Field management platform
• Mobile workforce management
• Construction site compliance software
• Highways field software

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription: Re-flow operates as a SaaS field management platform with subscription-based pricing. The software is positioned as an end-to-end operations platform replacing multiple systems, suggesting enterprise subscription pricing with implementation and support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Re-flow sells a cloud-based, end-to-end field operations management software platform that replaces multiple apps, email chains, paper trails, messaging systems, and phone calls with a unified system for real-time job scheduling, document and workflow management, asset tracking, compliance, and invoicing across office (desktop dashboard) and field (mobile app) environments. It is specifically tailored to UK infrastructure sectors including highways, civils, utilities, traffic management, commercial landscaping, and construction, and includes a dedicated PAS 2080 carbon management module.

Product overview

Re-flow offers a unified field management software platform for infrastructure industries (highways, civis, utilities, landscaping, construction). The core Re-flow Field Management Software provides end-to-end operations including scheduling, asset utilisation, real-time communication, compliance tracking, and customisable forms. The platform is available as a desktop dashboard for office teams and a mobile app for field operatives. The PAS 2080 Carbon Management Module is a specialised add-on that integrates carbon tracking into everyday workflows using existing operational data. Re-flow Evolution represents the latest platform update.

Differentiator

Problem solved

Functional benefit

Products and services

• Re-flow Field Management Software End-to-end cloud-based field operations platform for UK infrastructure contractors (highways, civils, utilities, traffic management, landscaping, construction), enabling real-time job scheduling, document and workflow management, asset tracking, compliance management, invoicing, and reporting via a desktop dashboard and mobile app.
• PAS 2080 Carbon Management Module Add-on module inside Re-flow that enables PAS 2080-compliant carbon management using existing site data, including pre-job carbon estimation, item/asset carbon scoring, route planning for mileage capture, and whole-job carbon cost reporting covering A1-A5 (and C1-C4 for waste and transportation).

Quantifiable outcome

• Over 100 hours saved every month per user on average
• +7 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Seven partnerships are on record, tiered core.

• ANScoreTechnology or IntegrationANS provides hosting services for Re-flow's software platform. ANS guarantees 100% network uptime, 1 hour hardware replacement in event of failure, and 15-minute response time for critical issues. Data centre complex is UK-owned and ISO certified.
• LCRIGcoreOthersLCRIG (Local Council Roads Innovation Group) - Industry body endorsement and partnership for roads and highways sector.
• RSMAcoreOthersRSMA (Road Safety Markings Association) - Industry body partnership and endorsement for road marking sector.
• CECAcoreOthersCECA (Civil Engineering Contractors Association) - Industry body partnership for civil engineering sector.
• RSTAcoreOthersRSTA (Road Surface Treatments Association) - Industry body partnership for road surface treatment sector.
• TMCAcoreOthersTMCA (Traffic Management Contractors Association) - Industry body partnership for traffic management sector.
• G-CloudcoreTechnology or IntegrationG-Cloud 12 approved supplier status enabling Re-flow to provide services to UK government and public sector organisations through the official government procurement framework.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ServiceNow Field Service Management: Enterprise FSM module within ServiceNow's broader platform, targeting large organizations with dispatch, scheduling, and mobile workforce capabilities. Broad incumbent with substantially greater resources but less UK infrastructure vertical specialization than Re-flow.
• Salesforce Field Service: Salesforce's FSM offering bundled with its CRM and App Cloud ecosystem. Competes on scheduling, dispatch, and mobile service execution but lacks Re-flow's UK infrastructure-specific compliance and carbon modules.
• Microsoft Dynamics 365 Field Service: Microsoft's enterprise FSM solution with scheduling, resource optimization, and IoT-enabled service capabilities. Broad incumbent with strong enterprise distribution and Microsoft 365 integration.
• IFS: Enterprise FSM and asset management software with strong positioning in industrial, utilities, and infrastructure verticals. Comparable in vertical overlap (utilities, asset-heavy operations) but operates at a much larger enterprise scale than Re-flow.
• Trimble: Field operations and asset management technology for construction and infrastructure with strong UK/EU presence. Overlaps with Re-flow in infrastructure verticals but primarily serves larger contractors with hardware/software bundles.

Emerging players

• ServiceM8: Mobile-first FSM platform for small and mid-sized service businesses with job scheduling, quoting, and invoicing. Comparable mobile field-worker workflow but targets smaller trades vs. Re-flow's enterprise infrastructure focus.

Direct peers

• WorkWave: Field service and last-mile operations software for service, delivery, and contractor businesses. Comparable scheduling, routing, and mobile workforce functionality, primarily serving North American markets.
• Simpro: Field service management software for trades and contractors covering quoting, scheduling, job management, and invoicing. Directly comparable workflow offering for field-based service businesses, with international presence.
• Joblogic: UK-based field service management SaaS targeting contractors and service businesses with scheduling, job management, and mobile workforce functionality. Directly comparable to Re-flow as a UK field operations platform, though Re-flow is more vertically specialized in infrastructure vs. Joblogic's broader trades focus.
• BigChange: UK field service management software combining CRM, job scheduling, vehicle tracking, and mobile workforce apps. Direct competitor in the UK FSM market with similar end-to-end workflow positioning for field-based service businesses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXixYfHWPfKWMIejJG6qqSw
• Facebookfacebook.com/reflow247
• LinkedInlinkedin.com/company/re-flow
• Instagraminstagram.com/reflow247
• Xx.com/reflow247

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re-Flow